{"ok":true,"data":{"brand":"Essence","slug":"essence","price_tier":"drugstore","product_count":47,"creator_count":21,"top_subcategories":["mascara","setting spray","blush","eyeliner","concealer","setting powder","highlighter","primer","bronzer","foundation","eyeshadow","lip gloss","lipstick","eye primer","lip treatment","contour","brow product","lip stain","lip balm","lip liner"],"signature_products":[{"product_slug":"essence-silky-blur-hydrating-longwear-concealer","name":"Silky Blur Hydrating Longwear Concealer","url":"/products/essence-silky-blur-hydrating-longwear-concealer","creator_count":6},{"product_slug":"essence-flawless-skin-trio-loose-setting-powder","name":"Flawless Skin Trio Loose Setting Powder","url":"/products/essence-flawless-skin-trio-loose-setting-powder","creator_count":5},{"product_slug":"essence-lash-princess-false-lash-effect-mascara-waterproof","name":"Lash Princess False Lash Effect Mascara Waterproof","url":"/products/essence-lash-princess-false-lash-effect-mascara-waterproof","creator_count":5},{"product_slug":"essence-soft-touch-butter-bronzer","name":"Soft Touch Butter Bronzer","url":"/products/essence-soft-touch-butter-bronzer","creator_count":5},{"product_slug":"essence-foundation-stick","name":"Foundation Stick","url":"/products/essence-foundation-stick","creator_count":4}],"retailer_list":["Amazon","CVS","MAKEUP","MakeupStore.com","Priceline","Target","Ulta","Walmart","essence-cosmetics.com","essence.eu","essencemakeup.com"],"creator_list":["_evess","abbeyyung","alenayuan","amandaz","andreamatillano","bykristinastudio","drugstoremaven","elm0zwrldyt","emilynoel83","haleykimaking","halle-sparkles","itsbabykelz","juicyjas","kayla.ryan1","laura88lee","makeupbynikkilarose","morganturnermakeup","shelbyannbell","skylerreneee","tati","val_foche"],"caveats":{"mixed_evidence":true,"note":"Some products have mixed or negative creator evidence — check individual product listings."},"summary":{"tagline":"Ultra-affordable makeup with standout mascaras and concealers.","verdict":"Essence is the drugstore brand that consistently delivers solid basics for pocket change — think $5 mascaras and $6 concealers that actually perform. The Lash Princess mascara has been a long-time favorite for its dramatic, false-lash effect, though some find it doesn't last on their lashes. Their concealer offers lightweight, natural coverage that blends easily, but the loose setting powder can be drying and clingy for some. If you're okay with occasional misses, Essence is a low-risk way to stock up on everyday staples.","generated_at":"2026-05-14T22:53:39.973Z","quote_count":155,"model":"deepseek-chat","prompt_version":6},"concern_profile":[{"concern":"texture","mention_count":21,"creator_count":10,"top_creators":[{"handle":"tati","specialty":[],"subscriber_count":7890000,"years_active":null},{"handle":"laura88lee","specialty":["beauty content creator","lifestyle creator"],"subscriber_count":4590000,"years_active":16},{"handle":"juicyjas","specialty":[],"subscriber_count":1100000,"years_active":null}]},{"concern":"cakey_makeup","mention_count":20,"creator_count":10,"top_creators":[{"handle":"tati","specialty":[],"subscriber_count":7890000,"years_active":null},{"handle":"laura88lee","specialty":["beauty content creator","lifestyle creator"],"subscriber_count":4590000,"years_active":16},{"handle":"juicyjas","specialty":[],"subscriber_count":1100000,"years_active":null}]},{"concern":"dull_skin","mention_count":11,"creator_count":6,"top_creators":[{"handle":"alenayuan","specialty":["beauty content creator"],"subscriber_count":1290000,"years_active":12},{"handle":"juicyjas","specialty":[],"subscriber_count":1100000,"years_active":null},{"handle":"emilynoel83","specialty":["beauty content creator"],"subscriber_count":981000,"years_active":19}]},{"concern":"foundation_shade_match","mention_count":11,"creator_count":6,"top_creators":[{"handle":"tati","specialty":[],"subscriber_count":7890000,"years_active":null},{"handle":"juicyjas","specialty":[],"subscriber_count":1100000,"years_active":null},{"handle":"abbeyyung","specialty":["beauty content creator"],"subscriber_count":827000,"years_active":13}]},{"concern":"makeup_longevity","mention_count":18,"creator_count":6,"top_creators":[{"handle":"juicyjas","specialty":[],"subscriber_count":1100000,"years_active":null},{"handle":"emilynoel83","specialty":["beauty content creator"],"subscriber_count":981000,"years_active":19},{"handle":"abbeyyung","specialty":["beauty content creator"],"subscriber_count":827000,"years_active":13}]}],"products":[{"product_slug":"essence-silky-blur-hydrating-longwear-concealer","url":"/products/essence-silky-blur-hydrating-longwear-concealer","name":"Silky Blur Hydrating Longwear Concealer","shades":["160","60","90","100","20"],"subcategory":"concealer","formulation":null,"price_tier":"drugstore","enriched_price":"$5.99","enriched_price_usd":5.99,"retailers":["Amazon","Walmart","Ulta","CVS","essencemakeup.com","Target"],"creator_count":6,"creators":["shelbyannbell","kayla.ryan1","juicyjas","andreamatillano","emilynoel83","elm0zwrldyt"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":"Essence Silky Blur Hydrating Longwear Concealer is a lightweight, non-drying formula with impressive coverage that brightens well under the eyes. Several creators praise its satin finish, easy blendability, and long wear, with one calling it \"such a beautiful formula\" and another noting it feels lighter than the E.L.F. Hydrating Camo Concealer. At around $6, it's a budget-friendly option that works with both glowy and matte bases.","top_quotes":["I've seen people say that they don't like how dry this gets throughout the day, but that's why I think that under eye primer stick is worth it because it works really nicely with this concealer.","if you felt like I want a non-drying concealer that really does the work and maybe feels a little lighter than E.L.F. Hydrating Camo Concealer, this may be one to try","The concealer is great, too, because it also has some good coverage, but I wouldn't use too much of it because it can be a little heavy if you do a lot."]