{"ok":true,"data":{"handle":"emilynoel83","display_name":"Emily Noel","platform":"youtube","subscriber_count":980000,"channel_url":"https://www.youtube.com/@emilynoel83","channel_description":"I'm Emily! Welcome to my channel- Beauty Broadcast. I'm a former news anchor, a wife, and most recently... a momma! My goal with every video is to provide my incredible viewers with creative, original, and honest content! I see makeup as a creative outlet, and also a confidence booster. It's about looking good, feeling good, and passing those good feelings on to others. 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If you're sensitive to fragrance, they don't have it.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go","video_title":"Makeup haul under $10 at Walmart","video_date":"2026-06-06"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=m0QKXaV2o8w","video_title":"Best makeup you can buy at Dollar General","video_date":"2026-02-28"}]}],"attributes":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":126,"product_count":108,"source_type":"creator_quote","sample_quote":"I'm not even trying here. I'm light pressure with a fingertip. Hello. You have to give credit where credit is due on that thing. 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And after two minutes, they kind of set on there to where the only thing that may transfer off a little bit is some shine, but they actually last a super long time.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk","video_title":"Hot makeup categories and my faves in each one","video_date":"2026-07-18"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","video_title":"Affordable at Ulta: New Essence Makeup GRWM","video_date":"2026-07-07"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ","video_title":"Top 10 Morphe Products - Applying Them All","video_date":"2026-07-04"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=TMftlT61x6Q","video_title":"Casual after-pool makeup re-do","video_date":"2026-06-27"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk","video_title":"Toasty blush round-up: all my faves","video_date":"2026-06-18"}]},{"tag":"blendable","label":"Blendable","group":"attribute","polarity":"positive","mention_count":53,"product_count":48,"source_type":"creator_quote","sample_quote":"I would have to admit that the blending on this is even a little bit silkier, softer, just even more ease with this one.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk","video_title":"Hot makeup categories and my faves in each one","video_date":"2026-07-18"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","video_title":"Affordable at Ulta: New Essence Makeup GRWM","video_date":"2026-07-07"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ","video_title":"Top 10 Morphe Products - Applying Them All","video_date":"2026-07-04"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=xoc8r4_dUFA","video_title":"Playing with new drugstore makeup mini haul","video_date":"2026-06-25"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk","video_title":"Toasty blush round-up: all my faves","video_date":"2026-06-18"}]},{"tag":"pigmented","label":"Pigmented","group":"attribute","polarity":"positive","mention_count":46,"product_count":44,"source_type":"creator_quote","sample_quote":"It makes me think of merit in the feel. 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There is a little moisture in it, but the thing is it has real pigment going on here.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk","video_title":"Hot makeup categories and my faves in each one","video_date":"2026-07-18"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","video_title":"Affordable at Ulta: New Essence Makeup GRWM","video_date":"2026-07-07"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ","video_title":"Top 10 Morphe Products - Applying Them All","video_date":"2026-07-04"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=xoc8r4_dUFA","video_title":"Playing with new drugstore makeup mini haul","video_date":"2026-06-25"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk","video_title":"Toasty blush round-up: all my faves","video_date":"2026-06-18"}]},{"tag":"lightweight","label":"Lightweight","group":"attribute","polarity":"positive","mention_count":38,"product_count":33,"source_type":"creator_quote","sample_quote":"If you're not looking to add any additional weight to your look, I think you'll like this.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk","video_title":"Hot makeup categories and my faves in each one","video_date":"2026-07-18"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","video_title":"Affordable at Ulta: New Essence Makeup GRWM","video_date":"2026-07-07"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ","video_title":"Top 10 Morphe Products - Applying Them All","video_date":"2026-07-04"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=TMftlT61x6Q","video_title":"Casual after-pool makeup re-do","video_date":"2026-06-27"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=xoc8r4_dUFA","video_title":"Playing with new drugstore makeup mini haul","video_date":"2026-06-25"}]},{"tag":"natural_finish","label":"Natural finish","group":"attribute","polarity":"positive","mention_count":31,"product_count":30,"source_type":"creator_quote","sample_quote":"It looks beautiful on.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk","video_title":"Hot makeup categories and my faves in each one","video_date":"2026-07-18"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","video_title":"Affordable at Ulta: New Essence Makeup GRWM","video_date":"2026-07-07"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ","video_title":"Top 10 Morphe Products - Applying Them All","video_date":"2026-07-04"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=TMftlT61x6Q","video_title":"Casual after-pool makeup re-do","video_date":"2026-06-27"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=xoc8r4_dUFA","video_title":"Playing with new drugstore makeup mini haul","video_date":"2026-06-25"}]},{"tag":"dewy","label":"Dewy finish","group":"attribute","polarity":"positive","mention_count":31,"product_count":29,"source_type":"creator_quote","sample_quote":"I love that. Just a light glowy lid.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk","video_title":"Hot makeup categories and my faves in each one","video_date":"2026-07-18"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ","video_title":"Top 10 Morphe Products - Applying Them All","video_date":"2026-07-04"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=qzhmQ2Vpu1U","video_title":"Full face of nostalgic makeup favorites","video_date":"2026-06-04"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss","video_title":"Best-selling elf makeup at Ulta - but is it really the best?","video_date":"2026-05-26"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4","video_title":"Top 10 Revlon Products: Famous Faves to Hidden Gems","video_date":"2026-05-21"}]},{"tag":"hydrating","label":"Hydrating","group":"attribute","polarity":"positive","mention_count":28,"product_count":26,"source_type":"creator_quote","sample_quote":"This is their hyaluronic acid base product.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","video_title":"Affordable at Ulta: New Essence Makeup GRWM","video_date":"2026-07-07"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=TMftlT61x6Q","video_title":"Casual after-pool makeup re-do","video_date":"2026-06-27"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=g4f93PGbydU","video_title":"All drugstore wedding guest makeup look","video_date":"2026-06-16"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss","video_title":"Best-selling elf makeup at Ulta - but is it really the best?","video_date":"2026-05-26"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4","video_title":"Top 10 Revlon Products: Famous Faves to Hidden Gems","video_date":"2026-05-21"}]},{"tag":"buildable","label":"Buildable","group":"attribute","polarity":"positive","mention_count":22,"product_count":21,"source_type":"creator_quote","sample_quote":"That one really builds up nicely.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk","video_title":"Hot makeup categories and my faves in each one","video_date":"2026-07-18"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","video_title":"Affordable at Ulta: New Essence Makeup GRWM","video_date":"2026-07-07"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=TMftlT61x6Q","video_title":"Casual after-pool makeup re-do","video_date":"2026-06-27"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=xoc8r4_dUFA","video_title":"Playing with new drugstore makeup mini haul","video_date":"2026-06-25"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk","video_title":"Toasty blush round-up: all my faves","video_date":"2026-06-18"}]},{"tag":"creamy","label":"Creamy","group":"attribute","polarity":"positive","mention_count":21,"product_count":20,"source_type":"creator_quote","sample_quote":"The texture is creamy. It looks super natural on your skin. It wears well.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=TMftlT61x6Q","video_title":"Casual after-pool makeup re-do","video_date":"2026-06-27"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk","video_title":"Toasty blush round-up: all my faves","video_date":"2026-06-18"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=g4f93PGbydU","video_title":"All drugstore wedding guest makeup look","video_date":"2026-06-16"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=qzhmQ2Vpu1U","video_title":"Full face of nostalgic makeup favorites","video_date":"2026-06-04"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss","video_title":"Best-selling elf makeup at Ulta - but is it really the best?","video_date":"2026-05-26"}]},{"tag":"matte","label":"Matte finish","group":"attribute","polarity":"positive","mention_count":19,"product_count":18,"source_type":"creator_quote","sample_quote":"It can be a longwearing staining lip color that looks like a really pretty blotted matte lip on its own or like layer a gloss over top. I love it.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","video_title":"Affordable at Ulta: New Essence Makeup GRWM","video_date":"2026-07-07"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go","video_title":"Makeup haul under $10 at Walmart","video_date":"2026-06-06"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4","video_title":"Top 10 Revlon Products: Famous Faves to Hidden Gems","video_date":"2026-05-21"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=Zu7lx5_Q45U","video_title":"Nude by Nature Makeup at Walmart - Full Face Try On","video_date":"2026-05-12"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","video_title":"Elite drugstore makeup GRWM that looks more expensive","video_date":"2026-05-09"}]},{"tag":"pleasant_scent","label":"Pleasant scent","group":"attribute","polarity":"positive","mention_count":16,"product_count":16,"source_type":"creator_quote","sample_quote":"Ultra liquidy texture and it does have the butter bronzer smell, but thin thin thin.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","video_title":"Affordable at Ulta: New Essence Makeup GRWM","video_date":"2026-07-07"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ","video_title":"Top 10 Morphe Products - Applying Them All","video_date":"2026-07-04"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go","video_title":"Makeup haul under $10 at Walmart","video_date":"2026-06-06"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=qzhmQ2Vpu1U","video_title":"Full face of nostalgic makeup favorites","video_date":"2026-06-04"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4","video_title":"Top 10 Revlon Products: Famous Faves to Hidden Gems","video_date":"2026-05-21"}]},{"tag":"good_packaging","label":"Good packaging","group":"attribute","polarity":"positive","mention_count":14,"product_count":14,"source_type":"creator_quote","sample_quote":"There's a nice tight cap. Note how the cap didn't just go on, it snapped. And that is keeping the moisture in this to where it's a product, you know, I've had for for sure over a year, closer to two. 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Cosmetics","name":"Lash XTNDR Tubing Mascara","shade":null,"subcategory":"mascara","product_type":"mascara","finish":null,"enriched_price":"$8","enriched_retailers":["Amazon","Walmart","Ulta","CVS","Target","elfcosmetics.com"],"product_slug":"e-l-f-cosmetics-lash-xtndr-tubing-mascara","product_url":"/products/e-l-f-cosmetics-lash-xtndr-tubing-mascara","category":"EYES","mention_count":20,"endorsement_strength":"loves it","rating":4.8,"grailpeople_rating":4.8,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"It is not going to smudge. It's what I always wear on my lower lash line without fail.","timestamp_start":859.839,"timestamp_end":866.639,"timestamp_start_formatted":"14:19","video_url":"https://www.youtube.com/watch?v=52VzDrtC5n8&t=859s","sentiment":"positive","topics":["smudge-proof","long wear"],"mentions_variant":null},{"text":"It's the formula I trust. Tubing mascara. That's why I say it doesn't smudge. It's a tubing mascara, so it's incapable of smearing and messing up your look.","timestamp_start":869.76,"timestamp_end":873.519,"timestamp_start_formatted":"14:29","video_url":"https://www.youtube.com/watch?v=52VzDrtC5n8&t=869s","sentiment":"positive","topics":["tubing mascara","smudge-proof","trusted formula"],"mentions_variant":null},{"text":"It's overall a fairly defining mascara. Kind of lengthening, too. It can bulk you up enough, I think, with repeated coats.","timestamp_start":892.32,"timestamp_end":896.399,"timestamp_start_formatted":"14:52","video_url":"https://www.youtube.com/watch?v=52VzDrtC5n8&t=892s","sentiment":"positive","topics":["lengthening","buildable volume"],"mentions_variant":null},{"text":"It's very rare that I like mess up with it and boop it on my eyelids and like get mascara everywhere. You can be very neat with it.","timestamp_start":917.76,"timestamp_end":923.92,"timestamp_start_formatted":"15:17","video_url":"https://www.youtube.com/watch?v=52VzDrtC5n8&t=917s","sentiment":"positive","topics":["easy application","precision"],"mentions_variant":null},{"text":"The curl holding, too.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=52VzDrtC5n8","sentiment":"positive","topics":["curl hold"],"mentions_variant":null},{"text":"I think that's a perfect spot for a tubing mascara.","timestamp_start":704.959,"timestamp_end":712.399,"timestamp_start_formatted":"11:44","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk&t=704s","sentiment":"positive","topics":["tubing mascara","lower lashes"],"mentions_variant":null},{"text":"This one isn't too bulky. So, it just kind of looks right there.","timestamp_start":709.04,"timestamp_end":715.279,"timestamp_start_formatted":"11:49","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk&t=709s","sentiment":"positive","topics":["not bulky","natural look"],"mentions_variant":null},{"text":"That's worked really well for me, and it's been very reliable, too.","timestamp_start":719.44,"timestamp_end":725.519,"timestamp_start_formatted":"11:59","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk&t=719s","sentiment":"positive","topics":["reliable","performance"],"mentions_variant":null},{"text":"Still love. Lash extender.","timestamp_start":702.88,"timestamp_end":704.448,"timestamp_start_formatted":"11:42","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk&t=702s","sentiment":"positive","topics":["favorite"],"mentions_variant":null},{"text":"I just love e.l.f. Cosmetics Lash Xtndr Mascara. I'm so glad it's a thing. I use it every day on the lower lashes because that's kind of my smudgy danger zone.","timestamp_start":1150.559,"timestamp_end":1157.039,"timestamp_start_formatted":"19:10","video_url":"https://www.youtube.com/watch?v=g4f93PGbydU&t=1150s","sentiment":"positive","topics":["holy grail","smudge-proof","daily use"],"mentions_variant":null},{"text":"Another great positive for this mascara is the brush is so easy to control. That's a really compact brush. If you have issues with kind of like getting messy with it and accidentally tapping your eyelid and not wanting to have to correct all that, this one's really easy to manage.","timestamp_start":1181.2,"timestamp_end":1186.24,"timestamp_start_formatted":"19:41","video_url":"https://www.youtube.com/watch?v=g4f93PGbydU&t=1181s","sentiment":"positive","topics":["easy application","brush design"],"mentions_variant":null},{"text":"I'm on my second or third tube of the E.L.F. and it's legit.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["repurchase","legit"],"mentions_variant":null},{"text":"It's a tubing mascara just as much as the high-end ones are tubing mascaras. 