{"ok":true,"data":{"product":{"brand":"e.l.f. Cosmetics","name":"Soft Glam Satin Concealer","slug":"e-l-f-cosmetics-soft-glam-satin-concealer","product_url":"/products/e-l-f-cosmetics-soft-glam-satin-concealer","brand_url":"/brands/e-l-f-cosmetics","subcategory":"concealer","formulation":null,"finish":"satin","price_tier":"drugstore","grailpeople_rating":4,"rating_count":12,"enriched_price":"$5","enriched_price_usd":5,"retailers":["Amazon","Target","Walmart","CVS","e.l.f. Cosmetics","Ulta"],"key_ingredients":["Squalane","Glycerin","Sodium Hyaluronate","Panthenol","Tocopherol","Hibiscus Sabdariffa Fruit Extract","Erythritol","Silica","Sunflower Seed Oil","Hydrolyzed Sodium Hyaluronate"],"claims":["crease-resistant","hydrating","medium coverage"],"consensus_summary":"The e.l.f. Soft Glam Satin Concealer offers medium, buildable coverage with a satin finish that looks natural and lightweight. Professional makeup artist Lisa J calls it \"really beautiful,\" and several creators praise its crease-resistant wear for up to 8 hours, though Morgan Turner (former professional wedding makeup artist) finds it looks textured and doesn't like how it wears. At $5, it's a solid drugstore option for normal to dry skin, but those with fine lines or who prefer creamier formulas may want to pass.","gtin":null,"shades":["Fair Cool","14 Fair Cool","Fair Neutral","35 Medium Cool","21 Light Neutral","12 Fair Warm","Light Warm","Light 20 & Light 21","20 / Fair Cool","21"]},"signal":{"total_mentions":15,"holy_grail_count":0,"loves_it_count":7,"worth_trying_count":3,"mentions_count":2,"mixed_count":1,"not_recommended_count":1,"unsponsored_count":14,"sponsored_count":1},"caveats":{"mixed_evidence":true,"single_creator":false,"no_price_data":false,"has_negative":true,"mixed_note":"1 creator had mixed experience — check evidence below.","negative_note":"1 creator did not recommend this product."},"tags":{"claims":[],"attributes":[{"tag":"lightweight","label":"Lightweight","group":"attribute","polarity":"positive","mention_count":5,"product_count":5,"source_type":"creator_quote","sample_quote":"Formula-wise, that feels like nice. It's pretty lightweight.","provenance":[{"creator_handle":"lisajmakeup","creator_name":"Lisa J","channel_url":"https://www.youtube.com/@lisajmakeup","video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak","video_title":"Affordable summer makeup that looks expensive","video_date":"2026-07-06"},{"creator_handle":"glamgirlgabi","creator_name":"Glam Girl Gabi","channel_url":"https://www.youtube.com/@glamgirlgabi","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI","video_title":"I bought everything e.l.f. cosmetics and I have thoughts","video_date":"2026-07-05"},{"creator_handle":"juicyjas","creator_name":"juicyjas","channel_url":"https://www.youtube.com/@juicyjas","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0","video_title":"Best drugstore makeup top 3 in every category","video_date":"2026-06-06"},{"creator_handle":"allieglines","creator_name":"Allie Glines","channel_url":"https://www.youtube.com/@allieglines","video_url":"https://www.youtube.com/watch?v=osE_QZDUBZs","video_title":"Trying new drugstore makeup and found some gems","video_date":"2026-04-22"},{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=iur4btIyfXA","video_title":"Best makeup under $10 that perform like high-end","video_date":"2026-02-10"}]},{"tag":"natural_finish","label":"Natural finish","group":"attribute","polarity":"positive","mention_count":5,"product_count":4,"source_type":"llm_tagger","sample_quote":"I get all the coverage I need, but it looks natural.","provenance":[{"creator_handle":"lisajmakeup","creator_name":"Lisa J","channel_url":"https://www.youtube.com/@lisajmakeup","video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak","video_title":"Affordable summer makeup that looks expensive","video_date":"2026-07-06"},{"creator_handle":"glamgirlgabi","creator_name":"Glam Girl Gabi","channel_url":"https://www.youtube.com/@glamgirlgabi","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI","video_title":"I bought everything e.l.f. cosmetics and I have thoughts","video_date":"2026-07-05"},{"creator_handle":"juicyjas","creator_name":"juicyjas","channel_url":"https://www.youtube.com/@juicyjas","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0","video_title":"Best drugstore makeup top 3 in every category","video_date":"2026-06-06"},{"creator_handle":"daceycash","creator_name":"Dacey Cash","channel_url":"https://www.youtube.com/@daceycash","video_url":"https://www.youtube.com/watch?v=Fb2w2t-03T4","video_title":"Long lasting flawless drugstore makeup routine","video_date":"2026-05-16"},{"creator_handle":"laura88lee","creator_name":"Laura Lee","channel_url":"https://www.youtube.com/@laura88lee","video_url":"https://www.youtube.com/watch?v=MNsn0PRyAEQ","video_title":"Best new drugstore makeup finds 2026","video_date":"2026-01-11"}]},{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":4,"product_count":4,"source_type":"creator_quote","sample_quote":"This is a new concealer from e.l.f. 