{"ok":true,"data":{"product":{"brand":"Aveda","name":"Shampure Nurturing Shampoo","slug":"aveda-shampure-nurturing-shampoo","product_url":"/products/aveda-shampure-nurturing-shampoo","brand_url":"/brands/aveda","subcategory":"shampoo","formulation":"liquid","finish":null,"price_tier":null,"enriched_price":"$21.00","enriched_price_usd":21,"retailers":["Aveda"],"key_ingredients":["Ammonium Lauryl Sulfate","Cocamide Mipa","Propanediol","Babassuamidopropyl Betaine","Crambe Abyssinica Seed Oil","Bixa Orellana Seed Extract","Glycerin","Peg-60 Almond Glycerides","Polysorbate 80","Polyquaternium-10"],"claims":["Paraben free","Silicone free"],"consensus_summary":null,"consensus_tagline":null,"shades":[]},"concern_profile":[],"signal":{"total_mentions":1,"holy_grail_count":0,"staple_count":0,"loves_it_count":0,"worth_trying_count":0,"mentions_count":0,"mixed_count":0,"not_recommended_count":1,"unsponsored_count":0,"sponsored_count":1},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":false,"has_negative":true,"negative_note":"1 creator did not recommend this product."},"creators":[{"handle":"aashiadani","display_name":"Aashi Adani","profile_url":"/creators/aashiadani","channel_url":"https://www.youtube.com/@aashiadani","specialty":[],"years_active":null,"subscriber_count":299000,"endorsement_strength":"not recommended","is_sponsored":true,"video_titles":["2026 product empties: buy or bye?"],"quotes":[{"text":"This particular product I feel like didn't do anything.","timestamp_start":620,"timestamp_end":628.96,"timestamp_start_formatted":"10:20","video_url":"https://www.youtube.com/watch?v=Dh2rJV-e3rc&t=620s","sentiment":"negative","topics":["ineffective"],"mentions_variant":null},{"text":"I love Aveda shampoos and conditioners and scalp exfoliators. They do some really really good products, but this did nothing for my scalp at all.","timestamp_start":626.6,"timestamp_end":631.08,"timestamp_start_formatted":"10:26","video_url":"https://www.youtube.com/watch?v=Dh2rJV-e3rc&t=626s","sentiment":"negative","topics":["ineffective","scalp","disappointment"],"mentions_variant":null},{"text":"It didn't feel like it was cleansing.","timestamp_start":636.8,"timestamp_end":640.2133333333334,"timestamp_start_formatted":"10:36","video_url":"https://www.youtube.com/watch?v=Dh2rJV-e3rc&t=636s","sentiment":"negative","topics":["cleansing","ineffective"],"mentions_variant":null},{"text":"It didn't feel like it was balancing.","timestamp_start":638.84,"timestamp_end":642.64,"timestamp_start_formatted":"10:38","video_url":"https://www.youtube.com/watch?v=Dh2rJV-e3rc&t=638s","sentiment":"negative","topics":["balancing","ineffective"],"mentions_variant":null},{"text":"2200 for something that makes me feel nothing is quite disappointing.","timestamp_start":642.64,"timestamp_end":650.96,"timestamp_start_formatted":"10:42","video_url":"https://www.youtube.com/watch?v=Dh2rJV-e3rc&t=642s","sentiment":"negative","topics":["value","disappointment"],"mentions_variant":null}]}],"limitations":["Skin tone and white-cast data are not available for this product.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}