{"ok":true,"data":{"product":{"brand":"e.l.f. Cosmetics","name":"Set It Bright Correcting & Brightening Setting Powder","slug":"e-l-f-cosmetics-set-it-bright-correcting-brightening-setting-powder","product_url":"/products/e-l-f-cosmetics-set-it-bright-correcting-brightening-setting-powder","brand_url":"/brands/e-l-f-cosmetics","subcategory":"setting powder","formulation":"powder","finish":"natural","price_tier":"drugstore","enriched_price":"$12.00","enriched_price_usd":12,"retailers":["Amazon","Target","Walmart","CVS","e.l.f. Cosmetics","Ulta"],"key_ingredients":["Mica","Tapioca Starch","Synthetic Fluorphlogopite","Silica","Synthetic Sapphire","Polymethylsilsesquioxane","Boron Nitride","Triethoxycaprylylsilane","Phenoxyethanol","Caprylyl Glycol"],"claims":["color-correcting","brightening","long-wearing","fade-resistant","crease-resistant"],"consensus_summary":"e.l.f. Cosmetics Set It Bright Correcting & Brightening Setting Powder is a finely milled, lightweight powder that sets makeup without looking cakey or overly matte, according to several creators. Former professional wedding makeup artist Morgan Turner calls it \"one of the best drugstore powders on the market\" for its blurring effect, especially on mature skin. The pink shade is favored for under-eyes, though one creator notes it isn't super brightening on her.","gtin":"609332821613","shades":["Light to Medium","Light-Medium","Fair"]},"signal":{"total_mentions":6,"holy_grail_count":1,"loves_it_count":1,"worth_trying_count":2,"mentions_count":2,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":5,"sponsored_count":1},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"lightweight","label":"Lightweight","group":"attribute","polarity":"positive","mention_count":4,"product_count":2,"source_type":"llm_tagger","sample_quote":"I just feel like everything in here is super light and brightening.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk","video_title":"Hot makeup categories and my faves in each one","video_date":"2026-07-18"},{"creator_handle":"morganturnermakeup","creator_name":"Morgan Turner","channel_url":"https://www.youtube.com/@morganturnermakeup","video_url":"https://www.youtube.com/watch?v=WjWh36NI6aI","video_title":"New and viral e.l.f. cosmetics drops review","video_date":"2026-06-29"},{"creator_handle":"morganturnermakeup","creator_name":"Morgan Turner","channel_url":"https://www.youtube.com/@morganturnermakeup","video_url":"https://www.youtube.com/watch?v=l_QaLwaI7kU","video_title":"Top 5 viral makeup products I tried","video_date":"2026-06-23"},{"creator_handle":"laura88lee","creator_name":"Laura Lee","channel_url":"https://www.youtube.com/@laura88lee","video_url":"https://www.youtube.com/watch?v=6Ovd-UQgMhQ","video_title":"Hot new drugstore makeup brutally honest review","video_date":"2026-06-01"}]},{"tag":"blurring","label":"Blurring","group":"attribute","polarity":"positive","mention_count":4,"product_count":3,"source_type":"llm_tagger","sample_quote":"This is undoubtedly one of the best drugstore powders on the market, especially for more mature skin cuz it is so so so lightweight and so so so blurring.","provenance":[{"creator_handle":"morganturnermakeup","creator_name":"Morgan Turner","channel_url":"https://www.youtube.com/@morganturnermakeup","video_url":"https://www.youtube.com/watch?v=WjWh36NI6aI","video_title":"New and viral e.l.f. cosmetics drops review","video_date":"2026-06-29"},{"creator_handle":"morganturnermakeup","creator_name":"Morgan Turner","channel_url":"https://www.youtube.com/@morganturnermakeup","video_url":"https://www.youtube.com/watch?v=l_QaLwaI7kU","video_title":"Top 5 viral makeup products I tried","video_date":"2026-06-23"},{"creator_handle":"leahjanae","creator_name":"Leah Janae","channel_url":"https://www.youtube.com/@leahjanae","video_url":"https://www.youtube.com/watch?v=ZjsyGORw1nM","video_title":"Testing all the new summer drugstore makeup launches","video_date":"2026-06-17"},{"creator_handle":"laura88lee","creator_name":"Laura Lee","channel_url":"https://www.youtube.com/@laura88lee","video_url":"https://www.youtube.com/watch?v=6Ovd-UQgMhQ","video_title":"Hot new drugstore makeup brutally honest