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It's not going to smudge.","timestamp_start":1324.24,"timestamp_end":1328.72,"timestamp_start_formatted":"22:04","video_url":"https://www.youtube.com/watch?v=m0QKXaV2o8w&t=1324s","sentiment":"positive","topics":["tubing","smudge-proof"],"mentions_variant":null},{"text":"I love this. I also just appreciate the brush. Like, it's not going to get me in too much trouble with booping it on my eyelid. It's very easy to control just with tubing mascaras.","timestamp_start":1342.64,"timestamp_end":1347.919,"timestamp_start_formatted":"22:22","video_url":"https://www.youtube.com/watch?v=m0QKXaV2o8w&t=1342s","sentiment":"positive","topics":["easy to control","good brush","tubing"],"mentions_variant":null},{"text":"I put it there every day, but you can use it top or bottom and or both, whatever.","timestamp_start":1136.72,"timestamp_end":1140.799,"timestamp_start_formatted":"18:56","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=1136s","sentiment":"positive","topics":["versatility","usage"],"mentions_variant":null},{"text":"Elf lash extender on the lower lash line.","timestamp_start":690.52,"timestamp_end":694.48,"timestamp_start_formatted":"11:30","video_url":"https://www.youtube.com/watch?v=xoc8r4_dUFA&t=690s","sentiment":"positive","topics":["usage"],"mentions_variant":null},{"text":"E.L.F. Lash Extender on the lower lashes. That's my tubing mascara.","timestamp_start":608.56,"timestamp_end":612.08,"timestamp_start_formatted":"10:08","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=608s","sentiment":"positive","topics":["tubing mascara","lower lashes"],"mentions_variant":null},{"text":"E.L.F. lash extender on the lower lash line.","timestamp_start":293.04,"timestamp_end":297.919,"timestamp_start_formatted":"4:53","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=293s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"I'm going to do my e.l.f. Cosmetics lash extender. 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I do like the texture of it. I'm not having to press and work too hard, but yet I'm not overwhelmed by the amount laying down.","timestamp_start":646.8,"timestamp_end":654.399,"timestamp_start_formatted":"10:46","video_url":"https://www.youtube.com/watch?v=g4f93PGbydU&t=646s","sentiment":"positive","topics":["texture","ease of use"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk","video_title":"Hot makeup categories and my faves in each one","quote_date":"2026-07-18","skim_tags":[]},{"id":"ede98957-b87f-47a5-8d61-b0420b40fa5a","brand":"Milani","name":"Highly Rated Fan Club Fanning Mascara","shade":null,"subcategory":"mascara","product_type":"mascara","finish":null,"enriched_price":"$14.99","enriched_retailers":["Amazon","Walmart","Ulta","CVS","Milani Cosmetics","Target"],"product_slug":"milani-highly-rated-fan-club-fanning-mascara","product_url":"/products/milani-highly-rated-fan-club-fanning-mascara","category":"EYES","mention_count":9,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"I feel like I've been using it for a long time, but it's hitting a very good sweet spot for me.","timestamp_start":932.72,"timestamp_end":939.36,"timestamp_start_formatted":"15:32","video_url":"https://www.youtube.com/watch?v=TMftlT61x6Q&t=932s","sentiment":"positive","topics":["long-term use","favorite"],"mentions_variant":null},{"text":"And you get those lashes curled up and then they really have a chance to shine when the eye look is pretty muted like this. Look how pretty that's looking. Just a nice big fan.","timestamp_start":939.36,"timestamp_end":944.5600000000001,"timestamp_start_formatted":"15:39","video_url":"https://www.youtube.com/watch?v=TMftlT61x6Q&t=939s","sentiment":"positive","topics":["lash look","volume","curl"],"mentions_variant":null},{"text":"I feel like it bulks up my lashes quickly, which is a quality I really want.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["bulks up lashes","quick"],"mentions_variant":null},{"text":"It does build up really fast, which keeps my curl from dropping so much, and that I like.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["builds fast","curl retention"],"mentions_variant":null},{"text":"If I get a really good curl on them, like this mascara looks so nice on me.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["looks nice","curl"],"mentions_variant":null},{"text":"This does a lot of work in one coat.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["one coat","efficient"],"mentions_variant":null},{"text":"This one does not flake.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["no flaking"],"mentions_variant":null},{"text":"The Milani does a good job for me.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["good job"],"mentions_variant":null},{"text":"If I can get a really good curl, I'll be content with Milani fan club because hopefully then the curl won't be dropping and this in itself will just in a quick coat give me what I want as far as the bulk on the lashes.","timestamp_start":581.839,"timestamp_end":587.44,"timestamp_start_formatted":"9:41","video_url":"https://www.youtube.com/watch?v=Wkc3K9EoM1I&t=581s","sentiment":"positive","topics":["ease of use","curl"],"mentions_variant":null},{"text":"I really love how quickly this builds up.","timestamp_start":297.919,"timestamp_end":302.56,"timestamp_start_formatted":"4:57","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=297s","sentiment":"positive","topics":["buildability"],"mentions_variant":null},{"text":"I used my Milani Fan Club mascara up top.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=xoc8r4_dUFA","sentiment":"positive","topics":["usage"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk","video_title":"Toasty blush round-up: all my faves","quote_date":"2026-06-18","skim_tags":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","count":2},{"tag":"volumizing","label":"Volumizing","group":"attribute","count":2},{"tag":"long_wearing","label":"Long-wearing","group":"attribute","count":2}]},{"id":"c84fdb9e-bbaa-49c5-b166-6ea6617f9166","brand":"L'Oreal Paris","name":"Paradise Le Shadow Stick Eyeshadow","shade":"Brown Abyss","subcategory":"eyeshadow","product_type":"eyeshadow stick","finish":"shimmer","enriched_price":"$13.99","enriched_retailers":["Amazon","CVS","L'Oréal Paris UK","L'Oréal Paris 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bit lighter than that is the Magnetic Bronze and that's what's on the lower lash line.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=p7NnJX__GuE","sentiment":"positive","topics":["lower lash line"],"mentions_variant":"Magnetic Bronze"},{"text":"I'm going to use a little bit of L'Oreal brown abyss on my upper lash line just to create a little more balance.","timestamp_start":1113.08,"timestamp_end":1118.4,"timestamp_start_formatted":"18:33","video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8&t=1113s","sentiment":"positive","topics":["eyeliner","balance"],"mentions_variant":"Brown Abyss"},{"text":"If you are familiar with my YouTube channel, you know this product, L'Oréal Paris Lace Shadow Stick Brown Abyss.","timestamp_start":106.4,"timestamp_end":110.24,"timestamp_start_formatted":"1:46","video_url":"https://www.youtube.com/watch?v=E1s5wTlJmcQ&t=106s","sentiment":"positive","topics":["ease of use"],"mentions_variant":"Brown Abyss"},{"text":"I call this lazy liner because it goes on so easily.","timestamp_start":110.24,"timestamp_end":116.48,"timestamp_start_formatted":"1:50","video_url":"https://www.youtube.com/watch?v=E1s5wTlJmcQ&t=110s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"A shadow stick that won't smudge is going to do you so many favors throughout the night. You're not going to be constantly thinking, is shadow drifting? Do I have a smudge down there?","timestamp_start":976.48,"timestamp_end":982.3199999999999,"timestamp_start_formatted":"16:16","video_url":"https://www.youtube.com/watch?v=g4f93PGbydU&t=976s","sentiment":"positive","topics":["smudge-proof","long wear"],"mentions_variant":null},{"text":"It's really rather cool. And it's just kind of like a little midtone murky thing that gives you that depth, but it still looks really, really soft.","timestamp_start":994.88,"timestamp_end":1001.12,"timestamp_start_formatted":"16:34","video_url":"https://www.youtube.com/watch?v=g4f93PGbydU&t=994s","sentiment":"positive","topics":["color","soft look","depth"],"mentions_variant":"Magnetic Bronze"},{"text":"Super easy. Glided across the upper lash line.","timestamp_start":545.279,"timestamp_end":549.04,"timestamp_start_formatted":"9:05","video_url":"https://www.youtube.com/watch?v=p7NnJX__GuE&t=545s","sentiment":"positive","topics":["ease of use"],"mentions_variant":"Brown Abyss"},{"text":"I'm going with Lazy Liner. This is L'Oréal Paris Le Shadow Stick in Brown Abyss. I can do it so quick.","timestamp_start":544,"timestamp_end":550.72,"timestamp_start_formatted":"9:04","video_url":"https://www.youtube.com/watch?v=Wkc3K9EoM1I&t=544s","sentiment":"positive","topics":["ease of use"],"mentions_variant":"Brown Abyss"},{"text":"Staying at the lash line. Doesn't have to go all the way in, but look at that nice soft definition.","timestamp_start":557.839,"timestamp_end":563.16,"timestamp_start_formatted":"9:17","video_url":"https://www.youtube.com/watch?v=Wkc3K9EoM1I&t=557s","sentiment":"positive","topics":["ease of use","natural finish"],"mentions_variant":null},{"text":"This shade really does have some depth though, so I would say don't go too hard with it.","timestamp_start":564.8,"timestamp_end":570.48,"timestamp_start_formatted":"9:24","video_url":"https://www.youtube.com/watch?v=Wkc3K9EoM1I&t=564s","sentiment":"cautionary","topics":["ease of use"],"mentions_variant":null},{"text":"I used a lace shadow stick and brown abyss from L'Oreal across the top.","timestamp_start":635.6,"timestamp_end":637.92,"timestamp_start_formatted":"10:35","video_url":"https://www.youtube.com/watch?v=NUCBgttiR-w&t=635s","sentiment":"positive","topics":["used in look"],"mentions_variant":"Brown Abyss"},{"text":"I used one of my lash shadow sticks, one of the smoky collection ones. The shade is Starry Bordeaux.","timestamp_start":677.28,"timestamp_end":683.1600000000001,"timestamp_start_formatted":"11:17","video_url":"https://www.youtube.com/watch?v=xoc8r4_dUFA&t=677s","sentiment":"positive","topics":["ease of use"],"mentions_variant":"Starry Bordeaux"},{"text":"The Magnetic Bronze across the bottom just to kind of finish off that smokeyish vibe.","timestamp_start":637.92,"timestamp_end":642,"timestamp_start_formatted":"10:37","video_url":"https://www.youtube.com/watch?v=NUCBgttiR-w&t=637s","sentiment":"positive","topics":["used in look"],"mentions_variant":"Magnetic Bronze"},{"text":"Why did I hesitate on that? 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length.","timestamp_start":1283.68,"timestamp_end":1289.4,"timestamp_start_formatted":"21:23","video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY&t=1283s","sentiment":"negative","topics":["not volumizing","not lengthening"],"mentions_variant":null},{"text":"I'm not jumping up and down for this one.","timestamp_start":1298.44,"timestamp_end":1302.44,"timestamp_start_formatted":"21:38","video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY&t=1298s","sentiment":"negative","topics":["underwhelming"],"mentions_variant":null},{"text":"It's just okay.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY","sentiment":"mixed","topics":["just okay"],"mentions_variant":null},{"text":"It's just not doing enough for me.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY","sentiment":"negative","topics":["not 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So, that's where you can fill and the longer bristles help fluff it on through, you know?","timestamp_start":481.68,"timestamp_end":487.919,"timestamp_start_formatted":"8:01","video_url":"https://www.youtube.com/watch?v=52VzDrtC5n8&t=481s","sentiment":"positive","topics":["brush design","application"],"mentions_variant":null},{"text":"This has incredible hold. That's just the cherry on top.","timestamp_start":501.199,"timestamp_end":506,"timestamp_start_formatted":"8:21","video_url":"https://www.youtube.com/watch?v=52VzDrtC5n8&t=501s","sentiment":"positive","topics":["long wear","hold"],"mentions_variant":null},{"text":"I can do a brow I truly am satisfied with.","timestamp_start":511.919,"timestamp_end":516.56,"timestamp_start_formatted":"8:31","video_url":"https://www.youtube.com/watch?v=52VzDrtC5n8&t=511s","sentiment":"positive","topics":["satisfying results"],"mentions_variant":null},{"text":"Not every tinted brow gel would do this well. 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It's the ABH Glider shadow sticks which I'm really pleased with the staying power of these as well.","timestamp_start":582.08,"timestamp_end":589.04,"timestamp_start_formatted":"9:42","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=582s","sentiment":"positive","topics":["long wear"],"mentions_variant":null},{"text":"These are right up there with some of my favorite longwearing shadow sticks.","timestamp_start":589.04,"timestamp_end":594,"timestamp_start_formatted":"9:49","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=589s","sentiment":"positive","topics":["holy grail","long wear"],"mentions_variant":null},{"text":"There's a really wide shade range.","timestamp_start":594,"timestamp_end":597.7800000000001,"timestamp_start_formatted":"9:54","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=594s","sentiment":"positive","topics":["value"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=TMftlT61x6Q","video_title":"Casual after-pool makeup re-do","quote_date":"2026-06-27","skim_tags":[]},{"id":"d295f77b-bf26-44fe-a0bc-674b8c87ba86","brand":"Anastasia Beverly Hills","name":"Liquid Liner","shade":"Black","subcategory":"eyeliner","product_type":"liquid eyeliner","finish":null,"enriched_price":"$23","enriched_retailers":["Sephora","Ulta","Amazon","Nordstrom","Macy's","anastasiabeverlyhills.com"],"product_slug":"anastasia-beverly-hills-liquid-liner","product_url":"/products/anastasia-beverly-hills-liquid-liner","category":"EYES","mention_count":2,"endorsement_strength":"worth trying","rating":4,"grailpeople_rating":4,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"I did some black liquid liner across the top. 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I've pretty much always loved this one.","timestamp_start":41.68,"timestamp_end":46.079,"timestamp_start_formatted":"0:41","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=41s","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"It's going to come out with one of those big buckfoot applicators and give you sort of a mix of like a skin tone liquid that also has a glow mixed in.","timestamp_start":46.079,"timestamp_end":52.8,"timestamp_start_formatted":"0:46","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=46s","sentiment":"positive","topics":["glow"],"mentions_variant":null},{"text":"It is truly quite glowy, but it blends into my skin with ease.","timestamp_start":56.239,"timestamp_end":62.64,"timestamp_start_formatted":"0:56","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=56s","sentiment":"positive","topics":["glow","blendability"],"mentions_variant":null},{"text":"It actually lasts really well.","timestamp_start":60.879,"timestamp_end":63.679,"timestamp_start_formatted":"1:00","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=60s","sentiment":"positive","topics":["long wear"],"mentions_variant":null},{"text":"And then I can pinpoint my coverage on top of that.","timestamp_start":62.64,"timestamp_end":67.439,"timestamp_start_formatted":"1:02","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=62s","sentiment":"positive","topics":["coverage"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk","video_title":"Hot makeup categories and my faves in each one","quote_date":"2026-07-18","skim_tags":[]},{"id":"a4bd1328-bd56-424a-9ae2-a25d2bcc20ea","brand":"Essence","name":"Fix & Last 18H Long-Lasting Make-Up Fixing Spray","shade":null,"subcategory":"setting spray","product_type":"makeup fixing spray","finish":"matte","enriched_price":"$4.99","enriched_retailers":["Amazon","Walmart","Ulta","CVS","essencemakeup.com","Target"],"product_slug":"essence-fix-last-18h-long-lasting-make-up-fixing-spray","product_url":"/products/essence-fix-last-18h-long-lasting-make-up-fixing-spray","category":"FACE","mention_count":1,"endorsement_strength":"worth trying","rating":4,"grailpeople_rating":4,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"I can use my Essence setting spray that I like that I already have.","timestamp_start":771.44,"timestamp_end":774.72,"timestamp_start_formatted":"12:51","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U&t=771s","sentiment":"positive","topics":["personal favorite"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","video_title":"Affordable at Ulta: New Essence Makeup GRWM","quote_date":"2026-07-07","skim_tags":[]},{"id":"6285318b-05fe-4364-b564-f33f02bfdebc","brand":"Essence","name":"Silky Blur Translucent Loose Setting Powder","shade":null,"subcategory":"setting powder","product_type":"setting powder","finish":"natural","enriched_price":null,"enriched_retailers":[],"product_slug":"essence-silky-blur-translucent-loose-setting-powder","product_url":"/products/essence-silky-blur-translucent-loose-setting-powder","category":"FACE","mention_count":1,"endorsement_strength":"mixed","rating":3,"grailpeople_rating":3,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"It is truly mattifying. 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Like it looks makeup-y on my nose.","timestamp_start":430.36,"timestamp_end":435.04,"timestamp_start_formatted":"7:10","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U&t=430s","sentiment":"negative","topics":["patchy","nose"],"mentions_variant":null},{"text":"My under eyes feel really set.