{"ok":true,"data":{"brand":"Milk Makeup","slug":"milk-makeup","price_tier":"mid_range","product_count":9,"creator_count":11,"top_subcategories":["foundation","blush","primer","concealer","setting spray","mascara","lip treatment","lip gloss"],"signature_products":[{"product_slug":"milk-makeup-cooling-water-jelly-tint","name":"Cooling Water Jelly Tint","url":"/products/milk-makeup-cooling-water-jelly-tint","creator_count":3},{"product_slug":"milk-makeup-hydro-grip-12-hour-hydrating-gel-skin-tint","name":"Hydro Grip 12-Hour Hydrating Gel Skin Tint","url":"/products/milk-makeup-hydro-grip-12-hour-hydrating-gel-skin-tint","creator_count":2},{"product_slug":"milk-makeup-hydro-grip-primer","name":"Hydro Grip Primer","url":"/products/milk-makeup-hydro-grip-primer","creator_count":2},{"product_slug":"milk-makeup-hydro-grip-hydrating-gel-skin-tint","name":"Hydro Grip Hydrating Gel Skin Tint","url":"/products/milk-makeup-hydro-grip-hydrating-gel-skin-tint","creator_count":2},{"product_slug":"milk-makeup-hydro-grip-hydrating-gel-concealer","name":"Hydro Grip Hydrating Gel Concealer","url":"/products/milk-makeup-hydro-grip-hydrating-gel-concealer","creator_count":2}],"retailer_list":["Amazon","Kohl's","Milk Makeup","Sephora","Ulta","milkmakeup.com"],"creator_list":["aliandreea","dermangelo","estherdaze","itsbabykelz","j.uuuuudy","kayla.ryan1","laura88lee","monica.raviii","prakritisingh","samanthanicole222","shelbyannbell"],"caveats":{"mixed_evidence":true,"note":"Some products have mixed or negative creator evidence — check individual product listings."},"summary":{"tagline":"Grip primers and jelly tints with a sticky, long-wear finish.","verdict":"Milk Makeup is known for its Hydro Grip Primer, a tacky, water-based primer that helps makeup last longer without being overly sticky. The Cooling Water Jelly Tint is a highly pigmented, long-lasting blush that stains the skin and can be tricky to apply evenly. The brand's stick products have been downsized, but some creators still find them a good value. The Pore Eclipse Setting Spray is one to skip.","generated_at":"2026-05-13T21:09:01.418Z","quote_count":50,"model":"deepseek-chat","prompt_version":6},"concern_profile":[{"concern":"patchy_makeup","mention_count":3,"creator_count":3,"top_creators":[{"handle":"haleykimaking","specialty":[],"subscriber_count":1360000,"years_active":null},{"handle":"monica.raviii","specialty":["beauty content creator","specializing in brown and olive skin tones"],"subscriber_count":1230000,"years_active":3},{"handle":"prakritisingh","specialty":["beauty content creator"],"subscriber_count":457000,"years_active":7}]},{"concern":"texture","mention_count":3,"creator_count":2,"top_creators":[{"handle":"monica.raviii","specialty":["beauty content creator","specializing in brown and olive skin tones"],"subscriber_count":1230000,"years_active":3},{"handle":"estherdaze","specialty":["beauty content creator"],"subscriber_count":25500,"years_active":2}]},{"concern":"dry_skin","mention_count":3,"creator_count":2,"top_creators":[{"handle":"aliandreea","specialty":["celebrity makeup artist","based in Paris"],"subscriber_count":1380000,"years_active":10},{"handle":"monica.raviii","specialty":["beauty content creator","specializing in brown and olive skin tones"],"subscriber_count":1230000,"years_active":3}]},{"concern":"dehydrated_skin","mention_count":3,"creator_count":2,"top_creators":[{"handle":"aliandreea","specialty":["celebrity makeup artist","based in Paris"],"subscriber_count":1380000,"years_active":10},{"handle":"monica.raviii","specialty":["beauty content creator","specializing in brown and olive skin tones"],"subscriber_count":1230000,"years_active":3}]},{"concern":"makeup_longevity","mention_count":2,"creator_count":2,"top_creators":[{"handle":"prakritisingh","specialty":["beauty content creator"],"subscriber_count":457000,"years_active":7},{"handle":"estherdaze","specialty":["beauty content creator"],"subscriber_count":25500,"years_active":2}]}],"products":[{"product_slug":"milk-makeup-cooling-water-jelly-tint","url":"/products/milk-makeup-cooling-water-jelly-tint","name":"Cooling Water Jelly Tint","shades":["Please (adaptive Pink)","Burst"],"subcategory":"blush","formulation":"gel","price_tier":"mid_range","enriched_price":"$24","enriched_price_usd":24,"retailers":["milkmakeup.com","Amazon","Ulta","Sephora"],"creator_count":3,"creators":["laura88lee","aliandreea","prakritisingh"],"has_strong_endorsement":false,"has_mixed_evidence":true,"consensus_summary":"Milk