{"ok":true,"data":{"product":{"brand":"e.l.f. Cosmetics","name":"Cream Glide Lip Liner","slug":"e-l-f-cosmetics-cream-glide-lip-liner","product_url":"/products/e-l-f-cosmetics-cream-glide-lip-liner","brand_url":"/brands/e-l-f-cosmetics","subcategory":"lip liner","formulation":null,"finish":"semi-matte","price_tier":"drugstore","grailpeople_rating":4.2,"rating_count":13,"enriched_price":"$2.00","enriched_price_usd":2,"retailers":["Amazon","Target","Walmart","CVS","e.l.f. Cosmetics","Ulta"],"key_ingredients":["Caprylic/Capric Triglyceride","Castor Oil","Mango Seed Butter","Candelilla Wax","Mica","Rhus Succedanea Fruit Wax","Hydrogenated Jojoba Oil","Carnauba Wax","Meadowfoam Seed Oil","Argania Spinosa Kernel Oil"],"claims":["high color payoff","semi-matte finish","100% vegan","cruelty-free","Leaping Bunny Certified"],"consensus_summary":"The e.l.f. Cream Glide Lip Liner is a $3 creamy formula that several creators praise for its smooth application and pigmentation, with Laura Lee calling it a top-tier dupe for higher-end liners. However, Emily Noel gives it a thumbs down, noting the creaminess causes it to wear down quickly and bleed into fine lines, while others like Helga Mua confirm it isn't long-lasting due to its waxy base. It works best as a base for other lip products or when set with powder, but those wanting a long-wearing liner may need to look elsewhere.","gtin":null,"shades":["Dark Cocoa","Pinky Swear","Baddest Beige","Mauve Aside","Espresso Martini","Truth or Bare"]},"signal":{"total_mentions":16,"holy_grail_count":2,"loves_it_count":5,"worth_trying_count":5,"mentions_count":3,"mixed_count":0,"not_recommended_count":1,"unsponsored_count":14,"sponsored_count":2},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":true,"negative_note":"1 creator did not recommend this product."},"tags":{"claims":[],"attributes":[{"tag":"creamy","label":"Creamy","group":"attribute","polarity":"positive","mention_count":6,"product_count":5,"source_type":"creator_quote","sample_quote":"I love the formula. 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I don't know what to tell you.","timestamp_start":1125.679,"timestamp_end":1130.16,"timestamp_start_formatted":"18:45","video_url":"https://www.youtube.com/watch?v=srmi2BuCzTw&t=1125s","sentiment":"positive","topics":["dupe","exact match"],"mentions_variant":null},{"text":"Same. Can't tell a difference.","timestamp_start":1137.12,"timestamp_end":1140.3,"timestamp_start_formatted":"18:57","video_url":"https://www.youtube.com/watch?v=srmi2BuCzTw&t=1137s","sentiment":"positive","topics":["dupe","identical"],"mentions_variant":null},{"text":"And they both worked so beautifully because the formulas are top tier.","timestamp_start":1139.039,"timestamp_end":1146.24,"timestamp_start_formatted":"18:59","video_url":"https://www.youtube.com/watch?v=srmi2BuCzTw&t=1139s","sentiment":"positive","topics":["top tier","formula"],"mentions_variant":null},{"text":"I just found the best lip liner dupe on the market.","timestamp_start":28,"timestamp_end":37.12,"timestamp_start_formatted":"0:28","video_url":"https://www.youtube.com/watch?v=S2JGrSMc8IA&t=28s","sentiment":"positive","topics":["value","dupe"],"mentions_variant":null},{"text":"$3 for the e.l.f. 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lipsticks.","timestamp_start":58.559,"timestamp_end":62.079,"timestamp_start_formatted":"0:58","video_url":"https://www.youtube.com/watch?v=ahSYktQCkIw&t=58s","sentiment":"positive","topics":["shade range","versatility"],"mentions_variant":null},{"text":"If you're around NC4042, these two shades are going to look amazing on you.","timestamp_start":62.079,"timestamp_end":65.84,"timestamp_start_formatted":"1:02","video_url":"https://www.youtube.com/watch?v=ahSYktQCkIw&t=62s","sentiment":"positive","topics":["shade range","suitable for all skin