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This is the soft glam satin concealer.","provenance":[{"creator_handle":"glamgirlgabi","creator_name":"Glam Girl Gabi","channel_url":"https://www.youtube.com/@glamgirlgabi","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI","video_title":"I bought everything e.l.f. cosmetics and I have thoughts","video_date":"2026-07-05"},{"creator_handle":"ms.angiekim","creator_name":"Angie Kim","channel_url":"https://www.youtube.com/@ms.angiekim","video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0","video_title":"Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin","video_date":"2026-06-16"},{"creator_handle":"drugstoremaven","creator_name":"Taylor Margaret","channel_url":"https://www.youtube.com/@drugstoremaven","video_url":"https://www.youtube.com/watch?v=hsmmNF9VX1U","video_title":"New Drugstore Makeup 2026","video_date":"2026-01-23"},{"creator_handle":"simplyblair","creator_name":"simply.blair","channel_url":"https://www.youtube.com/@simplyblair","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI","video_title":"New 2026 drugstore makeup releases: what's worth it & what's not","video_date":"2026-01-13"}]},{"tag":"medium_coverage","label":"Medium coverage","group":"attribute","polarity":"positive","mention_count":4,"product_count":4,"source_type":"llm_tagger","sample_quote":"I would say you do get about a medium coverage from that. 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Like by the end of the day, this still looks so good.","provenance":[{"creator_handle":"skylerreneee","creator_name":"Skyler Renee","channel_url":"https://www.youtube.com/@skylerreneee","video_url":"https://www.youtube.com/watch?v=VdqEzqWvIGo","video_title":"Best drugstore makeup under $10","video_date":"2026-05-17"},{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=iur4btIyfXA","video_title":"Best makeup under $10 that perform like high-end","video_date":"2026-02-10"},{"creator_handle":"laura88lee","creator_name":"Laura Lee","channel_url":"https://www.youtube.com/@laura88lee","video_url":"https://www.youtube.com/watch?v=MNsn0PRyAEQ","video_title":"Best new drugstore makeup finds 2026","video_date":"2026-01-11"}]},{"tag":"hydrating","label":"Hydrating","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"creator_quote","sample_quote":"I like the fact that it has a little bit less. It has hydrating hibiscus complex and hyaluronic acid in it.","provenance":[{"creator_handle":"glamgirlgabi","creator_name":"Glam Girl Gabi","channel_url":"https://www.youtube.com/@glamgirlgabi","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI","video_title":"I bought everything e.l.f. cosmetics and I have thoughts","video_date":"2026-07-05"},{"creator_handle":"allieglines","creator_name":"Allie Glines","channel_url":"https://www.youtube.com/@allieglines","video_url":"https://www.youtube.com/watch?v=osE_QZDUBZs","video_title":"Trying new drugstore makeup and found some gems","video_date":"2026-04-22"}]},{"tag":"blendable","label":"Blendable","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"creator_quote","sample_quote":"This is really quite easy to blend.","provenance":[{"creator_handle":"drugstoremaven","creator_name":"Taylor Margaret","channel_url":"https://www.youtube.com/@drugstoremaven","video_url":"https://www.youtube.com/watch?v=hsmmNF9VX1U","video_title":"New Drugstore Makeup 2026","video_date":"2026-01-23"},{"creator_handle":"laura88lee","creator_name":"Laura Lee","channel_url":"https://www.youtube.com/@laura88lee","video_url":"https://www.youtube.com/watch?v=MNsn0PRyAEQ","video_title":"Best new drugstore makeup finds 2026","video_date":"2026-01-11"}]},{"tag":"buildable","label":"Buildable","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"The coverage on it is, I would say, medium to buildable.","provenance":[{"creator_handle":"lisajmakeup","creator_name":"Lisa J","channel_url":"https://www.youtube.com/@lisajmakeup","video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak","video_title":"Affordable summer makeup that looks expensive","video_date":"2026-07-06"},{"creator_handle":"glamgirlgabi","creator_name":"Glam Girl Gabi","channel_url":"https://www.youtube.com/@glamgirlgabi","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI","video_title":"I bought everything e.l.f. cosmetics and I have thoughts","video_date":"2026-07-05"}]}],"good_for":[],"best_for":[],"value":[{"tag":"value_for_money","label":"Value for money","group":"value","polarity":"positive","mention_count":6,"product_count":6,"source_type":"creator_quote","sample_quote":"She's five bucks.","provenance":[{"creator_handle":"glamgirlgabi","creator_name":"Glam Girl Gabi","channel_url":"https://www.youtube.com/@glamgirlgabi","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI","video_title":"I bought everything e.l.f. cosmetics and I have thoughts","video_date":"2026-07-05"},{"creator_handle":"easymakeups","creator_name":"Easy Makeup","channel_url":"https://www.youtube.com/@easymakeups","video_url":"https://www.youtube.com/watch?v=Hk5fey5mdi0","video_title":"Full face drugstore makeup tutorial","video_date":"2026-06-09"},{"creator_handle":"skylerreneee","creator_name":"Skyler Renee","channel_url":"https://www.youtube.com/@skylerreneee","video_url":"https://www.youtube.com/watch?v=VdqEzqWvIGo","video_title":"Best drugstore makeup under $10","video_date":"2026-05-17"},{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=iur4btIyfXA","video_title":"Best makeup