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And it will always make my hair feel and look super smooth without weighing it down or feeling like there's a really heavy product inside of it.","timestamp_start":985.68,"timestamp_end":991.04,"timestamp_start_formatted":"16:25","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=985s","sentiment":"positive","topics":["wet and dry use","smooth","lightweight"],"mentions_variant":null},{"text":"I just find that my hair looks really nice and smooth and I do notice quite a big difference when I use this versus when I don't use this, which is always my way of seeing if a product is any good.","timestamp_start":1001.6,"timestamp_end":1009.92,"timestamp_start_formatted":"16:41","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=1001s","sentiment":"positive","topics":["noticeable difference","smooth","effective"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk","video_title":"Beauty products I loved the most in 2025","quote_date":"2026-01-30","skim_tags":[{"tag":"nourishing","label":"Nourishing","group":"attribute","count":2}]},{"id":"714678c8-7701-4ee4-bfbd-da92b2e5de29","brand":"SACHAJUAN","name":"Hairspray Light and Flexible","shade":null,"subcategory":"styling product","product_type":"hairspray","finish":null,"enriched_price":"$42.00","enriched_retailers":["Walmart","Dermstore","Amazon","Nordstrom","Bloomingdale's"],"product_slug":"sachajuan-hairspray-light-and-flexible","product_url":"/products/sachajuan-hairspray-light-and-flexible","category":"HAIR","mention_count":1,"endorsement_strength":"holy grail","rating":4.9,"is_sponsored":false,"quotes":[{"text":"It's just a hairspray, but it's my favorite hairspray that I've tried because it really is light and flexible.","timestamp_start":916.88,"timestamp_end":922.56,"timestamp_start_formatted":"15:16","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=916s","sentiment":"positive","topics":["favorite","light","flexible"],"mentions_variant":null},{"text":"You know those hairsprays that say they're light and flexible and they just don't do anything or it's the opposite and they're not actually light and flexible and they make your hair feel like crunchy and gross. 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I love her.","timestamp_start":729.92,"timestamp_end":734.639,"timestamp_start_formatted":"12:09","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=729s","sentiment":"positive","topics":["shade","creamy","beigy pink"],"mentions_variant":"Thanks It's MAC"}],"video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk","video_title":"Beauty products I loved the most in 2025","quote_date":"2026-01-30","skim_tags":[]},{"id":"a27a347d-a7cf-4737-8c77-ca0fb5ce4b87","brand":"Milk Makeup","name":"Balmade Electrolyte Hydrating Tinted Lip Balm","shade":"Workout","subcategory":"lip balm","product_type":"tinted lip balm","finish":"glossy","enriched_price":"$18","enriched_retailers":["Sephora","Ulta","Amazon","Target","milkmakeup.com"],"product_slug":"milk-makeup-balmade-electrolyte-hydrating-tinted-lip-balm","product_url":"/products/milk-makeup-balmade-electrolyte-hydrating-tinted-lip-balm","category":"LIP","mention_count":1,"endorsement_strength":"holy grail","rating":4.9,"is_sponsored":false,"quotes":[{"text":"Probably my most worn lip gloss of the entire year is actually a lip balm. 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It smells exactly like watermelon.","timestamp_start":770.16,"timestamp_end":774.48,"timestamp_start_formatted":"12:50","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=770s","sentiment":"positive","topics":["scent","watermelon"],"mentions_variant":null},{"text":"It's one of those lip glosses that just makes your lips look like glass, but it's a lip balm. It's not sticky. What more can you want of a lip gloss?","timestamp_start":774.48,"timestamp_end":777.839,"timestamp_start_formatted":"12:54","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=774s","sentiment":"positive","topics":["glossy","glass-like","non-sticky"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk","video_title":"Beauty products I loved the most in 2025","quote_date":"2026-01-30","skim_tags":[]},{"id":"b15bbad4-b6c0-488f-9659-5beb60d8f61b","brand":"KJH.Brand","name":"Precision Sculpture