{"ok":true,"data":{"product":{"brand":"e.l.f. Cosmetics","name":"Perfect 10 Eyeshadow Palette","slug":"e-l-f-cosmetics-perfect-10-eyeshadow-palette","product_url":"/products/e-l-f-cosmetics-perfect-10-eyeshadow-palette","brand_url":"/brands/e-l-f-cosmetics","subcategory":"eyeshadow","formulation":"powder","finish":null,"price_tier":"drugstore","grailpeople_rating":4.6,"rating_count":8,"enriched_price":"$11.00","enriched_price_usd":11,"retailers":["Amazon","Target","Walmart","CVS","e.l.f. Cosmetics","Ulta"],"key_ingredients":["mica","synthetic fluorphlogopite","ethylhexyl palmitate","dimethicone","tridecyl trimellitate","boron nitride","silica","magnesium myristate","magnesium palmitate","magnesium stearate"],"claims":["highly pigmented","blendable"],"consensus_summary":"e.l.f. Cosmetics Perfect 10 Eyeshadow Palette delivers smooth, buttery mattes and shimmers with good pigment that blend easily, according to several creators. Professional makeup artist Lisa J praises both formulas as \"really high quality,\" while Zabrena notes the cool-toned neutrals are rare in drugstore palettes. Sophie  flags that the shadows feel dry to the touch but apply beautifully, and multiple creators call it an affordable everyday staple.","gtin":null,"shades":["Keep It Eril","Keep It Ethereal","Nude Mood","Ethereal","Nude Rose Gold"]},"signal":{"total_mentions":13,"holy_grail_count":3,"loves_it_count":2,"worth_trying_count":3,"mentions_count":5,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":12,"sponsored_count":1},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"blendable","label":"Blendable","group":"attribute","polarity":"positive","mention_count":5,"product_count":3,"source_type":"creator_quote","sample_quote":"The mattes blend beautifully.","provenance":[{"creator_handle":"juicyjas","creator_name":"juicyjas","channel_url":"https://www.youtube.com/@juicyjas","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0","video_title":"Best drugstore makeup top 3 in every category","video_date":"2026-06-06"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc","video_title":"Glowy not sticky coverage faves and how I apply them","video_date":"2026-04-14"},{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=3eqrLA79-1g","video_title":"Best makeup of 2025 awards","video_date":"2026-01-04"},{"creator_handle":"zabrena","creator_name":"Zabrena","channel_url":"https://www.youtube.com/@zabrena","video_url":"https://www.youtube.com/watch?v=uxI03Pxzgx4","video_title":"Drugstore makeup reviews","video_date":"2025-12-05"},{"creator_handle":"amandaz","creator_name":"Amanda Z","channel_url":"https://www.youtube.com/@amandaz","video_url":"https://www.youtube.com/watch?v=78DoG7B5b0c","video_title":"Best drugstore makeup, ever","video_date":"2025-02-09"}]},{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":4,"product_count":3,"source_type":"creator_quote","sample_quote":"I decided on this little palette from e.l.f. Cosmetics. It's the Keep It Ethereal palette.","provenance":[{"creator_handle":"ms.angiekim","creator_name":"Angie Kim","channel_url":"https://www.youtube.com/@ms.angiekim","video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0","video_title":"Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin","video_date":"2026-06-16"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc","video_title":"Glowy not sticky coverage faves and how I apply them","video_date":"2026-04-14"},{"creator_handle":"zabrena","creator_name":"Zabrena","channel_url":"https://www.youtube.com/@zabrena","video_url":"https://www.youtube.com/watch?v=6lXj5I7FTSA","video_title":"Full Face Tutorial Drugstore Makeup Favorites Under $11","video_date":"2025-12-27"},{"creator_handle":"zabrena","creator_name":"Zabrena","channel_url":"https://www.youtube.com/@zabrena","video_url":"https://www.youtube.com/watch?v=uxI03Pxzgx4","video_title":"Drugstore makeup reviews","video_date":"2025-12-05"}]},{"tag":"shimmer","label":"Shimmer","group":"attribute","polarity":"positive","mention_count":3,"product_count":2,"source_type":"creator_quote","sample_quote":"And look how pretty these are, by the way. Look, it has a little bit of sparkle. So