{"ok":true,"data":{"product":{"brand":"Benefit Cosmetics","name":"Goof Proof Brow Pencil","slug":"benefit-cosmetics-goof-proof-brow-pencil","product_url":"/products/benefit-cosmetics-goof-proof-brow-pencil","brand_url":"/brands/benefit-cosmetics","subcategory":"brow product","formulation":"pencil","finish":null,"price_tier":"mid_range","grailpeople_rating":4.1,"rating_count":4,"enriched_price":"$28.00","enriched_price_usd":28,"retailers":["Amazon","Benefit Cosmetics","Ulta","Sephora","Nordstrom"],"key_ingredients":["Stearic Acid","Talc","Rhus Succedanea Fruit Wax","Hydrogenated Castor Oil","Cera Alba (Beeswax)","Cera Microcristallina (Microcrystalline Wax)","Paraffinum Liquidum (Mineral Oil)","Hydrogenated Coconut Oil","Hydrogenated Palm Kernel Oil","Aluminum Hydroxide"],"claims":["waterproof","long-wearing"],"consensus_summary":"Benefit Cosmetics Goof Proof Brow Pencil has a thick, triangular shape with a slightly waxy consistency that creates a soft, filled-in look quickly. Professional makeup artist Jaclyn Hill calls it the easiest brow routine she's ever had, while Aashi Adani notes it performs well but says drugstore options like Maybelline or Elf do the same thing for less. It's a solid splurge if you have the budget, but you're not missing out by sticking with cheaper alternatives.","gtin":null,"shades":["3.5","2.75 Warm Auburn"]},"signal":{"total_mentions":5,"holy_grail_count":1,"loves_it_count":2,"worth_trying_count":0,"mentions_count":1,"mixed_count":0,"not_recommended_count":1,"unsponsored_count":4,"sponsored_count":1},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":true,"negative_note":"1 creator did not recommend this product."},"tags":{"claims":[],"attributes":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":3,"product_count":2,"source_type":"creator_quote","sample_quote":"I think that's a great name for this because it really is kind of goof proof.","provenance":[{"creator_handle":"lisajmakeup","creator_name":"Lisa J","channel_url":"https://www.youtube.com/@lisajmakeup","video_url":"https://www.youtube.com/watch?v=awtGTs3fN1E","video_title":"My 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I just feel like it's a really reliable brow pencil. I do love it.","timestamp_start":544.08,"timestamp_end":546.88,"timestamp_start_formatted":"9:04","video_url":"https://www.youtube.com/watch?v=8W1OAARbwuo&t=544s","sentiment":"positive","topics":["repurchase","reliable","favorite"],"mentions_variant":null}]},{"handle":"lisajmakeup","display_name":"Lisa J","profile_url":"/creators/lisajmakeup","channel_url":"https://www.youtube.com/@lisajmakeup","specialty":["professional makeup artist","former MAC Cosmetics trainer"],"years_active":12,"subscriber_count":369000,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["Easy everyday makeup for beginners","My go-to summer makeup routine"],"quotes":[{"text":"I think that's a great name for this because it really is kind of goof proof.","timestamp_start":360.28,"timestamp_end":367.28,"timestamp_start_formatted":"6:00","video_url":"https://www.youtube.com/watch?v=9HjGe05_ZU0&t=360s","sentiment":"positive","topics":["ease of use","beginner-friendly"],"mentions_variant":null},{"text":"This pencil has more of a thicker, triangular shape.","timestamp_start":367.28,"timestamp_end":372.72,"timestamp_start_formatted":"6:07","video_url":"https://www.youtube.com/watch?v=9HjGe05_ZU0&t=367s","sentiment":"positive","topics":["unique shape"],"mentions_variant":null},{"text":"It has more of like a slightly waxy consistency to it.","timestamp_start":369.6,"timestamp_end":374.8,"timestamp_start_formatted":"6:09","video_url":"https://www.youtube.com/watch?v=9HjGe05_ZU0&t=369s","sentiment":"positive","topics":["waxy texture","holds brows"],"mentions_variant":null},{"text":"This gives the look of like a filled-in brow with also a little bit of powder.","timestamp_start":386.44,"timestamp_end":391.48,"timestamp_start_formatted":"6:26","video_url":"https://www.youtube.com/watch?v=9HjGe05_ZU0&t=386s","sentiment":"positive","topics":["natural look","filled-in brows"],"mentions_variant":null},{"text":"It just gives an overall kind of soft-looking