{"ok":true,"data":{"product":{"brand":"Aveda","name":"Pure Abundance Volumizing Shampoo","slug":"aveda-pure-abundance-volumizing-shampoo","product_url":"/products/aveda-pure-abundance-volumizing-shampoo","brand_url":"/brands/aveda","subcategory":"shampoo","formulation":"gel","finish":null,"price_tier":"mid_range","grailpeople_rating":4.2,"rating_count":1,"enriched_price":null,"enriched_price_usd":null,"retailers":["Amazon","Target","aveda.com"],"key_ingredients":["amaranth seed extract","jasmine","peppermint","palmarosa","ylang-ylang"],"claims":["removes product build-up and excess oil","4X more volume","reduces breakage due to brushing by up to 85%","silicone-free","vegan"],"consensus_summary":null,"gtin":null,"shades":[]},"signal":{"total_mentions":1,"holy_grail_count":0,"loves_it_count":0,"worth_trying_count":1,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":1,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":true,"has_negative":false},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"pleasant_scent","label":"Pleasant scent","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"Aveda contains a lot of natural fragrance, which you can be sensitive to.","warning_text":"scent some found off-putting","provenance":[{"creator_handle":"theworldofcraig","creator_name":"The World Of Craig","channel_url":"https://www.youtube.com/@theworldofcraig","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao","video_title":"How to get volume and thickness for fine hair","video_date":"2026-05-05"}]},{"tag":"sensitive","label":"Sensitive skin","group":"skin_type","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"Aveda contains a lot of natural fragrance, which you can be sensitive to.","warning_text":"may not suit sensitive skin","provenance":[{"creator_handle":"theworldofcraig","creator_name":"The World Of Craig","channel_url":"https://www.youtube.com/@theworldofcraig","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao","video_title":"How to get volume and thickness for fine hair","video_date":"2026-05-05"}]}]},"creators":[{"handle":"theworldofcraig","display_name":"The World Of Craig","profile_url":"/creators/theworldofcraig","channel_url":"https://www.youtube.com/@theworldofcraig","specialty":[],"years_active":null,"subscriber_count":66300,"endorsement_strength":"worth trying","grailpeople_rating":4.2,"is_sponsored":false,"video_titles":["How to get volume and thickness for fine hair"],"quotes":[{"text":"I have used this myself and I know that a lot of you leave comments about Aveda about enjoying the line.","timestamp_start":560.36,"timestamp_end":567.36,"timestamp_start_formatted":"9:20","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao&t=560s","sentiment":"positive","topics":["personal use"],"mentions_variant":null},{"text":"Aveda contains a lot of natural fragrance, which you can be sensitive to.","timestamp_start":582.92,"timestamp_end":587.8,"timestamp_start_formatted":"9:42","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao&t=582s","sentiment":"cautionary","topics":["fragrance","sensitive skin"],"mentions_variant":null},{"text":"Peppermint is something that people can be particularly sensitive to.","timestamp_start":590.08,"timestamp_end":596.48,"timestamp_start_formatted":"9:50","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao&t=590s","sentiment":"cautionary","topics":["fragrance","sensitive skin"],"mentions_variant":null},{"text":"I have used the formula like I said, I think it's really lovely.","timestamp_start":595.36,"timestamp_end":602.6800000000001,"timestamp_start_formatted":"9:55","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao&t=595s","sentiment":"positive","topics":["formula"],"mentions_variant":null},{"text":"It does increase the diameter of the hair, but it gives it a very airy light feel. Doesn't make it sticky.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao","sentiment":"positive","topics":["thickening","airy","lightweight"],"mentions_variant":null},{"text":"It does lather really beautifully. It has a really lovely bloom.","timestamp_start":640.16,"timestamp_end":645.76,"timestamp_start_formatted":"10:40","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao&t=640s","sentiment":"positive","topics":["lather"],"mentions_variant":null},{"text":"It's a lovely formula, and it will make your hair feel airy and lighter and thicker in diameter.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao","sentiment":"positive","topics":["thickening","airy","lightweight"],"mentions_variant":null},{"text":"If you are sensitive to fragrance, just be very conscious of that.","timestamp_start":658.4,"timestamp_end":661.88,"timestamp_start_formatted":"10:58","video_url":"https://www.youtube.com/watch?v=rZZm355n4Ao&t=658s","sentiment":"cautionary","topics":["fragrance","sensitive skin"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies.","Price data is not available for this product."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}