pretty.","provenance":[{"creator_handle":"laura88lee","creator_name":"Laura Lee","channel_url":"https://www.youtube.com/@laura88lee","video_url":"https://www.youtube.com/watch?v=AbGGVOtwE3M","video_title":"Viral drugstore makeup tested","video_date":"2026-07-26"},{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=3eqrLA79-1g","video_title":"Best makeup of 2025 awards","video_date":"2026-01-04"},{"creator_handle":"amandaz","creator_name":"Amanda Z","channel_url":"https://www.youtube.com/@amandaz","video_url":"https://www.youtube.com/watch?v=78DoG7B5b0c","video_title":"Best drugstore makeup, ever","video_date":"2025-02-09"}]},{"tag":"pigmented","label":"Pigmented","group":"attribute","polarity":"positive","mention_count":3,"product_count":3,"source_type":"creator_quote","sample_quote":"I feel like they have good pigment but you're not held hostage by the pigment.","provenance":[{"creator_handle":"juicyjas","creator_name":"juicyjas","channel_url":"https://www.youtube.com/@juicyjas","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0","video_title":"Best drugstore makeup top 3 in every category","video_date":"2026-06-06"},{"creator_handle":"zabrena","creator_name":"Zabrena","channel_url":"https://www.youtube.com/@zabrena","video_url":"https://www.youtube.com/watch?v=uxI03Pxzgx4","video_title":"Drugstore makeup reviews","video_date":"2025-12-05"},{"creator_handle":"amandaz","creator_name":"Amanda Z","channel_url":"https://www.youtube.com/@amandaz","video_url":"https://www.youtube.com/watch?v=78DoG7B5b0c","video_title":"Best drugstore makeup, ever","video_date":"2025-02-09"}]},{"tag":"matte","label":"Matte finish","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"This comes in at $11. There are 10 eyeshadows in here, all matte.","provenance":[{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=3eqrLA79-1g","video_title":"Best makeup of 2025 awards","video_date":"2026-01-04"},{"creator_handle":"zabrena","creator_name":"Zabrena","channel_url":"https://www.youtube.com/@zabrena","video_url":"https://www.youtube.com/watch?v=6lXj5I7FTSA","video_title":"Full Face Tutorial Drugstore Makeup Favorites Under $11","video_date":"2025-12-27"}]}],"good_for":[{"tag":"fair","label":"Fair skin tones","group":"skin_tone","polarity":"positive","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"And then they had like a cool tone one for my cool tone girlies out there who's not into the warm tones. Elf has you covered, too.","provenance":[{"creator_handle":"laura88lee","creator_name":"Laura Lee","channel_url":"https://www.youtube.com/@laura88lee","video_url":"https://www.youtube.com/watch?v=AbGGVOtwE3M","video_title":"Viral drugstore makeup tested","video_date":"2026-07-26"}]}],"best_for":[{"tag":"natural_everyday","label":"Natural / everyday","group":"look","polarity":"positive","mention_count":4,"product_count":4,"source_type":"llm_tagger","sample_quote":"I love this neutral brown in the palette. This makes for the easiest, most simple everyday looks.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc","video_title":"Glowy not sticky coverage faves and how I apply them","video_date":"2026-04-14"},{"creator_handle":"zabrena","creator_name":"Zabrena","channel_url":"https://www.youtube.com/@zabrena","video_url":"https://www.youtube.com/watch?v=6lXj5I7FTSA","video_title":"Full Face Tutorial Drugstore Makeup Favorites Under $11","video_date":"2025-12-27"},{"creator_handle":"haleykimaking","creator_name":"Haley Kim","channel_url":"https://www.youtube.com/@haleykimaking","video_url":"https://www.youtube.com/watch?v=wMzhOIRpAgo","video_title":"Clean girl makeup drugstore edition","video_date":"2025-12-20"},{"creator_handle":"zabrena","creator_name":"Zabrena","channel_url":"https://www.youtube.com/@zabrena","video_url":"https://www.youtube.com/watch?v=uxI03Pxzgx4","video_title":"Drugstore makeup reviews","video_date":"2025-12-05"}]},{"tag":"everyday","label":"Everyday","group":"routine_context","polarity":"positive","mention_count":2,"product_count":2,"source_type":"creator_quote","sample_quote":"I found that this is just perfect shade range for everyday makeup look because it's not too bright, not too dark, just perfect