{"ok":true,"data":{"product":{"brand":"Asaya","name":"Pigmentation Removal Cream","slug":"asaya-pigmentation-removal-cream","product_url":"/products/asaya-pigmentation-removal-cream","brand_url":"/brands/asaya","subcategory":"face mask","formulation":"cream","finish":null,"price_tier":"mid_range","enriched_price":"₹449–₹569","enriched_price_usd":null,"retailers":["Nykaa","World of Asaya","Epakira"],"key_ingredients":["Kojic Acid","AHA","Urea","Alpha Arbutin","Niacinamide","Ceramides","Centella Asiatica Extract","Licorice Root Extract","Arbutin","Tocopheryl Acetate"],"claims":["dark spot correction","brightening","barrier strengthening","lightweight","dermatologically tested"],"consensus_summary":"Asaya's Pigmentation Removal Cream is a targeted treatment for knees, elbows, and neck that one creator found effective for softening rough skin and fading pigmentation after a couple of weeks. It contains a melam complex with 10% AHAs and kic acid, and while it has fragrance, it fades quickly. The creator repurchased it, calling it the most potent knee and elbow cream she has tried.","gtin":null,"shades":[]},"signal":{"total_mentions":2,"holy_grail_count":0,"loves_it_count":2,"worth_trying_count":0,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":2,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":true,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"A product that has worked for me.","provenance":[{"creator_handle":"prakritisingh","creator_name":"Prakriti Singh","channel_url":"https://www.youtube.com/@prakritisingh","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU","video_title":"Nykaa Pink Love Sale 2026 haul","video_date":"2026-02-11"},{"creator_handle":"prakritisingh","creator_name":"Prakriti Singh","channel_url":"https://www.youtube.com/@prakritisingh","video_url":"https://www.youtube.com/watch?v=ahSYktQCkIw","video_title":"Nykaa Pink Love Sale Recommendations under Rs.500","video_date":"2026-02-06"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"prakritisingh","display_name":"Prakriti Singh","profile_url":"/creators/prakritisingh","channel_url":"https://www.youtube.com/@prakritisingh","specialty":["beauty content creator"],"years_active":7,"subscriber_count":457000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Nykaa Pink Love Sale 2026 haul","Nykaa Pink Love Sale Recommendations under Rs.500"],"quotes":[{"text":"A product that has worked for me.","timestamp_start":415.6,"timestamp_end":418.749125,"timestamp_start_formatted":"6:55","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU&t=415s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"This is a repurchase.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU","sentiment":"positive","topics":["repurchase"],"mentions_variant":null},{"text":"I like applying this to my knee and elbow.","timestamp_start":417.199,"timestamp_end":420.8,"timestamp_start_formatted":"6:57","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU&t=417s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"This is a knee neck elbow cream.","timestamp_start":268.32,"timestamp_end":272.99,"timestamp_start_formatted":"4:28","video_url":"https://www.youtube.com/watch?v=ahSYktQCkIw&t=268s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"I went through the ingredients of this product before buying and they looked kind of interesting to me.","timestamp_start":271.919,"timestamp_end":276.88,"timestamp_start_formatted":"4:31","video_url":"https://www.youtube.com/watch?v=ahSYktQCkIw&t=271s","sentiment":"positive","topics":["repurchase"],"mentions_variant":null},{"text":"This is called their melam complex 10% AHAs kic acid and it also has ura.","timestamp_start":276.88,"timestamp_end":282.72,"timestamp_start_formatted":"4:36","video_url":"https://www.youtube.com/watch?v=ahSYktQCkIw&t=276s","sentiment":"positive","topics":["brightening"],"mentions_variant":null},{"text":"I have used this up and I am going to repurchase this.","timestamp_start":282.72,"timestamp_end":287.84,"timestamp_start_formatted":"4:42","video_url":"https://www.youtube.com/watch?v=ahSYktQCkIw&t=282s","sentiment":"positive","topics":["repurchase"],"mentions_variant":null},{"text":"After a couple of weeks of application I could actually see a difference.","timestamp_start":286.08,"timestamp_end":291.68,"timestamp_start_formatted":"4:46","video_url":"https://www.youtube.com/watch?v=ahSYktQCkIw&t=286s","sentiment":"positive","topics":["brightening"],"mentions_variant":null},{"text":"My elbow and knee skin actually felt softer.","timestamp_start":289.84,"timestamp_end":294.08,"timestamp_start_formatted":"4:49","video_url":"https://www.youtube.com/watch?v=ahSYktQCkIw&t=289s","sentiment":"positive","topics":["texture","hydration"],"mentions_variant":null},{"text":"I have tried so many knee and elbow creams and I feel like this one was the most potent one for me.","timestamp_start":301.6,"timestamp_end":305.199,"timestamp_start_formatted":"5:01","video_url":"https://www.youtube.com/watch?v=ahSYktQCkIw&t=301s","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"This also has got some fragrance, but it fades after a few minutes of application.","timestamp_start":305.199,"timestamp_end":309.68,"timestamp_start_formatted":"5:05","video_url":"https://www.youtube.com/watch?v=ahSYktQCkIw&t=305s","sentiment":"mixed","topics":["sensitive skin"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies.","Price data is not available for this product."]}}