{"ok":true,"data":{"product":{"brand":"e.l.f. Cosmetics","name":"Lock It Down Eyeshadow Primer","slug":"e-l-f-cosmetics-lock-it-down-eyeshadow-primer","product_url":"/products/e-l-f-cosmetics-lock-it-down-eyeshadow-primer","brand_url":"/brands/e-l-f-cosmetics","subcategory":"eye primer","formulation":"cream","finish":"sheer","price_tier":"drugstore","enriched_price":"$8.00","enriched_price_usd":8,"retailers":["Amazon","Target","Walmart","CVS","e.l.f. Cosmetics","Ulta"],"key_ingredients":["isododecane","trimethylsiloxysilicate","mica","dimethicone","synthetic wax","tocopherol","titanium dioxide","yellow iron oxide","red iron oxide"],"claims":["long-wearing","prevents smudging & creasing","intensifies eyeshadow color","non-greasy feel"],"consensus_summary":"e.l.f. Cosmetics Lock It Down Eyeshadow Primer offers a good result without high-end pricing, according to Emily Noel. She enjoys the doe-foot applicator for quick, easy use. The primer is praised as a budget-friendly option that performs well.","gtin":null,"shades":[]},"signal":{"total_mentions":13,"holy_grail_count":0,"loves_it_count":0,"worth_trying_count":7,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":13,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"I do enjoy using the Doe Foot. Something about that just makes it feel really quick and easy.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=g4f93PGbydU","video_title":"All drugstore wedding guest makeup look","video_date":"2026-06-16"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","video_title":"Elite drugstore makeup GRWM that looks more expensive","video_date":"2026-05-09"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"emilynoel83","display_name":"Emily Noel","profile_url":"/creators/emilynoel83","channel_url":"https://www.youtube.com/@emilynoel83","specialty":["beauty content creator"],"years_active":19,"subscriber_count":981000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Nude by Nature Makeup at Walmart - Full Face Try On","No-fail makeup routine for time constraints","Catrice haul and try-on","Glowy not sticky coverage faves and how I apply them","Best makeup you can buy at Dollar General","No touch-ups needed drugstore coverage routine","Ranking my top bronzers - all formats","Elite drugstore makeup GRWM that looks more expensive","Top 10 Revlon Products: Famous Faves to Hidden Gems","Best-selling elf makeup at Ulta - but is it really the best?","Makeup follow-ups: products I actually really like","Makeup haul under $10 at Walmart","All drugstore wedding guest makeup look"],"quotes":[{"text":"I've got the E.L.F. Lock It Down Eye Primer.","timestamp_start":561.2,"timestamp_end":564.959,"timestamp_start_formatted":"9:21","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=561s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"I think they're both good options. Just another product in the makeup routine where you definitely can get a really good result without paying high-end money for it.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["value","good result"],"mentions_variant":null},{"text":"I do enjoy using the Doe Foot. Something about that just makes it feel really quick and easy.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["doe foot applicator","quick","easy"],"mentions_variant":null},{"text":"I just like having a little doe foot.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=g4f93PGbydU","sentiment":"positive","topics":["applicator"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}