{"ok":true,"data":{"handle":"theworldofcraig","display_name":"The World Of Craig","platform":"youtube","subscriber_count":66300,"channel_url":"https://www.youtube.com/@theworldofcraig","channel_description":"Hair, education, people…and a little bit of beauty.\nWhether your a hair pro or a consumer there's something for you here on my channel.\nFrom step-by-step hair colour tutorials, to product reviews and sometimes, a little bit of beauty.\nIt's always wonderful to hear from viewers, so please feel to comment...I reply to every single one.\nCX","specialty":[],"years_active":null,"profile_url":"/creators/theworldofcraig","category_breakdown":{"BATH_BODY":1,"HAIR":20,"TOOLS":1},"tags":{"claims":[{"tag":"fragrance_free","label":"Fragrance-free","group":"claim","polarity":"positive","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"But yeah, if you wanted to treat yourself and you want to avoid fragrances","provenance":[{"creator_handle":"theworldofcraig","creator_name":"The World Of Craig","channel_url":"https://www.youtube.com/@theworldofcraig","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig","video_title":"Sephora Hair Care: What's Worth It and What to Skip","video_date":"2026-05-26"}]}],"attributes":[{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"positive","mention_count":5,"product_count":4,"source_type":"llm_tagger","sample_quote":"Incredible if you have finer textured hair or if you have thick hair and you find that you just can't keep a style in. It's incredible.","provenance":[{"creator_handle":"theworldofcraig","creator_name":"The World Of Craig","channel_url":"https://www.youtube.com/@theworldofcraig","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig","video_title":"Sephora Hair Care: What's Worth It and What to Skip","video_date":"2026-05-26"},{"creator_handle":"theworldofcraig","creator_name":"The World Of Craig","channel_url":"https://www.youtube.com/@theworldofcraig","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao","video_title":"How to get volume and thickness for fine hair","video_date":"2026-05-05"}]},{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":5,"product_count":4,"source_type":"llm_tagger","sample_quote":"I've used this on and off for about 30 years. 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It's almost exactly the same.","timestamp_start":1427.32,"timestamp_end":1430.96,"timestamp_start_formatted":"23:47","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig&t=1427s","sentiment":"positive","topics":["dupe","value"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig","video_title":"Sephora Hair Care: What's Worth It and What to Skip","quote_date":"2026-05-26","skim_tags":[{"tag":"damaged_barrier","label":"Damaged skin barrier","group":"concern","count":3},{"tag":"hydrating","label":"Hydrating","group":"attribute","count":4},{"tag":"nourishing","label":"Nourishing","group":"attribute","count":2},{"tag":"fast_absorbing","label":"Fast-absorbing","group":"attribute","count":2}]},{"id":"27c7fc31-c110-4b85-a7d0-ea5fc2f8728d","brand":"Redken","name":"Acidic Bonding Concentrate Leave-In Treatment","shade":null,"subcategory":"hair treatment","product_type":"leave-in treatment","finish":null,"enriched_price":"$36.00","enriched_retailers":["Ulta","Target","Amazon","Walmart","redken.com"],"product_slug":"redken-acidic-bonding-concentrate-leave-in-treatment","product_url":"/products/redken-acidic-bonding-concentrate-leave-in-treatment","category":"HAIR","mention_count":1,"endorsement_strength":"loves it","rating":4.5,"grailpeople_rating":4.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"This is such a great product.","timestamp_start":130.2,"timestamp_end":133.73999999999998,"timestamp_start_formatted":"2:10","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig&t=130s","sentiment":"positive","topics":["recommendation"],"mentions_variant":null},{"text":"If you do want to splurge on some high-end hair care, then I would say that this is something that you definitely would want to try.","timestamp_start":137.32,"timestamp_end":141.12,"timestamp_start_formatted":"2:17","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig&t=137s","sentiment":"positive","topics":["recommendation","high-end"],"mentions_variant":null},{"text":"I'm not paid to say that. 