{"ok":true,"data":{"product":{"brand":"e.l.f. Cosmetics","name":"Soft Glam Satin Concealer","slug":"e-l-f-cosmetics-soft-glam-satin-concealer","product_url":"/products/e-l-f-cosmetics-soft-glam-satin-concealer","brand_url":"/brands/e-l-f-cosmetics","subcategory":"concealer","formulation":null,"finish":"satin","price_tier":"drugstore","enriched_price":"$5","enriched_price_usd":5,"retailers":["Amazon","Target","Walmart","CVS","e.l.f. Cosmetics","Ulta"],"key_ingredients":["1% hydrating hibiscus complex","hyaluronic acid","amino acid-coated pigments"],"claims":["crease-resistant","cake-resistant","transfer-resistant","long-lasting","hydrating"],"consensus_summary":"The e.l.f. Soft Glam Satin Concealer is a thin, lightweight formula with medium coverage and a soft satin finish, praised for blending easily and wearing well for 8 hours without excessive creasing. 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Cosmetics soft glam side concealer is another good one.","timestamp_start":633.68,"timestamp_end":639.839,"timestamp_start_formatted":"10:33","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0&t=633s","sentiment":"positive","topics":["quality"],"mentions_variant":null},{"text":"This has more medium coverage similar to the foundation but in a concealer form.","timestamp_start":638,"timestamp_end":642.16,"timestamp_start_formatted":"10:38","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0&t=638s","sentiment":"positive","topics":["coverage"],"mentions_variant":null},{"text":"It doesn't excessively crease and the formula of this is very thin.","timestamp_start":642.16,"timestamp_end":646.24,"timestamp_start_formatted":"10:42","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0&t=642s","sentiment":"positive","topics":["wear","formula"],"mentions_variant":null},{"text":"If you have a lot of fine lines or if your under eyes are dry, you will love this formula.","timestamp_start":643.839,"timestamp_end":649.68,"timestamp_start_formatted":"10:43","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0&t=643s","sentiment":"positive","topics":["suitable for dry skin","fine lines"],"mentions_variant":null},{"text":"It wears nicely, but it's still really natural on the skin as well.","timestamp_start":649.68,"timestamp_end":656.64,"timestamp_start_formatted":"10:49","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0&t=649s","sentiment":"positive","topics":["wear","natural look"],"mentions_variant":null}]},{"handle":"moorebeautifully","display_name":"Sophie  🎀","profile_url":"/creators/moorebeautifully","channel_url":"https://www.youtube.com/@moorebeautifully","specialty":[],"years_active":null,"subscriber_count":1930,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best makeup under $10 that perform like high-end"],"quotes":[{"text":"I personally been obsessed with this, and this is something that, you know, gets mixed reviews, but I personally love this.","timestamp_start":874.56,"timestamp_end":879.279,"timestamp_start_formatted":"14:34","video_url":"https://www.youtube.com/watch?v=iur4btIyfXA&t=874s","sentiment":"positive","topics":["personal favorite","mixed reviews"],"mentions_variant":null},{"text":"I found that this is one of the more creaseless concealers on me personally.","timestamp_start":888.399,"timestamp_end":893.36,"timestamp_start_formatted":"14:48","video_url":"https://www.youtube.com/watch?v=iur4btIyfXA&t=888s","sentiment":"positive","topics":["creaseless"],"mentions_variant":null},{"text":"It is a little bit drier, and it's not as full coverage as it looks, but it's doing a pretty good job. It feels so wonderful. It feels really lightweight to me. It's thin. It's not hydrating.","timestamp_start":893.36,"timestamp_end":898.639,"timestamp_start_formatted":"14:53","video_url":"https://www.youtube.com/watch?v=iur4btIyfXA&t=893s","sentiment":"mixed","topics":["drier","lightweight","not hydrating"],"mentions_variant":null},{"text":"If I'm going to be honest with you, there's not a