{"ok":true,"data":{"product":{"brand":"e.l.f. Cosmetics","name":"Hydrating Camo Concealer","slug":"e-l-f-cosmetics-hydrating-camo-concealer","product_url":"/products/e-l-f-cosmetics-hydrating-camo-concealer","brand_url":"/brands/e-l-f-cosmetics","subcategory":"concealer","formulation":null,"finish":"satin","price_tier":"drugstore","grailpeople_rating":2.8,"rating_count":4,"enriched_price":"$8","enriched_price_usd":8,"retailers":["Amazon","Target","Walmart","CVS","e.l.f. Cosmetics","Ulta"],"key_ingredients":["sodium hyaluronate","rose damascena flower water","dimethicone","propylene glycol","butylene glycol","trimethylsiloxysilicate","caprylic/capric triglyceride","silica","vitamin E","kaolin clay"],"claims":["full-coverage","long-lasting","crease-resistant","hydrating"],"consensus_summary":"e.l.f. Cosmetics Hydrating Camo Concealer delivers full, thick coverage that handles under-eye darkness and blue tones well, with a hydrating formula that avoids drying out the area. Emily Noel (beauty content creator) calls it a reliable pick for those with under-eye dryness, but notes it's not ideal for ultra-oily zones; Glam Girl Gabi warns that older skin or anyone with texture or wrinkles will likely find it crepey and unflattering. Several also mention it's thick and can be hard to blend, with some oxidation and shade-matching issues.","gtin":null,"shades":["Light Peach","Medium Sand"]},"signal":{"total_mentions":8,"holy_grail_count":0,"loves_it_count":1,"worth_trying_count":0,"mentions_count":4,"mixed_count":1,"not_recommended_count":2,"unsponsored_count":8,"sponsored_count":0},"caveats":{"mixed_evidence":true,"single_creator":false,"no_price_data":true,"has_negative":true,"mixed_note":"1 creator had mixed experience — check evidence below.","negative_note":"2 creators did not recommend this product."},"tags":{"claims":[],"attributes":[{"tag":"full_coverage","label":"Full coverage","group":"attribute","polarity":"positive","mention_count":3,"product_count":2,"source_type":"creator_quote","sample_quote":"Oh, this is so thick and nice.","provenance":[{"creator_handle":"glamgirlgabi","creator_name":"Glam Girl Gabi","channel_url":"https://www.youtube.com/@glamgirlgabi","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI","video_title":"I bought everything e.l.f. cosmetics and I have thoughts","video_date":"2026-07-05"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss","video_title":"Best-selling elf makeup at Ulta - but is it really the best?","video_date":"2026-05-26"},{"creator_handle":"elm0zwrldyt","creator_name":"em ma","channel_url":"https://www.youtube.com/@elm0zwrldyt","video_url":"https://www.youtube.com/watch?v=vcNksm2035U","video_title":"Full face of makeup dupes - which is worth it?","video_date":"2026-05-15"}]},{"tag":"hydrating","label":"Hydrating","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"This is the one that you can count on for coverage. This is the one you can count on for not overdrying.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss","video_title":"Best-selling elf makeup at Ulta - but is it really the best?","video_date":"2026-05-26"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=m0QKXaV2o8w","video_title":"Best makeup you can buy at Dollar General","video_date":"2026-02-28"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"anti_aging","label":"Fine lines & firmness","group":"concern","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"Do not use this if you have a lot of wrinkles.","warning_text":"didn't help with fine lines & firmness","provenance":[{"creator_handle":"glamgirlgabi","creator_name":"Glam Girl Gabi","channel_url":"https://www.youtube.com/@glamgirlgabi","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI","video_title":"I bought everything e.l.f. cosmetics and I have thoughts","video_date":"2026-07-05"}]},{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"This is just too difficult to apply.","warning_text":"fiddly to use","provenance":[{"creator_handle":"morganturnermakeup","creator_name":"Morgan Turner","channel_url":"https://www.youtube.com/@morganturnermakeup","video_url":"https://www.youtube.com/watch?v=xcE-EEoBR6E","video_title":"I TRIED EVERY NEW VIRAL CONCEALER...HITS & MISSES","video_date":"2026-04-29"}]},{"tag":"oily","label":"Oily skin","group":"skin_type","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"If you’re ultra oily, this isn’t a product that I would be laying on real thick around, let’s say, your nose or your forehead.","warning_text":"may not suit oily skin","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss","video_title":"Best-selling elf makeup at Ulta - but is it really the best?","video_date":"2026-05-26"}]}]},"creators":[{"handle":"emilynoel83","display_name":"Emily Noel","profile_url":"/creators/emilynoel83","channel_url":"https://www.youtube.com/@emilynoel83","specialty":["beauty content creator"],"years_active":19,"subscriber_count":980000,"endorsement_strength":"loves it","grailpeople_rating":4.8,"is_sponsored":false,"video_titles":["Best makeup you can buy at Dollar General","Makeup haul under $10 at Walmart","Toasty blush