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","sentiment":"positive","topics":["setting","under eyes"],"mentions_variant":null},{"text":"I think this silky blur powder is a very mattifying powder.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","sentiment":"positive","topics":["mattifying"],"mentions_variant":null},{"text":"The Silky blur translucent setting powder, just know this is a very matte powder and I think it can maybe add to a little look of dryness on your skin perhaps. Maybe I need to use it with just a little lighter hand going forward. I don't know. I'm kind of getting a little goes a long way feel with that thing.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","sentiment":"mixed","topics":["mattifying","dryness","little goes a long way"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","video_title":"Affordable at Ulta: New Essence Makeup GRWM","quote_date":"2026-07-07","skim_tags":[{"tag":"blurring","label":"Blurring","group":"attribute","count":4},{"tag":"matte","label":"Matte finish","group":"attribute","count":2},{"tag":"natural_finish","label":"Natural finish","group":"attribute","count":2}]},{"id":"0cdfd736-2dc4-41cf-b722-30fdc8bddd02","brand":"Essence","name":"Radiant Light Face Palette","shade":"Signature Light","subcategory":"highlighter","product_type":"face palette","finish":"shimmer","enriched_price":"$8.99","enriched_retailers":["Ulta","Amazon","Target","Walmart"],"product_slug":"essence-radiant-light-face-palette","product_url":"/products/essence-radiant-light-face-palette","category":"FACE","mention_count":1,"endorsement_strength":"worth trying","rating":4.2,"grailpeople_rating":4.2,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"We are not short on pigment here. Gentle swatches and I've got loads.","timestamp_start":514.68,"timestamp_end":523.2800000000001,"timestamp_start_formatted":"8:34","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U&t=514s","sentiment":"positive","topics":["pigmented"],"mentions_variant":null},{"text":"I think this is totally going to get the job done.","timestamp_start":526.2,"timestamp_end":530.2800000000001,"timestamp_start_formatted":"8:46","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U&t=526s","sentiment":"positive","topics":["performance"],"mentions_variant":null},{"text":"To me, I mean in just touching and swatching them at first, they feel much more pigmented than Hourglass powders, more immediately like heavy-duty on color.","timestamp_start":598.24,"timestamp_end":603.2,"timestamp_start_formatted":"9:58","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U&t=598s","sentiment":"positive","topics":["pigmented","comparison","Hourglass"],"mentions_variant":null},{"text":"Wow, guys. Watch out. 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I'm blending and blending, but I've got a serious cheek here now.","timestamp_start":643.68,"timestamp_end":648.12,"timestamp_start_formatted":"10:43","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U&t=643s","sentiment":"mixed","topics":["very pigmented","caution","blush"],"mentions_variant":null},{"text":"Caution, caution, high pigment zone.","timestamp_start":686.44,"timestamp_end":689.9542857142858,"timestamp_start_formatted":"11:26","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U&t=686s","sentiment":"cautionary","topics":["very pigmented","caution"],"mentions_variant":null},{"text":"The bronzer was great in here for me and the highlight's doing awesome, too.","timestamp_start":766.96,"timestamp_end":771.44,"timestamp_start_formatted":"12:46","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U&t=766s","sentiment":"positive","topics":["bronzer","highlighter","performance"],"mentions_variant":null},{"text":"Extreme pigment with this palette. 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It does not feel too heavy on my skin.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","sentiment":"positive","topics":["coverage","lightweight"],"mentions_variant":null},{"text":"I feel like a lot of people really love this concealer. It seems to have been getting some really good reviews.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","sentiment":"positive","topics":["popular","well-reviewed"],"mentions_variant":null},{"text":"Fair price, able to really cover well.","timestamp_start":341.56,"timestamp_end":346.84,"timestamp_start_formatted":"5:41","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U&t=341s","sentiment":"positive","topics":["value","coverage"],"mentions_variant":null},{"text":"I feel like it may not be absolutely as opaque. Like when I think about Shape Tape-ish concealers... It's like a small step down from what those are doing.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","sentiment":"mixed","topics":["coverage","comparison"],"mentions_variant":null},{"text":"For me right now, I feel like this is plenty.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","sentiment":"positive","topics":["sufficient coverage","personal preference"],"mentions_variant":null},{"text":"A solid I would say full coverage on the concealer. Just a little bit more lightweight on the skin compared to some of the other really full coverage concealer options.","timestamp_start":1472.8,"timestamp_end":1477.36,"timestamp_start_formatted":"24:32","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U&t=1472s","sentiment":"positive","topics":["full coverage","lightweight","final verdict"],"mentions_variant":null},{"text":"I have been wearing this one so much.","timestamp_start":222.879,"timestamp_end":227.599,"timestamp_start_formatted":"3:42","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=222s","sentiment":"positive","topics":["long wear"],"mentions_variant":null},{"text":"I'm really digging it big time.","timestamp_start":232.319,"timestamp_end":237.219875,"timestamp_start_formatted":"3:52","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=232s","sentiment":"positive","topics":[],"mentions_variant":null},{"text":"It's light. It seems to be like a really good brightening yet covering tone for me.","timestamp_start":235.2,"timestamp_end":240.72,"timestamp_start_formatted":"3:55","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=235s","sentiment":"positive","topics":["lightweight","brightening","coverage"],"mentions_variant":null},{"text":"For as thin and light as it is, I think it does a terrific job on coverage, actually.","timestamp_start":245.28,"timestamp_end":254.879,"timestamp_start_formatted":"4:05","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=245s","sentiment":"positive","topics":["lightweight","coverage"],"mentions_variant":null},{"text":"This one's a little lighter, but I feel the coverage is still quite impressive.","timestamp_start":266.639,"timestamp_end":272.72,"timestamp_start_formatted":"4:26","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=266s","sentiment":"positive","topics":["lightweight","coverage"],"mentions_variant":null},{"text":"Look how it's able to like take care of me here.","timestamp_start":272.72,"timestamp_end":276.24,"timestamp_start_formatted":"4:32","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=272s","sentiment":"positive","topics":["coverage"],"mentions_variant":null},{"text":"If I use a concealer and it's just not quite satisfying me on coverage, this one does.","timestamp_start":292.56,"timestamp_end":299.12,"timestamp_start_formatted":"4:52","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=292s","sentiment":"positive","topics":["coverage"],"mentions_variant":null},{"text":"It does have that nice lightweight feel.","timestamp_start":297.36,"timestamp_end":300.51,"timestamp_start_formatted":"4:57","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=297s","sentiment":"positive","topics":["lightweight","texture"],"mentions_variant":null},{"text":"If you felt like I want a non-drying concealer that really does the work and maybe feels a little lighter than E.L.F. Hydrating Camo Concealer, this may be one to try.","timestamp_start":299.12,"timestamp_end":304.8,"timestamp_start_formatted":"4:59","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=299s","sentiment":"positive","topics":["lightweight","hydration","coverage"],"mentions_variant":null},{"text":"Essence is always sticking with a really fair price point, too.","timestamp_start":308.8,"timestamp_end":314.88,"timestamp_start_formatted":"5:08","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=308s","sentiment":"positive","topics":["value"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","video_title":"Affordable at Ulta: New Essence Makeup GRWM","quote_date":"2026-07-07","skim_tags":[{"tag":"lightweight","label":"Lightweight","group":"attribute","count":2}]},{"id":"3615acbd-71cf-4189-a0ca-8ab0415ba4c1","brand":"Essence","name":"Foundation Stick","shade":"160","subcategory":"foundation","product_type":"foundation stick","finish":null,"enriched_price":"$6.99","enriched_retailers":["Amazon","Walmart","Ulta","CVS","essencemakeup.com","Target"],"product_slug":"essence-foundation-stick","product_url":"/products/essence-foundation-stick","category":"FACE","mention_count":1,"endorsement_strength":"worth trying","rating":3.8,"grailpeople_rating":3.8,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"I would say it's kind of like that medium coverage.","timestamp_start":221.68,"timestamp_end":226.08,"timestamp_start_formatted":"3:41","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U&t=221s","sentiment":"positive","topics":["medium coverage"],"mentions_variant":null},{"text":"Staying power that I've experienced here was actually pretty good, especially where it was set.","timestamp_start":223.2,"timestamp_end":230.20000000000002,"timestamp_start_formatted":"3:43","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U&t=223s","sentiment":"positive","topics":["long wear","staying power"],"mentions_variant":null},{"text":"It's a nice, really thin, easy-to-blend texture.","timestamp_start":230.2,"timestamp_end":235,"timestamp_start_formatted":"3:50","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U&t=230s","sentiment":"positive","topics":["texture","easy to blend"],"mentions_variant":null},{"text":"When you think of a cream foundation stick, don't think thick, creamy drag. It's super easy to work with, but my skin seems to really benefit from a setting powder involved with it, too.","timestamp_start":232.84,"timestamp_end":239.6,"timestamp_start_formatted":"3:52","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U&t=232s","sentiment":"positive","topics":["texture","easy to blend"],"mentions_variant":null},{"text":"My foundation stick and my concealer were not new products, so I knew what I was getting into there. 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Cosmetics is working with in these little sticks.","timestamp_start":61.76,"timestamp_end":68.64,"timestamp_start_formatted":"1:01","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=61s","sentiment":"positive","topics":["texture"],"mentions_variant":null},{"text":"They don't feel ultra juicy as they cross the cheeks. But when you go to blend it in, you almost feel just a little I wouldn't say a full cream to powder shift, but just a little bit of that feeling of lightness across the skin when you go to blend it where it's just no struggle.","timestamp_start":71.119,"timestamp_end":78.159,"timestamp_start_formatted":"1:11","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=71s","sentiment":"positive","topics":["texture","blendability","cream to powder"],"mentions_variant":null},{"text":"If you were going to apply a blush this deep that leaves that kind of darkness on your cheek, you need it to be easily blendable for that to work.","timestamp_start":86.24,"timestamp_end":93.119,"timestamp_start_formatted":"1:26","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=86s","sentiment":"positive","topics":["blendability","deep shade"],"mentions_variant":null},{"text":"That one I feel is very user friendly.","timestamp_start":102.32,"timestamp_end":109.119,"timestamp_start_formatted":"1:42","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=102s","sentiment":"positive","topics":["user friendly","ease of use"],"mentions_variant":null},{"text":"Oh, I think that's going to be perfect, actually.","timestamp_start":231.76,"timestamp_end":236,"timestamp_start_formatted":"3:51","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=231s","sentiment":"positive","topics":["perfect shade"],"mentions_variant":"CinnaMood"},{"text":"Wow. Oh, I love this toastiness so much.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go","sentiment":"positive","topics":["shade","toasty"],"mentions_variant":"CinnaMood"},{"text":"It's shearing out to seem almost like a muted red.","timestamp_start":239.12,"timestamp_end":243.04,"timestamp_start_formatted":"3:59","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=239s","sentiment":"positive","topics":["sheer","shade"],"mentions_variant":"CinnaMood"},{"text":"I feel like this could be so pretty on the lips, too.","timestamp_start":268.4,"timestamp_end":273.44,"timestamp_start_formatted":"4:28","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=268s","sentiment":"positive","topics":["multipurpose"],"mentions_variant":null},{"text":"Everything's staying rather matte.","timestamp_start":275.919,"timestamp_end":279.9865,"timestamp_start_formatted":"4:35","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=275s","sentiment":"positive","topics":["matte finish"],"mentions_variant":null},{"text":"Loving the tone. Absolutely love.","timestamp_start":285.68,"timestamp_end":289.03000000000003,"timestamp_start_formatted":"4:45","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=285s","sentiment":"positive","topics":["shade","love"],"mentions_variant":"CinnaMood"},{"text":"I think that's a great summertime your skin tones maybe got a little more tan going on.","timestamp_start":288.24,"timestamp_end":293.199,"timestamp_start_formatted":"4:48","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=288s","sentiment":"positive","topics":["summer","tan skin"],"mentions_variant":null},{"text":"$7 for each does not feel like a ridiculous price to me.","timestamp_start":293.199,"timestamp_end":297.52000000000004,"timestamp_start_formatted":"4:53","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=293s","sentiment":"positive","topics":["value","drugstore"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk","video_title":"Toasty blush round-up: all my faves","quote_date":"2026-06-18","skim_tags":[]},{"id":"40f24206-1484-4f2f-801f-5fd4949197dc","brand":"e.l.f. 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Cosmetics these little sheer for it blush tints.","timestamp_start":836.32,"timestamp_end":844,"timestamp_start_formatted":"13:56","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=836s","sentiment":"positive","topics":["love"],"mentions_variant":null},{"text":"They are water weight, but they are staining.","timestamp_start":856.8,"timestamp_end":861.5999999999999,"timestamp_start_formatted":"14:16","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=856s","sentiment":"positive","topics":["weightless","stain"],"mentions_variant":null},{"text":"They're a sheer stain. 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I love the price. I love what they do.