review","video_date":"2026-06-01"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"morganturnermakeup","display_name":"Morgan Turner","profile_url":"/creators/morganturnermakeup","channel_url":"https://www.youtube.com/@morganturnermakeup","specialty":["professional makeup reviewer","former professional wedding makeup artist"],"years_active":8,"subscriber_count":372000,"endorsement_strength":"holy grail","is_sponsored":true,"video_titles":["New and viral e.l.f. cosmetics drops review","Top 5 viral makeup products I tried"],"quotes":[{"text":"This is incredible. This is officially one of my favorite new products from Elf ever.","timestamp_start":393.88,"timestamp_end":401.32,"timestamp_start_formatted":"6:33","video_url":"https://www.youtube.com/watch?v=WjWh36NI6aI&t=393s","sentiment":"positive","topics":["favorite","incredible"],"mentions_variant":null},{"text":"I can't believe they created a powder that is this good.","timestamp_start":401.32,"timestamp_end":406.56,"timestamp_start_formatted":"6:41","video_url":"https://www.youtube.com/watch?v=WjWh36NI6aI&t=401s","sentiment":"positive","topics":["impressed"],"mentions_variant":null},{"text":"This is undoubtedly one of the best drugstore powders on the market, especially for more mature skin cuz it is so so so lightweight and so so so blurring.","timestamp_start":403.6,"timestamp_end":409.84000000000003,"timestamp_start_formatted":"6:43","video_url":"https://www.youtube.com/watch?v=WjWh36NI6aI&t=403s","sentiment":"positive","topics":["best drugstore","mature skin","lightweight","blurring"],"mentions_variant":null},{"text":"They killed it with that launch.","timestamp_start":435.64,"timestamp_end":439.75,"timestamp_start_formatted":"7:15","video_url":"https://www.youtube.com/watch?v=WjWh36NI6aI&t=435s","sentiment":"positive","topics":["impressed","great launch"],"mentions_variant":null},{"text":"Elf killed it.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=l_QaLwaI7kU","sentiment":"positive","topics":["praise"],"mentions_variant":null},{"text":"This is amazing, super high quality, competitive with luxury powders.","timestamp_start":191,"timestamp_end":197.2,"timestamp_start_formatted":"3:11","video_url":"https://www.youtube.com/watch?v=l_QaLwaI7kU&t=191s","sentiment":"positive","topics":["high quality","luxury dupe"],"mentions_variant":null},{"text":"This is a dupe of the Givenchy powder that they reformulated.","timestamp_start":204.76,"timestamp_end":210.72,"timestamp_start_formatted":"3:24","video_url":"https://www.youtube.com/watch?v=l_QaLwaI7kU&t=204s","sentiment":"positive","topics":["dupe","Givenchy comparison"],"mentions_variant":null},{"text":"This is a dupe of the original formulation, aka no shimmers.","timestamp_start":210.72,"timestamp_end":216.48,"timestamp_start_formatted":"3:30","video_url":"https://www.youtube.com/watch?v=l_QaLwaI7kU&t=210s","sentiment":"positive","topics":["dupe","original formula"],"mentions_variant":null},{"text":"It's very, very blurring, as you can see from my example.","timestamp_start":229.48,"timestamp_end":236,"timestamp_start_formatted":"3:49","video_url":"https://www.youtube.com/watch?v=l_QaLwaI7kU&t=229s","sentiment":"positive","topics":["blurring"],"mentions_variant":null},{"text":"I think this is going to be great for all skin types.","timestamp_start":234.4,"timestamp_end":238.96,"timestamp_start_formatted":"3:54","video_url":"https://www.youtube.com/watch?v=l_QaLwaI7kU&t=234s","sentiment":"positive","topics":["all skin types"],"mentions_variant":null},{"text":"It's perfection.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=l_QaLwaI7kU","sentiment":"positive","topics":["overall recommendation"],"mentions_variant":null},{"text":"It's a fabulous price.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=l_QaLwaI7kU","sentiment":"positive","topics":["value","budget-friendly"],"mentions_variant":null},{"text":"This one super lightweight, super blurring, helps your makeup last longer, really perfects the skin, makes the skin look airbrushed.","timestamp_start":180.04,"timestamp_end":184.64,"timestamp_start_formatted":"3:00","video_url":"https://www.youtube.com/watch?v=l_QaLwaI7kU&t=180s","sentiment":"positive","topics":["lightweight","blurring","long wear","airbrushed finish"],"mentions_variant":null},{"text":"It is phenomenal.