{"ok":true,"data":{"product":{"brand":"Color Wow","name":"Style on Steroids Texturizing Spray","slug":"color-wow-style-on-steroids-texturizing-spray","product_url":"/products/color-wow-style-on-steroids-texturizing-spray","brand_url":"/brands/color-wow","subcategory":"styling product","formulation":"spray","finish":null,"price_tier":"mid_range","enriched_price":"$32.00","enriched_price_usd":32,"retailers":["Amazon","Ulta","Sephora"],"key_ingredients":["Hydrofluorocarbon 152-A","Butane","Alcohol Denat.","VP/VA Copolymer","Trisiloxane","PEG/PPG-17/18 Dimethicone","Zeolite","Glycerin","Acetyl Triethyl Citrate","Fragrance"],"claims":["color-safe","long-lasting texture","heat protectant","non-sticky","non-yellowing"],"consensus_summary":"COLOR WOW Style on Steroids Texturizing Spray is a weightless formula that adds volume and thickness without residue or a powdery, gritty feel. It can be used at the roots or on ends, leaving hair silky, smooth, and shiny rather than matte. One beauty content creator praises it as truly weightless and effective for building fullness.","gtin":null,"shades":[]},"signal":{"total_mentions":2,"holy_grail_count":2,"loves_it_count":0,"worth_trying_count":0,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":2,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"volumizing","label":"Volumizing","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"You can use it at the root. You can use it on the lower ends of the hair to really beef up the hair and make it look more thick and full.","provenance":[{"creator_handle":"daceycash","creator_name":"Dacey Cash","channel_url":"https://www.youtube.com/@daceycash","video_url":"https://www.youtube.com/watch?v=20C8QVxPyvo","video_title":"Sephora Sale 2026 Holy Grails: My Favorite Products","video_date":"2026-04-10"},{"creator_handle":"kackie","creator_name":"Kackie Reviews Beauty","channel_url":"https://www.youtube.com/@kackie","video_url":"https://www.youtube.com/watch?v=HmfMJICUWwg","video_title":"Sephora sale 2026: Do's, don'ts & what's in my cart","video_date":"2026-04-09"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"kackie","display_name":"Kackie Reviews Beauty","profile_url":"/creators/kackie","channel_url":"https://www.youtube.com/@kackie","specialty":[],"years_active":null,"subscriber_count":139000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Sephora sale 2026: Do's, don'ts & what's in my cart"],"quotes":[{"text":"The Color Wow is just superior.","timestamp_start":2416.24,"timestamp_end":2418.7,"timestamp_start_formatted":"40:16","video_url":"https://www.youtube.com/watch?v=HmfMJICUWwg&t=2416s","sentiment":"positive","topics":["superior","comparison"],"mentions_variant":null},{"text":"It is just off the charts in terms of holding fine hair up.","timestamp_start":2422.88,"timestamp_end":2430.16,"timestamp_start_formatted":"40:22","video_url":"https://www.youtube.com/watch?v=HmfMJICUWwg&t=2422s","sentiment":"positive","topics":["volume","fine hair"],"mentions_variant":null},{"text":"It adds like scaffolding in between that and so it like actually holds the volume.","timestamp_start":2443.44,"timestamp_end":2449.2,"timestamp_start_formatted":"40:43","video_url":"https://www.youtube.com/watch?v=HmfMJICUWwg&t=2443s","sentiment":"positive","topics":["volume","scaffolding"],"mentions_variant":null},{"text":"It's somewhere between a hairspray and a texturizing spray.","timestamp_start":2449.2,"timestamp_end":2452.64,"timestamp_start_formatted":"40:49","video_url":"https://www.youtube.com/watch?v=HmfMJICUWwg&t=2449s","sentiment":"positive","topics":["hybrid product","texturizing"],"mentions_variant":null},{"text":"It's amazing stuff and it just fluffs the hair up like crazy.","timestamp_start":2457.68,"timestamp_end":2462.24,"timestamp_start_formatted":"40:57","video_url":"https://www.youtube.com/watch?v=HmfMJICUWwg&t=2457s","sentiment":"positive","topics":["volume","fluff"],"mentions_variant":null}]},{"handle":"daceycash","display_name":"Dacey Cash","profile_url":"/creators/daceycash","channel_url":"https://www.youtube.com/@daceycash","specialty":["beauty content creator"],"years_active":13,"subscriber_count":517000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Sephora Sale 2026 Holy Grails: My Favorite Products"],"quotes":[{"text":"This is truly a weightless texturizing spray that really gives volume.","timestamp_start":2197.839,"timestamp_end":2202.179,"timestamp_start_formatted":"36:37","video_url":"https://www.youtube.com/watch?v=20C8QVxPyvo&t=2197s","sentiment":"positive","topics":["lightweight","texture"],"mentions_variant":null},{"text":"You can use it at the root. You can use it on the lower ends of the hair to really beef up the hair and make it look more thick and full.","timestamp_start":2203.499,"timestamp_end":2206.979,"timestamp_start_formatted":"36:43","video_url":"https://www.youtube.com/watch?v=20C8QVxPyvo&t=2203s","sentiment":"positive","topics":["ease of use","volume"],"mentions_variant":null},{"text":"It does not leave a residue. And it does not have that like powdery gritty feeling in the hair.","timestamp_start":2208.159,"timestamp_end":2210.079,"timestamp_start_formatted":"36:48","video_url":"https://www.youtube.com/watch?v=20C8QVxPyvo&t=2208s","sentiment":"positive","topics":["texture","lightweight"],"mentions_variant":null},{"text":"Your hair will still feel silky and smooth.","timestamp_start":2214.239,"timestamp_end":2215.999,"timestamp_start_formatted":"36:54","video_url":"https://www.youtube.com/watch?v=20C8QVxPyvo&t=2214s","sentiment":"positive","topics":["texture","comfort"],"mentions_variant":null},{"text":"I feel like it keeps my hair looking shiny without completely mattifying the hair down.","timestamp_start":2239.719,"timestamp_end":2243.230666666667,"timestamp_start_formatted":"37:19","video_url":"https://www.youtube.com/watch?v=20C8QVxPyvo&t=2239s","sentiment":"positive","topics":["finish","shine"],"mentions_variant":null},{"text":"I love the Color Wow Style on Steroids.","timestamp_start":2195.599,"timestamp_end":2197.839,"timestamp_start_formatted":"36:35","video_url":"https://www.youtube.com/watch?v=20C8QVxPyvo&t=2195s","sentiment":"positive","topics":["holy grail"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}