{"ok":true,"data":{"handle":"goow","display_name":"Geek Out of Water","platform":"youtube","subscriber_count":47500,"channel_url":"https://www.youtube.com/@goow","channel_description":"What do you get when you turn a web geek into a beauty geek? A geek out of water! Even an old fish can learn new tricks. Makeup, beauty, and lifestyle.\n\nHello, world!\n\nMy name is Shelly and I'm a web coding geek. I spent most of my life as the almost-tomboy, girl-next-door type. Somewhere around my 40th birthday (2014), I realized that I had been misinformed about a lot of things as a kid - skin tones, colors, fashion and clothing sizing... that misinformation shaped my (lack of) beauty and fashion sense, and as I started learning new things, I became obsessed. I also quickly found that there's a bit of a black hole on YouTube when it comes to the 40-something beauty blogger. (Hello, out there! Where are you?!)\n\nI'm here to share the things I've learned about skin care, makeup, and such in hopes that you won't have to wait as long as I did to discover the joy that is love, confidence, and self expression through makeup and beauty.","specialty":["beauty content creator","lifestyle creator","skincare focus"],"years_active":10,"profile_url":"/creators/goow","category_breakdown":{"EYES":9,"FACE":11,"LIP":6,"OTHER":1,"SKINCARE":2,"TOOLS":1},"tags":{"claims":[],"attributes":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":10,"product_count":8,"source_type":"creator_quote","sample_quote":"First one I grabbed, Paradise Big Deal. L'Oreal Paris. Let's just get a little mascara on here even though I already messed up the glitter on this eye.","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","video_date":"2026-08-13"},{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","video_title":"Beauty Creations New Makeup Brand at CVS","video_date":"2026-08-12"},{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","video_date":"2026-06-27"}]},{"tag":"blendable","label":"Blendable","group":"attribute","polarity":"positive","mention_count":6,"product_count":5,"source_type":"creator_quote","sample_quote":"Let's get my Jones Road smoky brown and let's just put a little bit in the crease. So that we can kind of blend this together.","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","video_date":"2026-08-13"},{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","video_title":"Beauty Creations New Makeup Brand at CVS","video_date":"2026-08-12"}]},{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"positive","mention_count":3,"product_count":3,"source_type":"creator_quote","sample_quote":"It feels a whole lot like this K Beauty one that I got from Hince, which is a stain, but a sort of a gel stain. Doesn't last super long.","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","video_title":"Beauty Creations New Makeup Brand at CVS","video_date":"2026-08-12"},{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","video_date":"2026-06-27"}]},{"tag":"nourishing","label":"Nourishing","group":"attribute","polarity":"positive","mention_count":3,"product_count":3,"source_type":"llm_tagger","sample_quote":"It maintains that emollient feeling to it.","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","video_date":"2026-08-13"},{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","video_title":"Beauty Creations New Makeup Brand at CVS","video_date":"2026-08-12"},{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","video_date":"2026-06-27"}]},{"tag":"blurring","label":"Blurring","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"I mean, it blended out smoothly. It's not accentuating texture.","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","video_date":"2026-08-13"},{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","video_title":"Beauty Creations New Makeup Brand at CVS","video_date":"2026-08-12"}]},{"tag":"buildable","label":"Buildable","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"This I think we can make it work. I think we can make that work.","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","video_date":"2026-08-13"},{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","video_title":"Beauty Creations New Makeup Brand at CVS","video_date":"2026-08-12"}]},{"tag":"sheer","label":"Sheer","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"It's pretty. It shears out. It's not like a I was worried it was going to be like a stain, you know.","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","video_date":"2026-08-13"},{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","video_title":"Beauty Creations New Makeup Brand at CVS","video_date":"2026-08-12"}]},{"tag":"pleasant_scent","label":"Pleasant scent","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"Ooh, it smells like melon.","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","video_title":"Beauty Creations New Makeup Brand at CVS","video_date":"2026-08-12"},{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","video_date":"2026-06-27"}]},{"tag":"fast_absorbing","label":"Fast-absorbing","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"Feels nice. It's sinking down.","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","video_date":"2026-08-13"},{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","video_date":"2026-06-27"}]}],"good_for":[{"tag":"fair","label":"Fair skin tones","group":"skin_tone","polarity":"positive","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"Oh, it's a nice color though. Okay. Okay. I do like that. I do like that shade. It's not too orange for us fair skinned people.","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","video_date":"2026-08-13"}]}],"best_for":[{"tag":"natural_everyday","label":"Natural / everyday","group":"look","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"It's really pretty though for like a low base kind of a situation. I really like that. Like that's a nice look.","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","video_date":"2026-08-13"}]}],"value":[{"tag":"value_for_money","label":"Value for money","group":"value","polarity":"positive","mention_count":2,"product_count":2,"source_type":"creator_quote","sample_quote":"The fact that I went through my initial inventory much faster than I expected. I thought it was going to last me like maybe 5 months, 6 months, and it lasted me 2 months. So, Amazon's going good.","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","video_date":"2026-06-27"}]}],"warnings":[{"tag":"non_drying","label":"Non-drying","group":"attribute","polarity":"negative","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"It clings to the dry parts. So, this might not work for people with very dry lips like me.","warning_text":"can feel drying / tight","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","video_title":"Beauty Creations New Makeup Brand at CVS","video_date":"2026-08-12"},{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","video_date":"2026-06-27"}]},{"tag":"good_packaging","label":"Good packaging","group":"attribute","polarity":"negative","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"The