under $10 that perform like high-end","video_date":"2026-02-10"},{"creator_handle":"simplyblair","creator_name":"simply.blair","channel_url":"https://www.youtube.com/@simplyblair","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI","video_title":"New 2026 drugstore makeup releases: what's worth it & what's not","video_date":"2026-01-13"}]}],"warnings":[{"tag":"blendable","label":"Blendable","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"This concealer definitely feels a lot more stiffer to blend out compared to something like my Tower 28 concealer or my Natasha Denona concealer.","warning_text":"harder to blend","provenance":[{"creator_handle":"ms.angiekim","creator_name":"Angie Kim","channel_url":"https://www.youtube.com/@ms.angiekim","video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0","video_title":"Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin","video_date":"2026-06-16"}]},{"tag":"creamy","label":"Creamy","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"I much prefer the NYX Bare With Me serum concealer instead. I just find that the NYX formula is a lot creamier and more pigmented, whereas this can get a little dry and it's a bit difficult to blend out.","warning_text":"creators flagged issues with creamy","provenance":[{"creator_handle":"ms.angiekim","creator_name":"Angie Kim","channel_url":"https://www.youtube.com/@ms.angiekim","video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0","video_title":"Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin","video_date":"2026-06-16"}]},{"tag":"pigmented","label":"Pigmented","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"I much prefer the NYX Bare With Me serum concealer instead. I just find that the NYX formula is a lot creamier and more pigmented, whereas this can get a little dry and it's a bit difficult to blend out.","warning_text":"creators flagged issues with pigmented","provenance":[{"creator_handle":"ms.angiekim","creator_name":"Angie Kim","channel_url":"https://www.youtube.com/@ms.angiekim","video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0","video_title":"Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin","video_date":"2026-06-16"}]},{"tag":"non_drying","label":"Non-drying","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"I much prefer the NYX Bare With Me serum concealer instead. I just find that the NYX formula is a lot creamier and more pigmented, whereas this can get a little dry and it's a bit difficult to blend out.","warning_text":"can feel drying / tight","provenance":[{"creator_handle":"ms.angiekim","creator_name":"Angie Kim","channel_url":"https://www.youtube.com/@ms.angiekim","video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0","video_title":"Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin","video_date":"2026-06-16"}]},{"tag":"wide_shade_range","label":"Wide shade range","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"These shades always run a little bit darker than you think.","warning_text":"creators flagged issues with wide shade range","provenance":[{"creator_handle":"drugstoremaven","creator_name":"Taylor 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expected","provenance":[{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=iur4btIyfXA","video_title":"Best makeup under $10 that perform like high-end","video_date":"2026-02-10"}]}]},"creators":[{"handle":"lisajmakeup","display_name":"Lisa J","profile_url":"/creators/lisajmakeup","channel_url":"https://www.youtube.com/@lisajmakeup","specialty":["professional makeup artist","former MAC Cosmetics trainer"],"years_active":12,"subscriber_count":369000,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":true,"video_titles":["Affordable summer makeup that looks expensive"],"quotes":[{"text":"This is a really beautiful kind of satin finish concealer.","timestamp_start":249.519,"timestamp_end":253.76,"timestamp_start_formatted":"4:09","video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak&t=249s","sentiment":"positive","topics":["satin finish"],"mentions_variant":null},{"text":"This concealer is really beautiful.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak","sentiment":"positive","topics":["beautiful"],"mentions_variant":null},{"text":"The coverage on it is, I would say, medium to buildable.","timestamp_start":306.479,"timestamp_end":310.56,"timestamp_start_formatted":"5:06","video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak&t=306s","sentiment":"positive","topics":["medium coverage","buildable"],"mentions_variant":null},{"text":"I get all the coverage I need, but it looks natural.","timestamp_start":308.72,"timestamp_end":312.47900000000004,"timestamp_start_formatted":"5:08","video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak&t=308s","sentiment":"positive","topics":["natural","coverage"],"mentions_variant":null},{"text":"It doesn't look heavy.","timestamp_start":310.56,"timestamp_end":312.90999999999997,"timestamp_start_formatted":"5:10","video_url":"https://www.youtube.com/watch?v=H9IcS__Vaak&t=310s","sentiment":"positive","topics":["not heavy"],"mentions_variant":null}]},{"handle":"laura88lee","display_name":"Laura Lee","profile_url":"/creators/laura88lee","channel_url":"https://www.youtube.com/@laura88lee","specialty":["beauty