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=l_QaLwaI7kU","sentiment":"positive","topics":["overall recommendation"],"mentions_variant":null}]},{"handle":"emilynoel83","display_name":"Emily Noel","profile_url":"/creators/emilynoel83","channel_url":"https://www.youtube.com/@emilynoel83","specialty":["beauty content creator"],"years_active":19,"subscriber_count":980000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Hot makeup categories and my faves in each one","Playing with new drugstore makeup mini haul"],"quotes":[{"text":"The utmost brightening one has got to be this one from e.l.f. Cosmetics.","timestamp_start":222,"timestamp_end":227.84,"timestamp_start_formatted":"3:42","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk&t=222s","sentiment":"positive","topics":["brightening","top pick"],"mentions_variant":null},{"text":"I just feel like everything in here is super light and brightening.","timestamp_start":241.28,"timestamp_end":247.28,"timestamp_start_formatted":"4:01","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk&t=241s","sentiment":"positive","topics":["brightening","lightweight"],"mentions_variant":null},{"text":"Something about this mix, I do really feel like it's super brightening.","timestamp_start":271.759,"timestamp_end":278.479,"timestamp_start_formatted":"4:31","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk&t=271s","sentiment":"positive","topics":["brightening","shade mix"],"mentions_variant":null},{"text":"I kind of like the construction of e.l.f. Cosmetics' better.","timestamp_start":302.96,"timestamp_end":306.56,"timestamp_start_formatted":"5:02","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk&t=302s","sentiment":"positive","topics":["packaging","design"],"mentions_variant":null},{"text":"e.l.f. Cosmetics went with a little more flat design, which I like.","timestamp_start":315.199,"timestamp_end":319.039,"timestamp_start_formatted":"5:15","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk&t=315s","sentiment":"positive","topics":["packaging","design"],"mentions_variant":null},{"text":"And all the tones are just so light and bright.","timestamp_start":319.039,"timestamp_end":323.68,"timestamp_start_formatted":"5:19","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk&t=319s","sentiment":"positive","topics":["brightening","shades"],"mentions_variant":null},{"text":"If you're looking to take that concealer you put on and bring it even lighter, this is an option.","timestamp_start":321.039,"timestamp_end":327.52,"timestamp_start_formatted":"5:21","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk&t=321s","sentiment":"positive","topics":["brightening","concealer setting"],"mentions_variant":null},{"text":"Even for its lightness, it's not looking too thick and cakey.","timestamp_start":370.319,"timestamp_end":374.72,"timestamp_start_formatted":"6:10","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk&t=370s","sentiment":"positive","topics":["lightweight","not cakey"],"mentions_variant":null},{"text":"I would say my top pick among these, all things considered, is the L","timestamp_start":382.08,"timestamp_end":387.28,"timestamp_start_formatted":"6:22","video_url":"https://www.youtube.com/watch?v=bdcOsHC7rQk&t=382s","sentiment":"positive","topics":["top pick"],"mentions_variant":null},{"text":"Wow, it is really brightening. Like we were already bright, and look what that just added in.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=xoc8r4_dUFA","sentiment":"positive","topics":["brightening","effect"],"mentions_variant":null},{"text":"I feel super brightened up on the under eye.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=xoc8r4_dUFA","sentiment":"positive","topics":["brightening","under eye"],"mentions_variant":null},{"text":"The little included puff works well.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=xoc8r4_dUFA","sentiment":"positive","topics":["tool","puff"],"mentions_variant":null},{"text":"Elf's new powder is looking pretty good on me.