{"ok":true,"data":{"product":{"brand":"EADEM","name":"Le Chouchou Lip Softening Balm","slug":"eadem-le-chouchou-lip-softening-balm","product_url":"/products/eadem-le-chouchou-lip-softening-balm","brand_url":"/brands/eadem","subcategory":"lip treatment","formulation":"balm","finish":"glossy","price_tier":"mid_range","enriched_price":"$24.00","enriched_price_usd":24,"retailers":["Amazon","Sephora"],"key_ingredients":["Hibiscus Enzymes","Lactic Acid","Peptides"],"claims":["exfoliating","softening","hydrating","moisturizing","high-gloss finish"],"consensus_summary":"EADEM's Le Chouchou Lip Softening Balm is a gently exfoliating, hydrating balm that several creators say leaves lips softer and smoother over time. The metal tip applicator is widely praised as soothing, and the formula lasts well without being sticky, offering a hybrid balm-gloss feel. One creator notes the balm is a generous half-ounce, and another wishes for an SPF version.","gtin":null,"shades":["Fig Sauce","Boba Bounce","Pain Au Chocolate","Sakura Shaped Ice"]},"signal":{"total_mentions":8,"holy_grail_count":3,"loves_it_count":2,"worth_trying_count":0,"mentions_count":2,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":8,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"nourishing","label":"Nourishing","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"Even if that's our lip prep and I wipe it off, it doesn't matter. It's still like one of the fastest things to nourish my lips is this EADEM balm. It's ridiculous.","provenance":[{"creator_handle":"kackie","creator_name":"Kackie Reviews Beauty","channel_url":"https://www.youtube.com/@kackie","video_url":"https://www.youtube.com/watch?v=JuJzDgcmdpA","video_title":"Trying new makeup from M.Ph, MAC, Hung Vanngo & more","video_date":"2026-05-20"},{"creator_handle":"elleugly","creator_name":"ugly elle","channel_url":"https://www.youtube.com/@elleugly","video_url":"https://www.youtube.com/watch?v=O84uBpt-DHk","video_title":"Best makeup of 2025","video_date":"2025-12-08"}]},{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"It looks so good while it's on the lips. 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This is my favorite.","timestamp_start":2658.56,"timestamp_end":2664.92,"timestamp_start_formatted":"44:18","video_url":"https://www.youtube.com/watch?v=izkFH7-q8k0&t=2658s","sentiment":"positive","topics":["favorite","color"],"mentions_variant":null},{"text":"Any of the colors are so good. And I think I have every single one of their colors.","timestamp_start":2672.96,"timestamp_end":2677.12,"timestamp_start_formatted":"44:32","video_url":"https://www.youtube.com/watch?v=izkFH7-q8k0&t=2672s","sentiment":"positive","topics":["full collection","quality"],"mentions_variant":null}]},{"handle":"andreamatillano","display_name":"Andréa Matillano","profile_url":"/creators/andreamatillano","channel_url":"https://www.youtube.com/@andreamatillano","specialty":["beauty content creator"],"years_active":15,"subscriber_count":362000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Amazon Prime Day 2026 Beauty Must-Haves"],"quotes":[{"text":"This is just the most beautiful, plushy, luxurious, smooth, hydrating lip balm ever.","timestamp_start":913.52,"timestamp_end":919.48,"timestamp_start_formatted":"15:13","video_url":"https://www.youtube.com/watch?v=0UfnaUuBAag&t=913s","sentiment":"positive","topics":["plushy","luxurious","smooth","hydrating"],"mentions_variant":null},{"text":"It looks so good while it's on the lips. It actually lasts really well on the lips, which is amazing, too.