{"ok":true,"data":{"product":{"brand":"Color Wow","name":"Xtra Large Bombshell Volumizer","slug":"color-wow-xtra-large-bombshell-volumizer","product_url":"/products/color-wow-xtra-large-bombshell-volumizer","brand_url":"/brands/color-wow","subcategory":"styling product","formulation":"spray","finish":null,"price_tier":"mid_range","grailpeople_rating":4.3,"rating_count":3,"enriched_price":"$28.00","enriched_price_usd":28,"retailers":["Amazon","Ulta","Sephora"],"key_ingredients":["Water","Propanediol","VP/DMAPA Acrylates Copolymer","Phenoxyethanol","Caprylyl Glycol","PPG-26-Buteth-26","PEG-40 Hydrogenated Castor Oil","Disodium EDTA","Benzalkonium Chloride","Bambusa Arundinacea Leaf Extract"],"claims":["long-lasting","weightless volume","heat protection","free of alcohol, salt, drying resins"],"consensus_summary":"COLOR WOW's Xtra Large Bombshell Volumizer is a foam that adds volume without crunch or stickiness, according to one creator. It's described as not crunchy or sticky at all, making it a good option for those seeking flexible hold. However, with only one review available, there's limited information on longevity or performance across different hair types.","gtin":null,"shades":[]},"signal":{"total_mentions":6,"holy_grail_count":1,"loves_it_count":0,"worth_trying_count":2,"mentions_count":3,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":6,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"volumizing","label":"Volumizing","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"I'm going in with this Color Wow extra large foam and this is not crunchy or sticky at all as well.","provenance":[{"creator_handle":"laura.lavigne","creator_name":"Laura Lavigne","channel_url":"https://www.youtube.com/@laura.lavigne","video_url":"https://www.youtube.com/watch?v=8yH34MgaB30","video_title":"Beauty products I'm actually using and loving","video_date":"2026-04-25"},{"creator_handle":"estherdaze","creator_name":"estherdaze","channel_url":"https://www.youtube.com/@estherdaze","video_url":"https://www.youtube.com/watch?v=8w3jndFg6go","video_title":"My everything shower routine: hygiene tips, hair care, body care","video_date":"2024-12-11"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"laura.lavigne","display_name":"Laura Lavigne","profile_url":"/creators/laura.lavigne","channel_url":"https://www.youtube.com/@laura.lavigne","specialty":[],"years_active":null,"subscriber_count":2420,"endorsement_strength":"holy grail","grailpeople_rating":5,"is_sponsored":false,"video_titles":["Beauty products I'm actually using and loving","Packing My Beauty & Hygiene Essentials for a Trip"],"quotes":[{"text":"I feel like it adds shine in addition to also giving me crazy volume.","timestamp_start":1234.4,"timestamp_end":1240.6,"timestamp_start_formatted":"20:34","video_url":"https://www.youtube.com/watch?v=8yH34MgaB30&t=1234s","sentiment":"positive","topics":["shine","volume"],"mentions_variant":null},{"text":"This one was totally worth it for me.","timestamp_start":1242.68,"timestamp_end":1248.36,"timestamp_start_formatted":"20:42","video_url":"https://www.youtube.com/watch?v=8yH34MgaB30&t=1242s","sentiment":"positive","topics":["worth it","splurge"],"mentions_variant":null},{"text":"Literally the very very first time that I used this product, like I washed my hair the night before, I went into work the next morning and I had a coworker tell me that my hair looked more like lifted and volumized than usual.","timestamp_start":1246.52,"timestamp_end":1252.04,"timestamp_start_formatted":"20:46","video_url":"https://www.youtube.com/watch?v=8yH34MgaB30&t=1246s","sentiment":"positive","topics":["immediate results","volume","compliment"],"mentions_variant":null},{"text":"It was worth every single penny.","timestamp_start":1261.08,"timestamp_end":1264.5771428571427,"timestamp_start_formatted":"21:01","video_url":"https://www.youtube.com/watch?v=8yH34MgaB30&t=1261s","sentiment":"positive","topics":["worth it","value"],"mentions_variant":null},{"text":"It