Makeup's Cooling Water Jelly Tint delivers intense pigment and a cooling, icy feel on application. Prakriti Singh notes it stains heavily, making it extremely long-lasting but also prone to staining everywhere, and it can get patchy without proper technique. Laura Lee finds the color very faint on cheeks, suggesting it works best as a sheer summer flush on bare skin.","top_quotes":["I know it's not everybody's cup of tea because you need to know how to use this product cuz as soon as it touches your skin, it will really, really, really stain the skin and the color lasts","I think these would work better if you just like didn't have makeup on and you wanted like that cute summer flush on your skin.","because of this stain, it's a very long-lasting blush. I think it's the most long-lasting blush that I have."]},{"product_slug":"milk-makeup-hydro-grip-12-hour-hydrating-gel-skin-tint","url":"/products/milk-makeup-hydro-grip-12-hour-hydrating-gel-skin-tint","name":"Hydro Grip 12-Hour Hydrating Gel Skin Tint","shades":[],"subcategory":"foundation","formulation":"tint","price_tier":"mid_range","enriched_price":"$38.00","enriched_price_usd":38,"retailers":["Amazon","Ulta","Sephora","Kohl's","Milk Makeup"],"creator_count":2,"creators":["shelbyannbell","samanthanicole222"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":"Milk Makeup's Hydro Grip 12-Hour Hydrating Gel Skin Tint delivers a skin-like finish that blends seamlessly, as noted by Samantha Nicole. SHELBY ANN calls it one of her favorite discounted finds, suggesting it's a solid value during sales. No criticism or irritation was mentioned in the available quotes.","top_quotes":["This is literally one of my favorite sales of the year because everything is super discounted.","I haven't used the Milk one in a while, so I think I'm gonna do that.","We're going with the Milk Hydrogrip Skin Tint."]},{"product_slug":"milk-makeup-hydro-grip-primer","url":"/products/milk-makeup-hydro-grip-primer","name":"Hydro Grip Primer","shades":[],"subcategory":"primer","formulation":"gel","price_tier":"mid_range","enriched_price":"$38","enriched_price_usd":38,"retailers":["Amazon","Ulta","Sephora","Milk Makeup"],"creator_count":2,"creators":["monica.raviii","estherdaze"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":"Milk Makeup's Hydro Grip Primer is a water-based, tacky primer that dries down sticky to grip makeup and extend wear. One creator with facial hair prefers its moderate stickiness over the E.L.F. Power Grip, though both creators note it's pricey at $30 per ounce. It makes makeup look nicer and last longer, but the tackiness may not suit everyone.","top_quotes":["I don't think this is as sticky as the E.L.F. Power Grip, but I kind of prefer that because I am someone who has facial hair on their face and I don't shave the hairs on my face.","this is a tacky sticky primer it's a clear water-based primer that once it dries down it turns very tacky and sticky which helps grip the makeup onto the skin","I don't know if you guys could see the stick, but it's definitely not as sticky as the E.L.F. Power Grip Primer."]},{"product_slug":"milk-makeup-hydro-grip-hydrating-gel-skin-tint","url":"/products/milk-makeup-hydro-grip-hydrating-gel-skin-tint","name":"Hydro Grip Hydrating Gel Skin Tint","shades":[],"subcategory":"foundation","formulation":"gel","price_tier":"mid_range","enriched_price":"$38","enriched_price_usd":38,"retailers":["Amazon","Ulta","Sephora","Milk Makeup"],"creator_count":2,"creators":["itsbabykelz","aliandreea"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":null,"top_quotes":["it's perfect for now for when it's like cold and dry because it's very hydrating and it has that sheen to it","if you have dry kind of like gray skin looking for that brightness, you're going to love this","It's really, really beautiful"]},{"product_slug":"milk-makeup-hydro-grip-hydrating-gel-concealer","url":"/products/milk-makeup-hydro-grip-hydrating-gel-concealer","name":"Hydro Grip Hydrating Gel Concealer","shades":["8"],"subcategory":"concealer","formulation":null,"price_tier":"mid_range","enriched_price":"$29","enriched_price_usd":29,"retailers":["Amazon","Ulta","Sephora","Milk Makeup","milkmakeup.com"],"creator_count":2,"creators":["dermangelo","monica.raviii"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":"Milk Makeup's Hydro