only thing I don't like is when you push down this top sometimes it spurts out and gets on your vanity instead of staying in the top.","warning_text":"packaging issues noted","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","video_date":"2026-08-13"},{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","video_title":"Beauty Creations New Makeup Brand at CVS","video_date":"2026-08-12"}]},{"tag":"dry","label":"Dry skin","group":"skin_type","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"It clings to the dry parts. So, this might not work for people with very dry lips like me.","warning_text":"may not suit dry skin","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","video_title":"Beauty Creations New Makeup Brand at CVS","video_date":"2026-08-12"}]},{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"This one does not have the slip that the Beauty Creations has. It's a little draggy.","warning_text":"fiddly to use","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","video_date":"2026-08-13"}]},{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"I can pretty much tell this foundation is going to look probably pretty bad on me in a couple hours. It's probably going to dry me out significantly.","warning_text":"doesn't last / fades through the day","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","video_date":"2026-06-27"}]},{"tag":"wide_shade_range","label":"Wide shade range","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"There's hardly any shades, so that's that's not part of the grade, but be aware if you're not pale or light, you're probably not going to find one.","warning_text":"creators flagged issues with wide shade range","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","video_date":"2026-06-27"}]},{"tag":"lengthening","label":"Lengthening","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"It's not doing a very good job at separating my lashes. It's kind of doing a very strange clumpy thing that rarely happens to me.","warning_text":"creators flagged issues with lengthening","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","video_date":"2026-06-27"}]},{"tag":"transfer_proof","label":"Transfer-proof","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"I am making a mess now on the lid of my eye because the mascara's transferring.","warning_text":"transfers / smudges","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","video_date":"2026-06-27"}]},{"tag":"pleasant_scent","label":"Pleasant scent","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"It actually just smells like perfume and tastes like perfume. It doesn't taste good. It tastes chemically. So, don't buy it for the flavor.","warning_text":"scent some found off-putting","provenance":[{"creator_handle":"goow","creator_name":"Geek Out of Water","channel_url":"https://www.youtube.com/@goow","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","video_date":"2026-08-13"}]}]},"product_count":30,"products":[{"id":"71ad29f7-0543-482c-a0d0-03a700cc7e5e","brand":"Whats Up Beauty","name":"Skyfire Eyeshadow Palette","shade":null,"subcategory":"eyeshadow","product_type":"eyeshadow palette","finish":null,"enriched_price":"$49.00","enriched_retailers":["whatsupbeauty.com"],"product_slug":"whats-up-beauty-skyfire-eyeshadow-palette","product_url":"/products/whats-up-beauty-skyfire-eyeshadow-palette","category":"EYES","mention_count":1,"endorsement_strength":"loves it","rating":4.7,"grailpeople_rating":4.7,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"I am loving the new Sky Fire p- I mean, look at that. Like this just gives me joy.","timestamp_start":457,"timestamp_end":461.2,"timestamp_start_formatted":"7:37","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=457s","sentiment":"positive","topics":["joy","color"],"mentions_variant":null},{"text":"Oh my gosh, I can't even handle how cool this looks.","timestamp_start":463.64,"timestamp_end":467.52,"timestamp_start_formatted":"7:43","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=463s","sentiment":"positive","topics":["color","design"],"mentions_variant":null},{"text":"Skyfire is pretty doggone cool looking.","timestamp_start":487.44,"timestamp_end":492.4,"timestamp_start_formatted":"8:07","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=487s","sentiment":"positive","topics":["design"],"mentions_variant":null},{"text":"Because I love this eyeshadow palette. It's so pretty.","timestamp_start":882.16,"timestamp_end":888.3199999999999,"timestamp_start_formatted":"14:42","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=882s","sentiment":"positive","topics":["color","design"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","quote_date":"2026-06-27","skim_tags":[]},{"id":"8d44394c-1c4a-476b-b459-a72e2809f6c2","brand":"Hard Candy","name":"Make It Double Mascara","shade":null,"subcategory":"mascara","product_type":"mascara","finish":null,"enriched_price":"$8.00","enriched_retailers":["hardcandy.com","Walmart"],"product_slug":"hard-candy-make-it-double-mascara","product_url":"/products/hard-candy-make-it-double-mascara","category":"EYES","mention_count":1,"endorsement_strength":"not recommended","rating":1.5,"grailpeople_rating":1.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"Their packaging is actually really nice.","timestamp_start":909.16,"timestamp_end":913.9599999999999,"timestamp_start_formatted":"15:09","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=909s","sentiment":"positive","topics":["packaging"],"mentions_variant":null},{"text":"Oh, I love these kind of brushes that are like flat on one side and like curved on the other.","timestamp_start":926.8,"timestamp_end":932.52,"timestamp_start_formatted":"15:26","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=926s","sentiment":"positive","topics":["brush"],"mentions_variant":null},{"text":"It's grabbing my lashes nicely.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","sentiment":"positive","topics":["application"],"mentions_variant":null},{"text":"It's not doing a very good job at separating my lashes. It's kind of doing a very strange clumpy thing that rarely happens to me.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","sentiment":"negative","topics":["clumping","separation"],"mentions_variant":null},{"text":"The bristles aren't getting in between my lashes.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","sentiment":"negative","topics":["brush"],"mentions_variant":null},{"text":"I am making a mess now on the lid of my eye because the mascara's transferring.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","sentiment":"negative","topics":["transfer"],"mentions_variant":null},{"text":"I do not recommend this mascara.","timestamp_start":893.56,"timestamp_end":897.76,"timestamp_start_formatted":"14:53","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=893s","sentiment":"negative","topics":["verdict","recommendation"],"mentions_variant":null},{"text":"It's just not grabbing my lashes.","timestamp_start":998.64,"timestamp_end":1002.76,"timestamp_start_formatted":"16:38","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=998s","sentiment":"negative","topics":["brush","application"],"mentions_variant":null},{"text":"No bueno on the mascara.