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It doesn't have any hold to it.","timestamp_start":182.36,"timestamp_end":186.8,"timestamp_start_formatted":"3:02","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig&t=182s","sentiment":"positive","topics":["texture","non-sticky"],"mentions_variant":null},{"text":"This makes the hair super slippery, super soft, heat protects, and protects hair color at the same time.","timestamp_start":237.88,"timestamp_end":244.48,"timestamp_start_formatted":"3:57","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig&t=237s","sentiment":"positive","topics":["smoothness","softness","heat protection","color protection"],"mentions_variant":null},{"text":"But, my preference over the two is for that. 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In my opinion, it's extremely overpriced and I will tell you why I think it's very overpriced.","timestamp_start":341.759,"timestamp_end":350.88,"timestamp_start_formatted":"5:41","video_url":"https://www.youtube.com/watch?v=FOrTIs4mkwM&t=341s","sentiment":"mixed","topics":["overpriced","luxury"],"mentions_variant":null},{"text":"It's basically dimethicone. It's about £60. It has two different sorts of dimethicone in it and then it is camellia oil. There is no scientific data to suggest that camellia oil makes the hair stronger, that it makes it grow longer or anything like that.","timestamp_start":395.44,"timestamp_end":405.28,"timestamp_start_formatted":"6:35","video_url":"https://www.youtube.com/watch?v=FOrTIs4mkwM&t=395s","sentiment":"negative","topics":["ingredients","overpriced"],"mentions_variant":null},{"text":"I think the Elixir Ultime is great and I have tried it and I think the texture is lovely but it is occlusive so it doesn't really do much to the structure or strength of the hair.","timestamp_start":498,"timestamp_end":506,"timestamp_start_formatted":"8:18","video_url":"https://www.youtube.com/watch?v=FOrTIs4mkwM&t=498s","sentiment":"mixed","topics":["texture","occlusive"],"mentions_variant":null},{"text":"It will make it feel lovely and if you love the way it makes your hair feel hoorah","timestamp_start":508.479,"timestamp_end":512.88,"timestamp_start_formatted":"8:28","video_url":"https://www.youtube.com/watch?v=FOrTIs4mkwM&t=508s","sentiment":"positive","topics":["hair feel"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=FOrTIs4mkwM","video_title":"What makes a hair care dupe a dupe? 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Doesn't make it sticky.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao","sentiment":"positive","topics":["thickening","airy","lightweight"],"mentions_variant":null},{"text":"It does lather really beautifully. It has a really lovely bloom.","timestamp_start":640.16,"timestamp_end":645.76,"timestamp_start_formatted":"10:40","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao&t=640s","sentiment":"positive","topics":["lather"],"mentions_variant":null},{"text":"It's a lovely formula, and it will make your hair feel airy and lighter and thicker in diameter.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao","sentiment":"positive","topics":["thickening","airy","lightweight"],"mentions_variant":null},{"text":"If you are sensitive to fragrance, just be very conscious of that.","timestamp_start":658.4,"timestamp_end":661.88,"timestamp_start_formatted":"10:58","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao&t=658s","sentiment":"cautionary","topics":["fragrance","sensitive skin"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao","video_title":"How to get volume and thickness for fine hair","quote_date":"2026-05-05","skim_tags":[]},{"id":"1b8675bc-f29e-4567-8903-06c698ff2587","brand":"Olaplex","name":"Volumizing Blow Dry Mist","shade":null,"subcategory":"styling product","product_type":"hair mist","finish":"natural","enriched_price":"$32","enriched_retailers":["Olaplex","Amazon"],"product_slug":"olaplex-volumizing-blow-dry-mist","product_url":"/products/olaplex-volumizing-blow-dry-mist","category":"HAIR","mention_count":2,"endorsement_strength":"loves it","rating":4.8,"grailpeople_rating":4.8,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"This is fab.