{"ok":true,"data":{"product":{"brand":"e.l.f. Cosmetics","name":"Hydrating Camo Concealer","slug":"e-l-f-cosmetics-hydrating-camo-concealer","product_url":"/products/e-l-f-cosmetics-hydrating-camo-concealer","brand_url":"/brands/e-l-f-cosmetics","subcategory":"concealer","formulation":null,"finish":"satin","price_tier":"drugstore","enriched_price":"$8","enriched_price_usd":8,"retailers":["Amazon","Walmart","Ulta","CVS","e.l.f. Cosmetics","Target","elfcosmetics.com"],"key_ingredients":["sodium hyaluronate","rose damascena flower water","dimethicone","propylene glycol","butylene glycol","trimethylsiloxysilicate","caprylic/capric triglyceride","silica","vitamin E","kaolin clay"],"claims":["full-coverage","long-lasting","crease-resistant","hydrating"],"consensus_summary":"e.l.f. Cosmetics Hydrating Camo Concealer delivers high coverage without drying, making it a reliable reference for texture and finish according to Emily Noel. She notes the shade match can be tricky, having discarded one for being too dark. Morgan Turner, a professional makeup reviewer, finds it too difficult to apply.","consensus_tagline":null,"shades":["Light Peach","Medium Sand"]},"concern_profile":[],"signal":{"total_mentions":4,"holy_grail_count":0,"staple_count":2,"loves_it_count":0,"worth_trying_count":0,"mentions_count":0,"mixed_count":1,"not_recommended_count":1,"unsponsored_count":4,"sponsored_count":0},"caveats":{"mixed_evidence":true,"single_creator":false,"no_price_data":true,"has_negative":true,"mixed_note":"1 creator had mixed experience — check evidence below.","negative_note":"1 creator did not recommend this product."},"creators":[{"handle":"emilynoel83","display_name":"Emily Noel","profile_url":"/creators/emilynoel83","channel_url":"https://www.youtube.com/@emilynoel83","specialty":["beauty content creator"],"years_active":19,"subscriber_count":981000,"endorsement_strength":"staple","is_sponsored":false,"video_titles":["Best makeup you can buy at Dollar General","Beauty empties: mini reviews, repurchases, duds"],"quotes":[{"text":"Been a user of this and a lover of this for years.","timestamp_start":338,"timestamp_end":342.479,"timestamp_start_formatted":"5:38","video_url":"https://www.youtube.com/watch?v=m0QKXaV2o8w&t=338s","sentiment":"positive","topics":["longtime favorite"],"mentions_variant":null},{"text":"This is the one that you can count on for coverage. This is the one you can count on for not overdrying.","timestamp_start":355.44,"timestamp_end":359.039,"timestamp_start_formatted":"5:55","video_url":"https://www.youtube.com/watch?v=m0QKXaV2o8w&t=355s","sentiment":"positive","topics":["coverage","hydrating"],"mentions_variant":null},{"text":"It's really the concealer that I go back to in my mind when I'm trying a new concealer and I'm thinking about coverage and I'm thinking about texture. Like, I'm always kind of referencing this in my mind.","timestamp_start":361.12,"timestamp_end":367.52,"timestamp_start_formatted":"6:01","video_url":"https://www.youtube.com/watch?v=m0QKXaV2o8w&t=361s","sentiment":"positive","topics":["coverage","texture","benchmark"],"mentions_variant":null},{"text":"Look at the coverage. Like, we're doing so well on coverage.","timestamp_start":389.52,"timestamp_end":393.84,"timestamp_start_formatted":"6:29","video_url":"https://www.youtube.com/watch?v=m0QKXaV2o8w&t=389s","sentiment":"positive","topics":["coverage"],"mentions_variant":null},{"text":"I felt like this shade um actually was a little dark for me.","timestamp_start":488.479,"timestamp_end":498.24,"timestamp_start_formatted":"8:08","video_url":"https://www.youtube.com/watch?v=YPxUS_3zs_k&t=488s","sentiment":"negative","topics":["wrong shade"],"mentions_variant":"Medium Sand"},{"text":"I just decided to toss this one. I'd had it for a long time and it was just the wrong shade.","timestamp_start":510.24,"timestamp_end":513.919,"timestamp_start_formatted":"8:30","video_url":"https://www.youtube.com/watch?v=YPxUS_3zs_k&t=510s","sentiment":"negative","topics":["wrong shade","tossed"],"mentions_variant":null}]},{"handle":"elm0zwrldyt","display_name":"em ma","profile_url":"/creators/elm0zwrldyt","channel_url":"https://www.youtube.com/@elm0zwrldyt","specialty":[],"years_active":null,"subscriber_count":570000,"endorsement_strength":"mixed","is_sponsored":false,"video_titles":["Full face of makeup dupes - which is worth it?"],"quotes":[{"text":"Oh, this is so thick and nice.","timestamp_start":297.76,"timestamp_end":301.18222222222226,"timestamp_start_formatted":"4:57","video_url":"https://www.youtube.com/watch?v=vcNksm2035U&t=297s","sentiment":"positive","topics":["thick","full coverage"],"mentions_variant":null},{"text":"It is oxidizing a little bit, but I got the lightest shade, so it doesn't matter too much. It's not like turning orange, it's just getting a little darker, but it's so thick and heavy coverage and it covered that blue that was on my eye perfectly.","timestamp_start":311.44,"timestamp_end":315.32,"timestamp_start_formatted":"5:11","video_url":"https://www.youtube.com/watch?v=vcNksm2035U&t=311s","sentiment":"mixed","topics":["full coverage","oxidizing"],"mentions_variant":null},{"text":"Oh, this concealer is hard to blend in.","timestamp_start":309.24,"timestamp_end":313.76,"timestamp_start_formatted":"5:09","video_url":"https://www.youtube.com/watch?v=vcNksm2035U&t=309s","sentiment":"negative","topics":["hard to blend"],"mentions_variant":null},{"text":"This concealer is so thick and full coverage. Wow.","timestamp_start":739.12,"timestamp_end":744.52,"timestamp_start_formatted":"12:19","video_url":"https://www.youtube.com/watch?v=vcNksm2035U&t=739s","sentiment":"positive","topics":["thick","full coverage"],"mentions_variant":null},{"text":"I would say if you're going to go get the concealer, get the hydrating version for sure, just cuz I just felt pretty heavy all day.","timestamp_start":1594.44,"timestamp_end":1598.96,"timestamp_start_formatted":"26:34","video_url":"https://www.youtube.com/watch?v=vcNksm2035U&t=1594s","sentiment":"mixed","topics":["heavy feeling","recommendation"],"mentions_variant":null}]},{"handle":"morganturnermakeup","display_name":"Morgan Turner","profile_url":"/creators/morganturnermakeup","channel_url":"https://www.youtube.com/@morganturnermakeup","specialty":["professional makeup reviewer","former professional wedding makeup artist"],"years_active":8,"subscriber_count":370000,"endorsement_strength":"not recommended","is_sponsored":false,"video_titles":["I TRIED EVERY NEW VIRAL CONCEALER...HITS & MISSES"],"quotes":[{"text":"This is just too difficult to apply.","timestamp_start":25.68,"timestamp_end":33.23111111111111,"timestamp_start_formatted":"0:25","video_url":"https://www.youtube.com/watch?v=xcE-EEoBR6E&t=25s","sentiment":"negative","topics":["ease of use"],"mentions_variant":null}]}],"limitations":["Skin tone and white-cast data are not available for this product.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}