},{"product_slug":"essence-flawless-skin-trio-loose-setting-powder","url":"/products/essence-flawless-skin-trio-loose-setting-powder","name":"Flawless Skin Trio Loose Setting Powder","shades":[],"subcategory":"setting powder","formulation":"powder","price_tier":"drugstore","enriched_price":"$5.99","enriched_price_usd":5.99,"retailers":["Amazon","CVS","essencemakeup.com","MAKEUP","Target","Ulta","Walmart"],"creator_count":5,"creators":["morganturnermakeup","drugstoremaven","juicyjas","elm0zwrldyt","andreamatillano"],"has_strong_endorsement":true,"has_mixed_evidence":true,"consensus_summary":"Essence Flawless Skin Trio Loose Setting Powder splits reviewers sharply. Professional makeup reviewer Morgan Turner calls it \"the worst,\" citing peach fuzz adhesion and a drying effect. Others praise the smooth finish and value, though the sifter design is criticized.","top_quotes":["What's so nice about this is that you get a lavender powder, a pink powder, and then a peach powder that you could either use individually or mix all the shades together.","The loose trio powder I like, especially with a cream pink blush underneath because it makes everything look very seamless.","And it makes this cotton candy shade that looks flawless on the under eyes."]},{"product_slug":"essence-lash-princess-false-lash-effect-mascara-waterproof","url":"/products/essence-lash-princess-false-lash-effect-mascara-waterproof","name":"Lash Princess False Lash Effect Mascara Waterproof","shades":[],"subcategory":"mascara","formulation":null,"price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon","Walmart","Ulta","CVS","essencemakeup.com","Target"],"creator_count":5,"creators":["andreamatillano","amandaz","elm0zwrldyt","juicyjas","shelbyannbell"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":"Essence Lash Princess False Lash Effect Mascara Waterproof is a $5 mascara that delivers a dramatic, black false-lash look, according to several creators. Amanda Z praises its pigment and lash effect, calling it a good alternative to strip lashes, but notes some people say it doesn't last on them. Shelby Ann consistently uses the waterproof formula in her makeup looks.","top_quotes":["Oh, look at that immediate darkness. Wait. Okay. Little bit clumpy, but I like clumpy","I cannot believe I waited this long to pick up this again my lashes look really good","some people say it doesn't last on them though so take this with a grain of salt"]},{"product_slug":"essence-soft-touch-butter-bronzer","url":"/products/essence-soft-touch-butter-bronzer","name":"Soft Touch Butter Bronzer","shades":["20 golden buttercream","10 whipped buttercup","Whipped Buttercup"],"subcategory":"bronzer","formulation":"powder","price_tier":"drugstore","enriched_price":"$5.99","enriched_price_usd":5.99,"retailers":["Amazon","Walmart","Ulta","CVS","essence.eu","essencemakeup.com","Target"],"creator_count":5,"creators":["elm0zwrldyt","emilynoel83","juicyjas","abbeyyung","andreamatillano"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["It's lightweight and definitely on the thinner side for a powder, which I like in this case. I feel like it allows you to just build it up more without it looking heavy or harsh.","If you are someone who finds that a lot of powder bronzers are very patchy, they look muddy, they don't look good on you, try this formula","The fact that there's only four shades really stinks because that means it's obviously not going to be an option for a lot of people."]},{"product_slug":"essence-foundation-stick","url":"/products/essence-foundation-stick","name":"Foundation Stick","shades":["170","Medium Light","03"],"subcategory":"foundation","formulation":"stick","price_tier":"drugstore","enriched_price":"$6.99","enriched_price_usd":6.99,"retailers":["Amazon","Walmart","Ulta","CVS","essencemakeup.com","Target"],"creator_count":4,"creators":["tati","juicyjas","elm0zwrldyt","halle-sparkles"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["It's got a nice like peachy, not pink or yellow undertone, like a perfect neutral peachy type of undertone, which is kind of hard to find in cheaper foundations","The Essence foundation stick I love because it has that natural finish, buildable coverage.","Oh, that's like the perfect color. Oh my god. Imagine how light the lightest shade is then."]