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","sentiment":"negative","topics":["verdict"],"mentions_variant":null},{"text":"not a fan of the mascara. The brush just is not picking up on my lashes.","timestamp_start":1455.68,"timestamp_end":1459.68,"timestamp_start_formatted":"24:15","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=1455s","sentiment":"negative","topics":["brush","verdict"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","quote_date":"2026-06-27","skim_tags":[]},{"id":"1c41e3b6-0551-4614-a261-cecd679be17a","brand":"MAC Cosmetics","name":"Pro Longwear Paint Pot","shade":"Painterly","subcategory":"eyeshadow","product_type":"cream eyeshadow","finish":null,"enriched_price":"$28.00","enriched_retailers":["MAC Cosmetics","Ulta","Macy's","Amazon"],"product_slug":"mac-cosmetics-pro-longwear-paint-pot","product_url":"/products/mac-cosmetics-pro-longwear-paint-pot","category":"EYES","mention_count":1,"endorsement_strength":"holy grail","rating":4.9,"grailpeople_rating":4.9,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"These never ever ever ever the paint pots never ever dry out on me. Ever. Ever.","timestamp_start":520.64,"timestamp_end":529.1999999999999,"timestamp_start_formatted":"8:40","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=520s","sentiment":"positive","topics":["long wear","doesn't dry out"],"mentions_variant":null},{"text":"I've gone through a dozen of them. They've never dried out on me.","timestamp_start":526.44,"timestamp_end":533.5600000000001,"timestamp_start_formatted":"8:46","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=526s","sentiment":"positive","topics":["repurchase","long wear"],"mentions_variant":null},{"text":"Nothing beats them.","timestamp_start":543.56,"timestamp_end":544.8679999999999,"timestamp_start_formatted":"9:03","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=543s","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"It maintains that emollient feeling to it.","timestamp_start":547.92,"timestamp_end":554.5999999999999,"timestamp_start_formatted":"9:07","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=547s","sentiment":"positive","topics":["texture"],"mentions_variant":null},{"text":"MAC Paint Pot is just unbeatable to me. Absolutely unbeatable.","timestamp_start":587.96,"timestamp_end":592.2,"timestamp_start_formatted":"9:47","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=587s","sentiment":"positive","topics":["holy grail","verdict"],"mentions_variant":null},{"text":"I use the shade painterly, but if you're warm toned, go for soft ochre.","timestamp_start":590.36,"timestamp_end":595.16,"timestamp_start_formatted":"9:50","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=590s","sentiment":"positive","topics":["shade recommendation"],"mentions_variant":"Painterly"}],"video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","quote_date":"2026-06-27","skim_tags":[]},{"id":"bc5502de-3352-4251-b6bf-c96d51eb9993","brand":"L'Oreal Paris","name":"Paradise Big Deal Mascara","shade":"Blackest Black","subcategory":"mascara","product_type":"mascara","finish":null,"enriched_price":"$15.99","enriched_retailers":["L'Oréal Paris USA","Amazon","Walmart","Ulta","CVS","Target"],"product_slug":"l-oreal-paris-paradise-big-deal-mascara","product_url":"/products/l-oreal-paris-paradise-big-deal-mascara","category":"EYES","mention_count":2,"endorsement_strength":"mentions","rating":null,"grailpeople_rating":null,"rating_count":0,"is_sponsored":false,"quotes":[{"text":"First one I grabbed, Paradise Big Deal. L'Oreal Paris. 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I definitely like that.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","sentiment":"positive","topics":["minimal look","verdict"],"mentions_variant":null},{"text":"Okay, maybe the first tubing mascara I've ever liked.","timestamp_start":893.279,"timestamp_end":898.079,"timestamp_start_formatted":"14:53","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=893s","sentiment":"positive","topics":["tubing mascara","verdict"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","quote_date":"2026-08-13","skim_tags":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","count":7},{"tag":"lengthening","label":"Lengthening","group":"attribute","count":6},{"tag":"long_wearing","label":"Long-wearing","group":"attribute","count":3},{"tag":"volumizing","label":"Volumizing","group":"attribute","count":2}]},{"id":"fe21067a-1ab1-403f-adc6-5133b5463ecf","brand":"Hard Candy","name":"Glass On Lock Setting Spray","shade":null,"subcategory":"setting spray","product_type":"setting spray","finish":"dewy","enriched_price":"$8","enriched_retailers":["Walmart","Amazon","hardcandy.com"],"product_slug":"hard-candy-glass-on-lock-setting-spray","product_url":"/products/hard-candy-glass-on-lock-setting-spray","category":"FACE","mention_count":1,"endorsement_strength":"worth trying","rating":4,"grailpeople_rating":4,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"Shockingly fine mist.","timestamp_start":1303.6,"timestamp_end":1304.7466666666667,"timestamp_start_formatted":"21:43","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=1303s","sentiment":"positive","topics":["mist","application"],"mentions_variant":null},{"text":"I've been using this quite a bit because it is a beautiful dewy setting spray. 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It's my summer shade.","timestamp_start":290.56,"timestamp_end":293,"timestamp_start_formatted":"4:50","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=290s","sentiment":"mixed","topics":["shade match"],"mentions_variant":"Cool Beige"},{"text":"It looks a little dry and a little heavy, but not too bad to start out.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","sentiment":"mixed","topics":["texture","dry"],"mentions_variant":null},{"text":"I can pretty much tell this foundation is going to look probably pretty bad on me in a couple hours. 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door situation.","timestamp_start":129.679,"timestamp_end":136.239,"timestamp_start_formatted":"2:09","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=129s","sentiment":"positive","topics":["morning routine","ease of use"],"mentions_variant":null},{"text":"The only thing I don't like is when you push down this top sometimes it spurts out and gets on your vanity instead of staying in the top.","timestamp_start":65.28,"timestamp_end":71.2,"timestamp_start_formatted":"1:05","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=65s","sentiment":"negative","topics":["packaging","messy"],"mentions_variant":null},{"text":"But it's a very nice very light coverage option for a quick look.","timestamp_start":81.32,"timestamp_end":87.6,"timestamp_start_formatted":"1:21","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=81s","sentiment":"positive","topics":["light coverage","quick look"],"mentions_variant":null},{"text":"But I've been wearing this as a quick look because it is super easy to just apply with