{"ok":true,"data":{"product":{"brand":"Bobbi Brown","name":"Smokey Eye Mascara","slug":"bobbi-brown-smokey-eye-mascara","product_url":"/products/bobbi-brown-smokey-eye-mascara","brand_url":"/brands/bobbi-brown","subcategory":"mascara","formulation":null,"finish":null,"price_tier":"luxury","enriched_price":"$32.80–$41.00","enriched_price_usd":32.8,"retailers":["Amazon","Bobbi Brown","Ulta","Sephora","Stylevana","Nordstrom","Bluemercury"],"key_ingredients":[],"claims":["long-wearing","volumizing","kohl-pigmented","resists flaking, smudging, sweat, and humidity"],"consensus_summary":"Bobbi Brown Smokey Eye Mascara delivers volume, length, and a wispy, fanned-out look that professional makeup artist Lisa J recommends for mature or fragile lashes. She notes the formula improves with time and gives a soft, natural drama without clumping. This is a strong pick for anyone wanting a buildable, fluffy lash effect that stays gentle on thinning lashes.","gtin":null,"shades":[]},"signal":{"total_mentions":3,"holy_grail_count":3,"loves_it_count":0,"worth_trying_count":0,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":3,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"volumizing","label":"Volumizing","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"This mascara is great because it gives a lot of volume, but fluff and it flares out the lash and it gives a very wispy, soft, natural-looking lash still with drama though.","provenance":[{"creator_handle":"lisajmakeup","creator_name":"Lisa J","channel_url":"https://www.youtube.com/@lisajmakeup","video_url":"https://www.youtube.com/watch?v=YKVt6ttVQ_A","video_title":"Best makeup for dry and mature skin","video_date":"2026-05-12"},{"creator_handle":"lisajmakeup","creator_name":"Lisa J","channel_url":"https://www.youtube.com/@lisajmakeup","video_url":"https://www.youtube.com/watch?v=msalPeQ5PUA","video_title":"Sephora Sale Restocks: My Holy Grail Products I Always Repurchase","video_date":"2026-04-12"}]}],"good_for":[],"best_for":[{"tag":"natural_everyday","label":"Natural / everyday","group":"look","polarity":"positive","mention_count":2,"product_count":1,"source_type":"deepseek","sample_quote":"gives a very wispy, soft, natural-looking lash still with drama though","provenance":[{"creator_handle":"lisajmakeup","creator_name":"Lisa J","channel_url":"https://www.youtube.com/@lisajmakeup","video_url":"https://www.youtube.com/watch?v=YKVt6ttVQ_A","video_title":"Best makeup for dry and mature skin","video_date":"2026-05-12"},{"creator_handle":"lisajmakeup","creator_name":"Lisa J","channel_url":"https://www.youtube.com/@lisajmakeup","video_url":"https://www.youtube.com/watch?v=9HjGe05_ZU0","video_title":"Easy everyday makeup for beginners","video_date":"2026-03-25"}]}],"value":[],"warnings":[]},"creators":[{"handle":"lisajmakeup","display_name":"Lisa J","profile_url":"/creators/lisajmakeup","channel_url":"https://www.youtube.com/@lisajmakeup","specialty":["professional makeup artist","former MAC Cosmetics trainer"],"years_active":12,"subscriber_count":369000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Best makeup for dry and mature skin","Easy everyday makeup for beginners","Sephora Sale Restocks: My Holy Grail Products I Always Repurchase"],"quotes":[{"text":"The Bobbi Brown will always be my favorite for mature skin.","timestamp_start":913.48,"timestamp_end":916.959,"timestamp_start_formatted":"15:13","video_url":"https://www.youtube.com/watch?v=YKVt6ttVQ_A&t=913s","sentiment":"positive","topics":["favorite","mature skin"],"mentions_variant":null},{"text":"This mascara is great because it gives a lot of volume, but fluff and it flares out the lash and it gives a very wispy, soft, natural-looking lash still with drama though.","timestamp_start":939.64,"timestamp_end":943.56,"timestamp_start_formatted":"15:39","video_url":"https://www.youtube.com/watch?v=YKVt6ttVQ_A&t=939s","sentiment":"positive","topics":["volume","fluff","flared lashes","wispy"],"mentions_variant":null},{"text":"This is what I would recommend for lashes that might be experiencing like fragility, thin.","timestamp_start":948.16,"timestamp_end":956.36,"timestamp_start_formatted":"15:48","video_url":"https://www.youtube.com/watch?v=YKVt6ttVQ_A&t=948s","sentiment":"positive","topics":["fragile