{"ok":true,"data":{"product":{"brand":"e.l.f. Cosmetics","name":"Liquid Velvet Eyeshadow","slug":"e-l-f-cosmetics-liquid-velvet-eyeshadow","product_url":"/products/e-l-f-cosmetics-liquid-velvet-eyeshadow","brand_url":"/brands/e-l-f-cosmetics","subcategory":"eyeshadow","formulation":"liquid","finish":"velvet","price_tier":"drugstore","enriched_price":"$8.00–$10","enriched_price_usd":8,"retailers":["Amazon","CVS","e.l.f. Cosmetics","Target","Ulta","Walmart"],"key_ingredients":["Isododecane","Mica","Lauroyl Lysine","Microcrystalline Wax","Tocopherol"],"claims":[],"consensus_summary":"e.l.f. Cosmetics Liquid Velvet Eyeshadow is a matte liquid formula that professional makeup artist Lisa J notes is pigmented in swatch but sheers out on the eye, making it easy to work with. Once dry, it sets well without feeling dry or heavy, and lasts all day according to Taylor Margaret. It can be used as a liner or full shadow, and Lisa J highly recommends it.","consensus_tagline":"Pigmented liquid eyeshadow that sheers out on the eye; sets matte without feeling dry.","shades":["Beige & Boujee","Pink Chiffon","Extra Toasted","Ginger Snap","Beige & Bougie"]},"concern_profile":[{"concern":"oily_skin","mention_count":2,"creator_count":2,"top_creators":[{"handle":"tati","specialty":[],"subscriber_count":7890000,"years_active":null},{"handle":"drugstoremaven","specialty":["beauty content creator","affordable makeup focus"],"subscriber_count":123000,"years_active":10}]},{"concern":"makeup_longevity","mention_count":2,"creator_count":2,"top_creators":[{"handle":"lisajmakeup","specialty":["professional makeup artist","former MAC Cosmetics trainer"],"subscriber_count":368000,"years_active":12},{"handle":"drugstoremaven","specialty":["beauty content creator","affordable makeup focus"],"subscriber_count":123000,"years_active":10}]}],"signal":{"total_mentions":6,"holy_grail_count":0,"staple_count":0,"loves_it_count":6,"worth_trying_count":0,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":6,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"creators":[{"handle":"tati","display_name":"Tati","profile_url":"/creators/tati","channel_url":"https://www.youtube.com/@tati","specialty":[],"years_active":null,"subscriber_count":7890000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["10 Drugstore Makeup Dupes"],"quotes":[{"text":"The color is like nowhere near the same. Like, I don't think so.","timestamp_start":597.68,"timestamp_end":602.48,"timestamp_start_formatted":"9:57","video_url":"https://www.youtube.com/watch?v=0L40ailHfvI&t=597s","sentiment":"mixed","topics":["color difference"],"mentions_variant":null},{"text":"When I went to blend it out, it was pretty much doing the same thing.","timestamp_start":600.64,"timestamp_end":607.12,"timestamp_start_formatted":"10:00","video_url":"https://www.youtube.com/watch?v=0L40ailHfvI&t=600s","sentiment":"positive","topics":["blendability","dupe"],"mentions_variant":null},{"text":"It is a touch lighter, but like this eye looks very similar to this eye.","timestamp_start":607.12,"timestamp_end":613.2,"timestamp_start_formatted":"10:07","video_url":"https://www.youtube.com/watch?v=0L40ailHfvI&t=607s","sentiment":"mixed","topics":["similar finish","shade difference"],"mentions_variant":null},{"text":"It blended out so gorgeously that I'm going to go ahead and say that e.l.f. Cosmetics is duping Armani very, very well.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=0L40ailHfvI","sentiment":"positive","topics":["dupe","blendability"],"mentions_variant":null},{"text":"The formula is not as thin. It's not as glossy. e.l.f. Cosmetics dries down a little bit more matte.","timestamp_start":626,"timestamp_end":633.44,"timestamp_start_formatted":"10:26","video_url":"https://www.youtube.com/watch?v=0L40ailHfvI&t=626s","sentiment":"mixed","topics":["formula comparison","matte finish"],"mentions_variant":null},{"text":"I love them both. These are both incredible.","timestamp_start":630.88,"timestamp_end":635.6,"timestamp_start_formatted":"10:30","video_url":"https://www.youtube.com/watch?v=0L40ailHfvI&t=630s","sentiment":"positive","topics":["love","both great"],"mentions_variant":null}]},{"handle":"lisajmakeup","display_name":"Lisa J","profile_url":"/creators/lisajmakeup","channel_url":"https://www.youtube.com/@lisajmakeup","specialty":["professional makeup artist","former MAC Cosmetics trainer"],"years_active":12,"subscriber_count":368000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best Drugstore Makeup Right Now (New & Affordable Favorites)"],"quotes":[{"text":"These are fantastic.