},{"product_slug":"essence-brighten-up-banana-powder","url":"/products/essence-brighten-up-banana-powder","name":"Brighten Up! Banana Powder","shades":[],"subcategory":"setting powder","formulation":"powder","price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon","CVS","essencemakeup.com","Target","Ulta","Walmart"],"creator_count":3,"creators":["_evess","elm0zwrldyt","juicyjas"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["This I do like, and it's a nice topper if you want to brighten or if you want to just set your under eyes with a very light shade.","the banana powder I do think saved the under eyes and it gives some nice brightness.","favorite brightening powder is the Essence Brighten up right here"]},{"product_slug":"essence-pure-nude-highlighter","url":"/products/essence-pure-nude-highlighter","name":"Pure Nude Highlighter","shades":["Be My Highlight"],"subcategory":"highlighter","formulation":"baked","price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon","Walmart","Ulta","CVS","Priceline","essencemakeup.com","Target"],"creator_count":3,"creators":["juicyjas","abbeyyung","emilynoel83"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["Like, it's going to give you a glow, but it's going to be much softer than the bouncy highlighter, which gives more of that wet glow.","It's a little bit silkier, a little bit more natural, I guess, if you will.","The formula of this is much different than the one that I just showed you."]},{"product_slug":"essence-jelly-grip-hydrating-primer","url":"/products/essence-jelly-grip-hydrating-primer","name":"Jelly Grip Hydrating Primer","shades":[],"subcategory":"primer","formulation":"gel","price_tier":"drugstore","enriched_price":"$5.99","enriched_price_usd":5.99,"retailers":["Ulta","essencemakeup.com","Amazon","Target","Walmart"],"creator_count":3,"creators":["elm0zwrldyt","juicyjas","laura88lee"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["I think this one is the least bit tacky, but I think it does a fantastic job and it's actually my favorite out of both dupes.","I don't feel that tacky. Well, it's slowly getting tackier. Let's see. Okay, it's I mean, it's holding on decently.","I like both. I think they both do a great job duping, but um this one's my favorite cuz I don't like too sticky."]},{"product_slug":"essence-cream-eyeshadow","url":"/products/essence-cream-eyeshadow","name":"Cream Eyeshadow","shades":["Pearl","Oyster","Cocoa"],"subcategory":"eyeshadow","formulation":"cream","price_tier":"drugstore","enriched_price":"$5.99","enriched_price_usd":5.99,"retailers":["Amazon","CVS","essencemakeup.com","Target","Ulta","Walmart"],"creator_count":3,"creators":["andreamatillano","amandaz","juicyjas"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":"Essence Cream Eyeshadow has a creamy, soft metallic finish that blends easily and dries down to a long-lasting, budge-proof look. Andréa Matillano calls it \"one of the best products on the market right now,\" noting its similarity to Charlotte Tilbury's formula at a fraction of the price. Amanda Z adds that it works best in layers due to the quick dry-down, making it ideal as a one-and-done shadow.","top_quotes":["I think that this is way more of like an RMS uh strobe lights kind of product. It has that creaminess, but then it sets down like a powder would.","I will say you need to work in layers with it because it dries down. So, just be a little bit patient with it.","super easy to apply and kind of blend out, but then once it dries, like it's not going anywhere"]},{"product_slug":"essence-hydra-kiss-lip-oil","url":"/products/essence-hydra-kiss-lip-oil","name":"Hydra Kiss Lip Oil","shades":["Cookie Sparkle","Pink Champagne"],"subcategory":"lip treatment","formulation":"oil","price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon","Walmart","Ulta","CVS","essencemakeup.com","Target"],"creator_count":3,"creators":["juicyjas","itsbabykelz","alenayuan"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["My favorite shade is Pink Champagne, the perfect like pinky tone with like a dark brown lip liner.","I've been loving these Hydro Kiss Lip Oils from Essence, specifically the color Cookie Sparkle.","When you wear this gloss, you can spot it from a mile away because it's so freaking glossy-ish."]},{"product_slug":"essence-soft-touch-bouncy-glow","url":"/products/essence-soft-touch-bouncy-glow","name":"Soft Touch Bouncy Glow","shades":["Soft Glaze","10 Soft Glaze","Glazed Dew"],"subcategory":"highlighter","formulation":"cream","price_tier":"drugstore","enriched_price":"$5.99","enriched_price_usd":5.99,"retailers":["Ulta","essencemakeup.com","Amazon","Walmart","CVS","Target"],"creator_count":3,"creators":["juicyjas","abbeyyung","tati"],"has_strong_endorsement":true,"has_mixed_evidence":true,"consensus_summary":null,"top_quotes":["On my cheeks, I feel like it kind of just looks like a regular powder highlight that is a little too glittery for my personal liking.","To the touch, this feels soft and putty-like. Definitely has a little bit of that bounce like they're describing.","Essence highlighters, I love using these. They compare to high, high end, not just kind of high end"]},{"product_slug":"essence-contouring-duo-stick","url":"/products/essence-contouring-duo-stick","name":"CONTOURING duo stick","shades":["Light 20"],"subcategory":"contour","formulation":"stick","price_tier":"drugstore","enriched_price":"$5.99","enriched_price_usd":5.99,"retailers":["Ulta","Amazon","Target","Walmart","essencemakeup.com"],"creator_count":2,"creators":["elm0zwrldyt","haleykimaking"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["I think it is better to choose cream product because you can apply and blend really easily with just using your fingers.","This side it has very neutral contour slash bronzer in between color.","If you mess up, you can just fing your fingers as well."]