{"ok":true,"data":{"product":{"brand":"e.l.f. Cosmetics","name":"Soft Glam Cream Blush Stick","slug":"e-l-f-cosmetics-soft-glam-cream-blush-stick","product_url":"/products/e-l-f-cosmetics-soft-glam-cream-blush-stick","brand_url":"/brands/e-l-f-cosmetics","subcategory":"blush","formulation":"cream","finish":"satin","price_tier":"drugstore","grailpeople_rating":4.2,"rating_count":5,"enriched_price":"$7","enriched_price_usd":7,"retailers":["Amazon","Target","Walmart","CVS","e.l.f. Cosmetics","Ulta"],"key_ingredients":["shea butter","sunflower seed oil"],"claims":["long-lasting","vegan","cruelty-free","buildable","natural looking"],"consensus_summary":"e.l.f. Cosmetics Soft Glam Cream Blush Stick blends smoothly with a satin finish that feels lightweight and slightly powdery, offering a natural flush. Several creators praise the user-friendly texture and medium, buildable pigmentation, with Emily Noel noting shades like Cinnamude are \"really good\" and easy to blend. Leah Janae mentions the color fades a bit over time, making it best for lighter makeup days.","gtin":null,"shades":["Cinna-Mood","Muted Mauve","Muted Mauve/ Pink on It","Cinnamood","Pink on It"]},"signal":{"total_mentions":8,"holy_grail_count":0,"loves_it_count":2,"worth_trying_count":3,"mentions_count":3,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":7,"sponsored_count":1},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":4,"product_count":3,"source_type":"llm_tagger","sample_quote":"I think it just goes on so smoothly this way.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk","video_title":"Toasty blush round-up: all my 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skin.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk","video_title":"Toasty blush round-up: all my faves","video_date":"2026-06-18"},{"creator_handle":"leahjanae","creator_name":"Leah Janae","channel_url":"https://www.youtube.com/@leahjanae","video_url":"https://www.youtube.com/watch?v=ZjsyGORw1nM","video_title":"Testing all the new summer drugstore makeup launches","video_date":"2026-06-17"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"pigmented","label":"Pigmented","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"This probably will not be the most ideal formula because it doesn't have a ton of pigment.","warning_text":"creators flagged issues with pigmented","provenance":[{"creator_handle":"andreamatillano","creator_name":"Andréa 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It really gives you like an airbrushed finish. It's just gorgeous.","timestamp_start":1579.039,"timestamp_end":1585.52,"timestamp_start_formatted":"26:19","video_url":"https://www.youtube.com/watch?v=VO25SIDzSKM&t=1579s","sentiment":"positive","topics":["smooth application","airbrushed finish","gorgeous"],"mentions_variant":null},{"text":"These also have a medium level of pigmentation. So, they're a little bit more buildable if you want more color payoff, but they're not super sheer either.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=VO25SIDzSKM","sentiment":"positive","topics":["medium pigmentation","buildable"],"mentions_variant":null},{"text":"I think these are absolutely worth getting. I think they really nailed the formula.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=VO25SIDzSKM","sentiment":"positive","topics":["worth it","great formula"],"mentions_variant":null},{"text":"Definitely a win for e.l.f. Cosmetics. These are really just perfection.","timestamp_start":1641.12,"timestamp_end":1645.039,"timestamp_start_formatted":"27:21","video_url":"https://www.youtube.com/watch?v=VO25SIDzSKM&t=1641s","sentiment":"positive","topics":["win","perfection","verdict"],"mentions_variant":null},{"text":"The muted mauve I applied directly from the stick just so I could show you that. And that works fine.","timestamp_start":1598,"timestamp_end":1602.24,"timestamp_start_formatted":"26:38","video_url":"https://www.youtube.com/watch?v=VO25SIDzSKM&t=1598s","sentiment":"positive","topics":["direct application","works fine"],"mentions_variant":"Muted Mauve"},{"text":"Once I blend these out, I don't really notice a difference. Both in terms of the finish and also the color as well.","timestamp_start":1616.799,"timestamp_end":1620.24,"timestamp_start_formatted":"26:56","video_url":"https://www.youtube.com/watch?v=VO25SIDzSKM&t=1616s","sentiment":"positive","topics":["blends well","consistent finish"],"mentions_variant":null}]},{"handle":"emilynoel83","display_name":"Emily Noel","profile_url":"/creators/emilynoel83","channel_url":"https://www.youtube.com/@emilynoel83","specialty":["beauty content creator"],"years_active":19,"subscriber_count":980000,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["Toasty blush round-up: all my faves","Makeup haul under $10 at Walmart"],"quotes":[{"text":"This tone really got me thinking about other