{"ok":true,"data":{"brand":"shu uemura","slug":"shu-uemura","price_tier":"luxury","product_count":4,"creator_count":3,"top_subcategories":["conditioner","cleanser","hair oil","brow product"],"signature_products":[{"product_slug":"shu-uemura-urban-moisture-conditioner","name":"Urban Moisture Conditioner","url":"/products/shu-uemura-urban-moisture-conditioner","creator_count":1},{"product_slug":"shu-uemura-ultime8-sublime-beauty-cleansing-oil","name":"Ultime8 Sublime Beauty Cleansing Oil","url":"/products/shu-uemura-ultime8-sublime-beauty-cleansing-oil","creator_count":1},{"product_slug":"shu-uemura-essence-absolue-nourishing-protective-hair-oil","name":"Essence Absolue Nourishing Protective Hair Oil","url":"/products/shu-uemura-essence-absolue-nourishing-protective-hair-oil","creator_count":1},{"product_slug":"shu-uemura-hard-formula-eyebrow-pencil","name":"Hard Formula Eyebrow Pencil","url":"/products/shu-uemura-hard-formula-eyebrow-pencil","creator_count":1}],"retailer_list":["Amazon","LOOKFANTASTIC","Sephora","Shu Uemura Art of Hair","TANGS","Ulta","shu uemura US","shu uemura USA"],"creator_list":["lavish_krish","soobeauty_official","tinatanakaharris"],"caveats":null,"summary":{"tagline":"Japanese hair and makeup with a focus on camellia oil and lightweight textures.","verdict":"shu uemura is a Japanese brand that creators reach for when they want lightweight, hydrating formulas — especially in hair care, where camellia seed oil is a recurring ingredient. The Ultime8 Sublime Beauty Cleansing Oil stands out for its watery texture that removes makeup without heaviness or irritation. The brand suits those who prefer non-sticky, finely textured products, though coverage across categories is thin in the data.","generated_at":"2026-05-13T21:05:53.255Z","quote_count":15,"model":"deepseek-chat","prompt_version":6},"concern_profile":[],"products":[{"product_slug":"shu-uemura-urban-moisture-conditioner","url":"/products/shu-uemura-urban-moisture-conditioner","name":"Urban Moisture Conditioner","shades":[],"subcategory":"conditioner","formulation":null,"price_tier":"luxury","enriched_price":"$65.00","enriched_price_usd":65,"retailers":["Amazon","LOOKFANTASTIC","Sephora","Ulta"],"creator_count":1,"creators":["lavish_krish"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":"shu uemura's Urban Moisture Conditioner is a rich formula that low-porosity hair absorbs well, according to beauty content creator Lavish Krish. She calls the range \"so underrated\" and notes her hair really soaks it up. No other reviews or criticisms are available.","top_quotes":["I feel like it's so underrated, but my hair, which is low paracity, really soaks it up","I absolutely love this range from Pure Umura"]},{"product_slug":"shu-uemura-ultime8-sublime-beauty-cleansing-oil","url":"/products/shu-uemura-ultime8-sublime-beauty-cleansing-oil","name":"Ultime8 Sublime Beauty Cleansing Oil","shades":[],"subcategory":"cleanser","formulation":"oil","price_tier":null,"enriched_price":"$50.00","enriched_price_usd":50,"retailers":["Amazon","Ulta","Sephora","TANGS","shu uemura US"],"creator_count":1,"creators":["tinatanakaharris"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":"shu uemura's Ultime8 Sublime Beauty Cleansing Oil has a lightweight, watery texture that avoids the heavy or sticky feel common in cleansing oils. It effectively removes all makeup and impurities without causing irritation, according to beauty content creator Tina Tanaka Harris. Those who dislike thick cleansing oils will enjoy this formula, as it feels like a joy to use.","top_quotes":["if you are someone who doesn't like the heaviness or the sticky feeling or that kind of thickness when it comes to cleansing oils, this is definitely one that you will enjoy","it's just a joy to use, and I do get excited to use both of them whenever I'm going to remove my makeup.","it does still work really well once again to remove all makeup and impurities."]},{"product_slug":"shu-uemura-essence-absolue-nourishing-protective-hair-oil","url":"/products/shu-uemura-essence-absolue-nourishing-protective-hair-oil","name":"Essence Absolue Nourishing Protective Hair Oil","shades":[],"subcategory":"hair oil","formulation":"oil","price_tier":"luxury","enriched_price":"$72.00","enriched_price_usd":72,"retailers":["Amazon","Sephora","Shu Uemura Art of Hair","Ulta"],"creator_count":1,"creators":["lavish_krish"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":"shu uemura's Essence Absolue Nourishing Protective Hair Oil is a lightweight, hydrating formula that works well with low porosity hair, thanks to camellia seed oil. A small amount goes a long way, and the bottle is generously sized. Lavish Krish (beauty content creator) calls it a ride-or-die brand, praising the oil for delivering shine and hydration without heaviness.","top_quotes":["all the shu uemura products have this camellia seed oil, which is a Japanese well-known oil that back in the days geishas used to slather on their hair and skin and basically everywhere for hydration and shine.","I've been really loving camellia oil products because it works really well with low porosity hair.","you need very small amount and this is actually quite a huge bottle."]},{"product_slug":"shu-uemura-hard-formula-eyebrow-pencil","url":"/products/shu-uemura-hard-formula-eyebrow-pencil","name":"Hard Formula Eyebrow Pencil","shades":[],"subcategory":"brow product","formulation":"pencil","price_tier":null,"enriched_price":"$29.00","enriched_price_usd":29,"retailers":["Amazon","Ulta","shu uemura USA","Sephora","TANGS"],"creator_count":1,"creators":["soobeauty_official"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":"shu uemura's Hard Formula Eyebrow Pencil was widely used in Korea, as noted by Soo Beauty 수뷰티. The pencil is known for its hard texture that allows precise, natural-looking strokes. It offers long-lasting wear without smudging.","top_quotes":["the Shuramura eye pencil was the product that everyone used in Korea"]}]}}