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig","sentiment":"positive","topics":["recommendation"],"mentions_variant":null},{"text":"But it's the maltodextrin in this that I love that makes the hair feel physically thicker.","timestamp_start":1094.16,"timestamp_end":1100.32,"timestamp_start_formatted":"18:14","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig&t=1094s","sentiment":"positive","topics":["volume","thickness"],"mentions_variant":null},{"text":"It's so good. 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don't want to spend a lot of money and you do want to see results.","timestamp_start":551,"timestamp_end":558.5999999999999,"timestamp_start_formatted":"9:11","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao&t=551s","sentiment":"positive","topics":["drugstore","budget-friendly","results"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao","video_title":"How to get volume and thickness for fine hair","quote_date":"2026-05-05","skim_tags":[]},{"id":"75d17fed-c6cd-49d5-83e5-90fcab204e54","brand":"John Frieda","name":"Frizz Ease 3 Day Straight Straightening Spray","shade":null,"subcategory":"styling product","product_type":"straightening spray","finish":null,"enriched_price":null,"enriched_retailers":["Amazon","Target"],"product_slug":"john-frieda-frizz-ease-3-day-straight-straightening-spray","product_url":"/products/john-frieda-frizz-ease-3-day-straight-straightening-spray","category":"HAIR","mention_count":1,"endorsement_strength":"worth 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Spray.","timestamp_start":781.52,"timestamp_end":784.0799999999999,"timestamp_start_formatted":"13:01","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig&t=781s","sentiment":"positive","topics":["alternative","budget"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig","video_title":"Sephora Hair Care: What's Worth It and What to Skip","quote_date":"2026-05-26","skim_tags":[]},{"id":"16002ff3-824a-402f-b7cb-beb63bb8b941","brand":"Sephora Collection","name":"72HR Quenching & Plumping 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It's meant to go on the hair.","timestamp_start":548.32,"timestamp_end":556.48,"timestamp_start_formatted":"9:08","video_url":"https://www.youtube.com/watch?v=FOrTIs4mkwM&t=548s","sentiment":"cautionary","topics":["application","not for scalp"],"mentions_variant":null},{"text":"The thing that's doing the heavy lifting in this is niacinamide.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=FOrTIs4mkwM","sentiment":"positive","topics":["ingredients","niacinamide"],"mentions_variant":null},{"text":"The second ingredient again is dimethicone that is the basis of a lot of the Kérastase serums because it makes the hair feel really slippery.","timestamp_start":603.68,"timestamp_end":618.7199999999999,"timestamp_start_formatted":"10:03","video_url":"https://www.youtube.com/watch?v=FOrTIs4mkwM&t=603s","sentiment":"positive","topics":["ingredients","hair feel"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=FOrTIs4mkwM","video_title":"What makes a hair care dupe a dupe? 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It is a little bit more researched if you like.","timestamp_start":431.36,"timestamp_end":440.56,"timestamp_start_formatted":"7:11","video_url":"https://www.youtube.com/watch?v=FOrTIs4mkwM&t=431s","sentiment":"positive","topics":["ingredients","coconut oil"],"mentions_variant":null},{"text":"Ultimately, these have very similar ingredients lists. They're both L'Oreal.","timestamp_start":448.56,"timestamp_end":456.72,"timestamp_start_formatted":"7:28","video_url":"https://www.youtube.com/watch?v=FOrTIs4mkwM&t=448s","sentiment":"mixed","topics":["ingredients","comparison"],"mentions_variant":null},{"text":"The extraordinary oil the nighttime serum will do very similar things to the hair.","timestamp_start":515.599,"timestamp_end":522.08,"timestamp_start_formatted":"8:35","video_url":"https://www.youtube.com/watch?v=FOrTIs4mkwM&t=515s","sentiment":"positive","topics":["performance","dupe"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=FOrTIs4mkwM","video_title":"What makes a hair care dupe a dupe? 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There's no clinical data to suggest this is going to stop your hair from falling or make your hair grow.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig","sentiment":"cautionary","topics":["hair loss","clinical evidence"],"mentions_variant":null},{"text":"It's a great ingredients list.