content creator","lifestyle creator"],"years_active":17,"subscriber_count":4590000,"endorsement_strength":"loves it","grailpeople_rating":4.7,"is_sponsored":false,"video_titles":["Best new drugstore makeup finds 2026"],"quotes":[{"text":"This is such a beautiful concealer.","timestamp_start":242.319,"timestamp_end":248,"timestamp_start_formatted":"4:02","video_url":"https://www.youtube.com/watch?v=MNsn0PRyAEQ&t=242s","sentiment":"positive","topics":["beautiful finish"],"mentions_variant":null},{"text":"I wore this for 8 hours the other day and it just did not budge.","timestamp_start":244.959,"timestamp_end":252.319,"timestamp_start_formatted":"4:04","video_url":"https://www.youtube.com/watch?v=MNsn0PRyAEQ&t=244s","sentiment":"positive","topics":["long wear","staying power"],"mentions_variant":null},{"text":"Really great coverage.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=MNsn0PRyAEQ","sentiment":"positive","topics":["coverage"],"mentions_variant":null},{"text":"This stuff blends like high-end.","timestamp_start":264.24,"timestamp_end":268.02,"timestamp_start_formatted":"4:24","video_url":"https://www.youtube.com/watch?v=MNsn0PRyAEQ&t=264s","sentiment":"positive","topics":["blendability","high-end quality"],"mentions_variant":null},{"text":"For $5, I just think that's crazy.","timestamp_start":267.28,"timestamp_end":270.88,"timestamp_start_formatted":"4:27","video_url":"https://www.youtube.com/watch?v=MNsn0PRyAEQ&t=267s","sentiment":"positive","topics":["value","affordable"],"mentions_variant":null},{"text":"It really doesn't crease and get all up in there, and it gives you like this natural coverage where it's not too cakey.","timestamp_start":293.44,"timestamp_end":296.639,"timestamp_start_formatted":"4:53","video_url":"https://www.youtube.com/watch?v=MNsn0PRyAEQ&t=293s","sentiment":"positive","topics":["no creasing","natural coverage","not cakey"],"mentions_variant":null},{"text":"For the price point and the quality, it's crazy.","timestamp_start":1938.08,"timestamp_end":1941.919,"timestamp_start_formatted":"32:18","video_url":"https://www.youtube.com/watch?v=MNsn0PRyAEQ&t=1938s","sentiment":"positive","topics":["value","quality"],"mentions_variant":null},{"text":"I've even done wear tests with these and they're just beyond fantastic.","timestamp_start":1940.159,"timestamp_end":1947.2,"timestamp_start_formatted":"32:20","video_url":"https://www.youtube.com/watch?v=MNsn0PRyAEQ&t=1940s","sentiment":"positive","topics":["wear test","long wear"],"mentions_variant":null}]},{"handle":"easymakeups","display_name":"Easy Makeup","profile_url":"/creators/easymakeups","channel_url":"https://www.youtube.com/@easymakeups","specialty":[],"years_active":null,"subscriber_count":82800,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["Full face drugstore makeup tutorial"],"quotes":[{"text":"I'm almost out of it, but that's okay cuz it's $5.","timestamp_start":200.56,"timestamp_end":204.8,"timestamp_start_formatted":"3:20","video_url":"https://www.youtube.com/watch?v=Hk5fey5mdi0&t=200s","sentiment":"positive","topics":["value","repurchase"],"mentions_variant":"shade 20"},{"text":"This foundation and concealer combo is unmatched.","timestamp_start":216.08,"timestamp_end":221.2,"timestamp_start_formatted":"3:36","video_url":"https://www.youtube.com/watch?v=Hk5fey5mdi0&t=216s","sentiment":"positive","topics":["blendability","coverage"],"mentions_variant":null}]},{"handle":"juicyjas","display_name":"juicyjas","profile_url":"/creators/juicyjas","channel_url":"https://www.youtube.com/@juicyjas","specialty":["beauty content creator","lifestyle creator"],"years_active":13,"subscriber_count":1100000,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["Best drugstore makeup top 3 in every category"],"quotes":[{"text":"The e.l.f. Cosmetics soft glam side concealer is another good one.","timestamp_start":633.68,"timestamp_end":639.839,"timestamp_start_formatted":"10:33","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0&t=633s","sentiment":"positive","topics":["quality"],"mentions_variant":null},{"text":"This has more medium coverage similar to the foundation but in a concealer form.","timestamp_start":638,"timestamp_end":642.16,"timestamp_start_formatted":"10:38","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0&t=638s","sentiment":"positive","topics":["coverage"],"mentions_variant":null},{"text":"It doesn't excessively crease and the formula of this is very thin.","timestamp_start":642.16,"timestamp_end":646.24,"timestamp_start_formatted":"10:42","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0&t=642s","sentiment":"positive","topics":["wear","formula"],"mentions_variant":null},{"text":"If you have a lot of fine lines or if your under eyes are dry, you will love this formula.","timestamp_start":643.839,"timestamp_end":649.68,"timestamp_start_formatted":"10:43","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0&t=643s","sentiment":"positive","topics":["suitable for dry skin","fine lines"],"mentions_variant":null},{"text":"It wears nicely, but it's still really natural on the skin as well.","timestamp_start":649.68,"timestamp_end":656.64,"timestamp_start_formatted":"10:49","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0&t=649s","sentiment":"positive","topics":["wear","natural