options.","timestamp_start":15.2,"timestamp_end":22.64,"timestamp_start_formatted":"0:15","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=15s","sentiment":"positive","topics":["shade inspiration"],"mentions_variant":"Cinnamude"},{"text":"Cinnamude is really good.","timestamp_start":59.6,"timestamp_end":62.34285714285715,"timestamp_start_formatted":"0:59","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=59s","sentiment":"positive","topics":["recommendation"],"mentions_variant":"Cinnamude"},{"text":"I like the texture e.l.f. Cosmetics is working with in these little sticks.","timestamp_start":61.76,"timestamp_end":68.64,"timestamp_start_formatted":"1:01","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=61s","sentiment":"positive","topics":["texture"],"mentions_variant":null},{"text":"They don't feel ultra juicy as they cross the cheeks. But when you go to blend it in, you almost feel just a little I wouldn't say a full cream to powder shift, but just a little bit of that feeling of lightness across the skin when you go to blend it where it's just no struggle.","timestamp_start":71.119,"timestamp_end":78.159,"timestamp_start_formatted":"1:11","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=71s","sentiment":"positive","topics":["texture","blendability","cream to powder"],"mentions_variant":null},{"text":"If you were going to apply a blush this deep that leaves that kind of darkness on your cheek, you need it to be easily blendable for that to work.","timestamp_start":86.24,"timestamp_end":93.119,"timestamp_start_formatted":"1:26","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=86s","sentiment":"positive","topics":["blendability","deep shade"],"mentions_variant":null},{"text":"That one I feel is very user friendly.","timestamp_start":102.32,"timestamp_end":109.119,"timestamp_start_formatted":"1:42","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=102s","sentiment":"positive","topics":["user friendly","ease of use"],"mentions_variant":null},{"text":"Oh, I think that's going to be perfect, actually.","timestamp_start":231.76,"timestamp_end":236,"timestamp_start_formatted":"3:51","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=231s","sentiment":"positive","topics":["perfect shade"],"mentions_variant":"CinnaMood"},{"text":"Wow. Oh, I love this toastiness so much.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go","sentiment":"positive","topics":["shade","toasty"],"mentions_variant":"CinnaMood"},{"text":"It's shearing out to seem almost like a muted red.","timestamp_start":239.12,"timestamp_end":243.04,"timestamp_start_formatted":"3:59","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=239s","sentiment":"positive","topics":["sheer","shade"],"mentions_variant":"CinnaMood"},{"text":"I feel like this could be so pretty on the lips, too.","timestamp_start":268.4,"timestamp_end":273.44,"timestamp_start_formatted":"4:28","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=268s","sentiment":"positive","topics":["multipurpose"],"mentions_variant":null},{"text":"Everything's staying rather matte.","timestamp_start":275.919,"timestamp_end":279.9865,"timestamp_start_formatted":"4:35","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=275s","sentiment":"positive","topics":["matte finish"],"mentions_variant":null},{"text":"Loving the tone. Absolutely love.","timestamp_start":285.68,"timestamp_end":289.03000000000003,"timestamp_start_formatted":"4:45","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=285s","sentiment":"positive","topics":["shade","love"],"mentions_variant":"CinnaMood"},{"text":"I think that's a great summertime your skin tones maybe got a little more tan going on.","timestamp_start":288.24,"timestamp_end":293.199,"timestamp_start_formatted":"4:48","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=288s","sentiment":"positive","topics":["summer","tan skin"],"mentions_variant":null},{"text":"$7 for each does not feel like a ridiculous price to me.","timestamp_start":293.199,"timestamp_end":297.52000000000004,"timestamp_start_formatted":"4:53","video_url":"https://www.youtube.com/watch?v=FFiSR2RS9Go&t=293s","sentiment":"positive","topics":["value","drugstore"],"mentions_variant":null}]},{"handle":"leahjanae","display_name":"Leah Janae","profile_url":"/creators/leahjanae","channel_url":"https://www.youtube.com/@leahjanae","specialty":[],"years_active":null,"subscriber_count":160000,"endorsement_strength":"worth trying","grailpeople_rating":3.8,"is_sponsored":false,"video_titles":["Testing all the new summer drugstore makeup launches"],"quotes":[{"text":"They do blend good on the skin.","timestamp_start":1202.16,"timestamp_end":1202.36875,"timestamp_start_formatted":"20:02","video_url":"https://www.youtube.com/watch?v=ZjsyGORw1nM&t=1202s","sentiment":"positive","topics":["blendability"],"mentions_variant":null},{"text":"Easy to work with. It's not really giving me any problems.","timestamp_start":1208.24,"timestamp_end":1210.24,"timestamp_start_formatted":"20:08","video_url":"https://www.youtube.com/watch?v=ZjsyGORw1nM&t=1208s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"This is a more natural formula.","timestamp_start":1210.24,"timestamp_end":1212.2817857142857,"timestamp_start_formatted":"20:10","video_url":"https://www.youtube.com/watch?v=ZjsyGORw1nM&t=1210s","sentiment":"positive","topics":["natural finish"],"mentions_variant":null},{"text":"I do feel like the color has definitely faded a little bit, but it was kind of more natural to begin with.