types"],"mentions_variant":null}]},{"handle":"zabrena","display_name":"Zabrena","profile_url":"/creators/zabrena","channel_url":"https://www.youtube.com/@zabrena","specialty":[],"years_active":null,"subscriber_count":588000,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["Full Face Tutorial Drugstore Makeup Favorites Under $11"],"quotes":[{"text":"They're so creamy and soft and they provide long 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You can't beat that.","timestamp_start":528.64,"timestamp_end":534.48,"timestamp_start_formatted":"8:48","video_url":"https://www.youtube.com/watch?v=6lXj5I7FTSA&t=528s","sentiment":"positive","topics":["value","budget-friendly"],"mentions_variant":null}]},{"handle":"itsjuststephslife","display_name":"itsjustSteph","profile_url":"/creators/itsjuststephslife","channel_url":"https://www.youtube.com/@itsjuststephslife","specialty":[],"years_active":null,"subscriber_count":14200,"endorsement_strength":"loves it","grailpeople_rating":4.8,"is_sponsored":false,"video_titles":["Full face of drugstore makeup"],"quotes":[{"text":"I also have my Elf lip liners, which I love.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=WSJY98ye3E8","sentiment":"positive","topics":["love"],"mentions_variant":null}]},{"handle":"morganturnermakeup","display_name":"Morgan Turner","profile_url":"/creators/morganturnermakeup","channel_url":"https://www.youtube.com/@morganturnermakeup","specialty":["professional makeup reviewer","former professional wedding makeup artist"],"years_active":8,"subscriber_count":372000,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":true,"video_titles":["New and viral e.l.f. cosmetics drops review"],"quotes":[{"text":"I love their lip liners.","timestamp_start":647.12,"timestamp_end":649.5,"timestamp_start_formatted":"10:47","video_url":"https://www.youtube.com/watch?v=WjWh36NI6aI&t=647s","sentiment":"positive","topics":["love"],"mentions_variant":null},{"text":"They have great shades.","timestamp_start":651.88,"timestamp_end":655.38,"timestamp_start_formatted":"10:51","video_url":"https://www.youtube.com/watch?v=WjWh36NI6aI&t=651s","sentiment":"positive","topics":["great shades"],"mentions_variant":null},{"text":"These lip liners don't set down. So, they're very easy to smudge and blend and reapply. There's a time and a place for that, you know.","timestamp_start":665.04,"timestamp_end":669.1999999999999,"timestamp_start_formatted":"11:05","video_url":"https://www.youtube.com/watch?v=WjWh36NI6aI&t=665s","sentiment":"mixed","topics":["smudgeable","blendable","not long-lasting"],"mentions_variant":null}]},{"handle":"kayla.ryan1","display_name":"Kayla Ryan","profile_url":"/creators/kayla.ryan1","channel_url":"https://www.youtube.com/@kayla.ryan1","specialty":["beauty content creator"],"years_active":2,"subscriber_count":751000,"endorsement_strength":"worth trying","grailpeople_rating":4,"is_sponsored":false,"video_titles":["Full face drugstore makeup 2026: expensive look, budget price"],"quotes":[{"text":"These are literally like $2.","timestamp_start":901.839,"timestamp_end":904.989625,"timestamp_start_formatted":"15:01","video_url":"https://www.youtube.com/watch?v=_poAB7hXJU0&t=901s","sentiment":"positive","topics":["value","affordable"],"mentions_variant":null}]},{"handle":"juicyjas","display_name":"juicyjas","profile_url":"/creators/juicyjas","channel_url":"https://www.youtube.com/@juicyjas","specialty":["beauty content creator","lifestyle creator"],"years_active":13,"subscriber_count":1100000,"endorsement_strength":"worth trying","grailpeople_rating":3.5,"is_sponsored":false,"video_titles":["The best lip liners and my go-to lip combos"],"quotes":[{"text":"This one's a little bit lighter than Rimmel Cappuccino.","timestamp_start":1186.919,"timestamp_end":1190.159,"timestamp_start_formatted":"19:46","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=1186s","sentiment":"positive","topics":["shade