{"ok":true,"data":{"product":{"brand":"Color Wow","name":"Dream Coat Supernatural Spray","slug":"color-wow-dream-coat-supernatural-spray","product_url":"/products/color-wow-dream-coat-supernatural-spray","brand_url":"/brands/color-wow","subcategory":"styling product","formulation":"spray","finish":null,"price_tier":"mid_range","enriched_price":"$27.99","enriched_price_usd":27.99,"retailers":["Amazon","Ulta","Sephora"],"key_ingredients":["Water","Dipropylene Glycol","Polysilicone-29","VP/Methacrylamide/Vinyl Imidazole Copolymer","Silicone Quaternium-18","Glycerin","Trideceth-6","Chamomilla Recutita Flower Extract","Calendula Officinalis Flower Extract","Polyimide-1"],"claims":["anti-frizz","humidity-proof","moisturizing","smoothing"],"consensus_summary":"Color Wow Dream Coat Supernatural Spray is a heat-activated anti-frizz treatment applied to damp hair before styling, leaving hair shinier, softer, and easier to brush through than comparable products. Board-certified dermatologist Dr. Shereene Idriss calls it \"a beautiful treatment\" and uses it herself, while several creators confirm it reduces frizz and provides humidity protection.","gtin":null,"shades":[]},"signal":{"total_mentions":5,"holy_grail_count":0,"loves_it_count":2,"worth_trying_count":2,"mentions_count":1,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":5,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"llm_tagger","sample_quote":"This is a spray you can spray all over your hair.","provenance":[{"creator_handle":"itsjessicabraun","creator_name":"Jessica Braun","channel_url":"https://www.youtube.com/@itsjessicabraun","video_url":"https://www.youtube.com/watch?v=wAok_0LAUh0","video_title":"My top 20 Amazon Prime Day deals 2026","video_date":"2026-06-24"},{"creator_handle":"bykaylalove","creator_name":"Kayla Love","channel_url":"https://www.youtube.com/@bykaylalove","video_url":"https://www.youtube.com/watch?v=QI_Id5V-Vpc","video_title":"30 insane Amazon Prime Day beauty deals","video_date":"2026-06-24"}]}],"good_for":[{"tag":"frizz","label":"Frizz","group":"concern","polarity":"positive","mention_count":3,"product_count":1,"source_type":"creator_quote","sample_quote":"I mean, a dream. I definitely use it when I dry my hair. It is a beautiful treatment that even my hairdresser uses.","provenance":[{"creator_handle":"abbeyyung","creator_name":"Abbey Yung","channel_url":"https://www.youtube.com/@abbeyyung","video_url":"https://www.youtube.com/watch?v=XAvXln7OTBY","video_title":"E.L.F. Haircare Dupes vs High-End: Ingredient Comparison","video_date":"2026-07-05"},{"creator_handle":"bykaylalove","creator_name":"Kayla Love","channel_url":"https://www.youtube.com/@bykaylalove","video_url":"https://www.youtube.com/watch?v=QI_Id5V-Vpc","video_title":"30 insane Amazon Prime Day beauty deals","video_date":"2026-06-24"},{"creator_handle":"shereeneidriss","creator_name":"Dr. Shereene Idriss","channel_url":"https://www.youtube.com/@shereeneidriss","video_url":"https://www.youtube.com/watch?v=h3b9KmPAtyA","video_title":"Sephora Sale Faves for Every Concern from a Dermatologist","video_date":"2026-04-04"}]}],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"shereeneidriss","display_name":"Dr. Shereene Idriss","profile_url":"/creators/shereeneidriss","channel_url":"https://www.youtube.com/@shereeneidriss","specialty":["board-certified dermatologist","based in NYC","skincare focus"],"years_active":14,"subscriber_count":1700000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Sephora Sale Faves for Every Concern from a Dermatologist"],"quotes":[{"text":"I mean, a dream. I definitely use it when I dry my hair. It is a beautiful treatment that even my hairdresser uses.","timestamp_start":1166.04,"timestamp_end":1171,"timestamp_start_formatted":"19:26","video_url":"https://www.youtube.com/watch?v=h3b9KmPAtyA&t=1166s","sentiment":"positive","topics":["anti-frizz","hair treatment","professional approved"],"mentions_variant":null}]},{"handle":"bykaylalove","display_name":"Kayla Love","profile_url":"/creators/bykaylalove","channel_url":"https://www.youtube.com/@bykaylalove","specialty":[],"years_active":null,"subscriber_count":75400,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["30 insane Amazon Prime Day beauty deals"],"quotes":[{"text":"This is going to be great to apply on