lashes","thin lashes"],"mentions_variant":null},{"text":"I love this mascara. I will always love it. It's always my favorite holy grail mascara.","timestamp_start":956.36,"timestamp_end":961.92,"timestamp_start_formatted":"15:56","video_url":"https://www.youtube.com/watch?v=YKVt6ttVQ_A&t=956s","sentiment":"positive","topics":["holy grail","favorite"],"mentions_variant":null},{"text":"This is the Bobbi Brown Smoky Eye mascara.","timestamp_start":794.08,"timestamp_end":801,"timestamp_start_formatted":"13:14","video_url":"https://www.youtube.com/watch?v=9HjGe05_ZU0&t=794s","sentiment":"positive","topics":["favorite mascara"],"mentions_variant":null},{"text":"Oh, this mascara is so good.","timestamp_start":817.08,"timestamp_end":818.928,"timestamp_start_formatted":"13:37","video_url":"https://www.youtube.com/watch?v=9HjGe05_ZU0&t=817s","sentiment":"positive","topics":["great quality"],"mentions_variant":null},{"text":"I actually feel like this mascara gets even better with time.","timestamp_start":801,"timestamp_end":807.72,"timestamp_start_formatted":"13:21","video_url":"https://www.youtube.com/watch?v=9HjGe05_ZU0&t=801s","sentiment":"positive","topics":["improves with age"],"mentions_variant":null},{"text":"Beautiful.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=9HjGe05_ZU0","sentiment":"positive","topics":["beautiful result"],"mentions_variant":null},{"text":"Oh, that looks so good.","timestamp_start":814.92,"timestamp_end":817.8342857142857,"timestamp_start_formatted":"13:34","video_url":"https://www.youtube.com/watch?v=9HjGe05_ZU0&t=814s","sentiment":"positive","topics":["great look"],"mentions_variant":null},{"text":"I love this mascara.","timestamp_start":801,"timestamp_end":802.46,"timestamp_start_formatted":"13:21","video_url":"https://www.youtube.com/watch?v=9HjGe05_ZU0&t=801s","sentiment":"positive","topics":["love","favorite"],"mentions_variant":null},{"text":"It is so good.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=9HjGe05_ZU0","sentiment":"positive","topics":["great quality"],"mentions_variant":null},{"text":"I go through this like I mean like candy.","timestamp_start":137.84,"timestamp_end":142.239,"timestamp_start_formatted":"2:17","video_url":"https://www.youtube.com/watch?v=msalPeQ5PUA&t=137s","sentiment":"positive","topics":["repurchase","holy grail"],"mentions_variant":null},{"text":"I can't even tell you how many of these I have.","timestamp_start":140.72,"timestamp_end":145.04,"timestamp_start_formatted":"2:20","video_url":"https://www.youtube.com/watch?v=msalPeQ5PUA&t=140s","sentiment":"positive","topics":["holy grail","repurchase"],"mentions_variant":null},{"text":"I love this mascara.","timestamp_start":146.72,"timestamp_end":148.92000000000002,"timestamp_start_formatted":"2:26","video_url":"https://www.youtube.com/watch?v=msalPeQ5PUA&t=146s","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"In my opinion, this is just the greatest of all time mascara.","timestamp_start":148.879,"timestamp_end":153.84,"timestamp_start_formatted":"2:28","video_url":"https://www.youtube.com/watch?v=msalPeQ5PUA&t=148s","sentiment":"positive","topics":["holy grail","best of all time"],"mentions_variant":null},{"text":"It gives length.","timestamp_start":156.64,"timestamp_end":160.319,"timestamp_start_formatted":"2:36","video_url":"https://www.youtube.com/watch?v=msalPeQ5PUA&t=156s","sentiment":"positive","topics":["length"],"mentions_variant":null},{"text":"It gives volume.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=msalPeQ5PUA","sentiment":"positive","topics":["volume"],"mentions_variant":null},{"text":"It fans out the lashes.","timestamp_start":158.56,"timestamp_end":162.48,"timestamp_start_formatted":"2:38","video_url":"https://www.youtube.com/watch?v=msalPeQ5PUA&t=158s","sentiment":"positive","topics":["fanned lashes"],"mentions_variant":null},{"text":"The lashes have a really beautiful wispy kind of full look to them.","timestamp_start":158.56,"timestamp_end":164.879,"timestamp_start_formatted":"2:38","video_url":"https://www.youtube.com/watch?v=msalPeQ5PUA&t=158s","sentiment":"positive","topics":["wispy","full lashes"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}