look"],"mentions_variant":null}]},{"handle":"moorebeautifully","display_name":"Sophie  🎀","profile_url":"/creators/moorebeautifully","channel_url":"https://www.youtube.com/@moorebeautifully","specialty":[],"years_active":null,"subscriber_count":1930,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["Best makeup under $10 that perform like high-end"],"quotes":[{"text":"I personally been obsessed with this, and this is something that, you know, gets mixed reviews, but I personally love this.","timestamp_start":874.56,"timestamp_end":879.279,"timestamp_start_formatted":"14:34","video_url":"https://www.youtube.com/watch?v=iur4btIyfXA&t=874s","sentiment":"positive","topics":["personal favorite","mixed reviews"],"mentions_variant":null},{"text":"I found that this is one of the more creaseless concealers on me personally.","timestamp_start":888.399,"timestamp_end":893.36,"timestamp_start_formatted":"14:48","video_url":"https://www.youtube.com/watch?v=iur4btIyfXA&t=888s","sentiment":"positive","topics":["creaseless"],"mentions_variant":null},{"text":"It is a little bit drier, and it's not as full coverage as it looks, but it's doing a pretty good job. It feels so wonderful. It feels really lightweight to me. It's thin. It's not hydrating.","timestamp_start":893.36,"timestamp_end":898.639,"timestamp_start_formatted":"14:53","video_url":"https://www.youtube.com/watch?v=iur4btIyfXA&t=893s","sentiment":"mixed","topics":["drier","lightweight","not hydrating"],"mentions_variant":null},{"text":"If I'm going to be honest with you, there's not a lot of products that are under 10 bucks that wear a really long time. That's kind of the nature of why they're priced a certain way. But, you can get a really beautiful look that's going to wear 8 hours and not 24.","timestamp_start":909.519,"timestamp_end":915.4399999999999,"timestamp_start_formatted":"15:09","video_url":"https://www.youtube.com/watch?v=iur4btIyfXA&t=909s","sentiment":"mixed","topics":["8-hour wear","not long lasting","value"],"mentions_variant":null},{"text":"All I'm saying is for five bucks, this concealer has my approval 100%.","timestamp_start":944.16,"timestamp_end":950,"timestamp_start_formatted":"15:44","video_url":"https://www.youtube.com/watch?v=iur4btIyfXA&t=944s","sentiment":"positive","topics":["value","approved"],"mentions_variant":null}]},{"handle":"glamgirlgabi","display_name":"Glam Girl Gabi","profile_url":"/creators/glamgirlgabi","channel_url":"https://www.youtube.com/@glamgirlgabi","specialty":[],"years_active":null,"subscriber_count":748000,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["I bought everything e.l.f. cosmetics and I have thoughts"],"quotes":[{"text":"This is very lightweight. It's more hydrating.","timestamp_start":535.469,"timestamp_end":536.97,"timestamp_start_formatted":"8:55","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI&t=535s","sentiment":"positive","topics":["lightweight","hydrating"],"mentions_variant":null},{"text":"I don't find it overly creasy.","timestamp_start":543.461,"timestamp_end":545.2474,"timestamp_start_formatted":"9:03","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI&t=543s","sentiment":"positive","topics":["crease-resistant"],"mentions_variant":null},{"text":"It's a medium buildable coverage with a satin finish.","timestamp_start":549.733,"timestamp_end":552.9793636363636,"timestamp_start_formatted":"9:09","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI&t=549s","sentiment":"positive","topics":["medium coverage","buildable","satin finish"],"mentions_variant":null},{"text":"I really like this one.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI","sentiment":"positive","topics":["like"],"mentions_variant":null},{"text":"It doesn't require setting down with the powder.","timestamp_start":582.1,"timestamp_end":584.985,"timestamp_start_formatted":"9:42","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI&t=582s","sentiment":"positive","topics":["no setting needed"],"mentions_variant":null},{"text":"A little bit goes a long way. It's really nicely pigmented.","timestamp_start":609.693,"timestamp_end":614.131,"timestamp_start_formatted":"10:09","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI&t=609s","sentiment":"positive","topics":["pigmented","value"],"mentions_variant":null},{"text":"I don't find it a drying formula either.","timestamp_start":629.98,"timestamp_end":632.4271,"timestamp_start_formatted":"10:29","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI&t=629s","sentiment":"positive","topics":["not drying"],"mentions_variant":null},{"text":"It gives me just enough coverage with a nice satin finish.","timestamp_start":632.699,"timestamp_end":636.019,"timestamp_start_formatted":"10:32","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI&t=632s","sentiment":"positive","topics":["satin finish","coverage"],"mentions_variant":null},{"text":"I do feel like it did that. So I like this concealer.","timestamp_start":645.962,"timestamp_end":648.014,"timestamp_start_formatted":"10:45","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI&t=645s","sentiment":"positive","topics":["smoothing","camouflage"],"mentions_variant":null},{"text":"I don't find it's accentuating any fine lines and