neutral shade ranges.","provenance":[{"creator_handle":"zabrena","creator_name":"Zabrena","channel_url":"https://www.youtube.com/@zabrena","video_url":"https://www.youtube.com/watch?v=6lXj5I7FTSA","video_title":"Full Face Tutorial Drugstore Makeup Favorites Under $11","video_date":"2025-12-27"},{"creator_handle":"haleykimaking","creator_name":"Haley Kim","channel_url":"https://www.youtube.com/@haleykimaking","video_url":"https://www.youtube.com/watch?v=wMzhOIRpAgo","video_title":"Clean girl makeup drugstore edition","video_date":"2025-12-20"}]}],"value":[{"tag":"value_for_money","label":"Value for money","group":"value","polarity":"positive","mention_count":4,"product_count":2,"source_type":"llm_tagger","sample_quote":"Affordable price point, great quality. What more could you ask for?","provenance":[{"creator_handle":"ms.angiekim","creator_name":"Angie Kim","channel_url":"https://www.youtube.com/@ms.angiekim","video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0","video_title":"Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin","video_date":"2026-06-16"},{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=3eqrLA79-1g","video_title":"Best makeup of 2025 awards","video_date":"2026-01-04"},{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0","video_title":"Speed reviews of over 75 viral makeup products part 2","video_date":"2025-12-23"},{"creator_handle":"zabrena","creator_name":"Zabrena","channel_url":"https://www.youtube.com/@zabrena","video_url":"https://www.youtube.com/watch?v=uxI03Pxzgx4","video_title":"Drugstore makeup reviews","video_date":"2025-12-05"}]}],"warnings":[]},"creators":[{"handle":"zabrena","display_name":"Zabrena","profile_url":"/creators/zabrena","channel_url":"https://www.youtube.com/@zabrena","specialty":[],"years_active":null,"subscriber_count":588000,"endorsement_strength":"holy grail","grailpeople_rating":4.9,"is_sponsored":false,"video_titles":["Drugstore makeup reviews","Full Face Tutorial Drugstore Makeup Favorites Under $11"],"quotes":[{"text":"This is an amazing quality find.","timestamp_start":63.28,"timestamp_end":67.72,"timestamp_start_formatted":"1:03","video_url":"https://www.youtube.com/watch?v=uxI03Pxzgx4&t=63s","sentiment":"positive","topics":["quality"],"mentions_variant":null},{"text":"I love this neutral brown in the palette. This makes for the easiest, most simple everyday looks.","timestamp_start":69.2,"timestamp_end":76.24,"timestamp_start_formatted":"1:09","video_url":"https://www.youtube.com/watch?v=uxI03Pxzgx4&t=69s","sentiment":"positive","topics":["everyday","ease of use"],"mentions_variant":null},{"text":"It's the perfect cool toned neutral. It's really difficult to find neutral browns that don't pull too warm, especially in the drugstore.","timestamp_start":82.799,"timestamp_end":91.92,"timestamp_start_formatted":"1:22","video_url":"https://www.youtube.com/watch?v=uxI03Pxzgx4&t=82s","sentiment":"positive","topics":["shade","cool toned","drugstore"],"mentions_variant":null},{"text":"It's absolutely stunning.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=uxI03Pxzgx4","sentiment":"positive","topics":["finish"],"mentions_variant":null},{"text":"Very high quality, very pigmented, really easy to work with.","timestamp_start":105.439,"timestamp_end":113.2,"timestamp_start_formatted":"1:45","video_url":"https://www.youtube.com/watch?v=uxI03Pxzgx4&t=105s","sentiment":"positive","topics":["quality","pigmentation","ease of use"],"mentions_variant":null},{"text":"Hit it out of the park. Spectacular. I love these.","timestamp_start":113.2,"timestamp_end":117.52,"timestamp_start_formatted":"1:53","video_url":"https://www.youtube.com/watch?v=uxI03Pxzgx4&t=113s","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"Affordable price point, great quality. What more could you ask for?","timestamp_start":117.52,"timestamp_end":121.759,"timestamp_start_formatted":"1:57","video_url":"https://www.youtube.com/watch?v=uxI03Pxzgx4&t=117s","sentiment":"positive","topics":["value","drugstore"],"mentions_variant":null},{"text":"Looked spectacular by the end of the day. No issues with those