lot of products that are under 10 bucks that wear a really long time. That's kind of the nature of why they're priced a certain way. But, you can get a really beautiful look that's going to wear 8 hours and not 24.","timestamp_start":909.519,"timestamp_end":915.4399999999999,"timestamp_start_formatted":"15:09","video_url":"https://www.youtube.com/watch?v=iur4btIyfXA&t=909s","sentiment":"mixed","topics":["8-hour wear","not long lasting","value"],"mentions_variant":null},{"text":"All I'm saying is for five bucks, this concealer has my approval 100%.","timestamp_start":944.16,"timestamp_end":950,"timestamp_start_formatted":"15:44","video_url":"https://www.youtube.com/watch?v=iur4btIyfXA&t=944s","sentiment":"positive","topics":["value","approved"],"mentions_variant":null}]},{"handle":"skylerreneee","display_name":"Skyler Renee","profile_url":"/creators/skylerreneee","channel_url":"https://www.youtube.com/@skylerreneee","specialty":["beauty content creator"],"years_active":1,"subscriber_count":78000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best drugstore makeup under $10"],"quotes":[{"text":"The Elf Soft Glam Satin Concealer is so good.","timestamp_start":67.52,"timestamp_end":72,"timestamp_start_formatted":"1:07","video_url":"https://www.youtube.com/watch?v=VdqEzqWvIGo&t=67s","sentiment":"positive","topics":["quality"],"mentions_variant":null},{"text":"The coverage on this, amazing.","timestamp_start":69.68,"timestamp_end":72.42285714285714,"timestamp_start_formatted":"1:09","video_url":"https://www.youtube.com/watch?v=VdqEzqWvIGo&t=69s","sentiment":"positive","topics":["coverage"],"mentions_variant":null},{"text":"I also love the way that this wears throughout the day. Like by the end of the day, this still looks so good.","timestamp_start":72,"timestamp_end":74.8,"timestamp_start_formatted":"1:12","video_url":"https://www.youtube.com/watch?v=VdqEzqWvIGo&t=72s","sentiment":"positive","topics":["long wear","performance"],"mentions_variant":null},{"text":"She's five bucks.","timestamp_start":74.8,"timestamp_end":78.8,"timestamp_start_formatted":"1:14","video_url":"https://www.youtube.com/watch?v=VdqEzqWvIGo&t=74s","sentiment":"positive","topics":["value"],"mentions_variant":null},{"text":"This kind of shocked me.","timestamp_start":77.32,"timestamp_end":78.80888888888889,"timestamp_start_formatted":"1:17","video_url":"https://www.youtube.com/watch?v=VdqEzqWvIGo&t=77s","sentiment":"positive","topics":["surprising quality"],"mentions_variant":null}]},{"handle":"allieglines","display_name":"Allie Glines","profile_url":"/creators/allieglines","channel_url":"https://www.youtube.com/@allieglines","specialty":[],"years_active":null,"subscriber_count":830000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Trying new drugstore makeup and found some gems"],"quotes":[{"text":"It's a little bit peachier than what I typically reach for.","timestamp_start":214.32,"timestamp_end":219.28,"timestamp_start_formatted":"3:34","video_url":"https://www.youtube.com/watch?v=osE_QZDUBZs&t=214s","sentiment":"mixed","topics":["shade match"],"mentions_variant":null},{"text":"I'm noticing how glowy of a finish this has.","timestamp_start":233.56,"timestamp_end":238.16,"timestamp_start_formatted":"3:53","video_url":"https://www.youtube.com/watch?v=osE_QZDUBZs&t=233s","sentiment":"positive","topics":["glowy finish"],"mentions_variant":null},{"text":"Maybe that shade wasn't quite right for me. It's not too obvious, but I'm almost seeing a little bit of that like peachiness in some of like my fine lines.","timestamp_start":240.36,"timestamp_end":247.24,"timestamp_start_formatted":"4:00","video_url":"https://www.youtube.com/watch?v=osE_QZDUBZs&t=240s","sentiment":"mixed","topics":["shade match","fine lines"],"mentions_variant":null},{"text":"Formula-wise, that feels like nice. It's pretty lightweight.