{"ok":true,"data":{"product":{"brand":"e.l.f. Cosmetics","name":"Humidity Hero Anti-Frizz Styling Spray","slug":"e-l-f-cosmetics-humidity-hero-anti-frizz-styling-spray","product_url":"/products/e-l-f-cosmetics-humidity-hero-anti-frizz-styling-spray","brand_url":"/brands/e-l-f-cosmetics","subcategory":"styling product","formulation":"spray","finish":"glossy","price_tier":"drugstore","enriched_price":"$9","enriched_price_usd":9,"retailers":["Amazon","Target","Walmart","CVS","e.l.f. Cosmetics","Ulta"],"key_ingredients":[],"claims":["humidity resistant","long-lasting frizz control","heat-activated"],"consensus_summary":null,"gtin":null,"shades":[]},"signal":{"total_mentions":1,"holy_grail_count":0,"loves_it_count":0,"worth_trying_count":1,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":1,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"non_drying","label":"Non-drying","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"I did notice that my brush would catch and snag a little bit more with that in and my hair felt a little less soft and smooth than Color Wow.","warning_text":"can feel drying / tight","provenance":[{"creator_handle":"abbeyyung","creator_name":"Abbey Yung","channel_url":"https://www.youtube.com/@abbeyyung","video_url":"https://www.youtube.com/watch?v=XAvXln7OTBY","video_title":"E.L.F. Haircare Dupes vs High-End: Ingredient Comparison","video_date":"2026-07-05"}]}]},"creators":[{"handle":"abbeyyung","display_name":"Abbey Yung","profile_url":"/creators/abbeyyung","channel_url":"https://www.youtube.com/@abbeyyung","specialty":["beauty content creator"],"years_active":14,"subscriber_count":840000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["E.L.F. Haircare Dupes vs High-End: Ingredient Comparison"],"quotes":[{"text":"Both products claim to repel moisture and humidity, reduce frizz, give glossy, silky smooth results with a lightweight, non-greasy feel, and require heat to activate with heated tension giving best results.","timestamp_start":120.84,"timestamp_end":124.96000000000001,"timestamp_start_formatted":"2:00","video_url":"https://www.youtube.com/watch?v=XAvXln7OTBY&t=120s","sentiment":"mixed","topics":["claims","frizz control","heat activation"],"mentions_variant":null},{"text":"I would say that Elf is maybe just a little bit more watery while Color Wow has maybe the littlest bit more slip, but it's not a big difference at all.","timestamp_start":344.04,"timestamp_end":350.03999999999996,"timestamp_start_formatted":"5:44","video_url":"https://www.youtube.com/watch?v=XAvXln7OTBY&t=344s","sentiment":"mixed","topics":["texture","comparison"],"mentions_variant":null},{"text":"I just don't think that there's a drastic difference. I think both add really great shine and do a nice job of making my hair smooth and sleek.","timestamp_start":381.28,"timestamp_end":387.44,"timestamp_start_formatted":"6:21","video_url":"https://www.youtube.com/watch?v=XAvXln7OTBY&t=381s","sentiment":"positive","topics":["shine","smoothness"],"mentions_variant":null},{"text":"I did notice that my brush would catch and snag a little bit more with that in and my hair felt a little less soft and smooth than Color Wow.","timestamp_start":435.48,"timestamp_end":439.52000000000004,"timestamp_start_formatted":"7:15","video_url":"https://www.youtube.com/watch?v=XAvXln7OTBY&t=435s","sentiment":"mixed","topics":["detangling","softness"],"mentions_variant":null},{"text":"I feel like Elf actually looks a little bit better here. It just looks a little less frazzled.","timestamp_start":518.64,"timestamp_end":524.8,"timestamp_start_formatted":"8:38","video_url":"https://www.youtube.com/watch?v=XAvXln7OTBY&t=518s","sentiment":"positive","topics":["humidity test","frizz control"],"mentions_variant":null},{"text":"Elf held up really well in high humidity despite its much lower price.","timestamp_start":553.839,"timestamp_end":557.7600000000001,"timestamp_start_formatted":"9:13","video_url":"https://www.youtube.com/watch?v=XAvXln7OTBY&t=553s","sentiment":"positive","topics":["humidity resistance","value"],"mentions_variant":null},{"text":"Technically, if we're being technical and really being nitty-gritty about which one I think feels better, looks better, gives me better results overall, I do think that Color Wow wins but not by a ton.","timestamp_start":557.76,"timestamp_end":563.4,"timestamp_start_formatted":"9:17","video_url":"https://www.youtube.com/watch?v=XAvXln7OTBY&t=557s","sentiment":"mixed","topics":["comparison","overall verdict"],"mentions_variant":null},{"text":"Is there enough of a difference to where I feel like I have to spend $30 versus $9 to get these kinds of results? No.","timestamp_start":567.88,"timestamp_end":575.08,"timestamp_start_formatted":"9:27","video_url":"https://www.youtube.com/watch?v=XAvXln7OTBY&t=567s","sentiment":"positive","topics":["value","comparison"],"mentions_variant":null},{"text":"Is Elf Humidity Hero an exact dupe of Color Wow Dream Coat? No. Is it a good option for $9? Yes. Am I going to repurchase it now that I'm done testing it? No.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=XAvXln7OTBY","sentiment":"mixed","topics":["final verdict","value","repurchase"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}