{"ok":true,"data":{"brand":"VIEVE","slug":"vieve","price_tier":"mid_range","product_count":6,"creator_count":3,"top_subcategories":["bronzer","brow product","foundation","lip liner","eyeshadow","setting spray"],"signature_products":[{"product_slug":"vieve-modern-bronzer","name":"Modern Bronzer","url":"/products/vieve-modern-bronzer","creator_count":1},{"product_slug":"vieve-modern-brow-gel","name":"Modern Brow Gel","url":"/products/vieve-modern-brow-gel","creator_count":1},{"product_slug":"vieve-skin-nova-complexion-balm","name":"Skin Nova Complexion Balm","url":"/products/vieve-skin-nova-complexion-balm","creator_count":1},{"product_slug":"vieve-modern-lip-definer","name":"Modern Lip Definer","url":"/products/vieve-modern-lip-definer","creator_count":1},{"product_slug":"vieve-eye-wand","name":"Eye Wand","url":"/products/vieve-eye-wand","creator_count":1}],"retailer_list":["Brown Thomas","Harrods UK","Harrods US","VIEVE Beauty","Vieve Beauty"],"creator_list":["alexandraanele","aliandreea","makeupbynikkilarose"],"caveats":null,"summary":{"tagline":"Makeup artist-founded brand with easy, blendable color formulas.","verdict":"VIEVE is a UK-based brand from makeup artist Jamie Genevieve, and the products that come up most are straightforward, workable formulas that don't require a lot of skill. The Eye Wand eyeshadows get the most consistent praise for being easy to blend and having a good color range. The brow gel and lip liner also get positive notes for creating natural, realistic effects. There's not enough criticism to flag a recurring downside, but the brand seems to lean toward reliable, user-friendly performance rather than anything groundbreaking.","generated_at":"2026-05-13T21:04:59.904Z","quote_count":13,"model":"deepseek-chat","prompt_version":6},"concern_profile":[],"products":[{"product_slug":"vieve-modern-bronzer","url":"/products/vieve-modern-bronzer","name":"Modern Bronzer","shades":[],"subcategory":"bronzer","formulation":"powder","price_tier":"mid_range","enriched_price":"$42.00","enriched_price_usd":42,"retailers":["VIEVE Beauty","Brown Thomas"],"creator_count":1,"creators":["makeupbynikkilarose"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":"VIEVE's Modern Bronzer is a two-pan compact with two different undertones, praised for its \"phenomenal formulation\" by professional makeup artist Nikki La Rose. She highlights the unbeatable value, noting the price is not hefty for the quality and quantity. The packaging is described as gorgeous, making it a worthwhile splurge for those seeking a versatile bronzer.","top_quotes":["you get two and the price tag isn't even Hefty on this one which is amazing so splurge on this one because the bang you get for your buck is unbeatable two pants two different undertones allinone gorgeous packaging and it's not going to break the bank","a UK based brand that I absolutely have to shout out because their bronzers are phenomenal formulations"]},{"product_slug":"vieve-modern-brow-gel","url":"/products/vieve-modern-brow-gel","name":"Modern Brow Gel","shades":[],"subcategory":"brow product","formulation":"gel","price_tier":"mid_range","enriched_price":"$27.00","enriched_price_usd":27,"retailers":["VIEVE Beauty"],"creator_count":1,"creators":["aliandreea"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":"VIEVE Modern Brow Gel tames brows in one swipe, creating a fluffy, natural 3D effect. Celebrity makeup artist Ali Andreea praises it for delivering realistic, disciplined brows with ease. No criticisms or downsides are mentioned in available feedback.","top_quotes":["since I've discovered this, I'm very impressed because they really create that 3D, very realistic, fluffy, natural eyebrows effect.","And just with one swipe, it really disciplines the eyebrows."]},{"product_slug":"vieve-skin-nova-complexion-balm","url":"/products/vieve-skin-nova-complexion-balm","name":"Skin Nova Complexion Balm","shades":["200 Medium Cool"],"subcategory":"foundation","formulation":"balm","price_tier":"mid_range","enriched_price":"$48.00","enriched_price_usd":48,"retailers":["Harrods US"],"creator_count":1,"creators":["aliandreea"],"has_strong_endorsement":false,"has_mixed_evidence":false,"consensus_summary":"VIEVE Skin Nova Complexion Balm is a creamy, skin-like formula that blends easily and leaves a natural finish. One creator praises its lightweight feel and how it evens out skin tone without looking heavy. No criticism was mentioned in the available feedback.","top_quotes":[]},{"product_slug":"vieve-modern-lip-definer","url":"/products/vieve-modern-lip-definer","name":"Modern Lip Definer","shades":["Aphrodyte"],"subcategory":"lip liner","formulation":"pencil","price_tier":"mid_range","enriched_price":"€25,00","enriched_price_usd":null,"retailers":["VIEVE Beauty","Brown Thomas"],"creator_count":1,"creators":["alexandraanele"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":"VIEVE's Modern Lip Definer is a cool-toned rose shade that works as a subtle lip contour, especially with cool-toned looks. The formula blends easily but stays put once set, making it versatile for precise or diffused application. It pairs well with similar-toned products like Katie Jane Hughes's lip line.","top_quotes":["It's a really beautiful more like cool-toned kind of like a cool-toned rose almost. It's like it got like a little bit more purple in it.","Beautiful formula. Like, such a beautiful formula. Again, like, you can blend it. Like, it's soft, but it'll stay put once it's down.","It's just like a really beautiful contour to the lips especially when I'm going in like a slightly more cool-toned direction."]},{"product_slug":"vieve-eye-wand","url":"/products/vieve-eye-wand","name":"Eye Wand","shades":[],"subcategory":"eyeshadow","formulation":"cream","price_tier":"mid_range","enriched_price":"€29,00","enriched_price_usd":null,"retailers":["VIEVE Beauty"],"creator_count":1,"creators":["makeupbynikkilarose"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":"VIEVE Eye Wand has a creamy, easy-to-work-with formula that blends effortlessly, according to professional makeup artist Makeup By Nikki La Rose. She praises the color range and says she's used them for a while, calling them a great formulation. The only feedback comes from one creator, so broader consensus is limited.","top_quotes":["These are just such a great formulation that are so easy to work with.","I love the colors that they have.","I've used these for a while now."]},{"product_slug":"vieve-invisiveil-setting-spray","url":"/products/vieve-invisiveil-setting-spray","name":"Invisiveil Setting Spray","shades":[],"subcategory":"setting spray","formulation":"spray","price_tier":"mid_range","enriched_price":"$34.00","enriched_price_usd":34,"retailers":["Harrods UK","Vieve Beauty"],"creator_count":1,"creators":["makeupbynikkilarose"],"has_strong_endorsement":true,"has_mixed_evidence":false,"consensus_summary":"VIEVE's Invisiveil Setting Spray has a soft, pleasant fragrance that some may enjoy but others may want to skip. Professional makeup artist Nikki La Rose finds it absolutely worth the money. No other creators weighed in, so longevity and finish remain unconfirmed.","top_quotes":["out of all of them this one is scented it does have a really nice soft fragrance to it so if that's something you don't like then you can't skip it however if you like a good smelling product that hits your skin then you will really enjoy this one and this is absolutely worth the money"]}]}}