},{"product_slug":"essence-lash-without-limits-tubing-extreme-lengthening-volume-mascara","url":"/products/essence-lash-without-limits-tubing-extreme-lengthening-volume-mascara","name":"Lash Without Limits Tubing Extreme Lengthening & Volume Mascara","shades":[],"subcategory":"mascara","formulation":"liquid","price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon","CVS","essence-cosmetics.com","essence.eu","Target","Ulta","Walmart"],"creator_count":2,"creators":["andreamatillano","tati"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":"Essence Lash Without Limits Tubing Extreme Lengthening & Volume Mascara is a dramatic tubing formula that lifts, curls, and adds both volume and length for a fluttery look. Beauty content creator Andréa Matillano calls it \"one of my favorite mascaras\" and praises its dramatic, all-around effect. This is a solid pick if you want a bold, lengthening tubing mascara at a low price.","top_quotes":["I think this one probably stays in place a little better and it's not as heavy, so I feel like my lashes are not as prone to falling when I use this one","This one is really good, really volumizing for a tubing mascara is how I felt about it and did not irritate my eyes. It was pretty easy to take off too.","It's just like an all-around good mascara. You get length, volume, drama, but it doesn't necessarily look super clumpy."]},{"product_slug":"essence-fix-last-instant-matte-make-up-fixing-spray","url":"/products/essence-fix-last-instant-matte-make-up-fixing-spray","name":"Fix & Last Instant Matte Make-Up Fixing Spray","shades":[],"subcategory":"setting spray","formulation":"spray","price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Ulta","essence.eu"],"creator_count":2,"creators":["val_foche","elm0zwrldyt"],"has_strong_endorsement":false,"has_mixed_evidence":true,"consensus_summary":null,"top_quotes":["I can feel it mattifying. And you can like literally see there's not a lick of dew on my face.","At the moment I feel like this is a completely useless thing.","the spray is like finer. I like how the other one feels more."]},{"product_slug":"essence-the-super-peptide-glossy-lip-treatment","url":"/products/essence-the-super-peptide-glossy-lip-treatment","name":"The Super Peptide Glossy Lip Treatment","shades":[],"subcategory":"lip gloss","formulation":null,"price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon","CVS","essencemakeup.com","Target","Ulta","Walmart"],"creator_count":2,"creators":["laura88lee","skylerreneee"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":"Essence The Super Peptide Glossy Lip Treatment delivers high-shine, non-sticky gloss at a drugstore price of a few dollars. Laura Lee notes the formula is not sticky but has high shine, while Skyler Renee calls it \"one of the best that you can find the drugstore.\" Both creators praise the value, with no criticism mentioned.","top_quotes":["This is like $4.99 and it's a very high quality lip balm formulas","Not sticky, but they also have that high shine to them.","These kind of remind me of the road lip glosses."]},{"product_slug":"essence-lash-princess-curl-volume-mascara","url":"/products/essence-lash-princess-curl-volume-mascara","name":"Lash Princess Curl & Volume Mascara","shades":[],"subcategory":"mascara","formulation":"liquid","price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon","Walmart","Ulta","CVS","essencemakeup.com","Target"],"creator_count":2,"creators":["andreamatillano","emilynoel83"],"has_strong_endorsement":false,"has_mixed_evidence":true,"consensus_summary":null,"top_quotes":["it dries so fast, so I feel like one coat is really all you can get out of this before it starts to get tangly","as for like an all around good mascara, I just feel like it has too too many cons for me","this is really hard to apply because it doesn't really have any distinct bristles"]},{"product_slug":"essence-the-slim-stick","url":"/products/essence-the-slim-stick","name":"The Slim Stick","shades":["Over The Nude"],"subcategory":"lipstick","formulation":"stick","price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Ulta","Amazon","Target","Walmart","essencemakeup.com","CVS","essence.eu"],"creator_count":2,"creators":["juicyjas","makeupbynikkilarose"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["Even the lipstick is very comfortable and creamy.","I like some Essence products.","I love a good drugstore find."]},{"product_slug":"essence-soft-touch-bouncy-blush","url":"/products/essence-soft-touch-bouncy-blush","name":"Soft Touch Bouncy Blush","shades":["Antique Bloom"],"subcategory":"blush","formulation":"cream-to-powder","price_tier":"drugstore","enriched_price":"$5.99","enriched_price_usd":5.99,"retailers":["Ulta","Amazon","Target","Walmart","essencemakeup.com"],"creator_count":2,"creators":["skylerreneee","juicyjas"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["You could use these under creams or over powders as well cuz it's a cream to powder finish, but it is so seamless and blendable.","this is such an easy kind of formula to work with that anybody could use it versus liquid blushes.","The way that this blends in and melts into your skin, it feels like a cream but it's a powder"]},{"product_slug":"essence-wow-what-a-brow-pen-waterproof","url":"/products/essence-wow-what-a-brow-pen-waterproof","name":"Wow What a Brow Pen Waterproof","shades":["Medium"],"subcategory":"brow product","formulation":"pencil","price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["essencemakeup.com","Ulta","Amazon","Target","Walmart"],"creator_count":2,"creators":["tati","elm0zwrldyt"],"has_strong_endorsement":false,"has_mixed_evidence":true,"consensus_summary":null,"top_quotes":["it's like I'm rubbing a wax stick on my eyebrows. You can like see the waxy finish too when you zoom in.","She is fat. I have beef with fat eyebrow pencils because why is it so fat? And it makes a mess.","It's really not bad though. I'm pleasantly surprised. Like that's actually it's doing its job."]