your damp hair right before you style it.","timestamp_start":294.44,"timestamp_end":299.68,"timestamp_start_formatted":"4:54","video_url":"https://www.youtube.com/watch?v=QI_Id5V-Vpc&t=294s","sentiment":"positive","topics":["heat protection"],"mentions_variant":null},{"text":"It's going to protect your hair and also really reduce frizz.","timestamp_start":299.68,"timestamp_end":305.2,"timestamp_start_formatted":"4:59","video_url":"https://www.youtube.com/watch?v=QI_Id5V-Vpc&t=299s","sentiment":"positive","topics":["frizz control","heat protection"],"mentions_variant":null},{"text":"It's humidity proof and it really is kind of like a miracle worker.","timestamp_start":302.48,"timestamp_end":309.96,"timestamp_start_formatted":"5:02","video_url":"https://www.youtube.com/watch?v=QI_Id5V-Vpc&t=302s","sentiment":"positive","topics":["humidity proof","miracle worker"],"mentions_variant":null}]},{"handle":"abbeyyung","display_name":"Abbey Yung","profile_url":"/creators/abbeyyung","channel_url":"https://www.youtube.com/@abbeyyung","specialty":["beauty content creator"],"years_active":14,"subscriber_count":840000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Best Amazon Prime Day 2026 Beauty Deals","E.L.F. Haircare Dupes vs High-End: Ingredient Comparison"],"quotes":[{"text":"Both products claim to repel moisture and humidity, reduce frizz, give glossy, silky smooth results with a lightweight, non-greasy feel, and require heat to activate with heated tension giving best results.","timestamp_start":120.84,"timestamp_end":124.96000000000001,"timestamp_start_formatted":"2:00","video_url":"https://www.youtube.com/watch?v=XAvXln7OTBY&t=120s","sentiment":"mixed","topics":["claims","frizz control","heat activation"],"mentions_variant":null},{"text":"I do think Color Wow looks a little shinier and sleeker, but the difference is not drastic is what my point is.","timestamp_start":392.44,"timestamp_end":396.71999999999997,"timestamp_start_formatted":"6:32","video_url":"https://www.youtube.com/watch?v=XAvXln7OTBY&t=392s","sentiment":"positive","topics":["shine","sleekness"],"mentions_variant":null},{"text":"I think that Color Wow just felt a little softer and smoother and it was easier to brush through my hair with that in than it was with Elf.","timestamp_start":423.32,"timestamp_end":431.48,"timestamp_start_formatted":"7:03","video_url":"https://www.youtube.com/watch?v=XAvXln7OTBY&t=423s","sentiment":"positive","topics":["softness","smoothness","detangling"],"mentions_variant":null},{"text":"Technically, if we're being technical and really being nitty-gritty about which one I think feels better, looks better, gives me better results overall, I do think that Color Wow wins but not by a ton.","timestamp_start":557.76,"timestamp_end":563.4,"timestamp_start_formatted":"9:17","video_url":"https://www.youtube.com/watch?v=XAvXln7OTBY&t=557s","sentiment":"positive","topics":["overall verdict","comparison"],"mentions_variant":null}]},{"handle":"itsjessicabraun","display_name":"Jessica Braun","profile_url":"/creators/itsjessicabraun","channel_url":"https://www.youtube.com/@itsjessicabraun","specialty":[],"years_active":null,"subscriber_count":663000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["My top 20 Amazon Prime Day deals 2026"],"quotes":[{"text":"This is a spray you can spray all over your hair.","timestamp_start":201.08,"timestamp_end":205.92000000000002,"timestamp_start_formatted":"3:21","video_url":"https://www.youtube.com/watch?v=wAok_0LAUh0&t=201s","sentiment":"positive","topics":["application"],"mentions_variant":null},{"text":"I like this product. It was not like a holy grail need to repurchase immediately, but for a lot of people it is.","timestamp_start":209.4,"timestamp_end":212.519,"timestamp_start_formatted":"3:29","video_url":"https://www.youtube.com/watch?v=wAok_0LAUh0&t=209s","sentiment":"mixed","topics":["not holy grail","popular"],"mentions_variant":null},{"text":"35% off. Like even when brand sites have deals, it's like max of like 20, 25. So, it's a good deal on it.","timestamp_start":219.8,"timestamp_end":228.27999999999997,"timestamp_start_formatted":"3:39","video_url":"https://www.youtube.com/watch?v=wAok_0LAUh0&t=219s","sentiment":"positive","topics":["great deal","sale"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}