whatsoever.","timestamp_start":509.84,"timestamp_end":513.279,"timestamp_start_formatted":"8:29","video_url":"https://www.youtube.com/watch?v=uxI03Pxzgx4&t=509s","sentiment":"positive","topics":["long wear"],"mentions_variant":null},{"text":"This comes in at $11. There are 10 eyeshadows in here, all matte.","timestamp_start":25.519,"timestamp_end":29.76,"timestamp_start_formatted":"0:25","video_url":"https://www.youtube.com/watch?v=6lXj5I7FTSA&t=25s","sentiment":"positive","topics":["matte","value"],"mentions_variant":null},{"text":"Great neutrals for a variety of your everyday looks.","timestamp_start":29.76,"timestamp_end":35.84,"timestamp_start_formatted":"0:29","video_url":"https://www.youtube.com/watch?v=6lXj5I7FTSA&t=29s","sentiment":"positive","topics":["everyday","neutral"],"mentions_variant":null},{"text":"I love this one. It's one of my absolute favorites.","timestamp_start":56.64,"timestamp_end":63.84,"timestamp_start_formatted":"0:56","video_url":"https://www.youtube.com/watch?v=6lXj5I7FTSA&t=56s","sentiment":"positive","topics":["favorite"],"mentions_variant":null},{"text":"I wouldn't be surprised if I hit pan on it at some point.","timestamp_start":61.199,"timestamp_end":65.92,"timestamp_start_formatted":"1:01","video_url":"https://www.youtube.com/watch?v=6lXj5I7FTSA&t=61s","sentiment":"positive","topics":["repurchase","everyday"],"mentions_variant":null},{"text":"It's just such a simple, easy, pulled together look for everyday.","timestamp_start":128.56,"timestamp_end":131.84,"timestamp_start_formatted":"2:08","video_url":"https://www.youtube.com/watch?v=6lXj5I7FTSA&t=128s","sentiment":"positive","topics":["everyday","ease of use"],"mentions_variant":null}]},{"handle":"juicyjas","display_name":"juicyjas","profile_url":"/creators/juicyjas","channel_url":"https://www.youtube.com/@juicyjas","specialty":["beauty content creator","lifestyle creator"],"years_active":13,"subscriber_count":1100000,"endorsement_strength":"holy grail","grailpeople_rating":4.9,"is_sponsored":false,"video_titles":["Best drugstore makeup top 3 in every category"],"quotes":[{"text":"These perfect 10 eyeshadow palettes from e.l.f. Cosmetics are the best.","timestamp_start":281.759,"timestamp_end":285.6,"timestamp_start_formatted":"4:41","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0&t=281s","sentiment":"positive","topics":["quality"],"mentions_variant":null},{"text":"They have softer, warmer tones.","timestamp_start":287.6,"timestamp_end":290.51428571428573,"timestamp_start_formatted":"4:47","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0&t=287s","sentiment":"positive","topics":["color tones"],"mentions_variant":"keep it ethereal"},{"text":"They're smooth, buttery, good pigment.","timestamp_start":299.919,"timestamp_end":306.24,"timestamp_start_formatted":"4:59","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0&t=299s","sentiment":"positive","topics":["texture","pigmentation"],"mentions_variant":null}]},{"handle":"amandaz","display_name":"Amanda Z","profile_url":"/creators/amandaz","channel_url":"https://www.youtube.com/@amandaz","specialty":["beauty content creator"],"years_active":14,"subscriber_count":128000,"endorsement_strength":"holy grail","grailpeople_rating":4.9,"is_sponsored":false,"video_titles":["Best drugstore makeup, ever"],"quotes":[{"text":"The mattes blend beautifully.","timestamp_start":1195.96,"timestamp_end":1199.662857142857,"timestamp_start_formatted":"19:55","video_url":"https://www.youtube.com/watch?v=78DoG7B5b0c&t=1195s","sentiment":"positive","topics":["blendability"],"mentions_variant":null},{"text":"I feel like they have good pigment but you're not held hostage by the pigment.","timestamp_start":1199.039,"timestamp_end":1204.919,"timestamp_start_formatted":"19:59","video_url":"https://www.youtube.com/watch?v=78DoG7B5b0c&t=1199s","sentiment":"positive","topics":["pigment"],"mentions_variant":null},{"text":"This has a really great balance.","timestamp_start":1209.44,"timestamp_end":1213.01,"timestamp_start_formatted":"20:09","video_url":"https://www.youtube.com/watch?v=78DoG7B5b0c&t=1209s","sentiment":"positive","topics":["balance"],"mentions_variant":null},{"text":"I actually quite love the shimmers in