},{"product_slug":"essence-soft-baked-blush","url":"/products/essence-soft-baked-blush","name":"Soft Baked Blush","shades":["Cocoa Glaze"],"subcategory":"blush","formulation":"baked","price_tier":"drugstore","enriched_price":"$6.99","enriched_price_usd":6.99,"retailers":["Amazon","CVS","essencemakeup.com","Target","Ulta","Walmart"],"creator_count":2,"creators":["andreamatillano","emilynoel83"],"has_strong_endorsement":false,"has_mixed_evidence":true,"consensus_summary":null,"top_quotes":["these are more of what I would consider to be like a blush highlighter hybrid rather than like a typical baked blush","they are getting into that baked blush game and they're doing an amazing job with this shade called Cocoa Glaze.","in my opinion they're just like a downgrade because that original formula was so beautiful"]},{"product_slug":"essence-hello-good-stuff-glow-serum-primer","url":"/products/essence-hello-good-stuff-glow-serum-primer","name":"Hello, Good Stuff! Glow Serum Primer","shades":[],"subcategory":"primer","formulation":"gel","price_tier":"drugstore","enriched_price":"$5.99","enriched_price_usd":5.99,"retailers":["Ulta","essence.eu"],"creator_count":1,"creators":["laura88lee"],"has_strong_endorsement":false,"has_mixed_evidence":true,"consensus_summary":null,"top_quotes":["This is a really good product. It's a serum. You can use it at night time. You can use it with your skin care if you need extra hydration or if you just feel like your makeup gets cracky and dry.","Both of these have the same ingredients. They have nioinamide in it, which is designed to lock in moisture, and they're both just cruelty-free, clean, vegan products.","they're water-based, so they're super lightweight and they're not going to your makeup."]},{"product_slug":"essence-magic-filter-glow-booster","url":"/products/essence-magic-filter-glow-booster","name":"Magic Filter Glow Booster","shades":["30 Medium/Tan"],"subcategory":"foundation","formulation":"liquid","price_tier":"drugstore","enriched_price":"$5.99","enriched_price_usd":5.99,"retailers":["Ulta","essencemakeup.com"],"creator_count":1,"creators":["juicyjas"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["If you like the Hollywood Flawless Filter from Charlotte Tilbury or just any kind of radiance under your makeup, you're going to like this.","This is really pretty if you want to just enhance your complexion, make any foundation a little bit more glowy.","If you want to enhance any of your foundations and make them look ultra glowy, the glow booster is it."]},{"product_slug":"essence-pure-nude-baked-blush","url":"/products/essence-pure-nude-baked-blush","name":"Pure Nude Baked Blush","shades":["Shimmery Rose"],"subcategory":"blush","formulation":"powder","price_tier":"drugstore","enriched_price":"$5.99","enriched_price_usd":5.99,"retailers":["Amazon","Walmart","Ulta","CVS","essence.eu","essencemakeup.com","Target"],"creator_count":1,"creators":["abbeyyung"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":"Essence Pure Nude Baked Blush gives a sheer, glossy flush that Abbey Yung (beauty content creator) says reminds her of the discontinued NARS Orgasm Liquid Blush. The formula is lightweight and buildable, with a natural-looking finish that suits fair to medium skin tones. No criticism was mentioned across the single review.","top_quotes":["really reminds me of the original NARS Orgasm Liquid Blush that I was obsessed with, but they discontinued"]},{"product_slug":"essence-i-love-extreme-crazy-volume-waterproof-mascara","url":"/products/essence-i-love-extreme-crazy-volume-waterproof-mascara","name":"I Love Extreme Crazy Volume Waterproof Mascara","shades":[],"subcategory":"mascara","formulation":"liquid","price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Ulta","Walmart","Amazon","essencemakeup.com"],"creator_count":1,"creators":["juicyjas"],"has_strong_endorsement":false,"has_mixed_evidence":true,"consensus_summary":null,"top_quotes":["I was expecting the mascara to hold a curl with my lashes a little bit better because it is waterproof.","The wand is bigger, but it feels comfortable and I feel like it grabs every single lash.","I also did notice some flaking today as I was doing my makeup after I applied this."]},{"product_slug":"essence-this-is-nude-lipstick","url":"/products/essence-this-is-nude-lipstick","name":"This Is Nude Lipstick","shades":[],"subcategory":"lipstick","formulation":null,"price_tier":"drugstore","enriched_price":"$3.99","enriched_price_usd":3.99,"retailers":["Amazon","Walmart","Ulta","CVS","Target"],"creator_count":1,"creators":["laura88lee"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":"Essence This Is Nude Lipstick is a near-identical dupe for a high-end lip conditioner, with the same thick, conditioning texture and a twist-up packaging that pops out the top. Laura Lee calls it \"identical\" to the original, noting the packaging and feel are exactly the same. At a fraction of the price, this is a solid option if you want a nourishing lip product without the luxury markup.","top_quotes":["Both very thick because they're both meant to condition your lips.","I cannot believe they made a dupe of this, but it is identical.","Both products, you just crank it and it pops out of the top."]