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=xoc8r4_dUFA","sentiment":"positive","topics":["overall look","final verdict"],"mentions_variant":null}]},{"handle":"laura88lee","display_name":"Laura Lee","profile_url":"/creators/laura88lee","channel_url":"https://www.youtube.com/@laura88lee","specialty":["beauty content creator","lifestyle creator"],"years_active":17,"subscriber_count":4590000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Hot new drugstore makeup brutally honest review"],"quotes":[{"text":"This is a really great finely milled silky setting powder.","timestamp_start":384.4,"timestamp_end":389.84,"timestamp_start_formatted":"6:24","video_url":"https://www.youtube.com/watch?v=6Ovd-UQgMhQ&t=384s","sentiment":"positive","topics":["silky","finely milled"],"mentions_variant":null},{"text":"It's not over mattifying either where it's like cakey.","timestamp_start":394.16,"timestamp_end":398.16,"timestamp_start_formatted":"6:34","video_url":"https://www.youtube.com/watch?v=6Ovd-UQgMhQ&t=394s","sentiment":"positive","topics":["not cakey","not over-mattifying"],"mentions_variant":null},{"text":"It's like super light, but also does a really good job setting.","timestamp_start":396.319,"timestamp_end":400.08,"timestamp_start_formatted":"6:36","video_url":"https://www.youtube.com/watch?v=6Ovd-UQgMhQ&t=396s","sentiment":"positive","topics":["lightweight","good setting"],"mentions_variant":null},{"text":"I do feel like e.l.f. Cosmetics made a good one.","timestamp_start":414.56,"timestamp_end":418.24,"timestamp_start_formatted":"6:54","video_url":"https://www.youtube.com/watch?v=6Ovd-UQgMhQ&t=414s","sentiment":"positive","topics":["good drugstore option"],"mentions_variant":null},{"text":"I mostly like using the pink shade for my under eye.","timestamp_start":424,"timestamp_end":428.08,"timestamp_start_formatted":"7:04","video_url":"https://www.youtube.com/watch?v=6Ovd-UQgMhQ&t=424s","sentiment":"positive","topics":["under-eye","pink shade"],"mentions_variant":"pink shade"},{"text":"It sets the heck out of your makeup without making it cakey or too matte.","timestamp_start":428.08,"timestamp_end":434.4,"timestamp_start_formatted":"7:08","video_url":"https://www.youtube.com/watch?v=6Ovd-UQgMhQ&t=428s","sentiment":"positive","topics":["sets well","not cakey","not too matte"],"mentions_variant":null}]},{"handle":"leahjanae","display_name":"Leah Janae","profile_url":"/creators/leahjanae","channel_url":"https://www.youtube.com/@leahjanae","specialty":[],"years_active":null,"subscriber_count":160000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Testing all the new summer drugstore makeup launches"],"quotes":[{"text":"This one instantly smooths.","timestamp_start":673.839,"timestamp_end":674.1952307692309,"timestamp_start_formatted":"11:13","video_url":"https://www.youtube.com/watch?v=ZjsyGORw1nM&t=673s","sentiment":"positive","topics":["smoothing"],"mentions_variant":null},{"text":"I love how smooth that made my skin. And it's not glowy.","timestamp_start":686.399,"timestamp_end":689.2,"timestamp_start_formatted":"11:26","video_url":"https://www.youtube.com/watch?v=ZjsyGORw1nM&t=686s","sentiment":"positive","topics":["smooth","not glowy"],"mentions_variant":null},{"text":"I wouldn't say it's super brightening on me.","timestamp_start":678.48,"timestamp_end":678.9042222222222,"timestamp_start_formatted":"11:18","video_url":"https://www.youtube.com/watch?v=ZjsyGORw1nM&t=678s","sentiment":"mixed","topics":["not super brightening"],"mentions_variant":null},{"text":"I do really like how it made my under eyes look.","timestamp_start":1713.44,"timestamp_end":1716.1964814814814,"timestamp_start_formatted":"28:33","video_url":"https://www.youtube.com/watch?v=ZjsyGORw1nM&t=1713s","sentiment":"positive","topics":["under eyes"],"mentions_variant":null},{"text":"Definitely very smoothing.","timestamp_start":1719.76,"timestamp_end":1719.9175,"timestamp_start_formatted":"28:39","video_url":"https://www.youtube.com/watch?v=ZjsyGORw1nM&t=1719s","sentiment":"positive","topics":["smoothing"],"mentions_variant":null},{"text":"The e.l.f. Cosmetics one might be just a little bit more longwearing.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ZjsyGORw1nM","sentiment":"positive","topics":["long wearing"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}