fingertips and get out the door with it.","timestamp_start":98.12,"timestamp_end":103,"timestamp_start_formatted":"1:38","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=98s","sentiment":"positive","topics":["easy application","quick look"],"mentions_variant":null},{"text":"Yeah, I am thoroughly enjoying this Refy.","timestamp_start":118.52,"timestamp_end":126.39999999999999,"timestamp_start_formatted":"1:58","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=118s","sentiment":"positive","topics":["enjoyment"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","quote_date":"2026-08-13","skim_tags":[{"tag":"sheer","label":"Sheer","group":"attribute","count":2},{"tag":"easy_to_use","label":"Easy to use","group":"attribute","count":2}]},{"id":"044fddc0-6026-4027-a8d4-0953cebb2299","brand":"CoverGirl","name":"TruBlend Skin 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It's pretty though.","timestamp_start":496.879,"timestamp_end":501.24,"timestamp_start_formatted":"8:16","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=496s","sentiment":"mixed","topics":["shade","wearability"],"mentions_variant":"Flamingold"},{"text":"I don't see myself wearing this very much because it's gold.","timestamp_start":524.32,"timestamp_end":530.48,"timestamp_start_formatted":"8:44","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=524s","sentiment":"negative","topics":["shade","wearability"],"mentions_variant":"Flamingold"},{"text":"I was hoping I feel like the name it was called flaming gold and it's in like a pinkish gold. So, I was kind of hoping it would be more on the rose gold, like pinky side of the fence.","timestamp_start":530.48,"timestamp_end":536.48,"timestamp_start_formatted":"8:50","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=530s","sentiment":"mixed","topics":["shade","expectation"],"mentions_variant":"Flamingold"},{"text":"It's not accentuating texture, though. I think that looks quite nice. If the color was right for me, it would be lovely. So, thumbs up on the formula.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","sentiment":"positive","topics":["formula","texture"],"mentions_variant":null},{"text":"I wish there was a shade of this that was more pink than gold, but it's beautiful.","timestamp_start":1372.799,"timestamp_end":1380.9599999999998,"timestamp_start_formatted":"22:52","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=1372s","sentiment":"mixed","topics":["shade","verdict"],"mentions_variant":"Flamingold"}],"video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","quote_date":"2026-08-13","skim_tags":[]},{"id":"6b09e720-a954-4958-938e-e7f55561f084","brand":"e.l.f. Cosmetics","name":"Soft Glam Cream Bronzer","shade":"Light Medium","subcategory":"bronzer","product_type":"cream bronzer stick","finish":"satin","enriched_price":"$7","enriched_retailers":["Ulta","Target","Amazon","Walmart","elfcosmetics.com"],"product_slug":"e-l-f-cosmetics-soft-glam-cream-bronzer","product_url":"/products/e-l-f-cosmetics-soft-glam-cream-bronzer","category":"FACE","mention_count":1,"endorsement_strength":"worth trying","rating":4,"grailpeople_rating":4,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"This one does not have the slip that the Beauty Creations has. It's a little draggy.","timestamp_start":224.159,"timestamp_end":230.239,"timestamp_start_formatted":"3:44","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=224s","sentiment":"mixed","topics":["texture","blendability"],"mentions_variant":null},{"text":"It's less emollient than the Beauty Creations. I feel like I'm going to need kind of a denser brush.","timestamp_start":238.64,"timestamp_end":245.35999999999999,"timestamp_start_formatted":"3:58","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=238s","sentiment":"mixed","topics":["texture","blendability"],"mentions_variant":null},{"text":"Yeah, this needs a slightly denser brush to blend out cuz it just doesn't have that glide.","timestamp_start":247.04,"timestamp_end":253.599,"timestamp_start_formatted":"4:07","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=247s","sentiment":"mixed","topics":["blendability","texture"],"mentions_variant":null},{"text":"Oh, it's a nice color though. Okay. Okay. I do like that. I do like that shade. It's not too orange for us fair skinned people.","timestamp_start":280,"timestamp_end":287.44,"timestamp_start_formatted":"4:40","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=280s","sentiment":"positive","topics":["shade","fair skin"],"mentions_variant":"Light/Medium"},{"text":"I think the E.L.F. sticks blend beautifully. Not super emollient, so they take a little bit of a either a firmer hand or a denser brush, but I think they blend it out beautifully, so that's fine.","timestamp_start":1380.96,"timestamp_end":1388.08,"timestamp_start_formatted":"23:00","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=1380s","sentiment":"positive","topics":["blendability","verdict"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","quote_date":"2026-08-13","skim_tags":[{"tag":"tan","label":"Tan / medium skin tones","group":"skin_tone","count":1},{"tag":"fair","label":"Fair skin tones","group":"skin_tone","count":1},{"tag":"blendable","label":"Blendable","group":"attribute","count":2}]},{"id":"2b8e045f-84c8-4c54-a607-a1c62df5f561","brand":"e.l.f. Cosmetics","name":"Sheer For It Blush Tint","shade":"Mauve Actually","subcategory":"blush","product_type":"lip and cheek tint","finish":"natural","enriched_price":"$6","enriched_retailers":["Ulta","Amazon","Target","Walmart","elfcosmetics.com"],"product_slug":"e-l-f-cosmetics-sheer-for-it-blush-tint","product_url":"/products/e-l-f-cosmetics-sheer-for-it-blush-tint","category":"FACE","mention_count":1,"endorsement_strength":"worth trying","rating":4,"grailpeople_rating":4,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"It's a straight up liquid, like a drippy, watery liquid, which makes me feel like I need to shake it.","timestamp_start":308.16,"timestamp_end":313.12,"timestamp_start_formatted":"5:08","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=308s","sentiment":"mixed","topics":["texture","formula"],"mentions_variant":null},{"text":"It is watery. Literal water.","timestamp_start":320,"timestamp_end":323.639,"timestamp_start_formatted":"5:20","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=320s","sentiment":"mixed","topics":["texture"],"mentions_variant":null},{"text":"It's pretty. It shears out. It's not like a I was worried it was going to be like a stain, you know.","timestamp_start":339.919,"timestamp_end":347.199,"timestamp_start_formatted":"5:39","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=339s","sentiment":"positive","topics":["sheer","finish"],"mentions_variant":null},{"text":"It's watery and it feels wet, which just is very strange. I feel like putting this on top of a fuller coverage foundation might be sketchy because of the wetness.","timestamp_start":368.4,"timestamp_end":373.28,"timestamp_start_formatted":"6:08","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=368s","sentiment":"mixed","topics":["texture","layering"],"mentions_variant":null},{"text":"It's really pretty though for like a low base kind of a situation. I really like that. Like that's a nice look.