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I actually need to replace it here pretty soon.","timestamp_start":325.96,"timestamp_end":330.36,"timestamp_start_formatted":"5:25","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=325s","sentiment":"positive","topics":["frequent use","repurchase"],"mentions_variant":null},{"text":"On its own, this is a really pretty foundation.","timestamp_start":334.68,"timestamp_end":337.72,"timestamp_start_formatted":"5:34","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=334s","sentiment":"positive","topics":["pretty finish"],"mentions_variant":null},{"text":"It just is not very long-wearing on me.","timestamp_start":342.56,"timestamp_end":346.32,"timestamp_start_formatted":"5:42","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=342s","sentiment":"mixed","topics":["long wear"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40","video_title":"Best Drugstore Makeup of 2025","quote_date":"2025-12-12","skim_tags":[]},{"id":"3c9f02cc-9243-4133-8aab-02e43e140edc","brand":"NYX","name":"Buttermelt Blush","shade":"06 for the Butter","subcategory":"blush","product_type":"blush","finish":"matte","enriched_price":"$9.39","enriched_retailers":["Target","Ulta","Amazon","Walmart"],"product_slug":"nyx-buttermelt-blush","product_url":"/products/nyx-buttermelt-blush","category":"FACE","mention_count":2,"endorsement_strength":"holy grail","rating":4.9,"is_sponsored":false,"quotes":[{"text":"My favorite two shades is this one, number six for the Butter, which is a soft mauve. It's the one that I'm wearing on my cheeks today. It's lovely.","timestamp_start":545.44,"timestamp_end":550.56,"timestamp_start_formatted":"9:05","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=545s","sentiment":"positive","topics":["favorite shade","soft mauve"],"mentions_variant":"06 For The Butter"},{"text":"Very pigmented.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40","sentiment":"positive","topics":["pigmented"],"mentions_variant":null},{"text":"They're so buttery and smooth, you can totally get them to work for you.","timestamp_start":562.76,"timestamp_end":566.52,"timestamp_start_formatted":"9:22","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=562s","sentiment":"positive","topics":["buttery","smooth","blendable"],"mentions_variant":null},{"text":"They blend like a dream. They're just so lovely. I absolutely love them.","timestamp_start":572.2,"timestamp_end":579.52,"timestamp_start_formatted":"9:32","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=572s","sentiment":"positive","topics":["blendable","favorite"],"mentions_variant":null},{"text":"The other shade that I really love, more for like summer and fall, is this one, which is a shimmering terracotta. It's Feeling Butter, number nine.","timestamp_start":577.68,"timestamp_end":583.2,"timestamp_start_formatted":"9:37","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=577s","sentiment":"positive","topics":["shade love","summer","fall","shimmering terracotta"],"mentions_variant":"09 Feeling Butter"},{"text":"It looks crazy in the pan. Almost looks like a bronzer shade, but it looks beautiful on your cheeks.","timestamp_start":585.24,"timestamp_end":591.48,"timestamp_start_formatted":"9:45","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=585s","sentiment":"positive","topics":["beautiful on cheeks","shade appearance"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40","video_title":"Best Drugstore Makeup of 2025","quote_date":"2025-12-12","skim_tags":[]},{"id":"dad58022-fd2a-4a77-8b32-633cb8c2beaf","brand":"Essence","name":"The Super Peptide Glossy Lip Treatment","shade":"Toffeetastic!","subcategory":"lip treatment","product_type":"lip treatment","finish":"glossy","enriched_price":"$4.99","enriched_retailers":["Target","Walmart","Ulta","Amazon"],"product_slug":"essence-the-super-peptide-glossy-lip-treatment","product_url":"/products/essence-the-super-peptide-glossy-lip-treatment","category":"LIP","mention_count":3,"endorsement_strength":"loves it","rating":4.5,"is_sponsored":false,"quotes":[{"text":"I also have the shades toffytastic, which is more of like a