},{"product_slug":"essence-jelly-grip-refreshing-aloe-spray","url":"/products/essence-jelly-grip-refreshing-aloe-spray","name":"Jelly Grip Refreshing Aloe Spray","shades":[],"subcategory":"setting spray","formulation":"spray","price_tier":"drugstore","enriched_price":"$5.99","enriched_price_usd":5.99,"retailers":["essencemakeup.com","Walmart"],"creator_count":1,"creators":["juicyjas"],"has_strong_endorsement":false,"has_mixed_evidence":true,"consensus_summary":null,"top_quotes":["I think initially they feel really nice, but there are better drugstore setting sprays in my opinion that I've tried that actually are going to give you more mattifying, maybe more glow or just more hold throughout the day with your makeup.","I think this is $6 or $7, but I would use that towards a better formula where it's actually going to make a difference in your makeup routine.","Essence doesn't have my favorite setting sprays, and I know they're really affordable."]},{"product_slug":"essence-baby-got-bronze-liquid-bronzer","url":"/products/essence-baby-got-bronze-liquid-bronzer","name":"Baby Got Bronze Liquid Bronzer","shades":[],"subcategory":"bronzer","formulation":"liquid","price_tier":"drugstore","enriched_price":"$5.99","enriched_price_usd":5.99,"retailers":["Amazon","Walmart","Ulta","CVS","essence.eu","essencemakeup.com","Target","MakeupStore.com"],"creator_count":1,"creators":["itsbabykelz"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":"Essence Baby Got Bronze Liquid Bronzer is a cream bronzer that costs $4.99, which one creator notes is unusually affordable. The same creator has praised it repeatedly, calling it a go-to cream bronzer. No other feedback is available, so performance, shade range, and longevity are not addressed.","top_quotes":["cream bronzer, we gotta go with Essence I've talked about these Baby Got Bronzes and their Baby Got Blushes, honestly, for so long.","$4.99 Have you ever found a cream bronzer for under $5? No the fuck you haven't."]},{"product_slug":"essence-jelly-grip-undereye-primer-stick","url":"/products/essence-jelly-grip-undereye-primer-stick","name":"Jelly Grip Undereye Primer Stick","shades":[],"subcategory":"eye primer","formulation":"stick","price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Ulta","essencemakeup.com"],"creator_count":1,"creators":["juicyjas"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["my favorite skin prep product from the entire Jelly Grip line is the under eye primer stick.","It gives instant moisture and I love it because products don't peel over top.","They actually apply beautifully and wear nicely throughout the day."]},{"product_slug":"essence-fix-last-keep-it-perfect-make-up-fixing-spray","url":"/products/essence-fix-last-keep-it-perfect-make-up-fixing-spray","name":"Fix & Last Keep It Perfect Make-Up Fixing Spray","shades":[],"subcategory":"setting spray","formulation":"spray","price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Ulta","Amazon","Target","Walmart","essence.eu"],"creator_count":1,"creators":["elm0zwrldyt"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["Oh, it feels nice. It's like cooling."]},{"product_slug":"essence-fix-last-18h-long-lasting-make-up-fixing-spray","url":"/products/essence-fix-last-18h-long-lasting-make-up-fixing-spray","name":"Fix & Last 18H Long-Lasting Make-Up Fixing Spray","shades":[],"subcategory":"setting spray","formulation":null,"price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon","Walmart","Ulta","CVS","essencemakeup.com","Target"],"creator_count":1,"creators":["itsbabykelz"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":"Essence's Fix & Last 18H Long-Lasting Make-Up Fixing Spray costs $4.99 and leaves skin looking hydrated while helping to melt makeup into the skin. One creator says all versions are good, praising the hydrating effect and makeup-blending finish. No criticisms were mentioned.","top_quotes":["I feel like it makes your skin look just like really hydrated and it also helps melt all that makeup","For setting spray, we're back at Essence These fix and last setting sprays, $4.99","Honestly, all of them so good"]},{"product_slug":"essence-bouncy-plump-smoothing-primer","url":"/products/essence-bouncy-plump-smoothing-primer","name":"Bouncy Plump Smoothing Primer","shades":[],"subcategory":"primer","formulation":"liquid","price_tier":"drugstore","enriched_price":"$5.99","enriched_price_usd":5.99,"retailers":["Walmart","essencemakeup.com"],"creator_count":1,"creators":["juicyjas"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["I think there's better options if you want pore filling, but for a hydrated base, I think the Jelly Grip one is a nice option.","The bouncy plump doesn't really smooth the skin out as much as I would like."]},{"product_slug":"essence-hydra-kiss-lip-tint","url":"/products/essence-hydra-kiss-lip-tint","name":"Hydra Kiss Lip Tint","shades":["01 Blushing Nude"],"subcategory":"lip stain","formulation":"cream","price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon","Walmart","essencemakeup.com"],"creator_count":1,"creators":["bykristinastudio"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["If what you're looking for is a glossy lip stain or staining product in general, this one definitely reigns supreme compared to the other ones.","It is going to be the one that's the most inexpensive out of the bunch, but I think it's the one that performed the best, you guys.","On that first application, I did notice that this went slightly into the lip lines of the center of my bottom lip."]