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go","sentiment":"positive","topics":["love","format","value","performance"],"mentions_variant":null},{"text":"I like the multitasking nature of them as well.","timestamp_start":1142.48,"timestamp_end":1146.88,"timestamp_start_formatted":"19:02","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=1142s","sentiment":"positive","topics":["multitasking","lip and cheek"],"mentions_variant":null},{"text":"Really more vividness in its pinkiness.","timestamp_start":974.88,"timestamp_end":978.8,"timestamp_start_formatted":"16:14","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=974s","sentiment":"positive","topics":["vibrant","pink"],"mentions_variant":"So Petal"},{"text":"It's brighter than that.","timestamp_start":978.8,"timestamp_end":980.76,"timestamp_start_formatted":"16:18","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=978s","sentiment":"positive","topics":["bright","pink"],"mentions_variant":"So Petal"},{"text":"Think bright kind of coolish pink. Maybe just dipping its toe into berry as well.","timestamp_start":986.959,"timestamp_end":991.68,"timestamp_start_formatted":"16:26","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=986s","sentiment":"positive","topics":["bright","cool pink","berry"],"mentions_variant":"So Petal"},{"text":"The mauve one at the bottom looks even more berry.","timestamp_start":999.279,"timestamp_end":1004,"timestamp_start_formatted":"16:39","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=999s","sentiment":"positive","topics":["shade","berry"],"mentions_variant":"Mauve Actually"},{"text":"It can be hard to find good neutral truly neutral stains.","timestamp_start":940.88,"timestamp_end":948.88,"timestamp_start_formatted":"15:40","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=940s","sentiment":"positive","topics":["neutral shade"],"mentions_variant":"Maple Latte"},{"text":"It looks like that is really a true kind of tan looking color there.","timestamp_start":945.6,"timestamp_end":951.44,"timestamp_start_formatted":"15:45","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=945s","sentiment":"positive","topics":["tan","neutral"],"mentions_variant":"Maple Latte"},{"text":"Looks like kind of an earthy berry type of shade and not quite as warm as Cherry Cola.","timestamp_start":953.6,"timestamp_end":961.36,"timestamp_start_formatted":"15:53","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=953s","sentiment":"positive","topics":["earthy berry","shade"],"mentions_variant":"BurgunDid That"},{"text":"I'm so into this shade.","timestamp_start":1021.519,"timestamp_end":1024.4476,"timestamp_start_formatted":"17:01","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=1021s","sentiment":"positive","topics":["love","shade"],"mentions_variant":"BurgunDid That"},{"text":"It feels like a stain version of Clinique's Black Honey.","timestamp_start":1036,"timestamp_end":1042.7990000000002,"timestamp_start_formatted":"17:16","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=1036s","sentiment":"positive","topics":["dupe","Black Honey"],"mentions_variant":"BurgunDid That"},{"text":"This is the cherry cola one.","timestamp_start":792,"timestamp_end":792.2477777777777,"timestamp_start_formatted":"13:12","video_url":"https://www.youtube.com/watch?v=NUCBgttiR-w&t=792s","sentiment":"positive","topics":["used in look"],"mentions_variant":"Cherry Cola"},{"text":"This is giving me that warm kind of gently brownish stain on my lips.","timestamp_start":794.24,"timestamp_end":799.68,"timestamp_start_formatted":"13:14","video_url":"https://www.youtube.com/watch?v=NUCBgttiR-w&t=794s","sentiment":"positive","topics":["color","stain effect"],"mentions_variant":"Cherry Cola"},{"text":"Longwearing stain. It's getting dry.","timestamp_start":1339.84,"timestamp_end":1343.542,"timestamp_start_formatted":"22:19","video_url":"https://www.youtube.com/watch?v=g4f93PGbydU&t=1339s","sentiment":"positive","topics":["long wear","stain"],"mentions_variant":"Maple Latte"},{"text":"So classic Benitint rosy.","timestamp_start":830.24,"timestamp_end":834.6057142857143,"timestamp_start_formatted":"13:50","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=830s","sentiment":"positive","topics":["finish","natural finish"],"mentions_variant":null},{"text":"There's something that feels very effortless about that. Very springtime vibes.","timestamp_start":851.04,"timestamp_end":855.519,"timestamp_start_formatted":"14:11","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=851s","sentiment":"positive","topics":["ease of use","natural finish"],"mentions_variant":null},{"text":"Keep it with a light eye. And I think it really feels like spring, like you're doing some kind of dressed up occasion. And it's springtime and you just want to look classic. This kind of lip is so great.","timestamp_start":852.48,"timestamp_end":858.959,"timestamp_start_formatted":"14:12","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=852s","sentiment":"positive","topics":["natural finish","ease of use"],"mentions_variant":null},{"text":"I love these. This has been a product that ever since it came out I have been using with consistency and I've been using really several of the different shades.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["consistent use","multiple shades"],"mentions_variant":"Left on Red"},{"text":"I love these as part of lip combos. 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It's like somebody dumped terracotta, bronzy brown, and dusty rose into a pot and just stirred it up.","timestamp_start":143.52,"timestamp_end":147.92000000000002,"timestamp_start_formatted":"2:23","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=143s","sentiment":"positive","topics":["shade description","warmth","terracotta"],"mentions_variant":"Bali"},{"text":"These really have that easy kind of cream to powder blendability on the top of the cheeks.","timestamp_start":152.959,"timestamp_end":161.12,"timestamp_start_formatted":"2:32","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=152s","sentiment":"positive","topics":["cream to powder","blendability"],"mentions_variant":null},{"text":"They can shear out even more than you expect.","timestamp_start":162.879,"timestamp_end":167.35999999999999,"timestamp_start_formatted":"2:42","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=162s","sentiment":"positive","topics":["sheer","buildable"],"mentions_variant":null},{"text":"I think that's a wonderful standalone color.","timestamp_start":172.72,"timestamp_end":178.16,"timestamp_start_formatted":"2:52","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=172s","sentiment":"positive","topics":["standalone","color"],"mentions_variant":"Bali"},{"text":"All of these shades that I have, the creams definitely have that standalone intensity. You don't need to top them with a powder.","timestamp_start":176.56,"timestamp_end":179.599,"timestamp_start_formatted":"2:56","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=176s","sentiment":"positive","topics":["standalone","intensity"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk","video_title":"Toasty blush round-up: all my faves","quote_date":"2026-06-18","skim_tags":[]},{"id":"90e6d8a7-b31f-4920-89ee-3621f7d9e029","brand":"Benefit Cosmetics","name":"WANDERful World Silky-Soft Powder Blush","shade":"Terra","subcategory":"blush","product_type":"blush","finish":"satin","enriched_price":"$34.00","enriched_retailers":["Sephora","Ulta","Amazon","Benefit Cosmetics"],"product_slug":"benefit-cosmetics-wanderful-world-silky-soft-powder-blush","product_url":"/products/benefit-cosmetics-wanderful-world-silky-soft-powder-blush","category":"FACE","mention_count":1,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"They describe it as golden brick red blush.","timestamp_start":210.239,"timestamp_end":214.879,"timestamp_start_formatted":"3:30","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=210s","sentiment":"positive","topics":["shade description"],"mentions_variant":"Terra"},{"text":"It does have a soft shimmer finish. I don't really think of it as having a shimmer finish because it's so richly pigmented.","timestamp_start":212.4,"timestamp_end":218.64,"timestamp_start_formatted":"3:32","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=212s","sentiment":"positive","topics":["pigmentation","shimmer finish"],"mentions_variant":"Terra"},{"text":"I think it's so pretty.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk","sentiment":"positive","topics":["pretty"],"mentions_variant":"Terra"}],"video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk","video_title":"Toasty blush round-up: all my faves","quote_date":"2026-06-18","skim_tags":[]},{"id":"03ecf729-4436-4c47-a590-f5e22bdd7c92","brand":"Tower 28 Beauty","name":"BeachPlease Lip + Cheek Dewy Cream Blush","shade":"Power Hour","subcategory":"blush","product_type":"cream blush","finish":"dewy","enriched_price":"$20.00","enriched_retailers":["Sephora","Ulta","Amazon","Kohl's","Walmart","tower28beauty.com"],"product_slug":"tower-28-beauty-beachplease-lip-cheek-dewy-cream-blush","product_url":"/products/tower-28-beauty-beachplease-lip-cheek-dewy-cream-blush","category":"FACE","mention_count":1,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"Look, the depth, the richness. It's really actually richly moisturizing and creamy.","timestamp_start":440.96,"timestamp_end":446.4,"timestamp_start_formatted":"7:20","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=440s","sentiment":"positive","topics":["depth","richness","moisturizing","creamy"],"mentions_variant":"Power Hour"},{"text":"A toasty kind of bronzy blush. Looks so good on both lips and cheeks. Really does the monochromatic thing well.","timestamp_start":448.319,"timestamp_end":455.599,"timestamp_start_formatted":"7:28","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=448s","sentiment":"positive","topics":["toasty","bronzy","monochromatic","lip and cheek"],"mentions_variant":null},{"text":"This just like seems like it was meant to be a lip texture as well as a cheek texture.","timestamp_start":463.84,"timestamp_end":470.71999999999997,"timestamp_start_formatted":"7:43","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=463s","sentiment":"positive","topics":["lip and cheek","texture"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk","video_title":"Toasty blush round-up: all my faves","quote_date":"2026-06-18","skim_tags":[]},{"id":"21b15b61-6110-4c21-9089-c92ef8bdd854","brand":"Laura Geller","name":"Baked Blush-n-Bronze","shade":"Earthy Bronze","subcategory":"blush","product_type":"blush and bronzer duo","finish":"natural","enriched_price":"$28","enriched_retailers":["Sephora","Ulta","Amazon","laurageller.com"],"product_slug":"laura-geller-baked-blush-n-bronze","product_url":"/products/laura-geller-baked-blush-n-bronze","category":"FACE","mention_count":1,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"It kind of takes you into the tone I'm talking about, but it's just a little more brownish, kind of muted.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk","sentiment":"mixed","topics":["muted","brownish"],"mentions_variant":"earthy bronze"},{"text":"It's got some shimmer in it, too. And it's looking more mauvey ultimately.","timestamp_start":537.12,"timestamp_end":544.399,"timestamp_start_formatted":"8:57","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=537s","sentiment":"mixed","topics":["shimmer","mauve"],"mentions_variant":null},{"text":"If you like an earthy blush that goes more mauve and less orange, that might be for you. It's really great.","timestamp_start":542.64,"timestamp_end":548,"timestamp_start_formatted":"9:02","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=542s","sentiment":"positive","topics":["mauve","earthy","recommendation"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk","video_title":"Toasty blush round-up: all my faves","quote_date":"2026-06-18","skim_tags":[]},{"id":"e9d744c2-09e7-43c4-95be-a85943f697b4","brand":"e.l.f. Cosmetics","name":"Power Grip Primer","shade":null,"subcategory":"primer","product_type":"face primer","finish":null,"enriched_price":"$11","enriched_retailers":["Amazon","Walmart","Ulta","CVS","Target","elfcosmetics.com"],"product_slug":"e-l-f-cosmetics-power-grip-primer","product_url":"/products/e-l-f-cosmetics-power-grip-primer","category":"FACE","mention_count":3,"endorsement_strength":"worth trying","rating":3.5,"grailpeople_rating":3.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"My staying power was really good and everything felt kind of light on my skin once I got past the application of Power Grip.","timestamp_start":244.879,"timestamp_end":248.72,"timestamp_start_formatted":"4:04","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=244s","sentiment":"positive","topics":["long wear","lightweight"],"mentions_variant":null},{"text":"Every time you use it, you have to use a lot because what you think a full pump should get all over your skin, it only tracks over part of the face and then you've got to add more to get across your forehead and everywhere else.","timestamp_start":988.079,"timestamp_end":994.88,"timestamp_start_formatted":"16:28","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=988s","sentiment":"negative","topics":["usage","application"],"mentions_variant":null},{"text":"I think it contributes to good staying power.","timestamp_start":999.759,"timestamp_end":1003.6,"timestamp_start_formatted":"16:39","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=999s","sentiment":"positive","topics":["staying power"],"mentions_variant":null},{"text":"It's a pain to put on.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss","sentiment":"negative","topics":["application","texture"],"mentions_variant":null},{"text":"There are other drugstore gripping primers that will grip that will enhance staying power that are not so sticky and just such a pain to apply.","timestamp_start":1018.48,"timestamp_end":1024.319,"timestamp_start_formatted":"16:58","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=1018s","sentiment":"negative","topics":["comparison","texture"],"mentions_variant":null},{"text":"I have to give credit where credit is due. They're doing their job.","timestamp_start":1027.36,"timestamp_end":1030.7199999999998,"timestamp_start_formatted":"17:07","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=1027s","sentiment":"positive","topics":["performance"],"mentions_variant":null},{"text":"A lot of people don't mind that it's sticky like I do.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss","sentiment":"mixed","topics":["texture","popularity"],"mentions_variant":null},{"text":"I happen to have a mini of the Power Grip Niacinamide. I always travel with this cuz she’s little, you know, it’s one of the few mini primers I own.","timestamp_start":418.56,"timestamp_end":424.56,"timestamp_start_formatted":"6:58","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=418s","sentiment":"positive","topics":["travel","size"],"mentions_variant":null},{"text":"Do I think the Power Grip really translates to good staying power? I actually kind of think it does.","timestamp_start":430.319,"timestamp_end":438.319,"timestamp_start_formatted":"7:10","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=430s","sentiment":"positive","topics":["staying power"],"mentions_variant":null},{"text":"It’s not my favorite for feel and putting it on. Like I it irritates me the stickiness level in these primers to have to put them on.","timestamp_start":438.319,"timestamp_end":443.759,"timestamp_start_formatted":"7:18","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=438s","sentiment":"negative","topics":["texture","application"],"mentions_variant":null},{"text":"I squeeze out the amount that I would use of like any primer and then I’m always having to use about double of this product because you can only get over so much of your face. It’s so sticky.","timestamp_start":447.68,"timestamp_end":451.36,"timestamp_start_formatted":"7:27","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=447s","sentiment":"negative","topics":["usage","texture"],"mentions_variant":null},{"text":"It just doesn’t have the spread ability, if that’s even a word, as a lot of other primers I have.","timestamp_start":455.919,"timestamp_end":462.479,"timestamp_start_formatted":"7:35","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=455s","sentiment":"negative","topics":["application","texture"],"mentions_variant":null},{"text":"I do think it helps staying power, but you got to be able to get past the absolute stickiness and drag and just like need to use actually quite a bit of product to spread it all over your face.","timestamp_start":522.64,"timestamp_end":526.48,"timestamp_start_formatted":"8:42","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=522s","sentiment":"mixed","topics":["staying power","texture","usage"],"mentions_variant":null},{"text":"Some people are going to be cool with it. Obviously, tons of people are cool with it cuz it’s a bestseller.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss","sentiment":"mixed","topics":["popularity","texture"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk","video_title":"Toasty blush round-up: all my faves","quote_date":"2026-06-18","skim_tags":[{"tag":"long_wearing","label":"Long-wearing","group":"attribute","count":6},{"tag":"dewy","label":"Dewy finish","group":"attribute","count":2},{"tag":"value_for_money","label":"Value for money","group":"value","count":4}]},{"id":"5867c704-7731-4370-b391-8ccc0d8910a1","brand":"e.l.f. Cosmetics","name":"Halo Glow Liquid Filter","shade":"2","subcategory":"foundation","product_type":"complexion booster","finish":"dewy","enriched_price":"$15","enriched_retailers":["Ulta","Target","Amazon","Walmart","elfcosmetics.com"],"product_slug":"e-l-f-cosmetics-halo-glow-liquid-filter","product_url":"/products/e-l-f-cosmetics-halo-glow-liquid-filter","category":"FACE","mention_count":3,"endorsement_strength":"worth trying","rating":3.8,"grailpeople_rating":3.8,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"These two kind of work good together.","timestamp_start":250.799,"timestamp_end":254.229875,"timestamp_start_formatted":"4:10","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=250s","sentiment":"positive","topics":["works well together"],"mentions_variant":null},{"text":"One that I really previously hadn't gotten that much use out of, but I'm realizing, hey, I'm liking this one as well.","timestamp_start":64.799,"timestamp_end":69.2,"timestamp_start_formatted":"1:04","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=64s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"It's very radiant.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc","sentiment":"positive","topics":["glow"],"mentions_variant":null},{"text":"You can wear these under foundations and kind of adjust the look and make a standard foundation look more luminous or wear them on their own.","timestamp_start":81.68,"timestamp_end":84.88,"timestamp_start_formatted":"1:21","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=81s","sentiment":"positive","topics":["glow","blendability"],"mentions_variant":null},{"text":"Add in concealer, add in setting powder, and you've got a full look there.","timestamp_start":89.52,"timestamp_end":93.36,"timestamp_start_formatted":"1:29","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=89s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"You spend any amount of time on TikTok for example, somebody’s swiping this stuff on.","timestamp_start":554.32,"timestamp_end":559.04,"timestamp_start_formatted":"9:14","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=554s","sentiment":"positive","topics":["popularity","trend"],"mentions_variant":null},{"text":"I am wearing this today kind of to serve as my foundation.","timestamp_start":561.12,"timestamp_end":568.56,"timestamp_start_formatted":"9:21","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=561s","sentiment":"positive","topics":["usage","coverage"],"mentions_variant":null},{"text":"It gives me a lot of glow.