round-up: all my faves","Best-selling elf makeup at Ulta - but is it really the best?","Beauty empties: mini reviews, repurchases, duds"],"quotes":[{"text":"Been a user of this and a lover of this for years.","timestamp_start":338,"timestamp_end":342.479,"timestamp_start_formatted":"5:38","video_url":"https://www.youtube.com/watch?v=m0QKXaV2o8w&t=338s","sentiment":"positive","topics":["longtime favorite"],"mentions_variant":null},{"text":"This is the one that you can count on for coverage. This is the one you can count on for not overdrying.","timestamp_start":355.44,"timestamp_end":359.039,"timestamp_start_formatted":"5:55","video_url":"https://www.youtube.com/watch?v=m0QKXaV2o8w&t=355s","sentiment":"positive","topics":["coverage","hydrating"],"mentions_variant":null},{"text":"It's really the concealer that I go back to in my mind when I'm trying a new concealer and I'm thinking about coverage and I'm thinking about texture. Like, I'm always kind of referencing this in my mind.","timestamp_start":361.12,"timestamp_end":367.52,"timestamp_start_formatted":"6:01","video_url":"https://www.youtube.com/watch?v=m0QKXaV2o8w&t=361s","sentiment":"positive","topics":["coverage","texture","benchmark"],"mentions_variant":null},{"text":"Look at the coverage. Like, we're doing so well on coverage.","timestamp_start":389.52,"timestamp_end":393.84,"timestamp_start_formatted":"6:29","video_url":"https://www.youtube.com/watch?v=m0QKXaV2o8w&t=389s","sentiment":"positive","topics":["coverage"],"mentions_variant":null},{"text":"Great product here if you want a little added juice in the concealer and you still want the concealer to be full coverage.","timestamp_start":796.959,"timestamp_end":804.4799999999999,"timestamp_start_formatted":"13:16","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=796s","sentiment":"positive","topics":["coverage","hydration"],"mentions_variant":null},{"text":"I feel like I can always count on this concealer.","timestamp_start":818.959,"timestamp_end":822.88,"timestamp_start_formatted":"13:38","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=818s","sentiment":"positive","topics":["reliability"],"mentions_variant":null},{"text":"It’s a great pick for those who feel like they’re encountering a lot of under eye dryness.","timestamp_start":824.88,"timestamp_end":830.8,"timestamp_start_formatted":"13:44","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=824s","sentiment":"positive","topics":["dry skin","under eye"],"mentions_variant":null},{"text":"If a lot of concealers look cakey and heavy and thick on you as the day rolls on, you don’t need a lot of this product, but you know, spread it out, tap it in, and I think you’ll be super satisfied with the result.","timestamp_start":830.8,"timestamp_end":835.4399999999999,"timestamp_start_formatted":"13:50","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=830s","sentiment":"positive","topics":["wear","application"],"mentions_variant":null},{"text":"If you’re ultra oily, this isn’t a product that I would be laying on real thick around, let’s say, your nose or your forehead.","timestamp_start":840.959,"timestamp_end":847.199,"timestamp_start_formatted":"14:00","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=840s","sentiment":"cautionary","topics":["skin type","oily skin"],"mentions_variant":null},{"text":"The key area where I think of this as totally winning for you is the under eye.","timestamp_start":852.8,"timestamp_end":857.199,"timestamp_start_formatted":"14:12","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=852s","sentiment":"positive","topics":["under eye","coverage"],"mentions_variant":null},{"text":"I’m glad it’s in the top 10.","timestamp_start":855.12,"timestamp_end":859.04,"timestamp_start_formatted":"14:15","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=855s","sentiment":"positive","topics":["popularity"],"mentions_variant":null},{"text":"It’s really one of the only products I think of in the drugstore that’s tackling both the needs of full coverage and moisture in one.","timestamp_start":859.04,"timestamp_end":863.199,"timestamp_start_formatted":"14:19","video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss&t=859s","sentiment":"positive","topics":["coverage","hydration","drugstore"],"mentions_variant":null},{"text":"Two thumbs up.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=FmAs_k2E9Ss","sentiment":"positive","topics":["final verdict"],"mentions_variant":null},{"text":"I felt like this shade um actually was a little dark for me.","timestamp_start":488.479,"timestamp_end":498.24,"timestamp_start_formatted":"8:08","video_url":"https://www.youtube.com/watch?v=YPxUS_3zs_k&t=488s","sentiment":"negative","topics":["wrong shade"],"mentions_variant":"Medium Sand"},{"text":"I just decided to toss this one. I'd had it for a long time and it was just the wrong shade.","timestamp_start":510.24,"timestamp_end":513.919,"timestamp_start_formatted":"8:30","video_url":"https://www.youtube.com/watch?v=YPxUS_3zs_k&t=510s","sentiment":"negative","topics":["wrong shade","tossed"],"mentions_variant":null}]},{"handle":"elm0zwrldyt","display_name":"em