brown-toned nude, kind of like Madeline from NYX.","timestamp_start":1138.2,"timestamp_end":1141.72,"timestamp_start_formatted":"18:58","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=1138s","sentiment":"positive","topics":["brown nude","comparison"],"mentions_variant":"Toffytastic"},{"text":"These are from Essence, super affordable.","timestamp_start":1396.64,"timestamp_end":1399.5542857142857,"timestamp_start_formatted":"23:16","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=1396s","sentiment":"positive","topics":["affordable"],"mentions_variant":null},{"text":"My favorite one is this one, which is the shade coralized.","timestamp_start":1400.04,"timestamp_end":1405.16,"timestamp_start_formatted":"23:20","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=1400s","sentiment":"positive","topics":["favorite shade"],"mentions_variant":"Coralized"},{"text":"These are great. I would say both of these provide, I don't know, a 50% opacity, so they're semi-sheer, but they do give your lips some color.","timestamp_start":1419.88,"timestamp_end":1425.92,"timestamp_start_formatted":"23:39","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=1419s","sentiment":"positive","topics":["semi-sheer","color","great"],"mentions_variant":null},{"text":"If you're just on the go and you need something to give your lips a little bit of color and shine, these are perfect for throwing in your bag.","timestamp_start":1429.12,"timestamp_end":1432.52,"timestamp_start_formatted":"23:49","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=1429s","sentiment":"positive","topics":["on-the-go","convenient","color and shine"],"mentions_variant":null},{"text":"This one's also pretty. This is pinkified.","timestamp_start":1411.44,"timestamp_end":1414.6,"timestamp_start_formatted":"23:31","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=1411s","sentiment":"positive","topics":["pretty"],"mentions_variant":"Pinkified"}],"video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40","video_title":"Best Drugstore Makeup of 2025","quote_date":"2025-12-12","skim_tags":[]},{"id":"45e8dc38-4fb4-4a90-8b0d-d9284489dfb9","brand":"Maybelline","name":"Lifter Liner","shade":"Big Lift","subcategory":"lip liner","product_type":"lip liner","finish":null,"enriched_price":null,"enriched_retailers":["Amazon","Walmart","Ulta","CVS","Target"],"product_slug":"maybelline-lifter-liner","product_url":"/products/maybelline-lifter-liner","category":"LIP","mention_count":1,"endorsement_strength":"holy grail","rating":4.9,"is_sponsored":false,"quotes":[{"text":"My favorite lip liner from this last year was from Maybelline. It is their lifter liner lip liner.","timestamp_start":195.96,"timestamp_end":199.96,"timestamp_start_formatted":"3:15","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=195s","sentiment":"positive","topics":["favorite","lip liner"],"mentions_variant":null},{"text":"Drugstore-wise, I think this is the closest formula dupe I found to the Charlotte Tilbury lip liners, which I absolutely love.","timestamp_start":1276.48,"timestamp_end":1280.32,"timestamp_start_formatted":"21:16","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=1276s","sentiment":"positive","topics":["dupe","Charlotte Tilbury"],"mentions_variant":null},{"text":"They're very thicker and waxier, so they don't feather into the lines on your lips quite as much as some other formulas do. But they're also very long wearing. This one, too, is long wearing.","timestamp_start":1284.36,"timestamp_end":1290.16,"timestamp_start_formatted":"21:24","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=1284s","sentiment":"positive","topics":["long wear","no feathering","waxy formula"],"mentions_variant":null},{"text":"The shade of this is so good.","timestamp_start":1293.72,"timestamp_end":1298.48,"timestamp_start_formatted":"21:33","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=1293s","sentiment":"positive","topics":["great shade"],"mentions_variant":"Big Lift"},{"text":"It actually looks a whole lot like Iconic Nude from Charlotte Tilbury. So good, more affordable than Charlotte Tilbury, but every bit as