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=0UfnaUuBAag","sentiment":"positive","topics":["look","long-lasting"],"mentions_variant":null},{"text":"And it exfoliates the lips. And that has made such a difference for me over the last few months.","timestamp_start":926.2,"timestamp_end":929.72,"timestamp_start_formatted":"15:26","video_url":"https://www.youtube.com/watch?v=0UfnaUuBAag&t=926s","sentiment":"positive","topics":["exfoliating","lip care"],"mentions_variant":null},{"text":"If I used this product regularly, I felt like it basically disappeared.","timestamp_start":933.8,"timestamp_end":939.76,"timestamp_start_formatted":"15:33","video_url":"https://www.youtube.com/watch?v=0UfnaUuBAag&t=933s","sentiment":"positive","topics":["dry lips","lip care","effective"],"mentions_variant":null},{"text":"As soon as I incorporated these back into my routine, my lips were in great condition.","timestamp_start":947.16,"timestamp_end":950.4399999999999,"timestamp_start_formatted":"15:47","video_url":"https://www.youtube.com/watch?v=0UfnaUuBAag&t=947s","sentiment":"positive","topics":["lip care","conditioning"],"mentions_variant":null},{"text":"I'm wearing a little bit of the shade Fig Sauce.","timestamp_start":910.56,"timestamp_end":913.52,"timestamp_start_formatted":"15:10","video_url":"https://www.youtube.com/watch?v=0UfnaUuBAag&t=910s","sentiment":"positive","topics":["shade"],"mentions_variant":"Fig Sauce"}]},{"handle":"aliceintherabbithole","display_name":"AliceintheRabbitHole","profile_url":"/creators/aliceintherabbithole","channel_url":"https://www.youtube.com/@aliceintherabbithole","specialty":["skincare focus","professional beauty reviewer"],"years_active":12,"subscriber_count":58300,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Eadem Skincare Review: 8 Weeks with Before and After","Best skincare of 2026 so far","Skincare empties: First time without Epstein list brands"],"quotes":[{"text":"It's perfection in a lip balm to me.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=S_1boUH4bko","sentiment":"positive","topics":["holy grail","perfection"],"mentions_variant":null},{"text":"I need my lip balm to feel like it sinks into my skin.","timestamp_start":326.4,"timestamp_end":335.08,"timestamp_start_formatted":"5:26","video_url":"https://www.youtube.com/watch?v=S_1boUH4bko&t=326s","sentiment":"positive","topics":["hydration","absorption"],"mentions_variant":null},{"text":"This is a gently exfoliating lip balm.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=S_1boUH4bko","sentiment":"positive","topics":["exfoliation","gentle"],"mentions_variant":null},{"text":"I also have to have a lip balm that I can feel on my lips.","timestamp_start":350.36,"timestamp_end":356.32,"timestamp_start_formatted":"5:50","video_url":"https://www.youtube.com/watch?v=S_1boUH4bko&t=350s","sentiment":"positive","topics":["texture","longevity"],"mentions_variant":null},{"text":"I actually prefer really really soft color, if not a completely clear balm.","timestamp_start":361,"timestamp_end":367.84000000000003,"timestamp_start_formatted":"6:01","video_url":"https://www.youtube.com/watch?v=S_1boUH4bko&t=361s","sentiment":"positive","topics":["shade","preference"],"mentions_variant":null},{"text":"That glorious metal tip applicator.","timestamp_start":432.24,"timestamp_end":436.68,"timestamp_start_formatted":"7:12","video_url":"https://www.youtube.com/watch?v=S_1boUH4bko&t=432s","sentiment":"positive","topics":["packaging","luxury"],"mentions_variant":null},{"text":"It is a little hard to go back once you get used to this.","timestamp_start":455.68,"timestamp_end":460.28000000000003,"timestamp_start_formatted":"7:35","video_url":"https://www.youtube.com/watch?v=S_1boUH4bko&t=455s","sentiment":"positive","topics":["packaging","luxury"],"mentions_variant":null},{"text":"These are big, though. It's almost a half ounce of lip balm, so it does last a very long time.","timestamp_start":460.28,"timestamp_end":466.4,"timestamp_start_formatted":"7:40","video_url":"https://www.youtube.com/watch?v=S_1boUH4bko&t=460s","sentiment":"positive","topics":["value","longevity"],"mentions_variant":null},{"text":"I can't remember the last time I grabbed a sugar scrub for my lips.","timestamp_start":477.08,"timestamp_end":485.84,"timestamp_start_formatted":"7:57","video_url":"https://www.youtube.com/watch?v=S_1boUH4bko&t=477s","sentiment":"positive","topics":["exfoliation","replaced routine"],"mentions_variant":null},{"text":"I wish they would come out with an SPF version of these.","timestamp_start":485.84,"timestamp_end":492.72,"timestamp_start_formatted":"8:05","video_url":"https://www.youtube.com/watch?v=S_1boUH4bko&t=485s","sentiment":"mixed","topics":["SPF","wishlist"],"mentions_variant":null},{"text":"The hype was real with