},{"product_slug":"essence-what-a-tint-lip-cheek-tint","url":"/products/essence-what-a-tint-lip-cheek-tint","name":"What a Tint! Lip & Cheek Tint","shades":["Raspberry Vibes"],"subcategory":"blush","formulation":"liquid","price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon","Walmart","Ulta","CVS","Target"],"creator_count":1,"creators":["emilynoel83"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":"Essence What a Tint! Lip & Cheek Tint comes out looking dark in the stick but applies as a pinky shade on skin. Emily Noel notes it creates a cohesive look when used on both lips and cheeks. The formula blends easily and gives a natural flush, though only one creator's perspective is available.","top_quotes":["it can be so good when you're using this on lips and cheeks, making the whole look feel so cohesive because you put it in both places.","It looks so dark coming out of that stick, does it not? But that one's looking more pinky.","This is a little bit more kind of pinky, really."]},{"product_slug":"essence-juicy-bomb-glossy-butter-balm","url":"/products/essence-juicy-bomb-glossy-butter-balm","name":"Juicy Bomb Glossy Butter Balm","shades":[],"subcategory":"lip balm","formulation":null,"price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon","CVS","essencemakeup.com","Target","Ulta","Walmart"],"creator_count":1,"creators":["skylerreneee"],"has_strong_endorsement":false,"has_mixed_evidence":true,"consensus_summary":"Essence Juicy Bomb Glossy Butter Balm has a short wear time and can be drying, according to beauty content creator Skyler Renee. She notes it \"will only last like two seconds on your lips and it dries out your lip.\" This is the only review available, so consider it a warning against expecting hydration or longevity.","top_quotes":["this will only last like two seconds on your lips and it dries out your lip"]},{"product_slug":"essence-8h-matte-comfort-lipliner","url":"/products/essence-8h-matte-comfort-lipliner","name":"8h Matte Comfort Lipliner","shades":["Cinnamon Spice"],"subcategory":"lip liner","formulation":"pencil","price_tier":"drugstore","enriched_price":"$3.99","enriched_price_usd":3.99,"retailers":["Ulta","Amazon","Target","Walmart","essencemakeup.com"],"creator_count":1,"creators":["juicyjas"],"has_strong_endorsement":false,"has_mixed_evidence":true,"consensus_summary":null,"top_quotes":["I wouldn't say this is the most longwearing lip liner that I own, but there is some longevity cuz there is some grip with this formula.","I wish they had more shades in these honestly because I like this color, but sometimes I want a little bit of a darker brown.","I just wish the lip liner, like I said, came in some darker variations of brown."]},{"product_slug":"essence-satin-blend-gel-eyeliner","url":"/products/essence-satin-blend-gel-eyeliner","name":"Satin Blend Gel Eyeliner","shades":["Chocolate Brown"],"subcategory":"eyeliner","formulation":"gel","price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Ulta","essencemakeup.com"],"creator_count":1,"creators":["juicyjas"],"has_strong_endorsement":false,"has_mixed_evidence":true,"consensus_summary":null,"top_quotes":["when you open it and then it kind of comes up like this, cuz sometimes the entire eyeliner comes out of the compact or it breaks or you can't really push it back in.","I don't honestly really love that, but I just wanted to mention it.","There's a touch of warmth in there, so I think it's very pretty."]},{"product_slug":"essence-correct-conceal-under-eye-brightening-concealer","url":"/products/essence-correct-conceal-under-eye-brightening-concealer","name":"Correct & Conceal under eye brightening concealer","shades":[],"subcategory":"concealer","formulation":null,"price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon","Walmart","Ulta","CVS","essencemakeup.com","Target"],"creator_count":1,"creators":["drugstoremaven"],"has_strong_endorsement":false,"has_mixed_evidence":true,"consensus_summary":"Essence Correct & Conceal under eye brightening concealer has a lightweight, natural finish that one creator compares to Tower 28. It's great for no-makeup days but won't give full coverage for heavy concealment needs. Best for those wanting a subtle brightening effect rather than full coverage.","top_quotes":["I been reaching for this. I really enjoy it. It reminds me so much of the Tower 28 one. It's great for those natural makeup days, but if you have a ton to cover, this isn't going to give you that full, full coverage."]},{"product_slug":"essence-all-about-matt-fixing-compact-powder","url":"/products/essence-all-about-matt-fixing-compact-powder","name":"All About Matt! Fixing Compact Powder","shades":[],"subcategory":"setting powder","formulation":"powder","price_tier":"drugstore","enriched_price":"$3.99","enriched_price_usd":3.99,"retailers":["Ulta","Amazon","Target","Walmart","essencemakeup.com"],"creator_count":1,"creators":["juicyjas"],"has_strong_endorsement":false,"has_mixed_evidence":true,"consensus_summary":null,"top_quotes":["I think powders like this do are really good in the summertime because they usually don't add like this is not adding any coverage.","I don't know about maybe setting the entire face all the time, but I think for touch-ups it would be pretty.","It kind of just made my face look powdery and just with a slight cast that I'm not too crazy about."]