here.","timestamp_start":1211.76,"timestamp_end":1216.679,"timestamp_start_formatted":"20:11","video_url":"https://www.youtube.com/watch?v=78DoG7B5b0c&t=1211s","sentiment":"positive","topics":["shimmer"],"mentions_variant":null},{"text":"When you apply them with a finger they warm up on the eyes.","timestamp_start":1219,"timestamp_end":1224.24,"timestamp_start_formatted":"20:19","video_url":"https://www.youtube.com/watch?v=78DoG7B5b0c&t=1219s","sentiment":"positive","topics":["application"],"mentions_variant":null},{"text":"I really was not expecting to love this as much as I do but it now has become my favorite drugstore palette.","timestamp_start":1235.84,"timestamp_end":1243.76,"timestamp_start_formatted":"20:35","video_url":"https://www.youtube.com/watch?v=78DoG7B5b0c&t=1235s","sentiment":"positive","topics":["holy grail","favorite"],"mentions_variant":null}]},{"handle":"lisajmakeup","display_name":"Lisa J","profile_url":"/creators/lisajmakeup","channel_url":"https://www.youtube.com/@lisajmakeup","specialty":["professional makeup artist","former MAC Cosmetics trainer"],"years_active":12,"subscriber_count":369000,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":true,"video_titles":["Affordable summer makeup that looks expensive"],"quotes":[{"text":"These shadows are really beautiful.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak","sentiment":"positive","topics":["beautiful"],"mentions_variant":null},{"text":"The formulas are so nice.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak","sentiment":"positive","topics":["nice formula"],"mentions_variant":null},{"text":"The mattes and the shimmers, both really high quality.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak","sentiment":"positive","topics":["high quality","mattes","shimmers"],"mentions_variant":null},{"text":"Oh, this palette is really pretty.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak","sentiment":"positive","topics":["pretty"],"mentions_variant":null},{"text":"This is actually my first time using this palette.","timestamp_start":988.639,"timestamp_end":995.759,"timestamp_start_formatted":"16:28","video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak&t=988s","sentiment":"positive","topics":["first time using"],"mentions_variant":null},{"text":"It's beautiful.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak","sentiment":"positive","topics":["beautiful"],"mentions_variant":null}]},{"handle":"moorebeautifully","display_name":"Sophie  🎀","profile_url":"/creators/moorebeautifully","channel_url":"https://www.youtube.com/@moorebeautifully","specialty":[],"years_active":null,"subscriber_count":1930,"endorsement_strength":"loves it","grailpeople_rating":4.8,"is_sponsored":false,"video_titles":["Speed reviews of over 75 viral makeup products part 2","Best makeup of 2025 awards"],"quotes":[{"text":"When I tell you I have never loved my eyes more than when I have put one of these on my eyes.","timestamp_start":421.28,"timestamp_end":425.19899999999996,"timestamp_start_formatted":"7:01","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=421s","sentiment":"positive","topics":["love","amazing results"],"mentions_variant":null},{"text":"This feels dry and crusty when you stick your finger on it. When you put it on your eyes, which is really all that matters, I am telling you, you get the most stunning, beautiful, it shows up.","timestamp_start":425.199,"timestamp_end":432.72,"timestamp_start_formatted":"7:05","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=425s","sentiment":"mixed","topics":["texture","stunning","beautiful","shows up"],"mentions_variant":null},{"text":"It compares like to my Charlotte Tilbury right there.","timestamp_start":440.8,"timestamp_end":447.28,"timestamp_start_formatted":"7:20","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=440s","sentiment":"positive","topics":["rivals Charlotte Tilbury"],"mentions_variant":null},{"text":"I just love every time I have had this on my eyes.","timestamp_start":445.039,"timestamp_end":448.96,"timestamp_start_formatted":"7:25","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=445s","sentiment":"positive","topics":["love"],"mentions_variant":null},{"text":"I