{"ok":true,"data":{"product":{"brand":"cocokind","name":"Ceramide Lip Blur Balm","slug":"cocokind-ceramide-lip-blur-balm","product_url":"/products/cocokind-ceramide-lip-blur-balm","brand_url":"/brands/cocokind","subcategory":"lip balm and treatment","formulation":"balm","finish":"natural","price_tier":"drugstore","grailpeople_rating":4.3,"rating_count":5,"enriched_price":"$12","enriched_price_usd":12,"retailers":["Amazon","Target","Walmart","CVS","Ulta","Soko Glam"],"key_ingredients":["ceramide np","ceramide ap","palmitoyl tripeptide-38","glycerin","castor seed oil","cranberry seed oil","sunflower seed oil","tocopherol","portulaca pilosa extract","silica"],"claims":["hydrating","blur effect","no flavor","no fragrance","sensitive skin safe"],"consensus_summary":"cocokind's Ceramide Lip Blur Balm is a fragrance-free, treatment-focused balm with a thick, glossy texture that several creators praise for its smooth glide and plush feel. However, Beauty Within notes it feels gritty and more rigid than other balms, lacking the blurring effect the name suggests. Amanda Z calls it a top affordable lip balm for sensitive lips, while others find it better suited as a lip mask than a daytime balm.","gtin":null,"shades":["Clear","Be Kind"]},"signal":{"total_mentions":7,"holy_grail_count":2,"loves_it_count":2,"worth_trying_count":0,"mentions_count":2,"mixed_count":0,"not_recommended_count":1,"unsponsored_count":7,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":true,"negative_note":"1 creator did not recommend this product."},"tags":{"claims":[{"tag":"fragrance_free","label":"Fragrance-free","group":"claim","polarity":"positive","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"They're completely fragrance free.","provenance":[{"creator_handle":"amandaz","creator_name":"Amanda Z","channel_url":"https://www.youtube.com/@amandaz","video_url":"https://www.youtube.com/watch?v=D9dBT-3Ocow","video_title":"Lip balm ranking: top 7 picks from 30+ viral products","video_date":"2026-05-09"}]}],"attributes":[{"tag":"nourishing","label":"Nourishing","group":"attribute","polarity":"positive","mention_count":3,"product_count":1,"source_type":"llm_tagger","sample_quote":"It has both the humectants that you want and the occlusives. 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I just haven't yet.","timestamp_start":211.92,"timestamp_end":216.07999999999998,"timestamp_start_formatted":"3:31","video_url":"https://www.youtube.com/watch?v=7C9VUJVOFmw&t=211s","sentiment":"positive","topics":["repurchase","value"],"mentions_variant":null}]},{"handle":"amandaz","display_name":"Amanda Z","profile_url":"/creators/amandaz","channel_url":"https://www.youtube.com/@amandaz","specialty":["beauty content creator"],"years_active":14,"subscriber_count":128000,"endorsement_strength":"holy grail","grailpeople_rating":4.9,"is_sponsored":false,"video_titles":["Lip balm ranking: top 7 picks from 30+ viral products","Best of beauty 2025"],"quotes":[{"text":"This is definitely one of my favorite affordable lip balms, period.","timestamp_start":2156,"timestamp_end":2162.6,"timestamp_start_formatted":"35:56","video_url":"https://www.youtube.com/watch?v=D9dBT-3Ocow&t=2156s","sentiment":"positive","topics":["favorite","affordable"],"mentions_variant":null},{"text":"Texturally and ingredients wise, I was head over heels and I really thought that my lips loved it.","timestamp_start":2193.8,"timestamp_end":2203.24,"timestamp_start_formatted":"36:33","video_url":"https://www.youtube.com/watch?v=D9dBT-3Ocow&t=2193s","sentiment":"positive","topics":["texture","ingredients","loved it"],"mentions_variant":null},{"text":"They're completely fragrance free.","timestamp_start":2341.24,"timestamp_end":2344.56,"timestamp_start_formatted":"39:01","video_url":"https://www.youtube.com/watch?v=D9dBT-3Ocow&t=2341s","sentiment":"positive","topics":["fragrance free","sensitive skin"],"mentions_variant":null},{"text":"The ingredients list is packed. 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The formula feels incredible.","timestamp_start":1614.2,"timestamp_end":1618.4,"timestamp_start_formatted":"26:54","video_url":"https://www.youtube.com/watch?v=3YsXqNwSDRA&t=1614s","sentiment":"mixed","topics":["gorgeous colors","incredible formula"],"mentions_variant":null},{"text":"It's a non-exfoliating lip balm.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=3YsXqNwSDRA","sentiment":"positive","topics":["non-exfoliating"],"mentions_variant":null},{"text":"I love how these feel. They are very nourishing feeling. They are not sticky, but surprisingly heavy regardless.","timestamp_start":530.839,"timestamp_end":536.44,"timestamp_start_formatted":"8:50","video_url":"https://www.youtube.com/watch?v=zdLtV7ppvYc&t=530s","sentiment":"positive","topics":["nourishing","non-sticky","heavy feel"],"mentions_variant":null},{"text":"Something where you can use them during the day or as an overnight lip balm.","timestamp_start":538.68,"timestamp_end":543.16,"timestamp_start_formatted":"8:58","video_url":"https://www.youtube.com/watch?v=zdLtV7ppvYc&t=538s","sentiment":"positive","topics":["versatile","day and night use"],"mentions_variant":null},{"text":"The plastic applicator is quite