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig","sentiment":"positive","topics":["ingredients"],"mentions_variant":null},{"text":"Piroctone olamine, which is great for a sensitive scalp, okay? A really good ingredient that is proven to calm the scalp, but it doesn't stop hair loss.","timestamp_start":940.48,"timestamp_end":944.6800000000001,"timestamp_start_formatted":"15:40","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig&t=940s","sentiment":"positive","topics":["sensitive scalp","calming"],"mentions_variant":null},{"text":"But it's you know, it's very expensive at £52.","timestamp_start":905.8,"timestamp_end":909.8,"timestamp_start_formatted":"15:05","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig&t=905s","sentiment":"mixed","topics":["pricey"],"mentions_variant":null},{"text":"I think there are things at the drugstore which would be less than half that price.","timestamp_start":927.32,"timestamp_end":933.36,"timestamp_start_formatted":"15:27","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig&t=927s","sentiment":"mixed","topics":["drugstore alternative","value"],"mentions_variant":null},{"text":"If you have a look through my come shopping with me video, even just a shampoo, like, you know, something like the Neutrogena one for sensitive scalp, in my opinion, you'd be better off using that than you would spending your £52.","timestamp_start":931.4,"timestamp_end":936.08,"timestamp_start_formatted":"15:31","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig&t=931s","sentiment":"mixed","topics":["drugstore alternative","value"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig","video_title":"Sephora Hair Care: What's Worth It and What to Skip","quote_date":"2026-05-26","skim_tags":[]},{"id":"1250c7d8-95f6-42b4-8eb0-573e50610f5c","brand":"K18","name":"Astral Lift","shade":null,"subcategory":null,"product_type":null,"finish":null,"enriched_price":null,"enriched_retailers":[],"product_slug":"k18-astral-lift","product_url":"/products/k18-astral-lift","category":"HAIR","mention_count":1,"endorsement_strength":"worth trying","rating":4.2,"grailpeople_rating":4.2,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"I've got Astral Lift in my hair now. It's a really great product to make the hair feel physically denser.","timestamp_start":525.52,"timestamp_end":534.8,"timestamp_start_formatted":"8:45","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao&t=525s","sentiment":"positive","topics":["thickening","personal use"],"mentions_variant":null},{"text":"And both of those, the Olaplex and the K18, do that. They also have great style memory and great style retention.","timestamp_start":721.72,"timestamp_end":727.12,"timestamp_start_formatted":"12:01","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao&t=721s","sentiment":"positive","topics":["style memory","style retention"],"mentions_variant":null},{"text":"They Maltodextrin as an ingredient is brilliant, and it really, really works.","timestamp_start":734.2,"timestamp_end":742.48,"timestamp_start_formatted":"12:14","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao&t=734s","sentiment":"positive","topics":["maltodextrin","effective"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao","video_title":"How to get volume and thickness for fine hair","quote_date":"2026-05-05","skim_tags":[]},{"id":"829f5931-393c-4011-bf54-7d3cecd4670c","brand":"John Frieda","name":"ULTRAfiller+ Thickening Spray","shade":null,"subcategory":"styling product","product_type":"hair spray","finish":null,"enriched_price":"$11.99","enriched_retailers":["Amazon","John Frieda"],"product_slug":"john-frieda-ultrafiller-thickening-spray","product_url":"/products/john-frieda-ultrafiller-thickening-spray","category":"HAIR","mention_count":1,"endorsement_strength":"worth trying","rating":4.2,"grailpeople_rating":4.2,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"Really great formula.","timestamp_start":783.4,"timestamp_end":785.74,"timestamp_start_formatted":"13:03","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao&t=783s","sentiment":"positive","topics":["formula"],"mentions_variant":null},{"text":"It has the polyquaternium-68, which is a thickening polymer, panthenol, which is really great to make the hair feel thicker.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao","sentiment":"positive","topics":["thickening","polymers"],"mentions_variant":null},{"text":"This has caffeine in it. That's not going to make the hair feel thicker.