wrinkles.","timestamp_start":652.986,"timestamp_end":656.006,"timestamp_start_formatted":"10:52","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI&t=652s","sentiment":"positive","topics":["fine lines","mature skin"],"mentions_variant":null},{"text":"I actually think this is an excellent concealer.","timestamp_start":679.58,"timestamp_end":682.048,"timestamp_start_formatted":"11:19","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI&t=679s","sentiment":"positive","topics":["excellent"],"mentions_variant":null},{"text":"It is a $5 concealer. It's a pretty good size too. I mean, you cannot go wrong with that.","timestamp_start":684,"timestamp_end":686.303,"timestamp_start_formatted":"11:24","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI&t=684s","sentiment":"positive","topics":["value","price"],"mentions_variant":null},{"text":"This is definitely worth the hype.","timestamp_start":688.455,"timestamp_end":690.1668,"timestamp_start_formatted":"11:28","video_url":"https://www.youtube.com/watch?v=IkJ-3wr7aZI&t=688s","sentiment":"positive","topics":["worth the hype","verdict"],"mentions_variant":null}]},{"handle":"skylerreneee","display_name":"Skyler Renee","profile_url":"/creators/skylerreneee","channel_url":"https://www.youtube.com/@skylerreneee","specialty":["beauty content creator"],"years_active":1,"subscriber_count":78000,"endorsement_strength":"loves it","grailpeople_rating":4.7,"is_sponsored":false,"video_titles":["Best drugstore makeup under $10"],"quotes":[{"text":"The Elf Soft Glam Satin Concealer is so good.","timestamp_start":67.52,"timestamp_end":72,"timestamp_start_formatted":"1:07","video_url":"https://www.youtube.com/watch?v=VdqEzqWvIGo&t=67s","sentiment":"positive","topics":["quality"],"mentions_variant":null},{"text":"The coverage on this, amazing.","timestamp_start":69.68,"timestamp_end":72.42285714285714,"timestamp_start_formatted":"1:09","video_url":"https://www.youtube.com/watch?v=VdqEzqWvIGo&t=69s","sentiment":"positive","topics":["coverage"],"mentions_variant":null},{"text":"I also love the way that this wears throughout the day. Like by the end of the day, this still looks so good.","timestamp_start":72,"timestamp_end":74.8,"timestamp_start_formatted":"1:12","video_url":"https://www.youtube.com/watch?v=VdqEzqWvIGo&t=72s","sentiment":"positive","topics":["long wear","performance"],"mentions_variant":null},{"text":"She's five bucks.","timestamp_start":74.8,"timestamp_end":78.8,"timestamp_start_formatted":"1:14","video_url":"https://www.youtube.com/watch?v=VdqEzqWvIGo&t=74s","sentiment":"positive","topics":["value"],"mentions_variant":null},{"text":"This kind of shocked me.","timestamp_start":77.32,"timestamp_end":78.80888888888889,"timestamp_start_formatted":"1:17","video_url":"https://www.youtube.com/watch?v=VdqEzqWvIGo&t=77s","sentiment":"positive","topics":["surprising quality"],"mentions_variant":null}]},{"handle":"allieglines","display_name":"Allie Glines","profile_url":"/creators/allieglines","channel_url":"https://www.youtube.com/@allieglines","specialty":[],"years_active":null,"subscriber_count":830000,"endorsement_strength":"worth trying","grailpeople_rating":3.5,"is_sponsored":false,"video_titles":["Trying new drugstore makeup and found some gems"],"quotes":[{"text":"It's a little bit peachier than what I typically reach for.","timestamp_start":214.32,"timestamp_end":219.28,"timestamp_start_formatted":"3:34","video_url":"https://www.youtube.com/watch?v=osE_QZDUBZs&t=214s","sentiment":"mixed","topics":["shade match"],"mentions_variant":null},{"text":"I'm noticing how glowy of a finish this has.","timestamp_start":233.56,"timestamp_end":238.16,"timestamp_start_formatted":"3:53","video_url":"https://www.youtube.com/watch?v=osE_QZDUBZs&t=233s","sentiment":"positive","topics":["glowy finish"],"mentions_variant":null},{"text":"Maybe that shade wasn't quite right for me. It's not too obvious, but I'm almost seeing a little bit of that like peachiness in some of like my fine lines.","timestamp_start":240.36,"timestamp_end":247.24,"timestamp_start_formatted":"4:00","video_url":"https://www.youtube.com/watch?v=osE_QZDUBZs&t=240s","sentiment":"mixed","topics":["shade match","fine lines"],"mentions_variant":null},{"text":"Formula-wise, that feels like nice. It's pretty lightweight.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=osE_QZDUBZs","sentiment":"positive","topics":["lightweight","formula"],"mentions_variant":null},{"text":"It's not going to give you crazy coverage.","timestamp_start":257.6,"timestamp_end":261.72,"timestamp_start_formatted":"4:17","video_url":"https://www.youtube.com/watch?v=osE_QZDUBZs&t=257s","sentiment":"mixed","topics":["coverage"],"mentions_variant":null},{"text":"I like the fact that it has a little bit less. It has hydrating hibiscus complex and hyaluronic acid in it.","timestamp_start":268.8,"timestamp_end":276.12,"timestamp_start_formatted":"4:28","video_url":"https://www.youtube.com/watch?v=osE_QZDUBZs&t=268s","sentiment":"positive","topics":["hydrating","ingredients"],"mentions_variant":null},{"text":"I'm not sure if it's like my favorite drugstore concealer yet, but time will tell, you