nice.","timestamp_start":543.16,"timestamp_end":547.5142857142857,"timestamp_start_formatted":"9:03","video_url":"https://www.youtube.com/watch?v=zdLtV7ppvYc&t=543s","sentiment":"positive","topics":["applicator"],"mentions_variant":null},{"text":"I have been developing an appreciation for the tinted varieties as well.","timestamp_start":546.2,"timestamp_end":550.48,"timestamp_start_formatted":"9:06","video_url":"https://www.youtube.com/watch?v=zdLtV7ppvYc&t=546s","sentiment":"positive","topics":["tinted"],"mentions_variant":null},{"text":"These are $12 each, and I think you have so many options that even if you are somebody who doesn't want, you know, flavor or a lot of color, or you do want flavor but not a lot of color, I just think there's really something here for everyone.","timestamp_start":600.24,"timestamp_end":605.04,"timestamp_start_formatted":"10:00","video_url":"https://www.youtube.com/watch?v=zdLtV7ppvYc&t=600s","sentiment":"positive","topics":["affordable","options for everyone"],"mentions_variant":null},{"text":"I'm putting this first in the video because I think this is what cocokind does best.","timestamp_start":621.96,"timestamp_end":628.52,"timestamp_start_formatted":"10:21","video_url":"https://www.youtube.com/watch?v=zdLtV7ppvYc&t=621s","sentiment":"positive","topics":["brand best","top tier"],"mentions_variant":null},{"text":"The brand is sensitive skin-friendly, but fun, but also affordable.","timestamp_start":628.52,"timestamp_end":634.1999999999999,"timestamp_start_formatted":"10:28","video_url":"https://www.youtube.com/watch?v=zdLtV7ppvYc&t=628s","sentiment":"positive","topics":["sensitive skin","affordable","fun"],"mentions_variant":null},{"text":"It feels so great to talk about products and rave about them and know that at $12 each and possibly 10x soon, these are accessible.","timestamp_start":631.8,"timestamp_end":638.72,"timestamp_start_formatted":"10:31","video_url":"https://www.youtube.com/watch?v=zdLtV7ppvYc&t=631s","sentiment":"positive","topics":["accessible","affordable"],"mentions_variant":null}]},{"handle":"beautywithin","display_name":"Beauty 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shades.","timestamp_start":829.6,"timestamp_end":833.76,"timestamp_start_formatted":"13:49","video_url":"https://www.youtube.com/watch?v=4PnMQzmX5Nw&t=829s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"The name says it's a lip blur balm, and I think I was expecting something of a blurring function, but it wasn't.","timestamp_start":831.68,"timestamp_end":839.12,"timestamp_start_formatted":"13:51","video_url":"https://www.youtube.com/watch?v=4PnMQzmX5Nw&t=831s","sentiment":"mixed","topics":["finish"],"mentions_variant":null},{"text":"It's got a really sheer payoff.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=4PnMQzmX5Nw","sentiment":"positive","topics":["coverage"],"mentions_variant":null},{"text":"It does what a glossy balm does.","timestamp_start":841.92,"timestamp_end":846.2133333333334,"timestamp_start_formatted":"14:01","video_url":"https://www.youtube.com/watch?v=4PnMQzmX5Nw&t=841s","sentiment":"positive","topics":["finish"],"mentions_variant":null},{"text":"It does give you that gloss look, but it's a little bit thicker and more rigid on my lips.","timestamp_start":845.199,"timestamp_end":852.959,"timestamp_start_formatted":"14:05","video_url":"https://www.youtube.com/watch?v=4PnMQzmX5Nw&t=845s","sentiment":"mixed","topics":["texture","finish"],"mentions_variant":null},{"text":"It doesn't feel effortless and elegant like the other balms.","timestamp_start":850,"timestamp_end":860.72,"timestamp_start_formatted":"14:10","video_url":"https://www.youtube.com/watch?v=4PnMQzmX5Nw&t=850s","sentiment":"negative","topics":["texture","comfort"],"mentions_variant":null},{"text":"It's actually a little gritty.","timestamp_start":856.079,"timestamp_end":862.4561428571428,"timestamp_start_formatted":"14:16","video_url":"https://www.youtube.com/watch?v=4PnMQzmX5Nw&t=856s","sentiment":"negative","topics":["texture"],"mentions_variant":null},{"text":"There's like little bumps to it.","timestamp_start":860.72,"timestamp_end":864.4525555555556,"timestamp_start_formatted":"14:20","video_url":"https://www.youtube.com/watch?v=4PnMQzmX5Nw&t=860s","sentiment":"negative","topics":["texture"],"mentions_variant":null},{"text":"I just found that I didn't quite enjoy it as much as the other balms which are competing in this category.","timestamp_start":872.72,"timestamp_end":878.959,"timestamp_start_formatted":"14:32","video_url":"https://www.youtube.com/watch?v=4PnMQzmX5Nw&t=872s","sentiment":"negative","topics":[],"mentions_variant":null},{"text":"It's more like a thicker like lip mask.","timestamp_start":895.36,"timestamp_end":901.6,"timestamp_start_formatted":"14:55","video_url":"https://www.youtube.com/watch?v=4PnMQzmX5Nw&t=895s","sentiment":"negative","topics":["texture"],"mentions_variant":null},{"text":"I don't really like that feeling personally during the day.","timestamp_start":898.8,"timestamp_end":903.92,"timestamp_start_formatted":"14:58","video_url":"https://www.youtube.com/watch?v=4PnMQzmX5Nw&t=898s","sentiment":"negative","topics":["texture","comfort"],"mentions_variant":null},{"text":"It is also fragrance free.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=4PnMQzmX5Nw","sentiment":"positive","topics":["sensitive skin"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}