ma","profile_url":"/creators/elm0zwrldyt","channel_url":"https://www.youtube.com/@elm0zwrldyt","specialty":["beauty content creator"],"years_active":null,"subscriber_count":570000,"endorsement_strength":"mixed","grailpeople_rating":3,"is_sponsored":false,"video_titles":["Full face of makeup dupes - which is worth it?"],"quotes":[{"text":"Oh, this is so thick and nice.","timestamp_start":297.76,"timestamp_end":301.18222222222226,"timestamp_start_formatted":"4:57","video_url":"https://www.youtube.com/watch?v=vcNksm2035U&t=297s","sentiment":"positive","topics":["thick","full coverage"],"mentions_variant":null},{"text":"It is oxidizing a little bit, but I got the lightest shade, so it doesn't matter too much. It's not like turning orange, it's just getting a little darker, but it's so thick and heavy coverage and it covered that blue that was on my eye perfectly.","timestamp_start":311.44,"timestamp_end":315.32,"timestamp_start_formatted":"5:11","video_url":"https://www.youtube.com/watch?v=vcNksm2035U&t=311s","sentiment":"mixed","topics":["full coverage","oxidizing"],"mentions_variant":null},{"text":"Oh, this concealer is hard to blend in.","timestamp_start":309.24,"timestamp_end":313.76,"timestamp_start_formatted":"5:09","video_url":"https://www.youtube.com/watch?v=vcNksm2035U&t=309s","sentiment":"negative","topics":["hard to blend"],"mentions_variant":null},{"text":"This concealer is so thick and full coverage. Wow.","timestamp_start":739.12,"timestamp_end":744.52,"timestamp_start_formatted":"12:19","video_url":"https://www.youtube.com/watch?v=vcNksm2035U&t=739s","sentiment":"positive","topics":["thick","full coverage"],"mentions_variant":null},{"text":"I would say if you're going to go get the concealer, get the hydrating version for sure, just cuz I just felt pretty heavy all day.","timestamp_start":1594.44,"timestamp_end":1598.96,"timestamp_start_formatted":"26:34","video_url":"https://www.youtube.com/watch?v=vcNksm2035U&t=1594s","sentiment":"mixed","topics":["heavy feeling","recommendation"],"mentions_variant":null}]},{"handle":"glamgirlgabi","display_name":"Glam Girl Gabi","profile_url":"/creators/glamgirlgabi","channel_url":"https://www.youtube.com/@glamgirlgabi","specialty":[],"years_active":null,"subscriber_count":748000,"endorsement_strength":"not recommended","grailpeople_rating":1.5,"is_sponsored":false,"video_titles":["I bought everything e.l.f. cosmetics and I have thoughts"],"quotes":[{"text":"Elf hydrating camel concealer is a dupe for tart shape tape.","timestamp_start":490.174,"timestamp_end":494.962,"timestamp_start_formatted":"8:10","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI&t=490s","sentiment":"positive","topics":["dupe"],"mentions_variant":null},{"text":"If you are young and you have flawless under eyes that maybe is dark, but doesn't have texture or creepiness or wrinkles, you will probably love this because it's very full coverage.","timestamp_start":494.962,"timestamp_end":498.399,"timestamp_start_formatted":"8:14","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI&t=494s","sentiment":"positive","topics":["full coverage","young skin"],"mentions_variant":null},{"text":"If you are older, you will probably hate this.","timestamp_start":511.628,"timestamp_end":514.7366,"timestamp_start_formatted":"8:31","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI&t=511s","sentiment":"negative","topics":["mature skin","aging"],"mentions_variant":null},{"text":"It goes so crepey and it makes me look terrible, like terrible.","timestamp_start":520.488,"timestamp_end":523.573,"timestamp_start_formatted":"8:40","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI&t=520s","sentiment":"negative","topics":["crepey","mature skin"],"mentions_variant":null},{"text":"Do not use this if you have a lot of wrinkles.","timestamp_start":526.293,"timestamp_end":529.59575,"timestamp_start_formatted":"8:46","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI&t=526s","sentiment":"cautionary","topics":["wrinkles","mature skin","caution"],"mentions_variant":null},{"text":"If you have any texture under your eyes, I would absolutely skip it.","timestamp_start":691.308,"timestamp_end":698.048,"timestamp_start_formatted":"11:31","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI&t=691s","sentiment":"negative","topics":["skip it","texture","verdict"],"mentions_variant":null}]},{"handle":"morganturnermakeup","display_name":"Morgan Turner","profile_url":"/creators/morganturnermakeup","channel_url":"https://www.youtube.com/@morganturnermakeup","specialty":["professional makeup reviewer","former professional wedding makeup artist"],"years_active":8,"subscriber_count":372000,"endorsement_strength":"not recommended","grailpeople_rating":2,"is_sponsored":false,"video_titles":["I TRIED EVERY NEW VIRAL CONCEALER...HITS & MISSES"],"quotes":[{"text":"This is just too difficult to apply.","timestamp_start":25.68,"timestamp_end":33.23111111111111,"timestamp_start_formatted":"0:25","video_url":"https://www.youtube.com/watch?v=xcE-EEoBR6E&t=25s","sentiment":"negative","topics":["ease of use"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}