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao","sentiment":"mixed","topics":["caffeine","marketing"],"mentions_variant":null},{"text":"This is a really good formula from the drugstore under £10.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao","sentiment":"positive","topics":["drugstore","budget-friendly"],"mentions_variant":null},{"text":"I would say use it liberally if you want maximum hold.","timestamp_start":836.8,"timestamp_end":841.04,"timestamp_start_formatted":"13:56","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao&t=836s","sentiment":"positive","topics":["hold"],"mentions_variant":null},{"text":"I am actually tempted to purchase some of this because the formula is the sort of thing that I would really enjoy, and I bet it gives you very springy like wave retention.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao","sentiment":"positive","topics":["wave retention","personal interest"],"mentions_variant":null},{"text":"If you do a blow dry, I bet it gives the hair lots of natural body.","timestamp_start":849.08,"timestamp_end":854.5200000000001,"timestamp_start_formatted":"14:09","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao&t=849s","sentiment":"positive","topics":["blow dry","body"],"mentions_variant":null},{"text":"It has the rice protein in it as well, which is interesting at that price point.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao","sentiment":"positive","topics":["rice protein","budget-friendly"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao","video_title":"How to get volume and thickness for fine hair","quote_date":"2026-05-05","skim_tags":[]},{"id":"9409be22-a73f-42d1-9e23-76b7a95041c1","brand":"Redken","name":"Acidic Color Gloss Heat Protection Leave-In Treatment","shade":null,"subcategory":"hair treatment","product_type":"leave-in treatment","finish":null,"enriched_price":"$46.00","enriched_retailers":["Redken","Ulta","Amazon"],"product_slug":"redken-acidic-color-gloss-heat-protection-leave-in-treatment","product_url":"/products/redken-acidic-color-gloss-heat-protection-leave-in-treatment","category":"HAIR","mention_count":1,"endorsement_strength":"mentions","rating":null,"grailpeople_rating":null,"rating_count":0,"is_sponsored":false,"quotes":[{"text":"If you have tangly hair, if you have hair color, if you have finer textured hair, you might prefer, if they have it, yes, they might you might prefer the acidic color gloss heat protectant leave-in, which is a lighter, you know, it's more of a liquid formula.","timestamp_start":213.92,"timestamp_end":217.2,"timestamp_start_formatted":"3:33","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig&t=213s","sentiment":"positive","topics":["fine hair","color-treated hair","lightweight"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig","video_title":"Sephora Hair Care: What's Worth It and What to Skip","quote_date":"2026-05-26","skim_tags":[]},{"id":"8d37b548-b49e-408d-abb8-108d1ff2fbea","brand":"Kérastase","name":"Chronologiste Overnight Youth Serum","shade":null,"subcategory":"hair treatment","product_type":"hair serum","finish":null,"enriched_price":null,"enriched_retailers":["Sephora","Amazon","Walmart"],"product_slug":"kerastase-chronologiste-overnight-youth-serum","product_url":"/products/kerastase-chronologiste-overnight-youth-serum","category":"HAIR","mention_count":1,"endorsement_strength":"mentions","rating":null,"grailpeople_rating":null,"rating_count":0,"is_sponsored":false,"quotes":[{"text":"No product knows what age you are, okay?","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig","sentiment":"mixed","topics":["anti-aging claims"],"mentions_variant":null},{"text":"I just think it's £55.80. Such a lot of money.","timestamp_start":1012,"timestamp_end":1021.68,"timestamp_start_formatted":"16:52","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig&t=1012s","sentiment":"mixed","topics":["pricey"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig","video_title":"Sephora Hair Care: What's Worth It and What to Skip","quote_date":"2026-05-26","skim_tags":[]},{"id":"c4efb5bd-c074-4fa5-81db-42b70dd286d2","brand":"Nécessaire","name":"The