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss","sentiment":"positive","topics":["glow","finish"],"mentions_variant":null},{"text":"It’s on the glowier end.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss","sentiment":"positive","topics":["glow"],"mentions_variant":null},{"text":"I can wear it all day and be happy with it if I’m setting it and doing those additional steps.","timestamp_start":642.72,"timestamp_end":647.8389999999999,"timestamp_start_formatted":"10:42","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=642s","sentiment":"positive","topics":["wear","setting"],"mentions_variant":null},{"text":"I’ll give it a thumbs up because I think it does a good job.","timestamp_start":609.76,"timestamp_end":614.399,"timestamp_start_formatted":"10:09","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=609s","sentiment":"positive","topics":["overall","performance"],"mentions_variant":null},{"text":"In the broader scope of makeup land, I probably prefer the Rimmel multitasker better than filters a little bit more than this, just cuz I think it does a little more for my coverage compared to this and isn’t off the charts glowy.","timestamp_start":611.839,"timestamp_end":618.88,"timestamp_start_formatted":"10:11","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=611s","sentiment":"mixed","topics":["comparison","coverage","glow"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk","video_title":"Toasty blush round-up: all my faves","quote_date":"2026-06-18","skim_tags":[{"tag":"dewy","label":"Dewy finish","group":"attribute","count":3},{"tag":"easy_to_use","label":"Easy to use","group":"attribute","count":2}]},{"id":"e6d8231e-68ec-4104-827e-c8db7d0081ef","brand":"Essence","name":"Soft Baked Blush","shade":"Cocoa Glaze","subcategory":"blush","product_type":"blush","finish":"natural","enriched_price":"$6.99","enriched_retailers":["Amazon","CVS","essencemakeup.com","Target","Ulta","Walmart"],"product_slug":"essence-soft-baked-blush","product_url":"/products/essence-soft-baked-blush","category":"FACE","mention_count":3,"endorsement_strength":"loves it","rating":4.8,"grailpeople_rating":4.8,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"This does a great job of giving that richness paired with a really beautiful glow.","timestamp_start":568.08,"timestamp_end":577.2,"timestamp_start_formatted":"9:28","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=568s","sentiment":"positive","topics":["richness","glow"],"mentions_variant":"cocoa glaze"},{"text":"This would be another one for those who are like I don't want to go too warm. If the word terracotta is scaring you in terms of a blush, then you might like something like this.","timestamp_start":580.399,"timestamp_end":587.1199999999999,"timestamp_start_formatted":"9:40","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=580s","sentiment":"positive","topics":["not too warm","toasty","beginner friendly"],"mentions_variant":null},{"text":"It's not too warm, but it's still toasty, if you know what I mean.","timestamp_start":593.279,"timestamp_end":597.279,"timestamp_start_formatted":"9:53","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=593s","sentiment":"positive","topics":["toasty","not too warm"],"mentions_variant":null},{"text":"They are getting into that baked blush game and they're doing an amazing job with this shade called Cocoa Glaze.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["baked blush","amazing"],"mentions_variant":"Cocoa Glaze"},{"text":"She's really pretty and she gives kind of an unexpected rosy glow to the cheeks.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["pretty","rosy glow"],"mentions_variant":null},{"text":"Laura Geller, you got to be taking note. Essence is coming.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["high-end comparison","competition"],"mentions_variant":null},{"text":"It's a pretty multitasker, too. I've talked about that in other videos using on the eyes.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["multi-use","eyes"],"mentions_variant":null},{"text":"It's definitely your least expensive baked option.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["value","budget-friendly"],"mentions_variant":null},{"text":"I love this shade called Cocoa Glaze. 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And the tone is so perfect, too.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["texture","tone"],"mentions_variant":null},{"text":"Gentle luminosity it's contributing to I feel like all over my skin.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["luminosity"],"mentions_variant":null},{"text":"I would pay significantly more for this product than I have to.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["value","worth more"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=gAkHWK99f-E","video_title":"Ranking my top bronzers - all formats","quote_date":"2026-05-02","skim_tags":[{"tag":"pigmented","label":"Pigmented","group":"attribute","count":2},{"tag":"value_for_money","label":"Value for money","group":"value","count":2}]},{"id":"83f180dd-d001-4b3e-a789-9be00c7b3064","brand":"Catrice","name":"True Skin High Cover Concealer","shade":"010 Cool Cashmere","subcategory":"concealer","product_type":"concealer","finish":"matte","enriched_price":"$7.00","enriched_retailers":["Catrice Cosmetics","Amazon"],"product_slug":"catrice-true-skin-high-cover-concealer","product_url":"/products/catrice-true-skin-high-cover-concealer","category":"FACE","mention_count":4,"endorsement_strength":"loves it","rating":4.8,"grailpeople_rating":4.8,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"This is a great one for like good all day staying power and looks light.","timestamp_start":174.08,"timestamp_end":181.36,"timestamp_start_formatted":"2:54","video_url":"https://www.youtube.com/watch?v=VdCqojXciIs&t=174s","sentiment":"positive","topics":["long wear","lightweight"],"mentions_variant":null},{"text":"It doesn't look makeupy on the skin.","timestamp_start":179.28,"timestamp_end":183.599,"timestamp_start_formatted":"2:59","video_url":"https://www.youtube.com/watch?v=VdCqojXciIs&t=179s","sentiment":"positive","topics":["natural finish","skin-like"],"mentions_variant":null},{"text":"Again, another easy blending type of thing.","timestamp_start":189.12,"timestamp_end":193.68,"timestamp_start_formatted":"3:09","video_url":"https://www.youtube.com/watch?v=VdCqojXciIs&t=189s","sentiment":"positive","topics":["easy to blend"],"mentions_variant":null},{"text":"Doesn't feel quite as heavy duty on the skin as like an just a straight up E.L.F. camo concealer, regular formula.","timestamp_start":191.519,"timestamp_end":197.68,"timestamp_start_formatted":"3:11","video_url":"https://www.youtube.com/watch?v=VdCqojXciIs&t=191s","sentiment":"positive","topics":["lightweight","comparison"],"mentions_variant":null},{"text":"This is great for again keeping it thin. Keeping it thin, but we still want coverage. We still want staying power.","timestamp_start":220.4,"timestamp_end":226,"timestamp_start_formatted":"3:40","video_url":"https://www.youtube.com/watch?v=g4f93PGbydU&t=220s","sentiment":"positive","topics":["lightweight","coverage","long wear"],"mentions_variant":null},{"text":"Great blend, great coverage.","timestamp_start":215.04,"timestamp_end":217.05142857142857,"timestamp_start_formatted":"3:35","video_url":"https://www.youtube.com/watch?v=g4f93PGbydU&t=215s","sentiment":"positive","topics":["blendability","coverage"],"mentions_variant":null},{"text":"Love this concealer.","timestamp_start":422.8,"timestamp_end":425.06,"timestamp_start_formatted":"7:02","video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY&t=422s","sentiment":"positive","topics":["love"],"mentions_variant":null},{"text":"It wears so beautifully.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY","sentiment":"positive","topics":["long wear"],"mentions_variant":null},{"text":"It does not feel heavy.","timestamp_start":425.64,"timestamp_end":428.265,"timestamp_start_formatted":"7:05","video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY&t=425s","sentiment":"positive","topics":["lightweight"],"mentions_variant":null},{"text":"When we're talking about concealers that really don't turn into a dry cakiness as the day goes on, this is great for not doing that.","timestamp_start":427.32,"timestamp_end":432.56,"timestamp_start_formatted":"7:07","video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY&t=427s","sentiment":"positive","topics":["no cakiness","long wear"],"mentions_variant":null},{"text":"And it stays looking really fresh up on the under eye.","timestamp_start":435.8,"timestamp_end":440.64,"timestamp_start_formatted":"7:15","video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY&t=435s","sentiment":"positive","topics":["fresh","under eye"],"mentions_variant":null},{"text":"I adore that foundation and the concealer.","timestamp_start":1713.52,"timestamp_end":1718,"timestamp_start_formatted":"28:33","video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY&t=1713s","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"The True Skin concealer embodies a lot of what that foundation was good for.","timestamp_start":252.48,"timestamp_end":264.639,"timestamp_start_formatted":"4:12","video_url":"https://www.youtube.com/watch?v=p7NnJX__GuE&t=252s","sentiment":"positive","topics":["quality"],"mentions_variant":null},{"text":"This is going to cover, but it is not going to over dry. It's not going to look too heavy ever.","timestamp_start":264.639,"timestamp_end":273.44,"timestamp_start_formatted":"4:24","video_url":"https://www.youtube.com/watch?v=p7NnJX__GuE&t=264s","sentiment":"positive","topics":["coverage","non-drying","lightweight"],"mentions_variant":null},{"text":"I think this concealer has really good coverage.","timestamp_start":289.12,"timestamp_end":293.28,"timestamp_start_formatted":"4:49","video_url":"https://www.youtube.com/watch?v=p7NnJX__GuE&t=289s","sentiment":"positive","topics":["coverage"],"mentions_variant":null},{"text":"It doesn't even have to have the best coverage because of how good the coverage of the foundation is. What I just need is something to kind of finish me off, maybe brighten me up a little bit, but mainly just not cake me up on top of this foundation. And it just doesn't. It always looks good, fresh.","timestamp_start":290.8,"timestamp_end":300.639,"timestamp_start_formatted":"4:50","video_url":"https://www.youtube.com/watch?v=p7NnJX__GuE&t=290s","sentiment":"positive","topics":["finish","fresh","non-caking"],"mentions_variant":null},{"text":"Your under eye is not looking stale and yucky. Just looking brightened up, evened out, and really perfected.","timestamp_start":340.32,"timestamp_end":344.88,"timestamp_start_formatted":"5:40","video_url":"https://www.youtube.com/watch?v=p7NnJX__GuE&t=340s","sentiment":"positive","topics":["brightening","under eye","finish"],"mentions_variant":null},{"text":"The concealer that is just so so perfect for just maintaining that fresh look all day. It really does a good job.","timestamp_start":435.759,"timestamp_end":442.72,"timestamp_start_formatted":"7:15","video_url":"https://www.youtube.com/watch?v=p7NnJX__GuE&t=435s","sentiment":"positive","topics":["long wear","freshness"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=VdCqojXciIs","video_title":"Under 15 minute streamlined makeup for quick mornings & travel","quote_date":"2026-01-06","skim_tags":[{"tag":"dark_circles","label":"Dark circles","group":"concern","count":2},{"tag":"long_wearing","label":"Long-wearing","group":"attribute","count":5},{"tag":"lightweight","label":"Lightweight","group":"attribute","count":3},{"tag":"blendable","label":"Blendable","group":"attribute","count":2}]},{"id":"5290d556-f5fa-4fd5-902d-a7a51b553c9e","brand":"Nude by Nature","name":"Dewy Serum Liquid Blush","shade":"Pink Petal","subcategory":"blush","product_type":"liquid blush","finish":"dewy","enriched_price":"$9.97","enriched_retailers":["Walmart","nudebynature.com"],"product_slug":"nude-by-nature-dewy-serum-liquid-blush","product_url":"/products/nude-by-nature-dewy-serum-liquid-blush","category":"FACE","mention_count":1,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"These give a lot of color, but it's easily blendable color.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Zu7lx5_Q45U","sentiment":"positive","topics":["color payoff","blendability"],"mentions_variant":null},{"text":"There is a little moisture in there. So, the word serum really fits.","timestamp_start":555.68,"timestamp_end":559.8389999999999,"timestamp_start_formatted":"9:15","video_url":"https://www.youtube.com/watch?v=Zu7lx5_Q45U&t=555s","sentiment":"positive","topics":["moisture","serum texture"],"mentions_variant":null},{"text":"This has color payoff, don't get me wrong, but I don't feel like I'm struggling with it.","timestamp_start":1137.919,"timestamp_end":1141.919,"timestamp_start_formatted":"18:57","video_url":"https://www.youtube.com/watch?v=Zu7lx5_Q45U&t=1137s","sentiment":"positive","topics":["color payoff","easy application"],"mentions_variant":null},{"text":"And it's got just enough moisture to assist in the blend.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Zu7lx5_Q45U","sentiment":"positive","topics":["moisture","blendability"],"mentions_variant":null},{"text":"Nice pigment. I'm not scared that it's going to set too fast.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Zu7lx5_Q45U","sentiment":"positive","topics":["pigment","working time"],"mentions_variant":null},{"text":"Yes, I can feel the moisture from it.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Zu7lx5_Q45U","sentiment":"positive","topics":["moisture","feel"],"mentions_variant":null},{"text":"But the look of health there, the glow just coming from a little dewiness. It's not out of control tacky, but yes, it is a little bit dewy.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Zu7lx5_Q45U","sentiment":"positive","topics":["dewy","healthy glow"],"mentions_variant":null},{"text":"Okay, dry skin girls might enjoy this option. I dig it.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Zu7lx5_Q45U","sentiment":"positive","topics":["dry skin","recommendation"],"mentions_variant":null},{"text":"I really like these dewy serum blush drops. They worked amazingly well.","timestamp_start":1127.6,"timestamp_end":1134.3999999999999,"timestamp_start_formatted":"18:47","video_url":"https://www.youtube.com/watch?v=Zu7lx5_Q45U&t=1127s","sentiment":"positive","topics":["overall impression","performance"],"mentions_variant":null},{"text":"However, I will say the packaging on Pink Petal is going to make you think more of a cool pink in their lineup, but I feel like you end up getting basically a coral out of this.","timestamp_start":1132.08,"timestamp_end":1137.919,"timestamp_start_formatted":"18:52","video_url":"https://www.youtube.com/watch?v=Zu7lx5_Q45U&t=1132s","sentiment":"mixed","topics":["shade discrepancy","packaging vs reality"],"mentions_variant":"Pink Petal"}],"video_url":"https://www.youtube.com/watch?v=Zu7lx5_Q45U","video_title":"Nude by Nature Makeup at Walmart - Full Face Try On","quote_date":"2026-05-12","skim_tags":[{"tag":"dewy","label":"Dewy finish","group":"attribute","count":2}]},{"id":"b1759dd5-cc5c-4db9-af62-71039fe403a8","brand":"Marie Claire","name":"Natural Charm Total Face Palette","shade":null,"subcategory":"highlighter","product_type":"face palette","finish":"natural","enriched_price":"$12.99","enriched_retailers":["eBay","Poshmark"],"product_slug":"marie-claire-natural-charm-total-face-palette","product_url":"/products/marie-claire-natural-charm-total-face-palette","category":"FACE","mention_count":1,"endorsement_strength":"loves it","rating":4.8,"grailpeople_rating":4.8,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"This comes together so well. You're getting beautiful blush, beautiful highlight, four matte shadows here. They're pigmented.","timestamp_start":622.52,"timestamp_end":630.36,"timestamp_start_formatted":"10:22","video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8&t=622s","sentiment":"positive","topics":["pigment","versatile","value"],"mentions_variant":null},{"text":"This for a dollar 25, are you kidding me? It actually works. It's actually pigmented. You can count on it. No complaints there.","timestamp_start":636.36,"timestamp_end":644.08,"timestamp_start_formatted":"10:36","video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8&t=636s","sentiment":"positive","topics":["value","quality","pigment"],"mentions_variant":null},{"text":"You're going to give me six pans of product for a dollar 25 that are good quality? Don't skip