{"ok":true,"data":{"product":{"brand":"Color Wow","name":"Cult Favorite Firm + Flexible Hairspray","slug":"color-wow-cult-favorite-firm-flexible-hairspray","product_url":"/products/color-wow-cult-favorite-firm-flexible-hairspray","brand_url":"/brands/color-wow","subcategory":"styling product","formulation":"spray","finish":"glossy","price_tier":"mid_range","enriched_price":"$30.00","enriched_price_usd":30,"retailers":["Amazon","Ulta","Sephora"],"key_ingredients":["Hydrolyzed keratin","Hydrolyzed silk","UV protectant"],"claims":["Firm but flexible hold","Brushable","Heat protection","Non-yellowing","Lightweight"],"consensus_summary":"Color Wow's Cult Favorite Firm + Flexible Hairspray holds hair firmly but breaks up easily for restyling. Kayley Melissa (hair care focus) notes it holds \"really really well\" and breaks up \"really really well.\" No other creators weigh in, so performance beyond hold and flexibility is unconfirmed.","gtin":null,"shades":[]},"signal":{"total_mentions":1,"holy_grail_count":0,"loves_it_count":0,"worth_trying_count":1,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":1,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"kayleymelissa","display_name":"Kayley Melissa","profile_url":"/creators/kayleymelissa","channel_url":"https://www.youtube.com/@kayleymelissa","specialty":["hair care focus","lifestyle creator"],"years_active":16,"subscriber_count":1750000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["How much time do you actually need for a blowout? I tested it!"],"quotes":[{"text":"This is the Color Wow cult favorite hairspray.","timestamp_start":170.64,"timestamp_end":174.72,"timestamp_start_formatted":"2:50","video_url":"https://www.youtube.com/watch?v=pbg5pzlYnaI&t=170s","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"The thing I like about this hairspray is that it holds really really well and it breaks up really really well.","timestamp_start":1262.72,"timestamp_end":1266.52,"timestamp_start_formatted":"21:02","video_url":"https://www.youtube.com/watch?v=pbg5pzlYnaI&t=1262s","sentiment":"positive","topics":["long wear","ease of use"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}