{"ok":true,"data":{"product":{"brand":"e.l.f. Cosmetics","name":"Holy Hydration! Makeup Melting Cleansing Balm","slug":"e-l-f-cosmetics-holy-hydration-makeup-melting-cleansing-balm","product_url":"/products/e-l-f-cosmetics-holy-hydration-makeup-melting-cleansing-balm","brand_url":"/brands/e-l-f-cosmetics","subcategory":"cleanser","formulation":"balm","finish":null,"price_tier":"drugstore","enriched_price":"$12","enriched_price_usd":12,"retailers":["Amazon","Target","Walmart","CVS","e.l.f. Cosmetics","Ulta"],"key_ingredients":["cetyl ethylhexanoate","caprylic/capric triglyceride","hydrogenated polydecene","peg-20 glyceryl triisostearate","peg-10 isostearate","sunflower seed oil","palmitoyl tripeptide-1","palmitoyl tetrapeptide-7","ceramide 3","hydrolyzed sodium hyaluronate"],"claims":["removes makeup","hydrating","clean formula"],"consensus_summary":"The e.l.f. Holy Hydration! Makeup Melting Cleansing Balm is praised as the brand's best skincare product by Taylor Margaret, who finds their skincare line hit or miss otherwise. Kelly G notes the 2 oz size is small but still a better value per ounce than high-end alternatives. If you're looking for a budget-friendly cleansing balm, this one delivers, but be prepared for a compact jar.","gtin":null,"shades":[]},"signal":{"total_mentions":4,"holy_grail_count":2,"loves_it_count":1,"worth_trying_count":0,"mentions_count":1,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":4,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[],"value":[{"tag":"value_for_money","label":"Value for money","group":"value","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"The one from e.l.f. Cosmetics is only 2 oz. Again, cost per ounce on these is a better value than high-end, but just be warned, they're small.","provenance":[{"creator_handle":"kellygooch","creator_name":"Kelly G","channel_url":"https://www.youtube.com/@kellygooch","video_url":"https://www.youtube.com/watch?v=5Du2alQdpN8","video_title":"Drugstore is actually more expensive (doing the math)","video_date":"2026-02-27"},{"creator_handle":"beautyover70withlea","creator_name":"Beauty Over 70 With Lea","channel_url":"https://www.youtube.com/@beautyover70withlea","video_url":"https://www.youtube.com/watch?v=glK8QXxMRPs","video_title":"2025 Holy Grail Drugstore Favorites","video_date":"2026-01-22"}]}],"warnings":[]},"creators":[{"handle":"beautyover70withlea","display_name":"Beauty Over 70 With Lea","profile_url":"/creators/beautyover70withlea","channel_url":"https://www.youtube.com/@beautyover70withlea","specialty":["retired esthetician","mature skin focus","lifestyle creator"],"years_active":4,"subscriber_count":13100,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["My winter skincare routine for face and body","2025 Holy Grail Drugstore Favorites"],"quotes":[{"text":"I love the product. I absolutely love it.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=en93zeH4ih4","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"I love it.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=glK8QXxMRPs","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"It melts the makeup off of the eyes, the face, the heavy liners, or anything like that as good as some 40 and $45 cleansers.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=glK8QXxMRPs","sentiment":"positive","topics":["effective","value"],"mentions_variant":null},{"text":"You can get it in different sizes.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=glK8QXxMRPs","sentiment":"positive","topics":["variety"],"mentions_variant":null}]},{"handle":"drugstoremaven","display_name":"Taylor Margaret","profile_url":"/creators/drugstoremaven","channel_url":"https://www.youtube.com/@drugstoremaven","specialty":["beauty content creator","affordable makeup focus"],"years_active":10,"subscriber_count":123000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Top 5 Best Products From Elf"],"quotes":[{"text":"Their skincare is really hit or miss for me, but by far their best product is the e.l.f. Holy Hydration Cleansing Balm.","timestamp_start":25.68,"timestamp_end":31.59,"timestamp_start_formatted":"0:25","video_url":"https://www.youtube.com/watch?v=MdlN4v_Gos4&t=25s","sentiment":"positive","topics":["holy grail"],"mentions_variant":null}]},{"handle":"kellygooch","display_name":"Kelly G","profile_url":"/creators/kellygooch","channel_url":"https://www.youtube.com/@kellygooch","specialty":["beauty content creator"],"years_active":14,"subscriber_count":202000,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":["Drugstore is actually more expensive (doing the math)"],"quotes":[{"text":"The one from e.l.f. Cosmetics is only 2 oz. Again, cost per ounce on these is a better value than high-end, but just be warned, they're small.","timestamp_start":199.92,"timestamp_end":204.959,"timestamp_start_formatted":"3:19","video_url":"https://www.youtube.com/watch?v=5Du2alQdpN8&t=199s","sentiment":"mixed","topics":["value","size"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}