{"ok":true,"data":{"product":{"brand":"e.l.f. Cosmetics","name":"Incredi-Curl Volumizing and Curling Mascara","slug":"e-l-f-cosmetics-incredi-curl-volumizing-and-curling-mascara","product_url":"/products/e-l-f-cosmetics-incredi-curl-volumizing-and-curling-mascara","brand_url":"/brands/e-l-f-cosmetics","subcategory":"mascara","formulation":null,"finish":null,"price_tier":"drugstore","grailpeople_rating":3.3,"rating_count":2,"enriched_price":"$11","enriched_price_usd":11,"retailers":["Amazon","Target","Walmart","CVS","e.l.f. Cosmetics","Ulta"],"key_ingredients":["Water","Styrene/Acrylates Copolymer","Propylene Glycol","Synthetic Beeswax","Castor Seed Oil","Carnauba Wax","Glyceryl Stearate","PVP","Nylon-12","Jojoba Seed Oil"],"claims":["volumizing","curling","long-lasting"],"consensus_summary":"e.l.f. Cosmetics Incredi-Curl Mascara has a wet, thick, stiff formula that gives pretty curl and holds up well during wear. However, it tends to make lashes stick and clump together, creating a spidery look that one creator decided not to keep. It's best for those who prioritize curl over separated lashes.","gtin":null,"shades":[]},"signal":{"total_mentions":2,"holy_grail_count":0,"loves_it_count":0,"worth_trying_count":1,"mentions_count":0,"mixed_count":0,"not_recommended_count":1,"unsponsored_count":1,"sponsored_count":1},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":true,"negative_note":"1 creator did not recommend this product."},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"lisajmakeup","display_name":"Lisa J","profile_url":"/creators/lisajmakeup","channel_url":"https://www.youtube.com/@lisajmakeup","specialty":["professional makeup artist","former MAC Cosmetics trainer"],"years_active":12,"subscriber_count":369000,"endorsement_strength":"worth trying","grailpeople_rating":4,"is_sponsored":true,"video_titles":["Affordable summer makeup that looks expensive"],"quotes":[{"text":"This mascara is a curling and volumizing mascara.","timestamp_start":1079.6,"timestamp_end":1085.84,"timestamp_start_formatted":"17:59","video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak&t=1079s","sentiment":"positive","topics":["curling","volumizing"],"mentions_variant":null},{"text":"It also helps give a little lift.","timestamp_start":1105.679,"timestamp_end":1110.0898750000001,"timestamp_start_formatted":"18:25","video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak&t=1105s","sentiment":"positive","topics":["lift"],"mentions_variant":null},{"text":"This mascara is nice.","timestamp_start":1079.6,"timestamp_end":1081.92,"timestamp_start_formatted":"17:59","video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak&t=1079s","sentiment":"positive","topics":["nice"],"mentions_variant":null},{"text":"It gives volume.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak","sentiment":"positive","topics":["volume"],"mentions_variant":null},{"text":"It gives a length.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak","sentiment":"positive","topics":["length"],"mentions_variant":null},{"text":"It's not clumpy.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak","sentiment":"positive","topics":["not clumpy"],"mentions_variant":null},{"text":"It's not heavy.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak","sentiment":"positive","topics":["not heavy"],"mentions_variant":null}]},{"handle":"abbeyyung","display_name":"Abbey Yung","profile_url":"/creators/abbeyyung","channel_url":"https://www.youtube.com/@abbeyyung","specialty":["beauty content creator"],"years_active":14,"subscriber_count":840000,"endorsement_strength":"not recommended","grailpeople_rating":2.5,"is_sponsored":false,"video_titles":["I tried 22 overhyped new drugstore beauty launches... save your money"],"quotes":[{"text":"This leans wet, but not overly so. However, it's definitely more of like a thicker, stiffer formula.","timestamp_start":1967.6,"timestamp_end":1975.039,"timestamp_start_formatted":"32:47","video_url":"https://www.youtube.com/watch?v=UVRI4keeUXw&t=1967s","sentiment":"mixed","topics":["thick formula","stiff"],"mentions_variant":null},{"text":"I find that it kind of like makes my lashes stick and clump together when I'm applying it.","timestamp_start":1975.039,"timestamp_end":1981.2,"timestamp_start_formatted":"32:55","video_url":"https://www.youtube.com/watch?v=UVRI4keeUXw&t=1975s","sentiment":"negative","topics":["clumping"],"mentions_variant":null},{"text":"It does have really pretty curl.","timestamp_start":1981.2,"timestamp_end":1983.71925,"timestamp_start_formatted":"33:01","video_url":"https://www.youtube.com/watch?v=UVRI4keeUXw&t=1981s","sentiment":"positive","topics":["curl"],"mentions_variant":null},{"text":"I feel like there's just something kind of spidery about how this looks.","timestamp_start":1983.039,"timestamp_end":1986.48,"timestamp_start_formatted":"33:03","video_url":"https://www.youtube.com/watch?v=UVRI4keeUXw&t=1983s","sentiment":"negative","topics":["spidery look"],"mentions_variant":null},{"text":"It did hold up well with wear.","timestamp_start":1986.48,"timestamp_end":1989.591111111111,"timestamp_start_formatted":"33:06","video_url":"https://www.youtube.com/watch?v=UVRI4keeUXw&t=1986s","sentiment":"positive","topics":["wear"],"mentions_variant":null},{"text":"Another that I'm not keeping.","timestamp_start":1952.96,"timestamp_end":1956.49925,"timestamp_start_formatted":"32:32","video_url":"https://www.youtube.com/watch?v=UVRI4keeUXw&t=1952s","sentiment":"negative","topics":["final verdict"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}