comparison"],"mentions_variant":"Espresso Martini"},{"text":"This formula is not as long-wearing as some of the others that I did mention, but it is the most affordable out of the bunch.","timestamp_start":1188.12,"timestamp_end":1193.12,"timestamp_start_formatted":"19:48","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=1188s","sentiment":"mixed","topics":["wear time","affordability"],"mentions_variant":null},{"text":"Still wanted to mention it though because it does give some good creamy pigment.","timestamp_start":1194.72,"timestamp_end":1197.96,"timestamp_start_formatted":"19:54","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=1194s","sentiment":"positive","topics":["pigment","formula"],"mentions_variant":null}]},{"handle":"itsbabykelz","display_name":"kelly","profile_url":"/creators/itsbabykelz","channel_url":"https://www.youtube.com/@itsbabykelz","specialty":["beauty content creator","lifestyle creator"],"years_active":12,"subscriber_count":371000,"endorsement_strength":"worth trying","grailpeople_rating":4,"is_sponsored":false,"video_titles":["Full face of drugstore products under $10"],"quotes":[{"text":"Elf lip pencils. These are probably like the cheapest, they're $3.","timestamp_start":108.44,"timestamp_end":111.68,"timestamp_start_formatted":"1:48","video_url":"https://www.youtube.com/watch?v=6hGr1bVrMyY&t=108s","sentiment":"positive","topics":["value"],"mentions_variant":null},{"text":"I mean babes, you just can't beat that price.","timestamp_start":109.68,"timestamp_end":113.04,"timestamp_start_formatted":"1:49","video_url":"https://www.youtube.com/watch?v=6hGr1bVrMyY&t=109s","sentiment":"positive","topics":["value"],"mentions_variant":null}]},{"handle":"helgamua","display_name":"Helga Mua","profile_url":"/creators/helgamua","channel_url":"https://www.youtube.com/@helgamua","specialty":[],"years_active":null,"subscriber_count":11500,"endorsement_strength":"worth trying","grailpeople_rating":4.2,"is_sponsored":false,"video_titles":["Best Drugstore Makeup 2025"],"quotes":[{"text":"I tried in 2025 lip liners from e.l.f. Cosmetics first time and I like them. They are soft, they are creamy, they pigmented.","timestamp_start":2293.44,"timestamp_end":2297.839,"timestamp_start_formatted":"38:13","video_url":"https://www.youtube.com/watch?v=LZlzJvwqCkc&t=2293s","sentiment":"positive","topics":["lip liner","texture","pigmentation"],"mentions_variant":null},{"text":"They aren't long-lasting because they are creamy, waxy based.","timestamp_start":2296.16,"timestamp_end":2306.079,"timestamp_start_formatted":"38:16","video_url":"https://www.youtube.com/watch?v=LZlzJvwqCkc&t=2296s","sentiment":"mixed","topics":["lip liner","wear"],"mentions_variant":null},{"text":"If you want to make sure that such products stay longer in place, apply them over powder and they would stay longer in place.","timestamp_start":2304,"timestamp_end":2307.839,"timestamp_start_formatted":"38:24","video_url":"https://www.youtube.com/watch?v=LZlzJvwqCkc&t=2304s","sentiment":"positive","topics":["lip liner","wear","application tip"],"mentions_variant":null},{"text":"They so so good. You can apply them all over your lips and as they are quite creamy you know no dryness no dryness while wearing them.","timestamp_start":2306.079,"timestamp_end":2318.96,"timestamp_start_formatted":"38:26","video_url":"https://www.youtube.com/watch?v=LZlzJvwqCkc&t=2306s","sentiment":"positive","topics":["lip liner","wear comfort"],"mentions_variant":null}]},{"handle":"laurafagelman","display_name":"Laura Fagelman","profile_url":"/creators/laurafagelman","channel_url":"https://www.youtube.com/@laurafagelman","specialty":[],"years_active":null,"subscriber_count":13600,"endorsement_strength":"worth trying","grailpeople_rating":4.2,"is_sponsored":false,"video_titles":["2025 