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM","sentiment":"positive","topics":["fantastic"],"mentions_variant":null},{"text":"They are a liquid eyeshadow. They look very pigmented here in the swatches... but you can see as I'm applying it on the eye, they kind of shear out a bit. They're very easy to work with.","timestamp_start":391.52,"timestamp_end":395.28,"timestamp_start_formatted":"6:31","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=391s","sentiment":"positive","topics":["pigmented","sheer","easy to work with"],"mentions_variant":null},{"text":"I like that they're pretty pigmented because you can also use them as liner.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM","sentiment":"positive","topics":["pigmented","multipurpose","liner"],"mentions_variant":null},{"text":"Once they dry down, they set really well, but they don't feel dry and heavy.","timestamp_start":645.44,"timestamp_end":649.76,"timestamp_start_formatted":"10:45","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=645s","sentiment":"positive","topics":["longwear","comfortable","not dry"],"mentions_variant":null},{"text":"This would be a good option. You want it to be more sheer than more heavy.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM","sentiment":"positive","topics":["sheer","lightweight"],"mentions_variant":null},{"text":"Really like these. Highly recommend.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM","sentiment":"positive","topics":["recommend"],"mentions_variant":null},{"text":"These are fantastic.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM","sentiment":"positive","topics":["fantastic"],"mentions_variant":null},{"text":"They are a liquid eyeshadow. They look very pigmented here in the swatches... but you can see as I'm applying it on the eye, they kind of shear out a bit. They're very easy to work with.","timestamp_start":391.52,"timestamp_end":395.28,"timestamp_start_formatted":"6:31","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=391s","sentiment":"positive","topics":["pigmented","sheer","easy to work with"],"mentions_variant":null},{"text":"I like that they're pretty pigmented because you can also use them as liner.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM","sentiment":"positive","topics":["pigmented","multipurpose","liner"],"mentions_variant":null},{"text":"Once they dry down, they set really well, but they don't feel dry and heavy.","timestamp_start":645.44,"timestamp_end":649.76,"timestamp_start_formatted":"10:45","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=645s","sentiment":"positive","topics":["longwear","comfortable","not dry"],"mentions_variant":null},{"text":"This would be a good option. You want it to be more sheer than more heavy.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM","sentiment":"positive","topics":["sheer","lightweight"],"mentions_variant":null},{"text":"Really like these. Highly recommend.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM","sentiment":"positive","topics":["recommend"],"mentions_variant":null},{"text":"These are fantastic.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM","sentiment":"positive","topics":["fantastic"],"mentions_variant":null},{"text":"They are a liquid eyeshadow. They look very pigmented here in the swatches... but you can see as I'm applying it on the eye, they kind of shear out a bit. They're very easy to work with.","timestamp_start":391.52,"timestamp_end":395.28,"timestamp_start_formatted":"6:31","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=391s","sentiment":"positive","topics":["pigmented","sheer","easy to work with"],"mentions_variant":null},{"text":"I like that they're pretty pigmented because you can also use them as liner.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM","sentiment":"positive","topics":["pigmented","multipurpose","liner"],"mentions_variant":null},{"text":"Once they dry down, they set really well, but they don't feel dry and heavy.","timestamp_start":645.44,"timestamp_end":649.76,"timestamp_start_formatted":"10:45","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=645s","sentiment":"positive","topics":["longwear","comfortable","not dry"],"mentions_variant":null},{"text":"This would be a good option. You want it to be more sheer than more heavy.