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","sentiment":"positive","topics":["no makeup makeup","verdict"],"mentions_variant":null},{"text":"This stain from E.L.F., the cheek stain, I think is a beautiful no makeup makeup type of a look.","timestamp_start":1403.2,"timestamp_end":1409.919,"timestamp_start_formatted":"23:23","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=1403s","sentiment":"positive","topics":["no makeup makeup","verdict"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","quote_date":"2026-08-13","skim_tags":[]},{"id":"de22f377-1c61-4c71-b321-94f5d4f12150","brand":"Beauty Creations","name":"Mineralized Marble Blush","shade":"Rosy Haze","subcategory":"blush","product_type":"blush","finish":"radiant","enriched_price":null,"enriched_retailers":["CVS","beautycreations.com"],"product_slug":"beauty-creations-mineralized-marble-blush","product_url":"/products/beauty-creations-mineralized-marble-blush","category":"FACE","mention_count":1,"endorsement_strength":"worth trying","rating":3.5,"grailpeople_rating":3.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"I do like how this looks. It's very pretty.","timestamp_start":377.16,"timestamp_end":385.44,"timestamp_start_formatted":"6:17","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=377s","sentiment":"positive","topics":["appearance"],"mentions_variant":null},{"text":"I see some color, but I also feel like I'm picking up more of the white than I'm picking up of the pink.","timestamp_start":423.36,"timestamp_end":427.32,"timestamp_start_formatted":"7:03","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=423s","sentiment":"mixed","topics":["color payoff","highlight"],"mentions_variant":null},{"text":"It's got like a white sheen to it. The pink parts are pink and the white parts are white. It's just very highlighty.","timestamp_start":452.64,"timestamp_end":457.24,"timestamp_start_formatted":"7:32","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=452s","sentiment":"mixed","topics":["highlight","sheen"],"mentions_variant":null},{"text":"Which to me puts it as primarily a highlight, not a blush.","timestamp_start":547.96,"timestamp_end":554.32,"timestamp_start_formatted":"9:07","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=547s","sentiment":"mixed","topics":["highlight","verdict"],"mentions_variant":null},{"text":"Interesting and pretty, but I don't think I'd wear it as a blush. I think I would wear it as like a specialty highlight kind of a thing.","timestamp_start":550.48,"timestamp_end":558.9599999999999,"timestamp_start_formatted":"9:10","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=550s","sentiment":"mixed","topics":["highlight","versatility"],"mentions_variant":null},{"text":"I mean, it blended out smoothly. It's not accentuating texture.","timestamp_start":567.72,"timestamp_end":573.36,"timestamp_start_formatted":"9:27","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=567s","sentiment":"positive","topics":["blendability","texture"],"mentions_variant":null},{"text":"It's just not so much blush. It's more highlight.","timestamp_start":571.28,"timestamp_end":575.28,"timestamp_start_formatted":"9:31","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=571s","sentiment":"mixed","topics":["highlight","verdict"],"mentions_variant":null},{"text":"I like the cream better than the powder blush.","timestamp_start":1156.72,"timestamp_end":1162.1200000000001,"timestamp_start_formatted":"19:16","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=1156s","sentiment":"mixed","topics":["comparison","verdict"],"mentions_variant":null},{"text":"I wish the marbling was just that effective like matching skin tone. You know what I'm saying? Not coming in here making the whole thing a highlighty sheen.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","sentiment":"negative","topics":["highlight","marbling"],"mentions_variant":null},{"text":"So, if that's what you're going for, this is beautiful. But, I think it's more of a highlight to me than a blush. That would be my verdict on that.","timestamp_start":1185.12,"timestamp_end":1190.9199999999998,"timestamp_start_formatted":"19:45","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=1185s","sentiment":"mixed","topics":["highlight","verdict"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","video_title":"Beauty Creations New Makeup Brand at CVS","quote_date":"2026-08-12","skim_tags":[]},{"id":"70d2021b-e0c5-4394-b8f6-3c3397faede0","brand":"Beauty Creations","name":"Contour Stick","shade":"Taupe","subcategory":"contour","product_type":"contour stick","finish":null,"enriched_price":null,"enriched_retailers":["Walmart","Amazon","CVS"],"product_slug":"beauty-creations-contour-stick","product_url":"/products/beauty-creations-contour-stick","category":"FACE","mention_count":1,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"This one does look like probably best as contour for me.","timestamp_start":162.44,"timestamp_end":166.2,"timestamp_start_formatted":"2:42","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=162s","sentiment":"positive","topics":["contour","shade match"],"mentions_variant":"Taupe"},{"text":"Okay, that blended nicely. No, did not notice anything, right? You know, like nothing unusual.","timestamp_start":213.28,"timestamp_end":218.92,"timestamp_start_formatted":"3:33","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=213s","sentiment":"positive","topics":["blendability"],"mentions_variant":null},{"text":"We're going to say my favorite thing of this is the contour stick.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","sentiment":"positive","topics":["favorite","verdict"],"mentions_variant":null},{"text":"Beauty Creations, we're going to say thumbs up on the contour stick.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","sentiment":"positive","topics":["verdict","thumbs up"],"mentions_variant":null},{"text":"Contour stick, thumbs up.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","sentiment":"positive","topics":["verdict","thumbs up"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","video_title":"Beauty Creations New Makeup Brand at CVS","quote_date":"2026-08-12","skim_tags":[{"tag":"blendable","label":"Blendable","group":"attribute","count":2}]},{"id":"ae4f34a1-dde3-4383-b3de-a7d4fa0f8b9f","brand":"CoverGirl","name":"TruBlend Skin Enhancer Baked Luminous Bronzer","shade":"Toasted Butterscotch","subcategory":"bronzer","product_type":"bronzer","finish":"luminous","enriched_price":"$12.99","enriched_retailers":["Amazon","Walmart","Ulta","Covergirl.com","CVS","Target"],"product_slug":"covergirl-trublend-skin-enhancer-baked-luminous-bronzer","product_url":"/products/covergirl-trublend-skin-enhancer-baked-luminous-bronzer","category":"FACE","mention_count":2,"endorsement_strength":"mentions","rating":null,"grailpeople_rating":null,"rating_count":0,"is_sponsored":false,"quotes":[{"text":"We are going to do just a smidge of the CoverGirl Skin Enhancer bronzer since that is more of a contouring