brow.","timestamp_start":391.48,"timestamp_end":394.64,"timestamp_start_formatted":"6:31","video_url":"https://www.youtube.com/watch?v=9HjGe05_ZU0&t=391s","sentiment":"positive","topics":["soft finish","natural"],"mentions_variant":null},{"text":"I'm going to go in with the Benefit Goof Proof brow pencil. This is just a little bit of a waxier formula, and it's a little bit of a kind of a wider. It's not so precise and fine like the Precisely brow. I love them both. I just have been using this one.","timestamp_start":366.12,"timestamp_end":370.24,"timestamp_start_formatted":"6:06","video_url":"https://www.youtube.com/watch?v=awtGTs3fN1E&t=366s","sentiment":"positive","topics":["brow pencil","waxier formula"],"mentions_variant":"3.5"},{"text":"This formula is nice if you want a waxier formula. So, it can kind of give a little bit of hold to the hair.","timestamp_start":353.2,"timestamp_end":361.8,"timestamp_start_formatted":"5:53","video_url":"https://www.youtube.com/watch?v=awtGTs3fN1E&t=353s","sentiment":"positive","topics":["hold","wax formula"],"mentions_variant":null},{"text":"It's not as dry as those formulas, so it'll give a little bit of hold.","timestamp_start":371.44,"timestamp_end":376.24,"timestamp_start_formatted":"6:11","video_url":"https://www.youtube.com/watch?v=awtGTs3fN1E&t=371s","sentiment":"positive","topics":["hold","texture"],"mentions_variant":null},{"text":"If you're just wanting to have a simplified brow routine and just use a pencil that has more wax to it, I would use this one.","timestamp_start":376.24,"timestamp_end":379.88,"timestamp_start_formatted":"6:16","video_url":"https://www.youtube.com/watch?v=awtGTs3fN1E&t=376s","sentiment":"positive","topics":["brow routine","wax formula"],"mentions_variant":null}]},{"handle":"aashiadani","display_name":"Aashi Adani","profile_url":"/creators/aashiadani","channel_url":"https://www.youtube.com/@aashiadani","specialty":["beauty content creator","specializing in Indian skin tones"],"years_active":null,"subscriber_count":299000,"endorsement_strength":"not recommended","grailpeople_rating":2.5,"is_sponsored":true,"video_titles":["2026 product empties: buy or bye?"],"quotes":[{"text":"It actually performs very well.","timestamp_start":168.04,"timestamp_end":171.46857142857144,"timestamp_start_formatted":"2:48","video_url":"https://www.youtube.com/watch?v=Dh2rJV-e3rc&t=168s","sentiment":"positive","topics":["performance"],"mentions_variant":null},{"text":"It does feel worth the price.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Dh2rJV-e3rc","sentiment":"positive","topics":["value"],"mentions_variant":null},{"text":"I would not buy this particular one again.","timestamp_start":170.16,"timestamp_end":175.24,"timestamp_start_formatted":"2:50","video_url":"https://www.youtube.com/watch?v=Dh2rJV-e3rc&t=170s","sentiment":"negative","topics":["repurchase"],"mentions_variant":null},{"text":"Does this do anything that my normal Maybelline eyebrow pencil or L'Oreal eyebrow pencil or Elf eyebrow pencil don't do? No.","timestamp_start":191.12,"timestamp_end":198.84,"timestamp_start_formatted":"3:11","video_url":"https://www.youtube.com/watch?v=Dh2rJV-e3rc&t=191s","sentiment":"mixed","topics":["comparison","drugstore alternative"],"mentions_variant":null},{"text":"If you have the money and you want to like splurge on your brows, then you can go for this.","timestamp_start":202.68,"timestamp_end":208.2,"timestamp_start_formatted":"3:22","video_url":"https://www.youtube.com/watch?v=Dh2rJV-e3rc&t=202s","sentiment":"positive","topics":["splurge","luxury"],"mentions_variant":null},{"text":"There is absolutely nothing wrong with this.","timestamp_start":206.32,"timestamp_end":212.16,"timestamp_start_formatted":"3:26","video_url":"https://www.youtube.com/watch?v=Dh2rJV-e3rc&t=206s","sentiment":"positive","topics":["quality"],"mentions_variant":null},{"text":"If you want to be on a budget, I feel like you're not missing out on something either.","timestamp_start":210,"timestamp_end":213.68,"timestamp_start_formatted":"3:30","video_url":"https://www.youtube.com/watch?v=Dh2rJV-e3rc&t=210s","sentiment":"mixed","topics":["budget-friendly","drugstore alternative"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}