that.","timestamp_start":668.24,"timestamp_end":672.96,"timestamp_start_formatted":"11:08","video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8&t=668s","sentiment":"positive","topics":["value","quality"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8","video_title":"Top 10 tried & true dollar tree makeup favorites","quote_date":"2026-01-24","skim_tags":[{"tag":"pigmented","label":"Pigmented","group":"attribute","count":2},{"tag":"value_for_money","label":"Value for money","group":"value","count":2}]},{"id":"c7967c0c-00ce-477d-ae12-f3d0bf5dd0c6","brand":"B Pure","name":"Essentially Ageless Hydrating Serum Foundation","shade":null,"subcategory":"foundation","product_type":"foundation","finish":null,"enriched_price":"$6.49","enriched_retailers":["Amazon","EveryMarket"],"product_slug":"b-pure-essentially-ageless-hydrating-serum-foundation","product_url":"/products/b-pure-essentially-ageless-hydrating-serum-foundation","category":"FACE","mention_count":1,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"I feel like it's got a slight bit less coverage than that, but perhaps a little more juiciness with the moisture.","timestamp_start":217.2,"timestamp_end":223.64,"timestamp_start_formatted":"3:37","video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8&t=217s","sentiment":"positive","topics":["coverage","moisture"],"mentions_variant":null},{"text":"Depending on the amount you apply, I feel like it's a light to medium coverage, but it can get the job done.","timestamp_start":223.64,"timestamp_end":230.68,"timestamp_start_formatted":"3:43","video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8&t=223s","sentiment":"positive","topics":["coverage","light to medium"],"mentions_variant":null},{"text":"Look actually really skin-like on, and actually wear decently well, too, assuming you're going to set this.","timestamp_start":230.68,"timestamp_end":236.68,"timestamp_start_formatted":"3:50","video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8&t=230s","sentiment":"positive","topics":["skin-like finish","wear"],"mentions_variant":null},{"text":"The more I use these little products that I get from Dollar Tree, the more I realize how good they actually are.","timestamp_start":195.6,"timestamp_end":201.64,"timestamp_start_formatted":"3:15","video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8&t=195s","sentiment":"positive","topics":["quality","value"],"mentions_variant":null},{"text":"It's blending with ease.","timestamp_start":211.36,"timestamp_end":214.27428571428572,"timestamp_start_formatted":"3:31","video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8&t=211s","sentiment":"positive","topics":["blendability"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8","video_title":"Top 10 tried & true dollar tree makeup favorites","quote_date":"2026-01-24","skim_tags":[]},{"id":"cbc039f4-313a-4706-b546-a55a264b6b69","brand":"Catrice","name":"Soft Blur Matte Airbrush Powder","shade":"005C","subcategory":"setting powder","product_type":"setting powder","finish":"matte","enriched_price":"$9.00","enriched_retailers":["Catrice Cosmetics","Match My Makeup"],"product_slug":"catrice-soft-blur-matte-airbrush-powder","product_url":"/products/catrice-soft-blur-matte-airbrush-powder","category":"FACE","mention_count":3,"endorsement_strength":"loves it","rating":4.6,"grailpeople_rating":4.6,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"I think this is kind of like a translucent powder option, but it's a light powder.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["translucent","lightweight"],"mentions_variant":"005C"},{"text":"It's not a powder that just kind of dusts away. 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I feel good, but I don't feel so super dry either.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["under eye","not drying","set"],"mentions_variant":null},{"text":"There are high-end brands that are putting out pressed powders that don't feel nearly as advanced as this and really as potent as this.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["high-end comparison","advanced"],"mentions_variant":null},{"text":"This looked beautiful on my skin the other day.","timestamp_start":414.44,"timestamp_end":417.68,"timestamp_start_formatted":"6:54","video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY&t=414s","sentiment":"positive","topics":["beautiful finish"],"mentions_variant":null},{"text":"It's like it really has an immediate kind of perfecting thing going on.","timestamp_start":568.839,"timestamp_end":575.8,"timestamp_start_formatted":"9:28","video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY&t=568s","sentiment":"positive","topics":["perfecting","instant effect"],"mentions_variant":null},{"text":"The shade is nicely brightening.","timestamp_start":575.8,"timestamp_end":580.4333333333334,"timestamp_start_formatted":"9:35","video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY&t=575s","sentiment":"positive","topics":["brightening"],"mentions_variant":null},{"text":"Look how like over the nose... don't you see like up on the under eye how flawless that looks?","timestamp_start":591.36,"timestamp_end":595.52,"timestamp_start_formatted":"9:51","video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY&t=591s","sentiment":"positive","topics":["flawless","under eye"],"mentions_variant":null},{"text":"I'm a fan and I'm not feeling super tacky.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY","sentiment":"positive","topics":["not tacky"],"mentions_variant":null},{"text":"This Soft Blur Matte Airbrush Powder did a great job.","timestamp_start":1687.96,"timestamp_end":1692.04,"timestamp_start_formatted":"28:07","video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY&t=1687s","sentiment":"positive","topics":["great job"],"mentions_variant":null},{"text":"Um looks beautiful up on the under eye, really did the blurring thing, did the additional bit of coverage thing.","timestamp_start":1692.04,"timestamp_end":1696.16,"timestamp_start_formatted":"28:12","video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY&t=1692s","sentiment":"positive","topics":["blurring","coverage","under eye"],"mentions_variant":null},{"text":"It's a nicely textured powder.","timestamp_start":1698.64,"timestamp_end":1702.3771428571429,"timestamp_start_formatted":"28:18","video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY&t=1698s","sentiment":"positive","topics":["nice texture"],"mentions_variant":null},{"text":"Really nice.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc","sentiment":"positive","topics":[],"mentions_variant":null},{"text":"I think fairly advanced texture on this.","timestamp_start":485.599,"timestamp_end":490.8,"timestamp_start_formatted":"8:05","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=485s","sentiment":"positive","topics":["texture"],"mentions_variant":null},{"text":"It goes on, it does adhere. 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It's like a medium coverage concealer. So know that going in.","timestamp_start":189.519,"timestamp_end":198.31900000000002,"timestamp_start_formatted":"3:09","video_url":"https://www.youtube.com/watch?v=Zu7lx5_Q45U&t=189s","sentiment":"mixed","topics":["medium coverage","not heavy duty"],"mentions_variant":null},{"text":"It doesn't do the most on coverage, but it does look nice on the surface of the skin.","timestamp_start":198.319,"timestamp_end":202.23899999999998,"timestamp_start_formatted":"3:18","video_url":"https://www.youtube.com/watch?v=Zu7lx5_Q45U&t=198s","sentiment":"mixed","topics":["coverage","finish"],"mentions_variant":null},{"text":"I do feel it pairs well with like the foundation and just the whole Nude by Nature look.","timestamp_start":202.239,"timestamp_end":210.07999999999998,"timestamp_start_formatted":"3:22","video_url":"https://www.youtube.com/watch?v=Zu7lx5_Q45U&t=202s","sentiment":"positive","topics":["pairing","brand cohesion"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=Zu7lx5_Q45U","video_title":"Nude by Nature Makeup at Walmart - Full Face Try On","quote_date":"2026-05-12","skim_tags":[]},{"id":"a2b62a9b-d30c-440e-901f-a872d704fe50","brand":"Nude by Nature","name":"Radiant Loose Powder Foundation","shade":"C3 Light/Medium","subcategory":"foundation","product_type":"loose powder foundation","finish":"satin","enriched_price":"$39.95","enriched_retailers":["Nude by Nature US","Ulta","Amazon","Target","Walmart"],"product_slug":"nude-by-nature-radiant-loose-powder-foundation","product_url":"/products/nude-by-nature-radiant-loose-powder-foundation","category":"FACE","mention_count":1,"endorsement_strength":"worth trying","rating":4,"grailpeople_rating":4,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"I really feel like I going over my nose. 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So good.","timestamp_start":1412.72,"timestamp_end":1420.24,"timestamp_start_formatted":"23:32","video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4&t=1412s","sentiment":"positive","topics":["versatile","complementary"],"mentions_variant":null},{"text":"A pearl.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY","sentiment":"positive","topics":["finish"],"mentions_variant":null},{"text":"It's a really pretty shade and it's perfect for right now.","timestamp_start":716.72,"timestamp_end":724.56,"timestamp_start_formatted":"11:56","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=716s","sentiment":"positive","topics":["color"],"mentions_variant":null},{"text":"Pearl finish, full color.","timestamp_start":722.399,"timestamp_end":727.68,"timestamp_start_formatted":"12:02","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=722s","sentiment":"positive","topics":["finish","coverage"],"mentions_variant":null},{"text":"I'm sorry, but if you're not going to wear it in spring or summer, when are you going to wear it? 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I really think that's a good product.","timestamp_start":1472.4,"timestamp_end":1476.4,"timestamp_start_formatted":"24:32","video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4&t=1472s","sentiment":"positive","topics":["favorite","recommended"],"mentions_variant":null},{"text":"I like the applicator. I like how it holds some product, but it's not too gigantic.","timestamp_start":1474,"timestamp_end":1480.96,"timestamp_start_formatted":"24:34","video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4&t=1474s","sentiment":"positive","topics":["applicator","design"],"mentions_variant":null},{"text":"It's a very easy touch-up product for me.","timestamp_start":1496,"timestamp_end":1500.559,"timestamp_start_formatted":"24:56","video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4&t=1496s","sentiment":"positive","topics":["touch-up","on-the-go"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4","video_title":"Top 10 Revlon Products: Famous Faves to Hidden Gems","quote_date":"2026-05-21","skim_tags":[]},{"id":"21255b88-e79c-4c97-90d6-d0e79e116a88","brand":"Revlon","name":"ColorStay Lip Liner","shade":"Nude","subcategory":"lip liner","product_type":"lip 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better than your Wherever walnut from Makeup Forever.","timestamp_start":1328.08,"timestamp_end":1331.76,"timestamp_start_formatted":"22:08","video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4&t=1328s","sentiment":"positive","topics":["comparison","staying power"],"mentions_variant":null},{"text":"It's going to neaten up that lip line and it's just going to have a beautiful cling.","timestamp_start":1331.76,"timestamp_end":1335.2,"timestamp_start_formatted":"22:11","video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4&t=1331s","sentiment":"positive","topics":["precision","long wear"],"mentions_variant":null},{"text":"It's going to be a staying power friend even when you do top it off with glossy things that make it their mission to break down products like this.","timestamp_start":1358.64,"timestamp_end":1364.6399999999999,"timestamp_start_formatted":"22:38","video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4&t=1358s","sentiment":"positive","topics":["staying power","long wear"],"mentions_variant":null},{"text":"This is the standard that I really hold all other lip liners to.","timestamp_start":1366.559,"timestamp_end":1370.3999999999999,"timestamp_start_formatted":"22:46","video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4&t=1366s","sentiment":"positive","topics":["top tier","standard"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4","video_title":"Top 10 Revlon Products: Famous Faves to Hidden Gems","quote_date":"2026-05-21","skim_tags":[]},{"id":"51e8b163-bafc-4f69-a5c4-2ae0f58554c7","brand":"Revlon","name":"Super Lustrous Glass Shine Balm","shade":"Spiced Wine","subcategory":"lip balm and treatment","product_type":"lip 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light.","timestamp_start":1241.679,"timestamp_end":1247.44,"timestamp_start_formatted":"20:41","video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4&t=1241s","sentiment":"mixed","topics":["lightweight","balmy","staying power"],"mentions_variant":null},{"text":"Smell is really good.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4","sentiment":"positive","topics":["scent"],"mentions_variant":null},{"text":"Look at all the shine that pops off.","timestamp_start":1260.72,"timestamp_end":1265.0577777777778,"timestamp_start_formatted":"21:00","video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4&t=1260s","sentiment":"positive","topics":["shine","glossy finish"],"mentions_variant":null},{"text":"This is almost like the level of shine from those products from Tarte and so many other brands.","timestamp_start":1270,"timestamp_end":1276.32,"timestamp_start_formatted":"21:10","video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4&t=1270s","sentiment":"positive","topics":["high-end comparable","shine"],"mentions_variant":null},{"text":"So everyday, very easy to wear. I love that.","timestamp_start":1295.039,"timestamp_end":1299.44,"timestamp_start_formatted":"21:35","video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4&t=1295s","sentiment":"positive","topics":["everyday wear","ease of use"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=Z8cOeA4fOs4","video_title":"Top 10 Revlon Products: Famous Faves to Hidden Gems","quote_date":"2026-05-21","skim_tags":[]},{"id":"72d44f44-819e-4510-8f93-53001a80b32e","brand":"Maybelline","name":"Lifter Gloss","shade":"Moon","subcategory":"lip gloss","product_type":"lip gloss","finish":"glossy","enriched_price":"$12.99–$13.99","enriched_retailers":["Amazon","CVS","Maybelline","Target","Ulta","Walmart"],"product_slug":"maybelline-lifter-gloss","product_url":"/products/maybelline-lifter-gloss","category":"LIP","mention_count":2,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"I like completely on its own or it looks really pretty topping anything off.","timestamp_start":1009.12,"timestamp_end":1013.36,"timestamp_start_formatted":"16:49","video_url":"https://www.youtube.com/watch?v=52VzDrtC5n8&t=1009s","sentiment":"positive","topics":["versatile","layering"],"mentions_variant":null},{"text":"It's going to be so beautifully shiny.","timestamp_start":1018.24,"timestamp_end":1022.88,"timestamp_start_formatted":"16:58","video_url":"https://www.youtube.com/watch?v=52VzDrtC5n8&t=1018s","sentiment":"positive","topics":["glossy finish","shine"],"mentions_variant":null},{"text":"That's giving me that shiny warm nude lip.","timestamp_start":361.44,"timestamp_end":369.039,"timestamp_start_formatted":"6:01","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=361s","sentiment":"positive","topics":["shiny","warm nude"],"mentions_variant":"Topaz"}],"video_url":"https://www.youtube.com/watch?v=52VzDrtC5n8&pp=0gcJCQQLAYcqIYzv","video_title":"First 10 makeup products I'd buy if starting fresh","quote_date":"2026-01-03","skim_tags":[{"tag":"glossy","label":"Glossy","group":"attribute","count":3}]},{"id":"cfb144e4-0a37-443b-b85b-0cfb6b33c696","brand":"Essence","name":"Juicy Bomb Shiny Lip Gloss","shade":"Choco-Lot to Handle","subcategory":"lip gloss","product_type":"lip gloss","finish":"glossy","enriched_price":"$4.99","enriched_retailers":["Ulta","Target","Amazon","Walmart"],"product_slug":"essence-juicy-bomb-shiny-lip-gloss","product_url":"/products/essence-juicy-bomb-shiny-lip-gloss","category":"LIP","mention_count":1,"endorsement_strength":"worth trying","rating":4,"grailpeople_rating":4,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"Ooh, it's going to be real brownish. Real brown. Okay, I'm going to blend that in a little bit. Kind of liking it though.","timestamp_start":1370.12,"timestamp_end":1375.76,"timestamp_start_formatted":"22:50","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U&t=1370s","sentiment":"positive","topics":["shade","liking it"],"mentions_variant":"Choco-Lot to Handle"},{"text":"That's super cute with this look actually.