this.","timestamp_start":494.68,"timestamp_end":497.8,"timestamp_start_formatted":"8:14","video_url":"https://www.youtube.com/watch?v=S_1boUH4bko&t=494s","sentiment":"positive","topics":["hype","lives up to"],"mentions_variant":null},{"text":"It is absolutely my personal favorite lip balm.","timestamp_start":496.24,"timestamp_end":501.919,"timestamp_start_formatted":"8:16","video_url":"https://www.youtube.com/watch?v=S_1boUH4bko&t=496s","sentiment":"positive","topics":["holy grail","favorite"],"mentions_variant":null},{"text":"You simply cannot beat the cooling tip that they have, that metal tip.","timestamp_start":1585.24,"timestamp_end":1590.76,"timestamp_start_formatted":"26:25","video_url":"https://www.youtube.com/watch?v=3YsXqNwSDRA&t=1585s","sentiment":"positive","topics":["cooling tip","metal applicator"],"mentions_variant":null},{"text":"It turns out the colors are gorgeous.","timestamp_start":1590.76,"timestamp_end":1595.08,"timestamp_start_formatted":"26:30","video_url":"https://www.youtube.com/watch?v=3YsXqNwSDRA&t=1590s","sentiment":"positive","topics":["gorgeous colors"],"mentions_variant":null},{"text":"Another one of my EADEM lip balms, my absolute holy grail.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=X5pEtncSdeI","sentiment":"positive","topics":["holy grail","favorite"],"mentions_variant":null}]},{"handle":"kackie","display_name":"Kackie Reviews Beauty","profile_url":"/creators/kackie","channel_url":"https://www.youtube.com/@kackie","specialty":[],"years_active":null,"subscriber_count":139000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Trying new makeup from M.Ph, MAC, Hung Vanngo & more"],"quotes":[{"text":"Even if that's our lip prep and I wipe it off, it doesn't matter. It's still like one of the fastest things to nourish my lips is this EADEM balm. It's ridiculous.","timestamp_start":1742.24,"timestamp_end":1746.56,"timestamp_start_formatted":"29:02","video_url":"https://www.youtube.com/watch?v=JuJzDgcmdpA&t=1742s","sentiment":"positive","topics":["nourishing","lip balm"],"mentions_variant":"Boba Bounce"}]},{"handle":"elleugly","display_name":"ugly elle","profile_url":"/creators/elleugly","channel_url":"https://www.youtube.com/@elleugly","specialty":["beauty content creator"],"years_active":null,"subscriber_count":32100,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best makeup of 2025"],"quotes":[{"text":"This by far is a sensorial experience for me. I love the smell. I love the gloss shine. I love the texture. It's not super sticky.","timestamp_start":1582,"timestamp_end":1587.44,"timestamp_start_formatted":"26:22","video_url":"https://www.youtube.com/watch?v=O84uBpt-DHk&t=1582s","sentiment":"positive","topics":["texture","gloss","scent"],"mentions_variant":"Pain Au Chocolate"},{"text":"I love the metal tip applicator. It is just so soothing when I apply this on, especially in the winter time.","timestamp_start":1589.6,"timestamp_end":1594.32,"timestamp_start_formatted":"26:29","video_url":"https://www.youtube.com/watch?v=O84uBpt-DHk&t=1589s","sentiment":"positive","topics":["applicator","soothing"],"mentions_variant":"Pain Au Chocolate"},{"text":"It's a good hybrid between a lip balm and a lip gloss.","timestamp_start":1597.039,"timestamp_end":1602.08,"timestamp_start_formatted":"26:37","video_url":"https://www.youtube.com/watch?v=O84uBpt-DHk&t=1597s","sentiment":"positive","topics":["hybrid","lip balm","lip gloss"],"mentions_variant":"Pain Au Chocolate"},{"text":"The gloss, even though it's not sticky, lasts pretty decently long throughout the day.","timestamp_start":1599.76,"timestamp_end":1606.48,"timestamp_start_formatted":"26:39","video_url":"https://www.youtube.com/watch?v=O84uBpt-DHk&t=1599s","sentiment":"positive","topics":["long wear","gloss"],"mentions_variant":"Pain Au Chocolate"},{"text":"I do notice my lips are softer throughout the day because of it.","timestamp_start":1610.72,"timestamp_end":1617.44,"timestamp_start_formatted":"26:50","video_url":"https://www.youtube.com/watch?v=O84uBpt-DHk&t=1610s","sentiment":"positive","topics":["moisturizing"],"mentions_variant":"Pain Au Chocolate"}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}