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=osE_QZDUBZs","sentiment":"positive","topics":["lightweight","formula"],"mentions_variant":null},{"text":"It's not going to give you crazy coverage.","timestamp_start":257.6,"timestamp_end":261.72,"timestamp_start_formatted":"4:17","video_url":"https://www.youtube.com/watch?v=osE_QZDUBZs&t=257s","sentiment":"mixed","topics":["coverage"],"mentions_variant":null},{"text":"I like the fact that it has a little bit less. It has hydrating hibiscus complex and hyaluronic acid in it.","timestamp_start":268.8,"timestamp_end":276.12,"timestamp_start_formatted":"4:28","video_url":"https://www.youtube.com/watch?v=osE_QZDUBZs&t=268s","sentiment":"positive","topics":["hydrating","ingredients"],"mentions_variant":null},{"text":"I'm not sure if it's like my favorite drugstore concealer yet, but time will tell, you know?","timestamp_start":281.919,"timestamp_end":284.96,"timestamp_start_formatted":"4:41","video_url":"https://www.youtube.com/watch?v=osE_QZDUBZs&t=281s","sentiment":"mixed","topics":["verdict"],"mentions_variant":null}]},{"handle":"simplyblair","display_name":"simply.blair","profile_url":"/creators/simplyblair","channel_url":"https://www.youtube.com/@simplyblair","specialty":[],"years_active":null,"subscriber_count":24900,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["New 2026 drugstore makeup releases: what's worth it & what's not"],"quotes":[{"text":"It's very thin, like very, very thin and creamy.","timestamp_start":917.92,"timestamp_end":922.48,"timestamp_start_formatted":"15:17","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=917s","sentiment":"positive","topics":["texture","thin","creamy"],"mentions_variant":null},{"text":"They're only $5, which is really, really good nowadays for the drugstore.","timestamp_start":927.6,"timestamp_end":938.24,"timestamp_start_formatted":"15:27","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=927s","sentiment":"positive","topics":["value","drugstore","price"],"mentions_variant":null},{"text":"I would say you do get about a medium coverage from that. Definitely not full.","timestamp_start":1002.639,"timestamp_end":1008.079,"timestamp_start_formatted":"16:42","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=1002s","sentiment":"mixed","topics":["coverage","medium coverage"],"mentions_variant":null},{"text":"This concealer from e.l.f. Cosmetics is also a formula that you can kind of let sit on your skin for a few minutes and then blend and you should still be able to blend it, which is nice.","timestamp_start":1025.439,"timestamp_end":1035.12,"timestamp_start_formatted":"17:05","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=1025s","sentiment":"positive","topics":["blendability","formula"],"mentions_variant":null},{"text":"I do think based on this 21 color, I think they run kind of warm.","timestamp_start":2858.48,"timestamp_end":2866.24,"timestamp_start_formatted":"47:38","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=2858s","sentiment":"mixed","topics":["shade","warm undertone"],"mentions_variant":"Light 21"},{"text":"If you're a neutral, cool leaning undertone, I would probably get a cool undertone in this concealer.","timestamp_start":2868.96,"timestamp_end":2873.28,"timestamp_start_formatted":"47:48","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=2868s","sentiment":"cautionary","topics":["shade selection","cool undertone"],"mentions_variant":null},{"text":"These are good.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI","sentiment":"positive","topics":["verdict"],"mentions_variant":null},{"text":"Stand out for sure are the e.l.f. Cosmetics concealers and the corrector. I think they did a great job with these.