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","sentiment":"positive","topics":["look","complementary"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","video_title":"Affordable at Ulta: New Essence Makeup GRWM","quote_date":"2026-07-07","skim_tags":[]},{"id":"97cee94b-553e-4229-9e92-80070b7d88f9","brand":"Maybelline","name":"Lifter Glaze Hydrating Lip Oil Balm","shade":"Berry Haze","subcategory":"lip balm and treatment","product_type":"tinted lip balm","finish":"glossy","enriched_price":"$10.99","enriched_retailers":["Target","Ulta","Amazon","Walmart","Maybelline.com"],"product_slug":"maybelline-lifter-glaze-hydrating-lip-oil-balm","product_url":"/products/maybelline-lifter-glaze-hydrating-lip-oil-balm","category":"LIP","mention_count":1,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"I actually really like the texture of those.","timestamp_start":1040.52,"timestamp_end":1045.439,"timestamp_start_formatted":"17:20","video_url":"https://www.youtube.com/watch?v=TMftlT61x6Q&t=1040s","sentiment":"positive","topics":["texture"],"mentions_variant":null},{"text":"Berry Haze is not an intense color. But it feels Anybody else enjoy the richness with these? Like it takes a few passes. It kind of melts in. I love the way that looks.","timestamp_start":1060.36,"timestamp_end":1066.12,"timestamp_start_formatted":"17:40","video_url":"https://www.youtube.com/watch?v=TMftlT61x6Q&t=1060s","sentiment":"positive","topics":["rich","melts in","comfortable"],"mentions_variant":"Berry Haze"}],"video_url":"https://www.youtube.com/watch?v=TMftlT61x6Q","video_title":"Casual after-pool makeup re-do","quote_date":"2026-06-27","skim_tags":[]},{"id":"11a23bf0-996b-44ae-9910-317c11cbeebd","brand":"Essence","name":"Hydra Kiss Lip Oil","shade":"Pink Champagne","subcategory":"lip balm and treatment","product_type":"lip oil","finish":"glossy","enriched_price":"$4.99","enriched_retailers":["Amazon","Walmart","Ulta","CVS","essencemakeup.com","Target"],"product_slug":"essence-hydra-kiss-lip-oil","product_url":"/products/essence-hydra-kiss-lip-oil","category":"LIP","mention_count":1,"endorsement_strength":"worth trying","rating":4,"grailpeople_rating":4,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"Smells good. Real shiny. Oh yeah, that's good. Nice thickness to that too. It feels comfy but yet I don't feel like it's going to just slip right outside my lips.","timestamp_start":1414.6,"timestamp_end":1419.1999999999998,"timestamp_start_formatted":"23:34","video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U&t=1414s","sentiment":"positive","topics":["scent","shine","texture","comfort"],"mentions_variant":"Pink Champagne"}],"video_url":"https://www.youtube.com/watch?v=U4It5gPNG_U","video_title":"Affordable at Ulta: New Essence Makeup GRWM","quote_date":"2026-07-07","skim_tags":[{"tag":"glossy","label":"Glossy","group":"attribute","count":3},{"tag":"value_for_money","label":"Value for money","group":"value","count":2}]},{"id":"6e668dde-3133-4880-951d-20cefa788a3e","brand":"L.A. Colors","name":"Lipliner Pencil","shade":"Natural","subcategory":"lip liner","product_type":"lip liner","finish":null,"enriched_price":null,"enriched_retailers":["Amazon"],"product_slug":"l-a-colors-lipliner-pencil","product_url":"/products/l-a-colors-lipliner-pencil","category":"LIP","mention_count":2,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"Cheap lip liner that works great.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=g4f93PGbydU","sentiment":"positive","topics":["value","ease of use"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk","video_title":"Toasty blush round-up: all my faves","quote_date":"2026-06-18","skim_tags":[]},{"id":"ef8ab2de-a505-48e0-b2fc-ce127546cc7e","brand":"e.l.f. Cosmetics","name":"Glow Reviver Lip Oil Glimmer","shade":"Chocoluxe","subcategory":"lip gloss","product_type":"lip oil","finish":"glossy","enriched_price":"$9","enriched_retailers":["Ulta","Target","Amazon","Walmart","elfcosmetics.com"],"product_slug":"e-l-f-cosmetics-glow-reviver-lip-oil-glimmer","product_url":"/products/e-l-f-cosmetics-glow-reviver-lip-oil-glimmer","category":"LIP","mention_count":3,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"It looks good. Softened up that red just a little for today.","timestamp_start":1219.2,"timestamp_end":1223.2,"timestamp_start_formatted":"20:19","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk&t=1219s","sentiment":"positive","topics":["layering","finish"],"mentions_variant":"Chocoluxe"},{"text":"Glitzy Glimmery. Blend it in. I think that's fun. I really enjoy that.","timestamp_start":1379.679,"timestamp_end":1386.5590000000002,"timestamp_start_formatted":"22:59","video_url":"https://www.youtube.com/watch?v=g4f93PGbydU&t=1379s","sentiment":"positive","topics":["glittery","fun"],"mentions_variant":"Crystal Baller"},{"text":"I love that glimmer range because I mean they just do a great job of popping off in shine and shimmer and having some color.","timestamp_start":956.88,"timestamp_end":965.1990000000001,"timestamp_start_formatted":"15:56","video_url":"https://www.youtube.com/watch?v=HkrXV0FaiRA&t=956s","sentiment":"positive","topics":["shine","shimmer","color payoff"],"mentions_variant":null},{"text":"I just think that looks nice.","timestamp_start":965.199,"timestamp_end":968.3541428571428,"timestamp_start_formatted":"16:05","video_url":"https://www.youtube.com/watch?v=HkrXV0FaiRA&t=965s","sentiment":"positive","topics":["looks nice"],"mentions_variant":"Divine Wine"}],"video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk","video_title":"Hot makeup categories and my faves in each one","quote_date":"2026-07-18","skim_tags":[]},{"id":"f24b4f4b-674a-4d6d-9c34-4ccee7d07ab1","brand":"Morphe","name":"Soulmatte Filling Gel Lip Liner","shade":"Sugar Pie","subcategory":"lip liner","product_type":"lip liner","finish":"matte","enriched_price":"$9.00","enriched_retailers":["Amazon","Morphe","Sephora","Ulta"],"product_slug":"morphe-soulmatte-filling-gel-lip-liner","product_url":"/products/morphe-soulmatte-filling-gel-lip-liner","category":"LIP","mention_count":2,"endorsement_strength":"worth trying","rating":4.2,"grailpeople_rating":4.2,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"It's not quite as mauve as the one I used yesterday, but that's okay. It's a similar depth level.","timestamp_start":1049.36,"timestamp_end":1053.52,"timestamp_start_formatted":"17:29","video_url":"https://www.youtube.com/watch?v=TMftlT61x6Q&t=1049s","sentiment":"positive","topics":["shade","lip liner"],"mentions_variant":"Sugar Pie"},{"text":"I really like this formula.","timestamp_start":614.079,"timestamp_end":617.2225714285714,"timestamp_start_formatted":"10:14","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=614s","sentiment":"positive","topics":["formula"],"mentions_variant":null},{"text":"I feel like it's a good sweet spot between like going on easily but not being so creamy that it's drifting and slipping outside the lip line.","timestamp_start":616.48,"timestamp_end":623.12,"timestamp_start_formatted":"10:16","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=616s","sentiment":"positive","topics":["ease of use","texture","blendability"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=TMftlT61x6Q","video_title":"Casual after-pool makeup re-do","quote_date":"2026-06-27","skim_tags":[]},{"id":"7fcba165-dbf7-41fc-a0dd-cee9a9efdb9d","brand":"Morphe","name":"Signature Lip Pencil","shade":"Berry Cola","subcategory":"lip liner","product_type":"lip liner","finish":null,"enriched_price":"$7.00","enriched_retailers":["Amazon","Ulta","Sephora","Morphe"],"product_slug":"morphe-signature-lip-pencil","product_url":"/products/morphe-signature-lip-pencil","category":"LIP","mention_count":1,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"It reminds me of an all-time favorite lip product from Maybelline, which is their Superstay Matte Ink Crayon in the shade Live on the Edge.","timestamp_start":1722.64,"timestamp_end":1726.44,"timestamp_start_formatted":"28:42","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ&t=1722s","sentiment":"positive","topics":["comparable to favorite","dupe"],"mentions_variant":"Berry Cola"},{"text":"To this day I reach for it often just to kind of like define my lips a little bit more, give just enough depth and contrast to a nude lip to make it really look good on my face.","timestamp_start":1735.08,"timestamp_end":1738.9199999999998,"timestamp_start_formatted":"28:55","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ&t=1735s","sentiment":"positive","topics":["everyday","defining","versatile"],"mentions_variant":"Berry Cola"},{"text":"The texture is good. It's not too creamy. It's not too slippery.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ","sentiment":"positive","topics":["texture","not too creamy"],"mentions_variant":null},{"text":"It's not quite the staying power of a Revlon ColorStay Lip Liner. However, it's not terribly far off.","timestamp_start":1796.68,"timestamp_end":1803.3200000000002,"timestamp_start_formatted":"29:56","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ&t=1796s","sentiment":"mixed","topics":["staying power","comparable to Revlon"],"mentions_variant":null},{"text":"I love that lip liner.","timestamp_start":1818.84,"timestamp_end":1822.3828571428571,"timestamp_start_formatted":"30:18","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ&t=1818s","sentiment":"positive","topics":["love"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ","video_title":"Top 10 Morphe Products - Applying Them All","quote_date":"2026-07-04","skim_tags":[]},{"id":"05a3c368-7f98-4b9e-9a7d-74c857315ac7","brand":"CoverGirl","name":"Clean Fresh Tinted Lip Balm","shade":"Bliss You Berry","subcategory":"lip balm and treatment","product_type":"tinted lip balm","finish":"sheer","enriched_price":"$7.99","enriched_retailers":["Amazon","CoverGirl","CVS","Target","Ulta","Walmart"],"product_slug":"covergirl-clean-fresh-tinted-lip-balm","product_url":"/products/covergirl-clean-fresh-tinted-lip-balm","category":"LIP","mention_count":1,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"I love these for a tinted lip balm.","timestamp_start":1388.159,"timestamp_end":1392.64,"timestamp_start_formatted":"23:08","video_url":"https://www.youtube.com/watch?v=m0QKXaV2o8w&t=1388s","sentiment":"positive","topics":["tinted lip balm"],"mentions_variant":"Bliss You Berry"},{"text":"Beautiful, easy, and they feel good. If you're sensitive to fragrance, they don't have it.","timestamp_start":1398.24,"timestamp_end":1402.24,"timestamp_start_formatted":"23:18","video_url":"https://www.youtube.com/watch?v=m0QKXaV2o8w&t=1398s","sentiment":"positive","topics":["fragrance-free","feels good","easy"],"mentions_variant":"Bliss You Berry"},{"text":"Immediately brightens the face. If you need a quick lip option that really looks finished no matter the occasion. It's just a little balm, you know. But yeah, it can do the job.","timestamp_start":1403.84,"timestamp_end":1411.12,"timestamp_start_formatted":"23:23","video_url":"https://www.youtube.com/watch?v=m0QKXaV2o8w&t=1403s","sentiment":"positive","topics":["brightening","quick","versatile"],"mentions_variant":"Bliss You Berry"}],"video_url":"https://www.youtube.com/watch?v=m0QKXaV2o8w","video_title":"Best makeup you can buy at Dollar General","quote_date":"2026-02-28","skim_tags":[]},{"id":"ce283bfb-c32c-41e8-9908-a18362794f36","brand":"Catrice","name":"Gel Glide Long-Lasting Lip Liner","shade":"Sip & Slay","subcategory":"lip liner","product_type":"lip liner","finish":"matte","enriched_price":"$6.00","enriched_retailers":["Catrice Cosmetics","Cosmechic"],"product_slug":"catrice-gel-glide-long-lasting-lip-liner","product_url":"/products/catrice-gel-glide-long-lasting-lip-liner","category":"LIP","mention_count":1,"endorsement_strength":"loves 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really not transferring off.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY","sentiment":"positive","topics":["long wear","no transfer"],"mentions_variant":"Sip & Slay"},{"text":"I bet if I just went throughout the day with this and only this on, I'm thinking this would wear quite well.","timestamp_start":1586.36,"timestamp_end":1591.12,"timestamp_start_formatted":"26:26","video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY&t=1586s","sentiment":"positive","topics":["long wear"],"mentions_variant":"Sip & Slay"},{"text":"Liking the lip liner very much as well.","timestamp_start":1755.32,"timestamp_end":1759.72,"timestamp_start_formatted":"29:15","video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY&t=1755s","sentiment":"positive","topics":["like it"],"mentions_variant":"Sip & Slay"},{"text":"That's a super creamy, but then really sets 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nice.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY","sentiment":"positive","topics":["nice"],"mentions_variant":"Blissberry"},{"text":"It feels good and it actually feels more hydrating as it stays on your lips.","timestamp_start":1491.36,"timestamp_end":1495.76,"timestamp_start_formatted":"24:51","video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY&t=1491s","sentiment":"positive","topics":["hydrating","feels good"],"mentions_variant":"Blissberry"},{"text":"My lips feel so nourished after having had that on for a little bit.","timestamp_start":1502.52,"timestamp_end":1506.6,"timestamp_start_formatted":"25:02","video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY&t=1502s","sentiment":"positive","topics":["nourishing"],"mentions_variant":"Blissberry"}],"video_url":"https://www.youtube.com/watch?v=JyGDGTVJdOY","video_title":"Catrice haul and 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It just has the glimmer.","timestamp_start":425.919,"timestamp_end":432.319,"timestamp_start_formatted":"7:05","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=425s","sentiment":"positive","topics":["texture","lightweight","comfort"],"mentions_variant":null},{"text":"I feel like they're not slipping. They're not migrating outside my lip.","timestamp_start":527.44,"timestamp_end":535.04,"timestamp_start_formatted":"8:47","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=527s","sentiment":"positive","topics":["long wear","ease of use"],"mentions_variant":null},{"text":"This is one of my small joys in life right now is setting off the lip look with one of these.","timestamp_start":533.04,"timestamp_end":537.36,"timestamp_start_formatted":"8:53","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=533s","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"If it bothers you to have some product come off on your doe foot applicator... maybe get Princess Cut because you can't see it happening as much as you do on this one.","timestamp_start":540.08,"timestamp_end":546.8,"timestamp_start_formatted":"9:00","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=540s","sentiment":"cautionary","topics":["packaging","ease of use"],"mentions_variant":"Princess Cut"},{"text":"It's absolutely popping off.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY","sentiment":"positive","topics":["finish","glow"],"mentions_variant":null},{"text":"The reflective quality is so great.","timestamp_start":419.44,"timestamp_end":423.7591428571428,"timestamp_start_formatted":"6:59","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=419s","sentiment":"positive","topics":["finish","glow"],"mentions_variant":null},{"text":"It doesn't have any kind of feel. It just has the glimmer.","timestamp_start":425.919,"timestamp_end":432.319,"timestamp_start_formatted":"7:05","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=425s","sentiment":"positive","topics":["texture","lightweight","finish"],"mentions_variant":null},{"text":"I just feel like springtime, the element of a little bit of frostiness, I love it. I love it so much.","timestamp_start":437.28,"timestamp_end":444.16,"timestamp_start_formatted":"7:17","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=437s","sentiment":"positive","topics":["finish","glow"],"mentions_variant":null},{"text":"I feel like they're not slipping. They're not migrating outside my lip.","timestamp_start":527.44,"timestamp_end":535.04,"timestamp_start_formatted":"8:47","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=527s","sentiment":"positive","topics":["long wear","comfort"],"mentions_variant":null},{"text":"This is one of my small joys in life right now is setting off the lip look with one of these.","timestamp_start":533.04,"timestamp_end":537.36,"timestamp_start_formatted":"8:53","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=533s","sentiment":"positive","topics":["holy grail","ease of use"],"mentions_variant":null},{"text":"No glimmer, just shine.