shade.","timestamp_start":221.68,"timestamp_end":230.239,"timestamp_start_formatted":"3:41","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=221s","sentiment":"positive","topics":["contouring","shade"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","quote_date":"2026-06-27","skim_tags":[{"tag":"fair","label":"Fair skin tones","group":"skin_tone","count":1},{"tag":"tan","label":"Tan / medium skin tones","group":"skin_tone","count":1},{"tag":"dewy","label":"Dewy finish","group":"attribute","count":3},{"tag":"natural_finish","label":"Natural finish","group":"attribute","count":2}]},{"id":"1962fbcb-92b3-429d-9036-6ceafd87278c","brand":"e.l.f. Cosmetics","name":"Soft Glam Cream Blush","shade":"Pink on It","subcategory":"blush","product_type":"cream blush stick","finish":"satin","enriched_price":"$7","enriched_retailers":["Ulta","Target","Amazon","Walmart","elfcosmetics.com"],"product_slug":"e-l-f-cosmetics-soft-glam-cream-blush","product_url":"/products/e-l-f-cosmetics-soft-glam-cream-blush","category":"FACE","mention_count":1,"endorsement_strength":"worth trying","rating":4,"grailpeople_rating":4,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"Yeah, these sticks are kind of hard, not very glidey. That said, they do seem to blend out okay, even though it's it just requires a denser brush and a little harder, a little firmer touch.","timestamp_start":247.04,"timestamp_end":253.599,"timestamp_start_formatted":"4:07","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=247s","sentiment":"mixed","topics":["texture","blendability"],"mentions_variant":null},{"text":"I like that though. That That looks all right. That looks all right.","timestamp_start":287.44,"timestamp_end":293.68,"timestamp_start_formatted":"4:47","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=287s","sentiment":"positive","topics":["verdict"],"mentions_variant":null},{"text":"I think the E.L.F. sticks blend beautifully. Not super emollient, so they take a little bit of a either a a firmer hand or a denser brush, but I think they blend it out beautifully, so that's fine.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","sentiment":"positive","topics":["blendability","verdict"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","quote_date":"2026-08-13","skim_tags":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","count":2},{"tag":"buildable","label":"Buildable","group":"attribute","count":2},{"tag":"natural_finish","label":"Natural finish","group":"attribute","count":2},{"tag":"blendable","label":"Blendable","group":"attribute","count":2}]},{"id":"7c075079-5053-4b2c-be88-bcb415d5e54a","brand":"Hard Candy","name":"Peel Off Lip Liner Stain","shade":"Nude Ink","subcategory":"lip stain","product_type":"lip stain","finish":"natural","enriched_price":"$6.97","enriched_retailers":["Amazon","Walmart","Ulta","CVS","Target"],"product_slug":"hard-candy-peel-off-lip-liner-stain","product_url":"/products/hard-candy-peel-off-lip-liner-stain","category":"LIP","mention_count":1,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"Even the applicator looks identical to the satchu.","timestamp_start":413.56,"timestamp_end":424.64,"timestamp_start_formatted":"6:53","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=413s","sentiment":"positive","topics":["dupe"],"mentions_variant":null},{"text":"It feels exactly like the satchu.","timestamp_start":1147.84,"timestamp_end":1150.87,"timestamp_start_formatted":"19:07","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=1147s","sentiment":"positive","topics":["dupe","texture"],"mentions_variant":null},{"text":"This seems to be absolutely identical. Like, same exact feeling, texture, wait time, appearance on the lip.","timestamp_start":1151.88,"timestamp_end":1157.5200000000002,"timestamp_start_formatted":"19:11","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=1151s","sentiment":"positive","topics":["dupe","texture"],"mentions_variant":null},{"text":"Yep, these are just like the tattoos. Yeah. Identical.","timestamp_start":1171.28,"timestamp_end":1175.56,"timestamp_start_formatted":"19:31","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=1171s","sentiment":"positive","topics":["dupe"],"mentions_variant":null},{"text":"Thumbs up on the lip stain. If you like the peel-off lip stains, I think you will like that.","timestamp_start":1180.12,"timestamp_end":1184.2399999999998,"timestamp_start_formatted":"19:40","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=1180s","sentiment":"positive","topics":["recommendation"],"mentions_variant":null},{"text":"The Hard Candy peel-off liner is a straight-up dupe for the Sacha.","timestamp_start":1383.04,"timestamp_end":1387.72,"timestamp_start_formatted":"23:03","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=1383s","sentiment":"positive","topics":["dupe"],"mentions_variant":null},{"text":"At half price, that's fantastic, actually.","timestamp_start":1418.16,"timestamp_end":1421.6000000000001,"timestamp_start_formatted":"23:38","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=1418s","sentiment":"positive","topics":["value"],"mentions_variant":null},{"text":"I'm going to buy more of those for sure.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","sentiment":"positive","topics":["repurchase"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","quote_date":"2026-06-27","skim_tags":[]},{"id":"2940f211-03cc-48c5-b010-81f8b878216d","brand":"Hard Candy","name":"Pop Tint Lip Stain","shade":"Watermelon Crush","subcategory":"lip stain","product_type":"lip stain","finish":"dewy","enriched_price":"$8.00","enriched_retailers":["Walmart","hardcandy.com"],"product_slug":"hard-candy-pop-tint-lip-stain","product_url":"/products/hard-candy-pop-tint-lip-stain","category":"LIP","mention_count":1,"endorsement_strength":"worth trying","rating":3.5,"grailpeople_rating":3.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"Ooh, it smells like melon.","timestamp_start":1190.96,"timestamp_end":1194.68,"timestamp_start_formatted":"19:50","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=1190s","sentiment":"positive","topics":["scent"],"mentions_variant":null},{"text":"Feels nice. It's sinking down.","timestamp_start":1213.28,"timestamp_end":1216.19,"timestamp_start_formatted":"20:13","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=1213s","sentiment":"positive","topics":["texture","absorption"],"mentions_variant":null},{"text":"I think this lip tint stain is going to be just fine. It performs straight-up like they normally do. It feels like the usual.","timestamp_start":1459.68,"timestamp_end":1463.24,"timestamp_start_formatted":"24:19","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=1459s","sentiment":"positive","topics":["performance","verdict"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","quote_date":"2026-06-27","skim_tags":[]},{"id":"0360ac4a-c81a-4f63-95b0-15bc8deb926a","brand":"Beauty Creations","name":"Lip Treatment","shade":"Sweet Fresa","subcategory":"lip balm and treatment","product_type":"lip treatment","finish":null,"enriched_price":"$6.99","enriched_retailers":["CVS","Amazon","Walmart"],"product_slug":"beauty-creations-lip-treatment","product_url":"/products/beauty-creations-lip-treatment","category":"LIP","mention_count":1,"endorsement_strength":"worth trying","rating":4,"grailpeople_rating":4,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"It's pretty thick coming out of here.