Grip Hydrating Gel Concealer comes in a stick format, which DermAngelo (board-certified dermatologist) notes as an interesting delivery method. He mentions liking the skin tint from the same line, but only shares a tentative \"We'll see how that goes\" about this concealer. There is not enough feedback to assess performance, shade range, or longevity.","top_quotes":["I love that it's super hydrating. It's not settling into my fine lines. It actually looks really smooth","I really like the skin tint from this line, so I figured I would try out the concealer too.","It blends out really nicely and gives me really freaking good coverage"]},{"product_slug":"milk-makeup-pore-eclipse-matte-setting-spray","url":"/products/milk-makeup-pore-eclipse-matte-setting-spray","name":"Pore Eclipse Matte Setting Spray","shades":[],"subcategory":"setting spray","formulation":"spray","price_tier":"mid_range","enriched_price":"$38","enriched_price_usd":38,"retailers":["Amazon","Ulta","Sephora","Milk Makeup"],"creator_count":1,"creators":["j.uuuuudy"],"has_strong_endorsement":false,"has_mixed_evidence":true,"consensus_summary":"Milk Makeup's Pore Eclipse Matte Setting Spray is not recommended by beauty content creator JUDY, who warns the spray nozzle will ruin your makeup. She advises to save your money and avoid this product entirely. No other creators provided feedback, so this verdict is based on a single dissenting voice.","top_quotes":["The way it sprays out, it will just ruin your makeup.","This is a setting spray I would not recommend.","Save your money. Don't get that."]},{"product_slug":"milk-makeup-rise-lifting-lengthening-mascara","url":"/products/milk-makeup-rise-lifting-lengthening-mascara","name":"RISE Lifting + Lengthening Mascara","shades":[],"subcategory":"mascara","formulation":null,"price_tier":"mid_range","enriched_price":"$28","enriched_price_usd":28,"retailers":["Amazon","Ulta","Sephora","Milk Makeup"],"creator_count":1,"creators":["kayla.ryan1"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":"Milk Makeup's RISE Lifting + Lengthening Mascara keeps lashes curled all day while adding length and thickness. Kayla Ryan (beauty content creator) calls it \"Hands-down one of the best mascaras on the market\" for its all-day curl hold and volumizing effect. No criticisms are noted in the available feedback.","top_quotes":["It makes them look thicker this Hands-down one of the best mascaras on the market I will die on that hill","It keeps my lashes curled all day long it lengthens them a little bit"]},{"product_slug":"milk-makeup-melatonin-overnight-lip-mask","url":"/products/milk-makeup-melatonin-overnight-lip-mask","name":"Melatonin Overnight Lip Mask","shades":[],"subcategory":"lip treatment","formulation":"balm","price_tier":"mid_range","enriched_price":"$22","enriched_price_usd":22,"retailers":["Amazon","Ulta","Sephora"],"creator_count":1,"creators":["aliandreea"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":"Milk Makeup's Melatonin Overnight Lip Mask is a hydrating lip treatment that celebrity makeup artist Ali Andreea applies for moisture. The single quote mentions no specific results, texture, or longevity. With only one creator's brief comment, there is not enough evidence to assess performance or suitability.","top_quotes":["I like to apply something that is hydrating for the lips. And this time I went with a Milk Makeup overnight lip mask."]},{"product_slug":"milk-makeup-odyssey-lip-oil-gloss","url":"/products/milk-makeup-odyssey-lip-oil-gloss","name":"Odyssey Lip Oil Gloss","shades":[],"subcategory":"lip gloss","formulation":"oil","price_tier":"mid_range","enriched_price":"$26.00","enriched_price_usd":26,"retailers":["Amazon","Ulta","Sephora","Milk Makeup"],"creator_count":1,"creators":["aliandreea"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":"Milk Makeup's Odyssey Lip Oil Gloss delivers a high-shine, hydrating sheen that celebrity makeup artist Ali Andreea uses on clients for its beautiful glossy finish. She notes it's especially suitable for cold, dry weather because it's very hydrating. The cooling water jelly tint, also mentioned, stains intensely and lasts long, but requires careful application.","top_quotes":["if you see a client of mine, anything I post and it has shiny lips, it's probably a color from this range","this is a product that not a lot of people know about","They have a dark a really beautiful dark color"]}]}}