Best Drugstore Makeup Tested on Mature Skin"],"quotes":[{"text":"These are really good lip liners and super creamy.","timestamp_start":2178.64,"timestamp_end":2183.599,"timestamp_start_formatted":"36:18","video_url":"https://www.youtube.com/watch?v=aH1D_QxrmGg&t=2178s","sentiment":"positive","topics":["creamy","lip liner"],"mentions_variant":null},{"text":"I was shocked because I thought they were going to be super dry but they are not.","timestamp_start":2181.359,"timestamp_end":2190.48,"timestamp_start_formatted":"36:21","video_url":"https://www.youtube.com/watch?v=aH1D_QxrmGg&t=2181s","sentiment":"positive","topics":["texture","pleasant surprise"],"mentions_variant":null}]},{"handle":"emilynoel83","display_name":"Emily Noel","profile_url":"/creators/emilynoel83","channel_url":"https://www.youtube.com/@emilynoel83","specialty":["beauty content creator"],"years_active":19,"subscriber_count":980000,"endorsement_strength":"not recommended","grailpeople_rating":2,"is_sponsored":false,"video_titles":["Best-selling elf makeup at Ulta - but is it really the best?"],"quotes":[{"text":"It’s a $3 product. I see the appeal in that.","timestamp_start":71.6,"timestamp_end":77.19999999999999,"timestamp_start_formatted":"1:11","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=71s","sentiment":"positive","topics":["value"],"mentions_variant":null},{"text":"This is definitely a thumbs down for me.","timestamp_start":77.2,"timestamp_end":81.36,"timestamp_start_formatted":"1:17","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=77s","sentiment":"negative","topics":["performance"],"mentions_variant":null},{"text":"What e.l.f. Cosmetics has given us here is basically a lipstick formed into a lip liner packaging and it basically ends up having the staying power of a lipstick.","timestamp_start":83.52,"timestamp_end":89.67999999999999,"timestamp_start_formatted":"1:23","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=83s","sentiment":"negative","topics":["texture","staying power"],"mentions_variant":null},{"text":"It’s really, really creamy. It goes on super easily.","timestamp_start":91.36,"timestamp_end":97.68,"timestamp_start_formatted":"1:31","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=91s","sentiment":"positive","topics":["texture","ease of use"],"mentions_variant":null},{"text":"The creaminess of it wears down really fast.","timestamp_start":106,"timestamp_end":110.24,"timestamp_start_formatted":"1:46","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=106s","sentiment":"negative","topics":["wear","longevity"],"mentions_variant":null},{"text":"I definitely think you’re better off spending a few bucks more and getting yourself a Revlon Coloray lip liner or from Krice, they have something called plumping lip liner and those wear too.","timestamp_start":108.399,"timestamp_end":114,"timestamp_start_formatted":"1:48","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=108s","sentiment":"negative","topics":["comparison","staying power"],"mentions_variant":null},{"text":"You want a little bit of dryness in there, so it has a little better chance of really adhering to your lips.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss","sentiment":"positive","topics":["texture","adhesion"],"mentions_variant":null},{"text":"This shade, by the way, that I put on in the video is called Mauve Aside. It is a good color and as you put it on, it seems like it’s something you’re going to love and then it’s like, well, it’s just kind of going up into fine lines, wearing down super quick.","timestamp_start":135.28,"timestamp_end":141.76000000000002,"timestamp_start_formatted":"2:15","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=135s","sentiment":"mixed","topics":["shade","wear"],"mentions_variant":"Mauve Aside"}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}