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=gAkHWK99f-E","sentiment":"positive","topics":["finish","glow"],"mentions_variant":null},{"text":"It’s soft, it’s sheer, it’s very shiny.","timestamp_start":888.639,"timestamp_end":894.399,"timestamp_start_formatted":"14:48","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=888s","sentiment":"positive","topics":["texture","sheerness","shine"],"mentions_variant":null},{"text":"It gives an attractive shine to the lips, but not a lot of color.","timestamp_start":891.68,"timestamp_end":896.7199999999999,"timestamp_start_formatted":"14:51","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=891s","sentiment":"mixed","topics":["shine","color"],"mentions_variant":null},{"text":"I’m kind of surprised that these are coming to the top of the list when they have put out some really good stuff since that time.","timestamp_start":896.72,"timestamp_end":901.44,"timestamp_start_formatted":"14:56","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=896s","sentiment":"mixed","topics":["popularity","product range"],"mentions_variant":null},{"text":"Both the plumping lip oils and the glimmer lip oils offer a little more visually to the lips as well as the shine.","timestamp_start":904.399,"timestamp_end":913.519,"timestamp_start_formatted":"15:04","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=904s","sentiment":"positive","topics":["product range","shine"],"mentions_variant":null},{"text":"I love the glimmers myself. I’m not always maybe in the mood for the plump action, which you can feel it on those.","timestamp_start":911.44,"timestamp_end":918,"timestamp_start_formatted":"15:11","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=911s","sentiment":"positive","topics":["preference","plumping effect"],"mentions_variant":null},{"text":"The Glow Reviver Glimmers impress me more than just the regular ones.","timestamp_start":945.92,"timestamp_end":949.92,"timestamp_start_formatted":"15:45","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=945s","sentiment":"positive","topics":["preference","shine"],"mentions_variant":null},{"text":"I wish I would have seen those in the top 10.","timestamp_start":963.68,"timestamp_end":966.8,"timestamp_start_formatted":"16:03","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=963s","sentiment":"mixed","topics":["popularity"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY","video_title":"Spring lip ideas: combos, pearl finish, stains","quote_date":"2026-03-31","skim_tags":[]},{"id":"a25faad2-5657-47d1-acb7-120a70c04258","brand":"Burt's Bees","name":"Tinted Lip Balm","shade":"Daisy","subcategory":"lip balm and treatment","product_type":"tinted lip balm","finish":"sheer","enriched_price":"$6.79","enriched_retailers":["Amazon","Burt's Bees","CVS","Target","Ulta","Walmart"],"product_slug":"burt-s-bees-tinted-lip-balm","product_url":"/products/burt-s-bees-tinted-lip-balm","category":"LIP","mention_count":2,"endorsement_strength":"worth trying","rating":3.5,"grailpeople_rating":3.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"I enjoy these from time to time.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=p7NnJX__GuE","sentiment":"positive","topics":["enjoyment"],"mentions_variant":null},{"text":"First up, here's hibiscus. Not much of a scent at all, but a light pinky tinted lip balm.","timestamp_start":15.2,"timestamp_end":21.92,"timestamp_start_formatted":"0:15","video_url":"https://www.youtube.com/watch?v=3H2jFo3hQDM&t=15s","sentiment":"positive","topics":["tint","scent"],"mentions_variant":"hibiscus"},{"text":"Texture is good. Not too thick, not too thin.","timestamp_start":21.92,"timestamp_end":29.039,"timestamp_start_formatted":"0:21","video_url":"https://www.youtube.com/watch?v=3H2jFo3hQDM&t=21s","sentiment":"positive","topics":["texture"],"mentions_variant":null},{"text":"Next up, we have rose. I can't get over the size. Just like the softest hint of red in this one.","timestamp_start":26.48,"timestamp_end":33.68,"timestamp_start_formatted":"0:26","video_url":"https://www.youtube.com/watch?v=3H2jFo3hQDM&t=26s","sentiment":"positive","topics":["tint","shade"],"mentions_variant":"rose"},{"text":"Finally, we have red dalia. This looks like it might be the most intense.","timestamp_start":36,"timestamp_end":42.719,"timestamp_start_formatted":"0:36","video_url":"https://www.youtube.com/watch?v=3H2jFo3hQDM&t=36s","sentiment":"positive","topics":["tint","shade"],"mentions_variant":"red dalia"}],"video_url":"https://www.youtube.com/watch?v=p7NnJX__GuE","video_title":"No touch-ups needed drugstore coverage routine","quote_date":"2026-03-03","skim_tags":[]},{"id":"b4817a8a-6e06-439b-abcb-e912a8847d67","brand":"L.A. Colors","name":"Moisturizing Lipgloss","shade":"Topaz","subcategory":"lip gloss","product_type":"lip gloss","finish":"glossy","enriched_price":"$1.99","enriched_retailers":["Amazon","Walmart","Ulta","CVS","Save Mart","Dollar Tree","Target"],"product_slug":"l-a-colors-moisturizing-lipgloss","product_url":"/products/l-a-colors-moisturizing-lipgloss","category":"LIP","mention_count":1,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"This reminds me of a Revlon lip gloss that I was like addicted to back in the old house days. And it just gives this like shimmer and sheen right there in the center. It's not too metallic, and you can kind of mix it in, blend it in. But I always love the way that looks.","timestamp_start":1466.96,"timestamp_end":1474.08,"timestamp_start_formatted":"24:26","video_url":"https://www.youtube.com/watch?v=m0QKXaV2o8w&t=1466s","sentiment":"positive","topics":["shimmer","sheen","nostalgic"],"mentions_variant":"Topaz"}],"video_url":"https://www.youtube.com/watch?v=m0QKXaV2o8w","video_title":"Best makeup you can buy at Dollar General","quote_date":"2026-02-28","skim_tags":[]},{"id":"27b1af63-984f-443f-b58a-b846fec13975","brand":"e.l.f. 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Cosmetics.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["impressed","new"],"mentions_variant":"Rose Latte"},{"text":"The way these feel on your lips is so smooth, rich, creamy.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["smooth","rich","creamy"],"mentions_variant":null},{"text":"Also, I like the smell, too. Really sweet and yummy.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["scent"],"mentions_variant":null},{"text":"But look at the shine. Shine from a stick.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["shine","glossy finish"],"mentions_variant":null},{"text":"Oh, it feels so comfy.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["comfortable"],"mentions_variant":null},{"text":"I like the magnetic closure. I like kind of the weight of the tube.","timestamp_start":172.48,"timestamp_end":176.879,"timestamp_start_formatted":"2:52","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=172s","sentiment":"positive","topics":["packaging","feel"],"mentions_variant":null},{"text":"They transfer down really nicely.","timestamp_start":176.879,"timestamp_end":180.279,"timestamp_start_formatted":"2:56","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=176s","sentiment":"positive","topics":["transfer"],"mentions_variant":null},{"text":"They do show some immediate shine.","timestamp_start":179.04,"timestamp_end":181.8505714285714,"timestamp_start_formatted":"2:59","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=179s","sentiment":"positive","topics":["shine"],"mentions_variant":null},{"text":"They’re not going to be in it for the long haul staying power-wise, but that’s something I expect more out of a lip liner and less out of a product like this.","timestamp_start":180.959,"timestamp_end":184.64000000000001,"timestamp_start_formatted":"3:00","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=180s","sentiment":"mixed","topics":["staying power","product type"],"mentions_variant":null},{"text":"I think it’s a quality product, a luxurious feeling product.","timestamp_start":216,"timestamp_end":222,"timestamp_start_formatted":"3:36","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=216s","sentiment":"positive","topics":["quality","feel"],"mentions_variant":null},{"text":"I think so many people would love Rose Latte as an everyday kind of slightly deepened nude dusty rose.","timestamp_start":202.319,"timestamp_end":207.44,"timestamp_start_formatted":"3:22","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=202s","sentiment":"positive","topics":["shade","wearability"],"mentions_variant":"Rose Latte"},{"text":"These are more like moisturizing, easy throw them on. They’re not here for a long time, but they’re here for a good time type of products.","timestamp_start":233.599,"timestamp_end":237.599,"timestamp_start_formatted":"3:53","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=233s","sentiment":"positive","topics":["moisturizing","wear"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","video_title":"Elite drugstore makeup GRWM that looks more expensive","quote_date":"2026-05-09","skim_tags":[{"tag":"hydrating","label":"Hydrating","group":"attribute","count":2},{"tag":"glossy","label":"Glossy","group":"attribute","count":2}]},{"id":"c786b1d1-0b6a-40de-998d-b1d8ac5070cf","brand":"Essence","name":"What a Tint! Lip & Cheek Tint","shade":"Raspberry Vibes","subcategory":"blush","product_type":"lip and cheek tint","finish":"natural","enriched_price":"$4.99","enriched_retailers":["Amazon","Walmart","Ulta","CVS","Target"],"product_slug":"essence-what-a-tint-lip-cheek-tint","product_url":"/products/essence-what-a-tint-lip-cheek-tint","category":"LIP","mention_count":1,"endorsement_strength":"worth trying","rating":4,"grailpeople_rating":4,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"It can be so good when you're using this on lips and cheeks, making the whole look feel so cohesive because you put it in both places.","timestamp_start":901.279,"timestamp_end":908.24,"timestamp_start_formatted":"15:01","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=901s","sentiment":"positive","topics":["ease of use","finish"],"mentions_variant":null},{"text":"This is a little bit more kind of pinky, really.","timestamp_start":951.279,"timestamp_end":959.12,"timestamp_start_formatted":"15:51","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=951s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"It looks so dark coming out of that stick, does it not? But that one's looking more pinky.","timestamp_start":956.959,"timestamp_end":961.199,"timestamp_start_formatted":"15:56","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=956s","sentiment":null,"topics":[],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY","video_title":"Spring lip ideas: combos, pearl finish, stains","quote_date":"2026-03-31","skim_tags":[]},{"id":"5cb4bcd2-8f20-48a7-a9df-e5a4cb36008b","brand":"Catrice","name":"Plumping Lip Liner","shade":"Cheers To Life","subcategory":"lip liner","product_type":"lip liner","finish":"satin","enriched_price":"$4.24","enriched_retailers":["caretobeauty.com","catricecosmetics.com","catrice.eu"],"product_slug":"catrice-plumping-lip-liner","product_url":"/products/catrice-plumping-lip-liner","category":"LIP","mention_count":2,"endorsement_strength":"mentions","rating":null,"grailpeople_rating":null,"rating_count":0,"is_sponsored":false,"quotes":[{"text":"Just barely went around some edges to make the whole look a little more finished.","timestamp_start":585.68,"timestamp_end":591.12,"timestamp_start_formatted":"9:45","video_url":"https://www.youtube.com/watch?v=p7NnJX__GuE&t=585s","sentiment":"positive","topics":["finish"],"mentions_variant":null},{"text":"I just put on a little lip liner. I didn't go like over everything. Just defined a little bit on the top part and the bottom sides of my lip with this Catrice plumping lip liner in the shade Cheers to Life. It's just a pretty close shade match.","timestamp_start":702.28,"timestamp_end":710.12,"timestamp_start_formatted":"11:42","video_url":"https://www.youtube.com/watch?v=xoc8r4_dUFA&t=702s","sentiment":"positive","topics":["shade match","usage"],"mentions_variant":"Cheers to Life"}],"video_url":"https://www.youtube.com/watch?v=p7NnJX__GuE","video_title":"No touch-ups needed drugstore coverage routine","quote_date":"2026-03-03","skim_tags":[]},{"id":"9849b9ef-0e22-49bc-8a7e-e205e56bbdde","brand":"IONI Cosmetics","name":"Shea Butter Hydrating Buildable Lipstick","shade":"Nude","subcategory":"lipstick","product_type":"lipstick","finish":"glossy","enriched_price":"$12.99","enriched_retailers":["eBay"],"product_slug":"ioni-cosmetics-shea-butter-hydrating-buildable-lipstick","product_url":"/products/ioni-cosmetics-shea-butter-hydrating-buildable-lipstick","category":"LIP","mention_count":2,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"They're legit. They're very comfortable, very creamy, richly pigmented.","timestamp_start":1232.72,"timestamp_end":1239.44,"timestamp_start_formatted":"20:32","video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8&t=1232s","sentiment":"positive","topics":["comfort","creamy","pigment"],"mentions_variant":null},{"text":"I'm not sure how much more we can ask of a little lipstick like this.","timestamp_start":1237.8,"timestamp_end":1243.04,"timestamp_start_formatted":"20:37","video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8&t=1237s","sentiment":"positive","topics":["quality","value"],"mentions_variant":null},{"text":"Couldn't that work for every day?","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8","sentiment":"positive","topics":["everyday wear"],"mentions_variant":"Nude"},{"text":"This is going to give me a really pretty like rosy lip.","timestamp_start":489.599,"timestamp_end":493.68,"timestamp_start_formatted":"8:09","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=489s","sentiment":"positive","topics":["finish","color"],"mentions_variant":null},{"text":"I don't think so much true mauve. I know they named it mauve. I know the tube kind of looks mauve. Focus more on the color you're seeing on my lips. There's like this fresh rosiness, right? Love that.","timestamp_start":491.28,"timestamp_end":497.36,"timestamp_start_formatted":"8:11","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=491s","sentiment":"positive","topics":["color","finish"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8","video_title":"Top 10 tried & true dollar tree makeup favorites","quote_date":"2026-01-24","skim_tags":[]},{"id":"0e065d13-7f2f-4cb9-896d-08445b8efaff","brand":"L'Oreal Paris","name":"Colour Riche Original Satin Lipstick","shade":"Fairest Nude","subcategory":"lipstick","product_type":"lipstick","finish":"satin","enriched_price":"$10.99","enriched_retailers":["Amazon","CVS","Target","Ulta","Walmart"],"product_slug":"l-oreal-paris-colour-riche-original-satin-lipstick","product_url":"/products/l-oreal-paris-colour-riche-original-satin-lipstick","category":"LIP","mention_count":2,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"It's a classic. It's been around for a long time.","timestamp_start":311.44,"timestamp_end":316.08,"timestamp_start_formatted":"5:11","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=311s","sentiment":"positive","topics":["longevity"],"mentions_variant":null},{"text":"I've got a newish tube of this and it goes on so beautifully.","timestamp_start":321.52,"timestamp_end":331.199,"timestamp_start_formatted":"5:21","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=321s","sentiment":"positive","topics":["ease of use","application"],"mentions_variant":null},{"text":"It really is a nice moisture level here.","timestamp_start":328.56,"timestamp_end":334,"timestamp_start_formatted":"5:28","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=328s","sentiment":"positive","topics":["hydration","nourishing"],"mentions_variant":null},{"text":"Maybe a little more moisture in just the regular creamy color lipsticks compared to a Revlon Super Lustrous.","timestamp_start":331.199,"timestamp_end":336.72,"timestamp_start_formatted":"5:31","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=331s","sentiment":"positive","topics":["hydration","texture"],"mentions_variant":null},{"text":"It definitely has that strong fragrance that is kind of polarizing, but I love this as a nude base starting point.","timestamp_start":341.44,"timestamp_end":347.52,"timestamp_start_formatted":"5:41","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=341s","sentiment":"mixed","topics":["fragrance","ease of use"],"mentions_variant":null},{"text":"For a light pinky pearl.","timestamp_start":755.68,"timestamp_end":759.3371428571428,"timestamp_start_formatted":"12:35","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=755s","sentiment":"positive","topics":["finish","shade"],"mentions_variant":null},{"text":"That's fun. That's a fun shade that brings some frost and then you can kind of control that by the lip liner and the glosses on top.","timestamp_start":765.6,"timestamp_end":768.88,"timestamp_start_formatted":"12:45","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=765s","sentiment":"positive","topics":["finish","ease of use","shade"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY","video_title":"Spring lip ideas: combos, pearl finish, stains","quote_date":"2026-03-31","skim_tags":[]},{"id":"8b0f0a21-1a65-49da-8409-43404ecef926","brand":"Buxom","name":"Power Line Pout Sculpt Lip Pencil","shade":"Portrait Pink","subcategory":"lip liner","product_type":"lip liner","finish":"matte","enriched_price":"$24.00","enriched_retailers":["Amazon","Buxom 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These little guys, the thirst burst plumptide lip treatments.","timestamp_start":749.12,"timestamp_end":754,"timestamp_start_formatted":"12:29","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=749s","sentiment":"positive","topics":["texture","moisturizing"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss","video_title":"Best-selling elf makeup at Ulta - but is it really the best?","quote_date":"2026-05-26","skim_tags":[]},{"id":"6a16f817-c0a5-448a-b2e5-14b50a00609a","brand":"La Mercery","name":"Stunning Satin Lip Tint","shade":null,"subcategory":"lip stain","product_type":"lipstick","finish":"satin","enriched_price":null,"enriched_retailers":["Beautylish"],"product_slug":"la-mercery-stunning-satin-lip-tint","product_url":"/products/la-mercery-stunning-satin-lip-tint","category":"LIP","mention_count":1,"endorsement_strength":"mentions","rating":null,"grailpeople_rating":null,"rating_count":0,"is_sponsored":false,"quotes":[{"text":"It's from Dollar Tree. 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