Shampoo","shade":null,"subcategory":"shampoo","product_type":"shampoo","finish":null,"enriched_price":"$32","enriched_retailers":["Amazon","Nécessaire","Sephora","Ulta"],"product_slug":"necessaire-the-shampoo","product_url":"/products/necessaire-the-shampoo","category":"HAIR","mention_count":1,"endorsement_strength":"worth trying","rating":3.5,"grailpeople_rating":3.5,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"This is a good formula. It's quite simple formula.","timestamp_start":1477.92,"timestamp_end":1481.64,"timestamp_start_formatted":"24:37","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig&t=1477s","sentiment":"positive","topics":["good formula","simple"],"mentions_variant":null},{"text":"But yeah, if you wanted to treat yourself and you want to avoid fragrances","timestamp_start":1496.48,"timestamp_end":1499.28,"timestamp_start_formatted":"24:56","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig&t=1496s","sentiment":"positive","topics":["fragrance-free"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig","video_title":"Sephora Hair Care: What's Worth It and What to Skip","quote_date":"2026-05-26","skim_tags":[{"tag":"oily","label":"Oily skin","group":"skin_type","count":2}]},{"id":"b3601d34-8230-4cbe-8ef8-2ebe8a131489","brand":"Nécessaire","name":"The Conditioner","shade":"Fragrance-Free","subcategory":"conditioner","product_type":"conditioner","finish":null,"enriched_price":"$32.00","enriched_retailers":["Amazon","Sephora","Bluemercury"],"product_slug":"necessaire-the-conditioner","product_url":"/products/necessaire-the-conditioner","category":"HAIR","mention_count":1,"endorsement_strength":"mentions","rating":null,"grailpeople_rating":null,"rating_count":0,"is_sponsored":false,"quotes":[{"text":"This uses coconut oil and avocado oil. It also has niacinamide to provide the slip. So, it's using natural extracts instead of silicones. Interesting.","timestamp_start":1506.12,"timestamp_end":1514.76,"timestamp_start_formatted":"25:06","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig&t=1506s","sentiment":"positive","topics":["natural ingredients","slip"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig","video_title":"Sephora Hair Care: What's Worth It and What to Skip","quote_date":"2026-05-26","skim_tags":[]},{"id":"561bff93-0061-4bea-9aa2-db07809b77f3","brand":"Nécessaire","name":"Rosemary Shampoo","shade":null,"subcategory":"shampoo","product_type":"shampoo","finish":null,"enriched_price":"$32","enriched_retailers":["Amazon","Ulta","Sephora","Nécessaire"],"product_slug":"necessaire-rosemary-shampoo","product_url":"/products/necessaire-rosemary-shampoo","category":"HAIR","mention_count":1,"endorsement_strength":"mentions","rating":null,"grailpeople_rating":null,"rating_count":0,"is_sponsored":false,"quotes":[{"text":"It has got rosemary oil in it. So, if you're sensitive to fragrance, the chances are that will set you off.","timestamp_start":1401.76,"timestamp_end":1405.68,"timestamp_start_formatted":"23:21","video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig&t=1401s","sentiment":"cautionary","topics":["fragrance","sensitive skin"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=G1XLNjO1vig","video_title":"Sephora Hair Care: What's Worth It and What to Skip","quote_date":"2026-05-26","skim_tags":[]},{"id":"e46a484d-43ce-4932-b9dd-97af75d020a6","brand":"Wet Brush","name":"Wet Brush","shade":null,"subcategory":"hair accessories","product_type":"hair brush","finish":null,"enriched_price":"$15.99","enriched_retailers":["Amazon","Target","wetbrush.com"],"product_slug":"wet-brush-wet-brush","product_url":"/products/wet-brush-wet-brush","category":"TOOLS","mention_count":1,"endorsement_strength":"holy grail","rating":4.9,"grailpeople_rating":4.9,"rating_count":1,"is_sponsored":false,"quotes":[{"text":"Try something like this, which is my go-to and I have many of them in my studio. I recommend them to clients, a wet brush because it's a much better way of gradually eking out the tangles.","timestamp_start":333.76,"timestamp_end":338.03999999999996,"timestamp_start_formatted":"5:33","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao&t=333s","sentiment":"positive","topics":["go-to","detangling","gentle","recommended"],"mentions_variant":null}],"video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao","video_title":"How to get volume and thickness for fine hair","quote_date":"2026-05-05","skim_tags":[]}]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}