know?","timestamp_start":281.919,"timestamp_end":284.96,"timestamp_start_formatted":"4:41","video_url":"https://www.youtube.com/watch?v=osE_QZDUBZs&t=281s","sentiment":"mixed","topics":["verdict"],"mentions_variant":null}]},{"handle":"simplyblair","display_name":"simply.blair","profile_url":"/creators/simplyblair","channel_url":"https://www.youtube.com/@simplyblair","specialty":[],"years_active":null,"subscriber_count":24900,"endorsement_strength":"worth trying","grailpeople_rating":4.2,"is_sponsored":false,"video_titles":["New 2026 drugstore makeup releases: what's worth it & what's not"],"quotes":[{"text":"It's very thin, like very, very thin and creamy.","timestamp_start":917.92,"timestamp_end":922.48,"timestamp_start_formatted":"15:17","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=917s","sentiment":"positive","topics":["texture","thin","creamy"],"mentions_variant":null},{"text":"They're only $5, which is really, really good nowadays for the drugstore.","timestamp_start":927.6,"timestamp_end":938.24,"timestamp_start_formatted":"15:27","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=927s","sentiment":"positive","topics":["value","drugstore","price"],"mentions_variant":null},{"text":"I would say you do get about a medium coverage from that. Definitely not full.","timestamp_start":1002.639,"timestamp_end":1008.079,"timestamp_start_formatted":"16:42","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=1002s","sentiment":"mixed","topics":["coverage","medium coverage"],"mentions_variant":null},{"text":"This concealer from e.l.f. Cosmetics is also a formula that you can kind of let sit on your skin for a few minutes and then blend and you should still be able to blend it, which is nice.","timestamp_start":1025.439,"timestamp_end":1035.12,"timestamp_start_formatted":"17:05","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=1025s","sentiment":"positive","topics":["blendability","formula"],"mentions_variant":null},{"text":"I do think based on this 21 color, I think they run kind of warm.","timestamp_start":2858.48,"timestamp_end":2866.24,"timestamp_start_formatted":"47:38","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=2858s","sentiment":"mixed","topics":["shade","warm undertone"],"mentions_variant":"Light 21"},{"text":"If you're a neutral, cool leaning undertone, I would probably get a cool undertone in this concealer.","timestamp_start":2868.96,"timestamp_end":2873.28,"timestamp_start_formatted":"47:48","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=2868s","sentiment":"cautionary","topics":["shade selection","cool undertone"],"mentions_variant":null},{"text":"These are good.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI","sentiment":"positive","topics":["verdict"],"mentions_variant":null},{"text":"Stand out for sure are the e.l.f. Cosmetics concealers and the corrector. I think they did a great job with these.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI","sentiment":"positive","topics":["standout","verdict"],"mentions_variant":null}]},{"handle":"daceycash","display_name":"Dacey Cash","profile_url":"/creators/daceycash","channel_url":"https://www.youtube.com/@daceycash","specialty":["beauty content creator"],"years_active":13,"subscriber_count":517000,"endorsement_strength":"worth trying","grailpeople_rating":4,"is_sponsored":false,"video_titles":["Long lasting flawless drugstore makeup routine"],"quotes":[{"text":"This has more of a soft satin finish.","timestamp_start":494.04,"timestamp_end":501.06222222222226,"timestamp_start_formatted":"8:14","video_url":"https://www.youtube.com/watch?v=Fb2w2t-03T4&t=494s","sentiment":"positive","topics":["satin finish"],"mentions_variant":null},{"text":"I feel like with the Elf ones specifically, it does dry down pretty quick.","timestamp_start":578.52,"timestamp_end":581.88,"timestamp_start_formatted":"9:38","video_url":"https://www.youtube.com/watch?v=Fb2w2t-03T4&t=578s","sentiment":"positive","topics":["quick dry down"],"mentions_variant":null}]},{"handle":"emilynoel83","display_name":"Emily Noel","profile_url":"/creators/emilynoel83","channel_url":"https://www.youtube.com/@emilynoel83","specialty":["beauty content creator"],"years_active":19,"subscriber_count":980000,"endorsement_strength":null,"grailpeople_rating":null,"is_sponsored":false,"video_titles":["Top 10 Morphe Products - Applying Them All"],"quotes":[]},{"handle":"drugstoremaven","display_name":"Taylor Margaret","profile_url":"/creators/drugstoremaven","channel_url":"https://www.youtube.com/@drugstoremaven","specialty":["beauty content creator","affordable makeup focus"],"years_active":10,"subscriber_count":123000,"endorsement_strength":"mentions","grailpeople_rating":null,"is_sponsored":false,"video_titles":["New Drugstore Makeup 2026"],"quotes":[{"text":"This is a new concealer from e.l.f. Cosmetics. This is the soft glam satin concealer.","timestamp_start":37.68,"timestamp_end":41.44,"timestamp_start_formatted":"0:37","video_url":"https://www.youtube.com/watch?v=hsmmNF9VX1U&t=37s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"I got the shade light warm.","timestamp_start":41.44,"timestamp_end":44.59428571428571,"timestamp_start_formatted":"0:41","video_url":"https://www.youtube.com/watch?v=hsmmNF9VX1U&t=41s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"These shades always run a little bit darker than you