{"ok":true,"data":{"product":{"brand":"EM Cosmetics","name":"So Soft Multi Faceplay Stick","slug":"em-cosmetics-so-soft-multi-faceplay-stick","product_url":"/products/em-cosmetics-so-soft-multi-faceplay-stick","brand_url":"/brands/em-cosmetics","subcategory":"contour","formulation":"cream","finish":"satin","price_tier":"mid_range","enriched_price":"$30","enriched_price_usd":30,"retailers":["EM Cosmetics"],"key_ingredients":[],"claims":[],"consensus_summary":"EM Cosmetics So Soft Multi Faceplay Stick is a creamy, blendable formula that JUDY (beauty content creator) has used for years. She describes the shade as \"a really great neutral\" that is neither too warm nor too cool. The pigmentation is buildable and easy to blend, making it a versatile option for cheeks and lips.","gtin":null,"shades":["Terra"]},"signal":{"total_mentions":1,"holy_grail_count":1,"loves_it_count":0,"worth_trying_count":0,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":1,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"j.uuuuudy","display_name":"JUDY","profile_url":"/creators/j.uuuuudy","channel_url":"https://www.youtube.com/@j.uuuuudy","specialty":["beauty content creator"],"years_active":12,"subscriber_count":212000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Best makeup of 2025: my holy grail products"],"quotes":[{"text":"This one has been my favorite for years.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=P6VNPNHWWcE","sentiment":"positive","topics":["long-time favorite"],"mentions_variant":null},{"text":"I really love this color. It's not too warm, not too cool. It's a really great neutral.","timestamp_start":692.52,"timestamp_end":698.88,"timestamp_start_formatted":"11:32","video_url":"https://www.youtube.com/watch?v=P6VNPNHWWcE&t=692s","sentiment":"positive","topics":["neutral shade","versatile"],"mentions_variant":null},{"text":"It's not overly pigmented where you can't blend it out. Like it's so creamy, it's so soft.","timestamp_start":702.96,"timestamp_end":709.8,"timestamp_start_formatted":"11:42","video_url":"https://www.youtube.com/watch?v=P6VNPNHWWcE&t=702s","sentiment":"positive","topics":["blendable","creamy","soft"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}