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI","sentiment":"positive","topics":["standout","verdict"],"mentions_variant":null}]},{"handle":"daceycash","display_name":"Dacey Cash","profile_url":"/creators/daceycash","channel_url":"https://www.youtube.com/@daceycash","specialty":["beauty content creator"],"years_active":13,"subscriber_count":517000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Long lasting flawless drugstore makeup routine"],"quotes":[{"text":"This has more of a soft satin finish.","timestamp_start":494.04,"timestamp_end":501.06222222222226,"timestamp_start_formatted":"8:14","video_url":"https://www.youtube.com/watch?v=Fb2w2t-03T4&t=494s","sentiment":"positive","topics":["satin finish"],"mentions_variant":null},{"text":"I feel like with the Elf ones specifically, it does dry down pretty quick.","timestamp_start":578.52,"timestamp_end":581.88,"timestamp_start_formatted":"9:38","video_url":"https://www.youtube.com/watch?v=Fb2w2t-03T4&t=578s","sentiment":"positive","topics":["quick dry down"],"mentions_variant":null}]},{"handle":"drugstoremaven","display_name":"Taylor Margaret","profile_url":"/creators/drugstoremaven","channel_url":"https://www.youtube.com/@drugstoremaven","specialty":["beauty content creator","affordable makeup focus"],"years_active":10,"subscriber_count":123000,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":["New Drugstore Makeup 2026"],"quotes":[{"text":"This is a new concealer from e.l.f. Cosmetics. This is the soft glam satin concealer.","timestamp_start":37.68,"timestamp_end":41.44,"timestamp_start_formatted":"0:37","video_url":"https://www.youtube.com/watch?v=hsmmNF9VX1U&t=37s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"I got the shade light warm.","timestamp_start":41.44,"timestamp_end":44.59428571428571,"timestamp_start_formatted":"0:41","video_url":"https://www.youtube.com/watch?v=hsmmNF9VX1U&t=41s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"These shades always run a little bit darker than you think.","timestamp_start":43.36,"timestamp_end":46.96,"timestamp_start_formatted":"0:43","video_url":"https://www.youtube.com/watch?v=hsmmNF9VX1U&t=43s","sentiment":"cautionary","topics":["shade range"],"mentions_variant":null},{"text":"I'm using kind of a heavy hand because that foundation didn't provide very much coverage.","timestamp_start":45.12,"timestamp_end":50.719,"timestamp_start_formatted":"0:45","video_url":"https://www.youtube.com/watch?v=hsmmNF9VX1U&t=45s","sentiment":"mixed","topics":["coverage"],"mentions_variant":null},{"text":"This is really quite easy to blend.","timestamp_start":50.719,"timestamp_end":54.8,"timestamp_start_formatted":"0:50","video_url":"https://www.youtube.com/watch?v=hsmmNF9VX1U&t=50s","sentiment":"positive","topics":["blendability"],"mentions_variant":null}]},{"handle":"vianneystrick","display_name":"Vianney Strick","profile_url":"/creators/vianneystrick","channel_url":"https://www.youtube.com/@vianneystrick","specialty":[],"years_active":null,"subscriber_count":140000,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":["Full face new drugstore makeup 2026"],"quotes":[{"text":"I used this to tone down the concealer shade.","timestamp_start":486.16,"timestamp_end":490.24,"timestamp_start_formatted":"8:06","video_url":"https://www.youtube.com/watch?v=bqIvsOL_oRE&t=486s","sentiment":"mixed","topics":["shade adjustment"],"mentions_variant":"light warm"}]},{"handle":"morganturnermakeup","display_name":"Morgan Turner","profile_url":"/creators/morganturnermakeup","channel_url":"https://www.youtube.com/@morganturnermakeup","specialty":["professional makeup reviewer","former professional wedding makeup artist"],"years_active":8,"subscriber_count":370000,"endorsement_strength":"not recommended","is_sponsored":false,"video_titles":["I TRIED EVERY NEW VIRAL CONCEALER...HITS & MISSES"],"quotes":[{"text":"i just don't like the way this wears","timestamp_start":25.68,"timestamp_end":27.91578947368421,"timestamp_start_formatted":"0:25","video_url":"https://www.youtube.com/watch?v=xcE-EEoBR6E&t=25s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"it looks a little textured","timestamp_start":12.96,"timestamp_end":14.715555555555557,"timestamp_start_formatted":"0:12","video_url":"https://www.youtube.com/watch?v=xcE-EEoBR6E&t=12s","sentiment":null,"topics":[],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}