Stylo","shade":null,"subcategory":"contour","product_type":"contour stick","finish":"matte","enriched_price":"$24.00","enriched_retailers":["kjhbrand.com"],"product_slug":"kjh-brand-precision-sculpture-stylo","product_url":"/products/kjh-brand-precision-sculpture-stylo","category":"LIP","mention_count":1,"endorsement_strength":"loves it","rating":4.8,"is_sponsored":false,"quotes":[{"text":"These are basically mini contour pencils. You can use them on your lips, you can use them on your eyes, you can use them around your face.","timestamp_start":505.36,"timestamp_end":509.28,"timestamp_start_formatted":"8:25","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=505s","sentiment":"positive","topics":["multi-use","contour pencils"],"mentions_variant":null},{"text":"If you want something that literally contours your lips and makes them look 30 times larger than they are, this is for you.","timestamp_start":525.68,"timestamp_end":530.48,"timestamp_start_formatted":"8:45","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=525s","sentiment":"positive","topics":["lip contour","plumping effect"],"mentions_variant":null},{"text":"They are the perfect shades to give you that like perfectly contoured look, but they're also the perfect formula. They're pretty matte, but very smudgy is like the way I would put it.","timestamp_start":530.48,"timestamp_end":538.399,"timestamp_start_formatted":"8:50","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=530s","sentiment":"positive","topics":["formula","matte","smudgy"],"mentions_variant":null},{"text":"It's one of those products that's like so easy just to slap on. You don't need to be too precise with it at all.","timestamp_start":563.12,"timestamp_end":566.56,"timestamp_start_formatted":"9:23","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=563s","sentiment":"positive","topics":["easy application","forgiving"],"mentions_variant":null},{"text":"And then I just take my finger and run across it very quickly and it blends it so easily and gives it like a really soft appearance and it instantly contours the lips and makes your lips look 10 times bigger.","timestamp_start":568.24,"timestamp_end":573.76,"timestamp_start_formatted":"9:28","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=568s","sentiment":"positive","topics":["blending","lip contour","plumping"],"mentions_variant":null},{"text":"Katie Jane Hughes put magic in these. That's all I'm saying.","timestamp_start":580.24,"timestamp_end":585.279,"timestamp_start_formatted":"9:40","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=580s","sentiment":"positive","topics":["praise","magic"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk","video_title":"Beauty products I loved the most in 2025","quote_date":"2026-01-30","skim_tags":[]},{"id":"eb32ebbc-70b6-4463-a9c9-da9facc9ed54","brand":"Merit","name":"Signature Lip Sheer Lip Liner","shade":null,"subcategory":"lip liner","product_type":"lip liner","finish":"satin","enriched_price":"$24","enriched_retailers":["Amazon","meritbeauty.com","Ulta","Sephora","Credo"],"product_slug":"merit-signature-lip-sheer-lip-liner","product_url":"/products/merit-signature-lip-sheer-lip-liner","category":"LIP","mention_count":1,"endorsement_strength":"loves it","rating":4.8,"is_sponsored":false,"quotes":[{"text":"Another lip liner that completely blew me away this year is the Merit Signature Lip Sheer Lip Liner.","timestamp_start":598.56,"timestamp_end":603.839,"timestamp_start_formatted":"9:58","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=598s","sentiment":"positive","topics":["surprising","favorite"],"mentions_variant":null},{"text":"When I first heard about these, I actually thought that the idea of it was really silly. Like I didn't think that it would be a product that I would like at all because I didn't think that a sheer lip product was very useful.","timestamp_start":603.839,"timestamp_end":609.279,"timestamp_start_formatted":"10:03","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=603s","sentiment":"mixed","topics":["initial skepticism"],"mentions_variant":null},{"text":"The concept of a sheer lip liner actually makes a lot of sense because you don't really want something that's like ultra pigmented and like super sharp and precise if you want to give that contoured look. You want something that's a little bit smudgy and maybe a little bit sheer.","timestamp_start":635.68,"timestamp_end":639.12,"timestamp_start_formatted":"10:35","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=635s","sentiment":"positive","topics":["sheer","contour","smudgy"],"mentions_variant":null},{"text":"The shade bespoke is my absolute favorite.