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","sentiment":"positive","topics":["texture"],"mentions_variant":null},{"text":"It's a nice shade though.","timestamp_start":349.64,"timestamp_end":353.88,"timestamp_start_formatted":"5:49","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=349s","sentiment":"positive","topics":["shade"],"mentions_variant":null},{"text":"It's not super strongly flavored. Just enough that I'm getting a whiff of it.","timestamp_start":370.52,"timestamp_end":374.64,"timestamp_start_formatted":"6:10","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=370s","sentiment":"positive","topics":["flavor"],"mentions_variant":null},{"text":"The lip treatment feels wonderful.","timestamp_start":600.92,"timestamp_end":606.12,"timestamp_start_formatted":"10:00","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=600s","sentiment":"positive","topics":["feel"],"mentions_variant":null},{"text":"Might be a little heavier than what some people might want to feel on their lips throughout the day.","timestamp_start":603.76,"timestamp_end":607.8,"timestamp_start_formatted":"10:03","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=603s","sentiment":"mixed","topics":["weight","caveat"],"mentions_variant":null},{"text":"Personally, my lips are always dry, so I don't mind feeling a lot of like a mask-like product on my lips. So, that's fine with me.","timestamp_start":612.92,"timestamp_end":619.7199999999999,"timestamp_start_formatted":"10:12","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=612s","sentiment":"positive","topics":["dry lips","mask-like"],"mentions_variant":null},{"text":"But, it does feel a little heavier than a typical say lip gloss would.","timestamp_start":624.08,"timestamp_end":627.2,"timestamp_start_formatted":"10:24","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=624s","sentiment":"mixed","topics":["weight","comparison"],"mentions_variant":null},{"text":"Peptide treatment, that's fine. Think it'd be great for winter.","timestamp_start":1115.08,"timestamp_end":1123.44,"timestamp_start_formatted":"18:35","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=1115s","sentiment":"positive","topics":["winter","peptides"],"mentions_variant":null},{"text":"Lip treatment, thumbs up.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","sentiment":"positive","topics":["verdict","thumbs up"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","video_title":"Beauty Creations New Makeup Brand at CVS","quote_date":"2026-08-12","skim_tags":[]},{"id":"f6031510-0782-4b7b-a037-59ca78b2ff60","brand":"e.l.f. Cosmetics","name":"Main Stain Lip Marker","shade":"Mauvelous","subcategory":"lip stain","product_type":"lip stain","finish":"natural","enriched_price":"$9","enriched_retailers":["Ulta","Amazon","elfcosmetics.com"],"product_slug":"e-l-f-cosmetics-main-stain-lip-marker","product_url":"/products/e-l-f-cosmetics-main-stain-lip-marker","category":"LIP","mention_count":1,"endorsement_strength":"worth trying","rating":4,"grailpeople_rating":4,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"It's a hard tip like um firmer than a felt tip. The shape is interesting.","timestamp_start":1240.88,"timestamp_end":1249.6399999999999,"timestamp_start_formatted":"20:40","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=1240s","sentiment":"mixed","topics":["applicator","design"],"mentions_variant":null},{"text":"It feels like the CoverGirl less wet, but I think the opacity is similar cuz it's pretty dark on my lips right now.","timestamp_start":1265.2,"timestamp_end":1271.1200000000001,"timestamp_start_formatted":"21:05","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=1265s","sentiment":"positive","topics":["opacity","comparison"],"mentions_variant":null},{"text":"Dried down immediately.","timestamp_start":1277.76,"timestamp_end":1280.1942857142858,"timestamp_start_formatted":"21:17","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=1277s","sentiment":"positive","topics":["dry down"],"mentions_variant":null},{"text":"It stays wet, so it's got to be spongelike, but it is buildable. It's getting darker when I layer over it.","timestamp_start":1304.48,"timestamp_end":1309.84,"timestamp_start_formatted":"21:44","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=1304s","sentiment":"positive","topics":["buildable","applicator"],"mentions_variant":null},{"text":"I'm going to say thumbs up. We're going to go thumbs up on that.","timestamp_start":1318,"timestamp_end":1322.799,"timestamp_start_formatted":"21:58","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=1318s","sentiment":"positive","topics":["verdict"],"mentions_variant":null},{"text":"I like that they are outside the box, not just cloning things, putting their own twist on it.","timestamp_start":1322.799,"timestamp_end":1327.76,"timestamp_start_formatted":"22:02","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=1322s","sentiment":"positive","topics":["innovation","brand"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","quote_date":"2026-08-13","skim_tags":[]},{"id":"ce274d7f-8c1b-4e16-a5e6-c152b269a1d6","brand":"Maybelline","name":"Lifter Oil-in-Gel Lip Gloss","shade":"Strawberry Shake","subcategory":"lip gloss","product_type":"lip gloss","finish":"glossy","enriched_price":"$9.99","enriched_retailers":["Ulta","Amazon","CVS","Maybelline.com"],"product_slug":"maybelline-lifter-oil-in-gel-lip-gloss","product_url":"/products/maybelline-lifter-oil-in-gel-lip-gloss","category":"LIP","mention_count":1,"endorsement_strength":"worth trying","rating":3.5,"grailpeople_rating":3.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"It actually just smells like perfume and tastes like perfume. It doesn't taste good. It tastes chemically. So, don't buy it for the flavor.","timestamp_start":1094.96,"timestamp_end":1100.16,"timestamp_start_formatted":"18:14","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=1094s","sentiment":"negative","topics":["taste","scent"],"mentions_variant":"Strawberry Shake"},{"text":"Feels really nice. Cushiony gel feeling to it.","timestamp_start":1110.799,"timestamp_end":1114.76,"timestamp_start_formatted":"18:30","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=1110s","sentiment":"positive","topics":["feel","texture"],"mentions_variant":null},{"text":"I would say the shade is like a tint. How long it sticks around would be the question.","timestamp_start":1120.559,"timestamp_end":1124.96,"timestamp_start_formatted":"18:40","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=1120s","sentiment":"mixed","topics":["shade","longevity"],"mentions_variant":"Strawberry Shake"},{"text":"I don't like how it tastes at all. It's actually kind of gross, but very chemically, but the feeling is like comforting. My lips feel really