think the colors are so flattering in that palette.","timestamp_start":447.28,"timestamp_end":454.56,"timestamp_start_formatted":"7:27","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=447s","sentiment":"positive","topics":["flattering colors"],"mentions_variant":null},{"text":"For the price point, you absolutely cannot go wrong with it. I think it is 100% worth the money.","timestamp_start":452.479,"timestamp_end":456.4,"timestamp_start_formatted":"7:32","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=452s","sentiment":"positive","topics":["great price","worth the money"],"mentions_variant":null},{"text":"I can't wait to pick up another color.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0","sentiment":"positive","topics":["want more"],"mentions_variant":null},{"text":"This looks a lot like the tones in the Makeup by Mario. It's probably a dupe.","timestamp_start":2013.76,"timestamp_end":2019.1200000000001,"timestamp_start_formatted":"33:33","video_url":"https://www.youtube.com/watch?v=3eqrLA79-1g&t=2013s","sentiment":"positive","topics":["dupe","Makeup by Mario"],"mentions_variant":null},{"text":"If you get your hands on this, you will not be disappointed.","timestamp_start":2023.6,"timestamp_end":2026.7199999999998,"timestamp_start_formatted":"33:43","video_url":"https://www.youtube.com/watch?v=3eqrLA79-1g&t=2023s","sentiment":"positive","topics":["won't disappoint"],"mentions_variant":null},{"text":"The shimmers in here, the mattes blend out so nicely. They are not patchy at all, but the shimmers in here are really where my heart just starts to flutter every time I put them on my eyes.","timestamp_start":2038.96,"timestamp_end":2045.919,"timestamp_start_formatted":"33:58","video_url":"https://www.youtube.com/watch?v=3eqrLA79-1g&t=2038s","sentiment":"positive","topics":["shimmers","not patchy","heart flutters"],"mentions_variant":null},{"text":"This is such a great palette, worth the money.","timestamp_start":2051.919,"timestamp_end":2055.679,"timestamp_start_formatted":"34:11","video_url":"https://www.youtube.com/watch?v=3eqrLA79-1g&t=2051s","sentiment":"positive","topics":["worth the money","great palette"],"mentions_variant":null}]},{"handle":"emilynoel83","display_name":"Emily Noel","profile_url":"/creators/emilynoel83","channel_url":"https://www.youtube.com/@emilynoel83","specialty":["beauty content creator"],"years_active":19,"subscriber_count":980000,"endorsement_strength":"worth trying","grailpeople_rating":4.2,"is_sponsored":false,"video_titles":["Glowy not sticky coverage faves and how I apply them"],"quotes":[{"text":"I decided on this little palette from e.l.f. Cosmetics. It's the Keep It Ethereal palette.","timestamp_start":563.2,"timestamp_end":566.959,"timestamp_start_formatted":"9:23","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=563s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"I really do like this one for easy, gentle everyday looks.","timestamp_start":566.959,"timestamp_end":570.959,"timestamp_start_formatted":"9:26","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=566s","sentiment":"positive","topics":["ease of use","sensitive skin"],"mentions_variant":null},{"text":"I used some of this shade that has a little bit of shimmer, kind of blending gently up above the look and it gave I think the prettiest little haze there.","timestamp_start":570.959,"timestamp_end":578.32,"timestamp_start_formatted":"9:30","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=570s","sentiment":"positive","topics":["blendability","finish"],"mentions_variant":null}]},{"handle":"ms.angiekim","display_name":"Angie Kim","profile_url":"/creators/ms.angiekim","channel_url":"https://www.youtube.com/@ms.angiekim","specialty":[],"years_active":null,"subscriber_count":5170,"endorsement_strength":"worth trying","grailpeople_rating":4.2,"is_sponsored":false,"video_titles":["Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin"],"quotes":[{"text":"The only negative thing I'm noticing about the eyeshadow palette is there is a bit of kickback when I'm picking up the eyeshadows. But that's just me being really nitpicky.