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk","sentiment":"positive","topics":["favorite shade"],"mentions_variant":"Bespoke"},{"text":"This is a newer shade that I'm really into. It is called Coupe, and it's a little bit more rosy, which I really, really love. So, it's less of like that typical contour color, and it's more of like a your lips but better color.","timestamp_start":659.519,"timestamp_end":670.32,"timestamp_start_formatted":"10:59","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=659s","sentiment":"positive","topics":["shade","rosy","your lips but better"],"mentions_variant":"Coupe"},{"text":"It almost looks like an extension of my lips when I use this.","timestamp_start":674.56,"timestamp_end":682.16,"timestamp_start_formatted":"11:14","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=674s","sentiment":"positive","topics":["natural","extension of lips"],"mentions_variant":"Coupe"},{"text":"It has kind of like a gel-like consistency to it. So, as soon as you run your finger over it, it just kind of smudges it in the best way possible and gives it kind of that like worn in look.","timestamp_start":685.76,"timestamp_end":689.519,"timestamp_start_formatted":"11:25","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=685s","sentiment":"positive","topics":["gel texture","smudging","worn-in look"],"mentions_variant":null},{"text":"This color also reminds me of like Pillow Talk. It's like the sheer more gel-like version of Pillow Talk from Charlotte Tilbury.","timestamp_start":699.6,"timestamp_end":703.519,"timestamp_start_formatted":"11:39","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=699s","sentiment":"positive","topics":["comparison","Pillow Talk dupe"],"mentions_variant":"Coupe"},{"text":"They weirdly last a very, very long time on the lips, which you also wouldn't expect for more of like a sheer product. I find that these lock down more than most other lip liners that I have, which is really interesting.","timestamp_start":710.399,"timestamp_end":714.24,"timestamp_start_formatted":"11:50","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=710s","sentiment":"positive","topics":["long wear","staying power","surprising"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk","video_title":"Beauty products I loved the most in 2025","quote_date":"2026-01-30","skim_tags":[{"tag":"sheer","label":"Sheer","group":"attribute","count":3},{"tag":"blendable","label":"Blendable","group":"attribute","count":2},{"tag":"long_wearing","label":"Long-wearing","group":"attribute","count":2},{"tag":"easy_to_use","label":"Easy to use","group":"attribute","count":2}]},{"id":"e07965bd-ffc4-494e-8ad9-5eebc98d0e62","brand":"Rare Beauty","name":"Positive Light Luminizing Lip Gloss","shade":"Glimmer","subcategory":"lip gloss","product_type":"lip gloss","finish":"glossy","enriched_price":"$19.00","enriched_retailers":["Amazon","Rare Beauty","Sephora","Ulta"],"product_slug":"rare-beauty-positive-light-luminizing-lip-gloss","product_url":"/products/rare-beauty-positive-light-luminizing-lip-gloss","category":"LIP","mention_count":1,"endorsement_strength":"loves it","rating":4.8,"is_sponsored":false,"quotes":[{"text":"The Rare Beauty lip glosses were also huge standouts for me this year.","timestamp_start":721.76,"timestamp_end":726.399,"timestamp_start_formatted":"12:01","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=721s","sentiment":"positive","topics":["standout","favorite"],"mentions_variant":null},{"text":"I really do love all of the shades, but right now I'm loving the shade Glimmer, which is a nice rosy pink.","timestamp_start":738.959,"timestamp_end":742.88,"timestamp_start_formatted":"12:18","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=738s","sentiment":"positive","topics":["shade","rosy pink"],"mentions_variant":"Glimmer"},{"text":"It actually pairs so nicely on top of things. 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