good.","timestamp_start":1302,"timestamp_end":1306.24,"timestamp_start_formatted":"21:42","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=1302s","sentiment":"positive","topics":["dupe","affordable","just as good"],"mentions_variant":null},{"text":"It's so good at overlining. It will stay. I'm wearing it on my lips today. Smudges well, sets down, and then stays there.","timestamp_start":1308.52,"timestamp_end":1315.96,"timestamp_start_formatted":"21:48","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=1308s","sentiment":"positive","topics":["overlining","long wear","smudge-proof"],"mentions_variant":null},{"text":"You can top it with any lip gloss or lipstick and it looks amazing with on underneath anything. It's so so good. I love this.","timestamp_start":1318,"timestamp_end":1322.679,"timestamp_start_formatted":"21:58","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=1318s","sentiment":"positive","topics":["versatile","layering","favorite"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40","video_title":"Best Drugstore Makeup of 2025","quote_date":"2025-12-12","skim_tags":[]},{"id":"944b7656-8740-41d8-bdd3-ea7c011b0c90","brand":"Profusion","name":"Dreamy Lip Plump","shade":"Pretty in Pink","subcategory":"lip gloss","product_type":"lip gloss","finish":"glossy","enriched_price":"$4.99","enriched_retailers":["Target","Walmart","Amazon","profusioncosmetics.com"],"product_slug":"profusion-dreamy-lip-plump","product_url":"/products/profusion-dreamy-lip-plump","category":"LIP","mention_count":1,"endorsement_strength":"holy grail","rating":4.9,"is_sponsored":false,"quotes":[{"text":"I've tried a lot of these lip twisty kind of clicky pens now, and this is still my favorite one.","timestamp_start":1326.92,"timestamp_end":1331.28,"timestamp_start_formatted":"22:06","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=1326s","sentiment":"positive","topics":["favorite","lip pen"],"mentions_variant":null},{"text":"Super affordable. You can get this for like three or four bucks at your Walmart.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40","sentiment":"positive","topics":["affordable","Walmart"],"mentions_variant":null},{"text":"Formula is great, color is perfect. If you like a light nude, this is one of the best that I've tried.","timestamp_start":1350.08,"timestamp_end":1353.72,"timestamp_start_formatted":"22:30","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=1350s","sentiment":"positive","topics":["great formula","perfect color","light nude"],"mentions_variant":"Pretty in Pink"}],"video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40","video_title":"Best Drugstore Makeup of 2025","quote_date":"2025-12-12","skim_tags":[]},{"id":"97fb1c3a-d5ce-4c6d-a4a1-bf592568463a","brand":"ColourPop","name":"Fresh Kiss Glossy Lip Balm","shade":"Cherry","subcategory":"lip balm","product_type":"lip balm","finish":"glossy","enriched_price":"$10.00","enriched_retailers":["Target","Ulta","ColourPop","Amazon"],"product_slug":"colourpop-fresh-kiss-glossy-lip-balm","product_url":"/products/colourpop-fresh-kiss-glossy-lip-balm","category":"LIP","mention_count":1,"endorsement_strength":"holy grail","rating":4.9,"is_sponsored":false,"quotes":[{"text":"This is such a great dupe for the Summer Fridays lip butter in cherry, which I absolutely love. This one's just as good, the color is exactly the same.","timestamp_start":1375.84,"timestamp_end":1380.32,"timestamp_start_formatted":"22:55","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=1375s","sentiment":"positive","topics":["dupe","Summer Fridays","same color"],"mentions_variant":"Cherry"},{"text":"I have probably had this lip gloss in my purse more than any other product this last year, which says something. It's great. I absolutely love this one.","timestamp_start":1382.32,"timestamp_end":1386.64,"timestamp_start_formatted":"23:02","video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40&t=1382s","sentiment":"positive","topics":["most used","favorite","purse staple"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=Ic5i3BR-_40","video_title":"Best Drugstore Makeup of 2025","quote_date":"2025-12-12","skim_tags":[]}]}}