is a current favorite and will be a favorite for a long long time.","timestamp_start":1262.88,"timestamp_end":1269.5600000000002,"timestamp_start_formatted":"21:02","video_url":"https://www.youtube.com/watch?v=8yH34MgaB30&t=1262s","sentiment":"positive","topics":["holy grail","long-term favorite"],"mentions_variant":null},{"text":"This is one of my new favorites. Going to be on my 2026 favorites list because I'm literally obsessed.","timestamp_start":439.84,"timestamp_end":446.40000000000003,"timestamp_start_formatted":"7:19","video_url":"https://www.youtube.com/watch?v=6mT2LKQpJR0&t=439s","sentiment":"positive","topics":["holy grail","favorite"],"mentions_variant":null},{"text":"This is like the mousse. I'm actually in love with this.","timestamp_start":450.8,"timestamp_end":455.599,"timestamp_start_formatted":"7:30","video_url":"https://www.youtube.com/watch?v=6mT2LKQpJR0&t=450s","sentiment":"positive","topics":["mousse","favorite"],"mentions_variant":null},{"text":"I feel like this is just absolutely a must-have when it comes to my post-wash routine.","timestamp_start":457.12,"timestamp_end":466.24,"timestamp_start_formatted":"7:37","video_url":"https://www.youtube.com/watch?v=6mT2LKQpJR0&t=457s","sentiment":"positive","topics":["must-have","post-wash routine"],"mentions_variant":null}]},{"handle":"estherdaze","display_name":"estherdaze","profile_url":"/creators/estherdaze","channel_url":"https://www.youtube.com/@estherdaze","specialty":["beauty content creator"],"years_active":2,"subscriber_count":25500,"endorsement_strength":"worth trying","grailpeople_rating":4,"is_sponsored":false,"video_titles":["My everything shower routine: hygiene tips, hair care, body care"],"quotes":[{"text":"I'm going in with this Color Wow extra large foam and this is not crunchy or sticky at all as well.","timestamp_start":337.319,"timestamp_end":344.08,"timestamp_start_formatted":"5:37","video_url":"https://www.youtube.com/watch?v=8w3jndFg6go&t=337s","sentiment":"positive","topics":["non-sticky","volume","texture"],"mentions_variant":null}]},{"handle":"bykaylalove","display_name":"Kayla Love","profile_url":"/creators/bykaylalove","channel_url":"https://www.youtube.com/@bykaylalove","specialty":[],"years_active":null,"subscriber_count":75400,"endorsement_strength":"worth trying","grailpeople_rating":4,"is_sponsored":false,"video_titles":["30 insane Amazon Prime Day beauty deals"],"quotes":[{"text":"This is kind of like a mousse.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=QI_Id5V-Vpc","sentiment":"positive","topics":["texture"],"mentions_variant":null},{"text":"As you blow dry it, it's going to kind of give you that texture before you even dry your hair.","timestamp_start":320.12,"timestamp_end":324.04,"timestamp_start_formatted":"5:20","video_url":"https://www.youtube.com/watch?v=QI_Id5V-Vpc&t=320s","sentiment":"positive","topics":["volume","texture"],"mentions_variant":null},{"text":"Great if you have fine or thin hair.","timestamp_start":321.72,"timestamp_end":326.12,"timestamp_start_formatted":"5:21","video_url":"https://www.youtube.com/watch?v=QI_Id5V-Vpc&t=321s","sentiment":"positive","topics":["fine hair","thin hair"],"mentions_variant":null}]},{"handle":"genelle","display_name":"Genelle","profile_url":"/creators/genelle","channel_url":"https://www.youtube.com/@genelle","specialty":["lifestyle creator","wellness creator"],"years_active":12,"subscriber_count":415000,"endorsement_strength":"mentions","grailpeople_rating":null,"is_sponsored":false,"video_titles":["Travel Makeup and Glam: What I Packed"],"quotes":[{"text":"I'm going to take out two hair products I'm going to be using today. I'm going to use the WOW extra-large bombshell volumizer.","timestamp_start":80.32,"timestamp_end":85.67999999999999,"timestamp_start_formatted":"1:20","video_url":"https://www.youtube.com/watch?v=dHw2NWOFrLI&t=80s","sentiment":"positive","topics":["hair prep"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}