{"ok":true,"data":{"product":{"brand":"Divi","name":"Scalp Serum","slug":"divi-scalp-serum","product_url":"/products/divi-scalp-serum","brand_url":"/brands/divi","subcategory":"hair treatment","formulation":"serum","finish":null,"price_tier":"drugstore","enriched_price":"$48.00","enriched_price_usd":48,"retailers":["diviofficial.com","Ulta"],"key_ingredients":["Copper Tripeptide-1","Caffeine","Tea Tree Oil","Amino Acids","Hyaluronic Acid"],"claims":["clinically tested","non-greasy","improves hair fullness and density","lightweight"],"consensus_summary":"Divi Scalp Serum has a tingly, almost burning sensation if too much is applied, and celebrity makeup artist Ali Andreea admits she uses it only 2-3 times a week despite nightly recommendations. Board-certified dermatologist Doctorly praises its texture as \"one of the best ones that I've tried\" but finds the ingredients underwhelming and is not confident it would work well. The serum claims to revitalize and detoxify, but the mixed expert feedback suggests it may not deliver strong results.","gtin":null,"shades":[]},"signal":{"total_mentions":2,"holy_grail_count":0,"loves_it_count":0,"worth_trying_count":2,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":2,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"aliandreea","display_name":"Ali Andreea","profile_url":"/creators/aliandreea","channel_url":"https://www.youtube.com/@aliandreea","specialty":["celebrity makeup artist","based in Paris"],"years_active":11,"subscriber_count":1380000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["My full haircare routine and journey"],"quotes":[{"text":"This is something that I think you're supposed to use every night, but I don't.","timestamp_start":462.8,"timestamp_end":468.8,"timestamp_start_formatted":"7:42","video_url":"https://www.youtube.com/watch?v=F0sxf6C02Uo&t=462s","sentiment":"mixed","topics":["inconsistent use"],"mentions_variant":null},{"text":"For me already, the fact that I am consistent with this serum means a lot.","timestamp_start":468.8,"timestamp_end":474.479,"timestamp_start_formatted":"7:48","video_url":"https://www.youtube.com/watch?v=F0sxf6C02Uo&t=468s","sentiment":"positive","topics":["consistent use"],"mentions_variant":null},{"text":"Revitalize and detoxify. Improves appearance of thin hair which I do have. Nourishes hair follicles, detoxifies product buildup.","timestamp_start":476.96,"timestamp_end":484.56,"timestamp_start_formatted":"7:56","video_url":"https://www.youtube.com/watch?v=F0sxf6C02Uo&t=476s","sentiment":"positive","topics":["thin hair","detoxify","nourishing"],"mentions_variant":null},{"text":"This is the type of product that after you apply it, you feel a tingly sensation. It's more like a burning sensation actually if you apply too much.","timestamp_start":484.56,"timestamp_end":491.44,"timestamp_start_formatted":"8:04","video_url":"https://www.youtube.com/watch?v=F0sxf6C02Uo&t=484s","sentiment":"mixed","topics":["tingly sensation","strong formula"],"mentions_variant":null},{"text":"I would say I use this three times a week max if I remember, but more realistically two times a week.","timestamp_start":496,"timestamp_end":502.16,"timestamp_start_formatted":"8:16","video_url":"https://www.youtube.com/watch?v=F0sxf6C02Uo&t=496s","sentiment":"mixed","topics":["inconsistent use"],"mentions_variant":null}]},{"handle":"doctorly","display_name":"Doctorly","profile_url":"/creators/doctorly","channel_url":"https://www.youtube.com/@doctorly","specialty":["board-certified dermatologist","skincare focus"],"years_active":6,"subscriber_count":3540000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Life Changing Hair Products You Need Right Now"],"quotes":[{"text":"I was actually really impressed with the texture of this product.","timestamp_start":1160.72,"timestamp_end":1166.64,"timestamp_start_formatted":"19:20","video_url":"https://www.youtube.com/watch?v=Wp-2KdUhlXc&t=1160s","sentiment":"positive","topics":["texture"],"mentions_variant":null},{"text":"I think the ingredients are pretty underwhelming in this formula.","timestamp_start":1167.84,"timestamp_end":1171.12,"timestamp_start_formatted":"19:27","video_url":"https://www.youtube.com/watch?v=Wp-2KdUhlXc&t=1167s","sentiment":"negative","topics":["ingredients","underwhelming"],"mentions_variant":null},{"text":"I'm not confident that it would work too well.","timestamp_start":1169.6,"timestamp_end":1173.679,"timestamp_start_formatted":"19:29","video_url":"https://www.youtube.com/watch?v=Wp-2KdUhlXc&t=1169s","sentiment":"negative","topics":["efficacy","doubt"],"mentions_variant":null},{"text":"From a textural element, it was one of the best ones that I've tried.","timestamp_start":1173.679,"timestamp_end":1177.76,"timestamp_start_formatted":"19:33","video_url":"https://www.youtube.com/watch?v=Wp-2KdUhlXc&t=1173s","sentiment":"positive","topics":["texture","best"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}