think.","timestamp_start":43.36,"timestamp_end":46.96,"timestamp_start_formatted":"0:43","video_url":"https://www.youtube.com/watch?v=hsmmNF9VX1U&t=43s","sentiment":"cautionary","topics":["shade range"],"mentions_variant":null},{"text":"I'm using kind of a heavy hand because that foundation didn't provide very much coverage.","timestamp_start":45.12,"timestamp_end":50.719,"timestamp_start_formatted":"0:45","video_url":"https://www.youtube.com/watch?v=hsmmNF9VX1U&t=45s","sentiment":"mixed","topics":["coverage"],"mentions_variant":null},{"text":"This is really quite easy to blend.","timestamp_start":50.719,"timestamp_end":54.8,"timestamp_start_formatted":"0:50","video_url":"https://www.youtube.com/watch?v=hsmmNF9VX1U&t=50s","sentiment":"positive","topics":["blendability"],"mentions_variant":null}]},{"handle":"vianneystrick","display_name":"Vianney Strick","profile_url":"/creators/vianneystrick","channel_url":"https://www.youtube.com/@vianneystrick","specialty":[],"years_active":null,"subscriber_count":140000,"endorsement_strength":"mentions","grailpeople_rating":null,"is_sponsored":false,"video_titles":["Full face new drugstore makeup 2026"],"quotes":[{"text":"I used this to tone down the concealer shade.","timestamp_start":486.16,"timestamp_end":490.24,"timestamp_start_formatted":"8:06","video_url":"https://www.youtube.com/watch?v=bqIvsOL_oRE&t=486s","sentiment":"mixed","topics":["shade adjustment"],"mentions_variant":"light warm"}]},{"handle":"ms.angiekim","display_name":"Angie Kim","profile_url":"/creators/ms.angiekim","channel_url":"https://www.youtube.com/@ms.angiekim","specialty":[],"years_active":null,"subscriber_count":5170,"endorsement_strength":"mixed","grailpeople_rating":2.8,"is_sponsored":false,"video_titles":["Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin"],"quotes":[{"text":"I haven't used this concealer in a long while and I think it's because it's probably not the best.","timestamp_start":237.439,"timestamp_end":243.12,"timestamp_start_formatted":"3:57","video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0&t=237s","sentiment":"negative","topics":["not the best","previous experience"],"mentions_variant":null},{"text":"This concealer definitely feels a lot more stiffer to blend out compared to something like my Tower 28 concealer or my Natasha Denona concealer.","timestamp_start":259.919,"timestamp_end":264.71999999999997,"timestamp_start_formatted":"4:19","video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0&t=259s","sentiment":"negative","topics":["blending","stiff","comparison"],"mentions_variant":null},{"text":"It is blendable. I just feel like I have to work a little bit harder to get it blended out.","timestamp_start":270.56,"timestamp_end":274.08,"timestamp_start_formatted":"4:30","video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0&t=270s","sentiment":"mixed","topics":["blendable","effort required"],"mentions_variant":null},{"text":"The soft glam satin concealer is decent, but it's not my favorite drugstore concealer.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0","sentiment":"mixed","topics":["decent","not favorite","drugstore"],"mentions_variant":null},{"text":"I much prefer the NYX Bare With Me serum concealer instead. I just find that the NYX formula is a lot creamier and more pigmented, whereas this can get a little dry and it's a bit difficult to blend out.","timestamp_start":1591.36,"timestamp_end":1602.32,"timestamp_start_formatted":"26:31","video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0&t=1591s","sentiment":"negative","topics":["comparison","dry","difficult to blend"],"mentions_variant":null},{"text":"While it's not great, it's not terrible either.","timestamp_start":1606.96,"timestamp_end":1613.6000000000001,"timestamp_start_formatted":"26:46","video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0&t=1606s","sentiment":"mixed","topics":["middle ground","not great not terrible"],"mentions_variant":null},{"text":"I do like the squishy packaging and how it has a doe foot and so it's really easy to use up the product, which I always appreciate as well.","timestamp_start":1615.84,"timestamp_end":1620.3999999999999,"timestamp_start_formatted":"26:55","video_url":"https://www.youtube.com/watch?v=Y5altWQ7Wr0&t=1615s","sentiment":"positive","topics":["packaging","doe foot","easy to use up"],"mentions_variant":null}]},{"handle":"morganturnermakeup","display_name":"Morgan Turner","profile_url":"/creators/morganturnermakeup","channel_url":"https://www.youtube.com/@morganturnermakeup","specialty":["professional makeup reviewer","former professional wedding makeup artist"],"years_active":8,"subscriber_count":372000,"endorsement_strength":"not recommended","grailpeople_rating":2,"is_sponsored":false,"video_titles":["I TRIED EVERY NEW VIRAL CONCEALER...HITS & MISSES"],"quotes":[{"text":"i just don't like the way this wears","timestamp_start":25.68,"timestamp_end":27.91578947368421,"timestamp_start_formatted":"0:25","video_url":"https://www.youtube.com/watch?v=xcE-EEoBR6E&t=25s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"it looks a little textured","timestamp_start":12.96,"timestamp_end":14.715555555555557,"timestamp_start_formatted":"0:12","video_url":"https://www.youtube.com/watch?v=xcE-EEoBR6E&t=12s","sentiment":null,"topics":[],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}