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM","sentiment":"positive","topics":["sheer","lightweight"],"mentions_variant":null},{"text":"Really like these. Highly recommend.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM","sentiment":"positive","topics":["recommend"],"mentions_variant":null},{"text":"These are fantastic.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM","sentiment":"positive","topics":["fantastic"],"mentions_variant":null},{"text":"They are a liquid eyeshadow. They look very pigmented here in the swatches... but you can see as I'm applying it on the eye, they kind of shear out a bit. They're very easy to work with.","timestamp_start":569.44,"timestamp_end":575.2,"timestamp_start_formatted":"9:29","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=569s","sentiment":"positive","topics":["pigmented","sheer","ease of use"],"mentions_variant":null},{"text":"I like that they're pretty pigmented because you can also use them as liner.","timestamp_start":580.959,"timestamp_end":583.92,"timestamp_start_formatted":"9:40","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=580s","sentiment":"positive","topics":["pigmented","multipurpose","liner"],"mentions_variant":null},{"text":"Once they dry down, they set really well, but they don't feel dry and heavy.","timestamp_start":586,"timestamp_end":592.56,"timestamp_start_formatted":"9:46","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=586s","sentiment":"positive","topics":["long wear","comfortable","lightweight"],"mentions_variant":null},{"text":"I've used a ginger snap as liner and it is beautiful.","timestamp_start":583.92,"timestamp_end":588.48,"timestamp_start_formatted":"9:43","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=583s","sentiment":"positive","topics":["liner","beautiful"],"mentions_variant":"Ginger Snap"},{"text":"This would be a good option. You want it to be more sheer than more heavy.","timestamp_start":605.279,"timestamp_end":608.8,"timestamp_start_formatted":"10:05","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=605s","sentiment":"positive","topics":["sheer","lightweight"],"mentions_variant":null},{"text":"Really like these. Highly recommend.","timestamp_start":608.8,"timestamp_end":612.7325,"timestamp_start_formatted":"10:08","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=608s","sentiment":"positive","topics":["recommend"],"mentions_variant":null}]},{"handle":"drugstoremaven","display_name":"Taylor Margaret","profile_url":"/creators/drugstoremaven","channel_url":"https://www.youtube.com/@drugstoremaven","specialty":["beauty content creator","affordable makeup focus"],"years_active":10,"subscriber_count":123000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Go-To Drugstore Makeup Routine 2026"],"quotes":[{"text":"Next, for eyes, I'm going to use this e.l.f. Cosmetics liquid eyeshadow.","timestamp_start":79.84,"timestamp_end":84.88,"timestamp_start_formatted":"1:19","video_url":"https://www.youtube.com/watch?v=7jkWnjprXSw&t=79s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"This is a matte liquid eyeshadow.","timestamp_start":83.36,"timestamp_end":87.119,"timestamp_start_formatted":"1:23","video_url":"https://www.youtube.com/watch?v=7jkWnjprXSw&t=83s","sentiment":"positive","topics":["finish","matte"],"mentions_variant":null},{"text":"So easy to work with and it lasts the entire day.","timestamp_start":84.88,"timestamp_end":90.4,"timestamp_start_formatted":"1:24","video_url":"https://www.youtube.com/watch?v=7jkWnjprXSw&t=84s","sentiment":"positive","topics":["ease of use","long wear"],"mentions_variant":null},{"text":"You can use it as a base or you can use it as your full eyeshadow look.","timestamp_start":88.88,"timestamp_end":91.84,"timestamp_start_formatted":"1:28","video_url":"https://www.youtube.com/watch?v=7jkWnjprXSw&t=88s","sentiment":"positive","topics":["versatility"],"mentions_variant":null}]}],"limitations":["Skin tone and white-cast data are not available for this product.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}