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ZjsyGORw1nM","sentiment":"mixed","topics":["fades","natural finish"],"mentions_variant":null},{"text":"Really nice and easy to work with if you want something a little more again more natural, buildable.","timestamp_start":1179.919,"timestamp_end":1181.44,"timestamp_start_formatted":"19:39","video_url":"https://www.youtube.com/watch?v=ZjsyGORw1nM&t=1179s","sentiment":"positive","topics":["natural finish","buildable","ease of use"],"mentions_variant":null},{"text":"These would be good for more of a lighter makeup day for sure.","timestamp_start":1785.919,"timestamp_end":1787.679,"timestamp_start_formatted":"29:45","video_url":"https://www.youtube.com/watch?v=ZjsyGORw1nM&t=1785s","sentiment":"positive","topics":["light makeup day"],"mentions_variant":null}]},{"handle":"morganturnermakeup","display_name":"Morgan Turner","profile_url":"/creators/morganturnermakeup","channel_url":"https://www.youtube.com/@morganturnermakeup","specialty":["professional makeup reviewer","former professional wedding makeup artist"],"years_active":8,"subscriber_count":372000,"endorsement_strength":"worth trying","grailpeople_rating":4.2,"is_sponsored":true,"video_titles":["New and viral e.l.f. cosmetics drops review","Top 5 viral makeup products I tried"],"quotes":[{"text":"This formula does give luminosity to the cheek.","timestamp_start":334.6,"timestamp_end":338.32000000000005,"timestamp_start_formatted":"5:34","video_url":"https://www.youtube.com/watch?v=WjWh36NI6aI&t=334s","sentiment":"positive","topics":["luminous","glow"],"mentions_variant":null},{"text":"This is really nice and a natural pink flush. It's not one of those bubble gum pinks that is just a bit too much on the skin.","timestamp_start":338.32,"timestamp_end":345.56,"timestamp_start_formatted":"5:38","video_url":"https://www.youtube.com/watch?v=WjWh36NI6aI&t=338s","sentiment":"positive","topics":["natural finish","blendability"],"mentions_variant":"Pink On It"},{"text":"I feel like this looks like a very believable natural flush.","timestamp_start":347.56,"timestamp_end":352.64,"timestamp_start_formatted":"5:47","video_url":"https://www.youtube.com/watch?v=WjWh36NI6aI&t=347s","sentiment":"positive","topics":["natural finish","blendability"],"mentions_variant":null}]},{"handle":"andreamatillano","display_name":"Andréa Matillano","profile_url":"/creators/andreamatillano","channel_url":"https://www.youtube.com/@andreamatillano","specialty":["beauty content creator"],"years_active":15,"subscriber_count":362000,"endorsement_strength":"worth trying","grailpeople_rating":3.5,"is_sponsored":false,"video_titles":["Drugstore makeup outperforms high end"],"quotes":[{"text":"It goes on very, very smoothly.","timestamp_start":702.88,"timestamp_end":703.3169565217391,"timestamp_start_formatted":"11:42","video_url":"https://www.youtube.com/watch?v=P7PvyluQa9k&t=702s","sentiment":"positive","topics":["smooth application"],"mentions_variant":null},{"text":"It's creamy.","timestamp_start":706.24,"timestamp_end":708.069,"timestamp_start_formatted":"11:46","video_url":"https://www.youtube.com/watch?v=P7PvyluQa9k&t=706s","sentiment":"positive","topics":["creamy"],"mentions_variant":null},{"text":"It's not overly glowy.","timestamp_start":708.079,"timestamp_end":710.31,"timestamp_start_formatted":"11:48","video_url":"https://www.youtube.com/watch?v=P7PvyluQa9k&t=708s","sentiment":"positive","topics":["not overly glowy"],"mentions_variant":null},{"text":"It has like a true satin finish to it.","timestamp_start":710.32,"timestamp_end":710.7113636363637,"timestamp_start_formatted":"11:50","video_url":"https://www.youtube.com/watch?v=P7PvyluQa9k&t=710s","sentiment":"positive","topics":["satin finish"],"mentions_variant":null},{"text":"Definitely a powdery feel.","timestamp_start":713.2,"timestamp_end":713.3591304347826,"timestamp_start_formatted":"11:53","video_url":"https://www.youtube.com/watch?v=P7PvyluQa9k&t=713s","sentiment":"mixed","topics":["powdery feel"],"mentions_variant":null},{"text":"This probably will not be the most ideal formula because it doesn't have a ton of pigment.","timestamp_start":909.279,"timestamp_end":910.88,"timestamp_start_formatted":"15:09","video_url":"https://www.youtube.com/watch?v=P7PvyluQa9k&t=909s","sentiment":"cautionary","topics":["sheer","low pigment","texture issues"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}