},{"product_slug":"essence-the-art-gallery-eyeshadow-eyeliner-palette","url":"/products/essence-the-art-gallery-eyeshadow-eyeliner-palette","name":"The Art Gallery Eyeshadow & Eyeliner Palette","shades":[],"subcategory":"eyeshadow","formulation":"palette","price_tier":"drugstore","enriched_price":"$14.99","enriched_price_usd":14.99,"retailers":["Ulta","Amazon","essencemakeup.com"],"creator_count":1,"creators":["elm0zwrldyt"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["it is buildable. Like when you first lay it down, it's pretty gray. It's not like a true black, but you can build it up.","this black eyeshadow I can already tell is going to be a little bit gray","look at how easily this eyeshadow is blending out"]},{"product_slug":"essence-meta-glow-highlighter","url":"/products/essence-meta-glow-highlighter","name":"Meta Glow Highlighter","shades":[],"subcategory":"highlighter","formulation":"powder","price_tier":"drugstore","enriched_price":"$5.99","enriched_price_usd":5.99,"retailers":["essencemakeup.com","Ulta","Target","Walmart","Amazon"],"creator_count":1,"creators":["elm0zwrldyt"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["it doesn't leave a cast. You can't see it from the front. Some highlighters leave like a gray cast and you can see like this weird line, but this one doesn't.","It's not so intense like you would think it would be","Oh my god, that's so pretty."]},{"product_slug":"essence-jelly-grip-eyeshadow-primer","url":"/products/essence-jelly-grip-eyeshadow-primer","name":"Jelly Grip Eyeshadow Primer","shades":[],"subcategory":"eye primer","formulation":"gel","price_tier":"drugstore","enriched_price":"$3.99","enriched_price_usd":3.99,"retailers":["essencemakeup.com","Ulta","Amazon","Target","Walmart"],"creator_count":1,"creators":["juicyjas"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["It also says that it's cooling and it could give a tingling effect.","I like how the cream eyeshadow applied seamlessly over top.","It says to apply this and let it sit for 30 seconds."]},{"product_slug":"essence-extreme-lasting-eye-pencil","url":"/products/essence-extreme-lasting-eye-pencil","name":"Extreme Lasting Eye Pencil","shades":["Silky Nude"],"subcategory":"eyeliner","formulation":"pencil","price_tier":"drugstore","enriched_price":"$2.99","enriched_price_usd":2.99,"retailers":["Ulta","Walmart","Amazon"],"creator_count":1,"creators":["juicyjas"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["It's a very bright nude, but they also have black, brown, gray, white, all your neutrals with some color, too.","This one I would go with over the other simply because of the packaging.","This is a silky nude shade."]},{"product_slug":"essence-lash-princess-sculpted-volume-mascara","url":"/products/essence-lash-princess-sculpted-volume-mascara","name":"Lash Princess Sculpted Volume Mascara","shades":[],"subcategory":"mascara","formulation":null,"price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon","CVS","Target","Ulta","Walmart"],"creator_count":1,"creators":["emilynoel83"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":"Essence Lash Princess Sculpted Volume Mascara is shown on upper lashes by Emily Noel, a beauty content creator. The single review provides no details on performance, finish, or longevity. Without more feedback, it's impossible to assess this mascara's quality or suitability.","top_quotes":["We've got Essence Lash Princess Sculpted Volume on my upper lashes"]},{"product_slug":"essence-quick-wing-stamp-eyeliner","url":"/products/essence-quick-wing-stamp-eyeliner","name":"Quick Wing Stamp Eyeliner","shades":[],"subcategory":"eyeliner","formulation":"liquid","price_tier":"drugstore","enriched_price":null,"enriched_price_usd":null,"retailers":["Ulta","Amazon","Target","Walmart"],"creator_count":1,"creators":["elm0zwrldyt"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["the stamp is kind of fire. Like, I feel like if you're bad at eyeliner or you just don't really know how to do it, this could lowkey be good. Or if you just have like shaky hands.","it's literally like a Sharpie. Like this is a thick ass eyeliner.","I think it was like three bucks."]},{"product_slug":"essence-extreme-shine-volume-lipgloss","url":"/products/essence-extreme-shine-volume-lipgloss","name":"Extreme Shine Volume Lipgloss","shades":["Summer Punch"],"subcategory":"lip gloss","formulation":null,"price_tier":"drugstore","enriched_price":"$3.99","enriched_price_usd":3.99,"retailers":["Amazon","Walmart","Ulta","CVS","essencemakeup.com","Target"],"creator_count":1,"creators":["shelbyannbell"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":"Essence Extreme Shine Volume Lipgloss in Summer Punch is used as the final step in a lip combo by SHELBY ANN (13K subs). No other creators or additional observations are provided. The single mention offers no details on shine, volume, wear time, or shade performance.","top_quotes":["To finish off our lip combo, I'm going with the Essence Extreme lip gloss in the shade Summer Punch."]},{"product_slug":"essence-bright-eyes-under-eye-stick","url":"/products/essence-bright-eyes-under-eye-stick","name":"Bright Eyes! Under Eye Stick","shades":[],"subcategory":"concealer","formulation":"stick","price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["essencemakeup.com","Ulta","Amazon","Target","Walmart"],"creator_count":1,"creators":["elm0zwrldyt"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["Oh my god. That's like white. Nice."]},{"product_slug":"essence-stay-play-gel-eyeliner","url":"/products/essence-stay-play-gel-eyeliner","name":"Stay & Play Gel Eyeliner","shades":["But First Espresso"],"subcategory":"eyeliner","formulation":"gel","price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon","Walmart","Ulta","CVS","essencemakeup.com","Target"],"creator_count":1,"creators":["tati"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["You guys have seen me use this over and over again. It's still in rotation for good reason. It just really can't be beat","This is one of the creamiest richest beautiful brown gel liners, period, at the drugstore","I want to say this is five bucks"]}]}}