{"ok":true,"data":{"product":{"brand":"AOU","name":"Floofy Matte Balm","slug":"aou-floofy-matte-balm","product_url":"/products/aou-floofy-matte-balm","brand_url":"/brands/aou","subcategory":"blush","formulation":"balm","finish":"matte","price_tier":"mid_range","enriched_price":"$16.99","enriched_price_usd":16.99,"retailers":["Amazon","Olive Young US","StyleKorean","Stylevana"],"key_ingredients":["Dimethicone","Dimethicone Crosspolymer","Tribehenin","Titanium Dioxide","Calcium Carbonate","Silica","Diisostearyl Malate","Polyglyceryl-2 Triisostearate","Cetyl PEG/PPG-10/1 Dimethicone","Sorbitan Isostearate"],"claims":["long-lasting","soft-blur matte finish","2-in-1 lip and cheek","comfortable and soft finish","fills wrinkles of lips"],"consensus_summary":"AOU Floofy Matte Balm is a viral lip-and-cheek pot in Korea, popularized by actress Kimchi One, but CYoung (professional makeup artist) warns the shade can pull purple on lighter skin. She notes that matte blush kills her glow and recommends it only for oily or combo skin types. No other creators weighed in, so performance on other skin tones is unclear.","gtin":null,"shades":["04 Cold Balm"]},"signal":{"total_mentions":1,"holy_grail_count":0,"loves_it_count":0,"worth_trying_count":0,"mentions_count":1,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":1,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"matte","label":"Matte finish","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"Light tones suit me better and matte blush kills my glow.","warning_text":"less matte than expected","provenance":[{"creator_handle":"cyounginyou","creator_name":"CYoung","channel_url":"https://www.youtube.com/@cyounginyou","video_url":"https://www.youtube.com/watch?v=nugp40QucpQ","video_title":"Testing viral K-beauty in real time with fails","video_date":"2026-03-17"}]},{"tag":"dewy","label":"Dewy finish","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"Light tones suit me better and matte blush kills my glow.","warning_text":"less dewy than expected","provenance":[{"creator_handle":"cyounginyou","creator_name":"CYoung","channel_url":"https://www.youtube.com/@cyounginyou","video_url":"https://www.youtube.com/watch?v=nugp40QucpQ","video_title":"Testing viral K-beauty in real time with fails","video_date":"2026-03-17"}]},{"tag":"oily","label":"Oily skin","group":"skin_type","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"But if you're oily or combo skin, you will like this.","warning_text":"may not suit oily skin","provenance":[{"creator_handle":"cyounginyou","creator_name":"CYoung","channel_url":"https://www.youtube.com/@cyounginyou","video_url":"https://www.youtube.com/watch?v=nugp40QucpQ","video_title":"Testing viral K-beauty in real time with fails","video_date":"2026-03-17"}]}]},"creators":[{"handle":"cyounginyou","display_name":"CYoung","profile_url":"/creators/cyounginyou","channel_url":"https://www.youtube.com/@cyounginyou","specialty":["professional makeup artist","based in Seoul","k-beauty specialist"],"years_active":2,"subscriber_count":84200,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":["Testing viral K-beauty in real time with fails"],"quotes":[{"text":"I tried AOU cold balm.","timestamp_start":549.36,"timestamp_end":553.209375,"timestamp_start_formatted":"9:09","video_url":"https://www.youtube.com/watch?v=nugp40QucpQ&t=549s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"Light tones suit me better and matte blush kills my glow.","timestamp_start":626.24,"timestamp_end":630.32,"timestamp_start_formatted":"10:26","video_url":"https://www.youtube.com/watch?v=nugp40QucpQ&t=626s","sentiment":"negative","topics":["finish","matte","glow"],"mentions_variant":null},{"text":"But if you're oily or combo skin, you will like this.","timestamp_start":630.32,"timestamp_end":636.079,"timestamp_start_formatted":"10:30","video_url":"https://www.youtube.com/watch?v=nugp40QucpQ&t=630s","sentiment":"cautionary","topics":["oily skin"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}