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0","sentiment":"mixed","topics":["kickback","fallout","nitpicky"],"mentions_variant":null},{"text":"It sticks really well to the skin as soon as it's applied. I have zero fallout, which is incredible.","timestamp_start":956.079,"timestamp_end":960.6389999999999,"timestamp_start_formatted":"15:56","video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0&t=956s","sentiment":"positive","topics":["adhesion","no fallout","shimmer"],"mentions_variant":"shimmer shade"},{"text":"This is great if you don't want to spend an arm and a leg on the Makeup by Mario Ethereal Eyes palette. This is a fantastic alternative.","timestamp_start":1742.72,"timestamp_end":1747.6000000000001,"timestamp_start_formatted":"29:02","video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0&t=1742s","sentiment":"positive","topics":["dupe","budget-friendly","alternative"],"mentions_variant":null},{"text":"The shades are not exact, but they are pretty close. I would say that this is just a hair warmer and you get a lot of kickback and fallout, but at least the fallout is easy to swipe away from your face as long as it's powdered well.","timestamp_start":1754.08,"timestamp_end":1758.1589999999999,"timestamp_start_formatted":"29:14","video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0&t=1754s","sentiment":"mixed","topics":["dupe","warmer","kickback","fallout"],"mentions_variant":null},{"text":"I definitely recommend this. This is a great budget eyeshadow palette.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0","sentiment":"positive","topics":["recommended","budget","great"],"mentions_variant":null}]},{"handle":"haleykimaking","display_name":"Haley Kim","profile_url":"/creators/haleykimaking","channel_url":"https://www.youtube.com/@haleykimaking","specialty":["beauty content creator"],"years_active":null,"subscriber_count":1360000,"endorsement_strength":"worth trying","grailpeople_rating":4.2,"is_sponsored":false,"video_titles":["Clean girl makeup drugstore edition"],"quotes":[{"text":"I found that this is just perfect shade range for everyday makeup look because it's not too bright, not too dark, just perfect neutral shade ranges.","timestamp_start":1247.2,"timestamp_end":1257.28,"timestamp_start_formatted":"20:47","video_url":"https://www.youtube.com/watch?v=wMzhOIRpAgo&t=1247s","sentiment":"positive","topics":["everyday","neutral shades","perfect shade range"],"mentions_variant":"Nude Mood"}]},{"handle":"laura88lee","display_name":"Laura Lee","profile_url":"/creators/laura88lee","channel_url":"https://www.youtube.com/@laura88lee","specialty":["beauty content creator","lifestyle creator"],"years_active":17,"subscriber_count":4590000,"endorsement_strength":"mentions","grailpeople_rating":null,"is_sponsored":false,"video_titles":["Viral drugstore makeup tested"],"quotes":[{"text":"Ethereal eyes kind of reminds me of like one of the Naked palettes in a way.","timestamp_start":892.04,"timestamp_end":895.9599999999999,"timestamp_start_formatted":"14:52","video_url":"https://www.youtube.com/watch?v=AbGGVOtwE3M&t=892s","sentiment":"positive","topics":["comparison","color story"],"mentions_variant":null},{"text":"These mattes in this palette...","timestamp_start":932.44,"timestamp_end":935.3257142857143,"timestamp_start_formatted":"15:32","video_url":"https://www.youtube.com/watch?v=AbGGVOtwE3M&t=932s","sentiment":"positive","topics":["mattes"],"mentions_variant":null},{"text":"And look how pretty these are, by the way. Look, it has a little bit of sparkle. So pretty.","timestamp_start":1127.96,"timestamp_end":1131.4,"timestamp_start_formatted":"18:47","video_url":"https://www.youtube.com/watch?v=AbGGVOtwE3M&t=1127s","sentiment":"positive","topics":["sparkle","pretty"],"mentions_variant":null},{"text":"And then they had like a cool tone one for my cool tone girlies out there who's not into the warm tones. Elf has you covered, too.","timestamp_start":898.52,"timestamp_end":905.16,"timestamp_start_formatted":"14:58","video_url":"https://www.youtube.com/watch?v=AbGGVOtwE3M&t=898s","sentiment":"positive","topics":["cool tones","suitable for all skin types"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}