good.","timestamp_start":1156.799,"timestamp_end":1164.8799999999999,"timestamp_start_formatted":"19:16","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=1156s","sentiment":"mixed","topics":["taste","feel"],"mentions_variant":null},{"text":"And I don't like the taste of this at all, but it feels wonderful. So, and it looks nice. It looks nice.","timestamp_start":1414.48,"timestamp_end":1420.08,"timestamp_start_formatted":"23:34","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=1414s","sentiment":"mixed","topics":["taste","feel","verdict"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","quote_date":"2026-08-13","skim_tags":[]},{"id":"da69e8ae-a554-492f-89d0-916187a80433","brand":"Beauty Creations","name":"Kiss Me Liquid Gel Lip Tint","shade":"Magenta Moves","subcategory":"lip stain","product_type":"lip tint","finish":null,"enriched_price":"$6.99","enriched_retailers":["CVS","Amazon","Walmart"],"product_slug":"beauty-creations-kiss-me-liquid-gel-lip-tint","product_url":"/products/beauty-creations-kiss-me-liquid-gel-lip-tint","category":"LIP","mention_count":1,"endorsement_strength":"not recommended","rating":2,"grailpeople_rating":2,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"I already don't like how it looks though. Yeah, this looks like a stain. This is sinking into my lips.","timestamp_start":747.52,"timestamp_end":751.0799999999999,"timestamp_start_formatted":"12:27","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=747s","sentiment":"negative","topics":["stain","appearance"],"mentions_variant":null},{"text":"I don't think I would wear it like this. I think I would have to top it with lip gloss.","timestamp_start":761.36,"timestamp_end":765.96,"timestamp_start_formatted":"12:41","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=761s","sentiment":"mixed","topics":["lip gloss","application"],"mentions_variant":null},{"text":"It looks much darker on my lip versus the overline. So, I don't think you could really overline with this.","timestamp_start":773.56,"timestamp_end":781.16,"timestamp_start_formatted":"12:53","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=773s","sentiment":"negative","topics":["overlining","color"],"mentions_variant":null},{"text":"This is it's a lot darker on the inside. And it's not it's not uh staying outside my lip.","timestamp_start":803.68,"timestamp_end":808.9599999999999,"timestamp_start_formatted":"13:23","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=803s","sentiment":"negative","topics":["color","staying power"],"mentions_variant":null},{"text":"It clings to the dry parts. So, this might not work for people with very dry lips like me.","timestamp_start":846.76,"timestamp_end":851.96,"timestamp_start_formatted":"14:06","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=846s","sentiment":"cautionary","topics":["dry lips","caution"],"mentions_variant":null},{"text":"So, this one is going to be like a hit or miss.","timestamp_start":882.28,"timestamp_end":887.24,"timestamp_start_formatted":"14:42","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=882s","sentiment":"mixed","topics":["verdict","hit or miss"],"mentions_variant":null},{"text":"You can make it work, but if you have dry lips, Mhm, it's it's a it clings to dry patches.","timestamp_start":1199.96,"timestamp_end":1205.44,"timestamp_start_formatted":"19:59","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=1199s","sentiment":"cautionary","topics":["dry lips","caution"],"mentions_variant":null},{"text":"That's a maybe. That's a very very circumstantial, depending what you want it for.","timestamp_start":1213.64,"timestamp_end":1217.92,"timestamp_start_formatted":"20:13","video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk&t=1213s","sentiment":"mixed","topics":["verdict","circumstantial"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=E4DQBSZZMMk","video_title":"Beauty Creations New Makeup Brand at CVS","quote_date":"2026-08-12","skim_tags":[]},{"id":"980ce041-371e-4e67-a7df-bad05372e8ac","brand":"Color Street","name":"Take Pride Nail Strips","shade":null,"subcategory":"nail","product_type":"nail polish strips","finish":null,"enriched_price":null,"enriched_retailers":["colorstreet.com","Amazon"],"product_slug":"color-street-take-pride-nail-strips","product_url":"/products/color-street-take-pride-nail-strips","category":"OTHER","mention_count":1,"endorsement_strength":null,"rating":null,"grailpeople_rating":null,"rating_count":0,"is_sponsored":false,"quotes":[],"video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","quote_date":"2026-06-27","skim_tags":[]},{"id":"1c0bc472-7e67-442d-a0ea-ca1955ecfac8","brand":"GOOW","name":"Bakuchiol Face Cream","shade":null,"subcategory":"moisturizer","product_type":"face cream","finish":null,"enriched_price":"$20","enriched_retailers":["Amazon","shopgoow.com"],"product_slug":"goow-bakuchiol-face-cream","product_url":"/products/goow-bakuchiol-face-cream","category":"SKINCARE","mention_count":2,"endorsement_strength":"mentions","rating":null,"grailpeople_rating":null,"rating_count":0,"is_sponsored":false,"quotes":[{"text":"The fact that I went through my initial inventory much faster than I expected. I thought it was going to last me like maybe 5 months, 6 months, and it lasted me 2 months. So, Amazon's going good.","timestamp_start":672,"timestamp_end":677.16,"timestamp_start_formatted":"11:12","video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug&t=672s","sentiment":"positive","topics":["repurchase","value"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","quote_date":"2026-08-13","skim_tags":[]},{"id":"ad2340da-7372-4758-a04f-ff4475a54b2a","brand":"Indu","name":"Everyday Hero SPF50","shade":null,"subcategory":"face sunscreen","product_type":"sunscreen","finish":null,"enriched_price":null,"enriched_retailers":[],"product_slug":"indu-everyday-hero-spf50","product_url":"/products/indu-everyday-hero-spf50","category":"SKINCARE","mention_count":2,"endorsement_strength":null,"rating":null,"grailpeople_rating":null,"rating_count":0,"is_sponsored":false,"quotes":[],"video_url":"https://www.youtube.com/watch?v=ZAxHMHFOOug","video_title":"Hard Candy GRWM: Sacheu Dupe?","quote_date":"2026-06-27","skim_tags":[]},{"id":"281954fc-fcc8-42d9-9525-8a5a5b550d6a","brand":"e.l.f. Cosmetics","name":"Stain & Tint Blending Brush","shade":null,"subcategory":"brush","product_type":"makeup brush","finish":null,"enriched_price":"$6","enriched_retailers":["elfcosmetics.com","Ulta","Target"],"product_slug":"e-l-f-cosmetics-stain-tint-blending-brush","product_url":"/products/e-l-f-cosmetics-stain-tint-blending-brush","category":"TOOLS","mention_count":1,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"I already have their stain and tint brush, which I love. So, I will be using that.","timestamp_start":51.28,"timestamp_end":63.358999999999995,"timestamp_start_formatted":"0:51","video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ&t=51s","sentiment":"positive","topics":["holy grail","tool"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=JIQN-cnIBLQ","video_title":"New drugstore makeup from Elf, Maybelline, and Beauty Creations","quote_date":"2026-08-13","skim_tags":[]}]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}