{"ok":true,"data":{"product":{"brand":"EM Cosmetics","name":"So Soft Multi Faceplay Stick","slug":"em-cosmetics-so-soft-multi-faceplay-stick","product_url":"/products/em-cosmetics-so-soft-multi-faceplay-stick","brand_url":"/brands/em-cosmetics","subcategory":"contour","formulation":"cream","finish":"satin","price_tier":"mid_range","grailpeople_rating":4.9,"rating_count":2,"enriched_price":"$30","enriched_price_usd":30,"retailers":["EM Cosmetics"],"key_ingredients":[],"claims":[],"consensus_summary":"EM Cosmetics So Soft Multi Faceplay Stick is a creamy, blendable formula that JUDY (beauty content creator) has used for years. She describes the shade as \"a really great neutral\" that is neither too warm nor too cool. The pigmentation is buildable and easy to blend, making it a versatile option for cheeks and lips.","gtin":null,"shades":["Terra"]},"signal":{"total_mentions":2,"holy_grail_count":2,"loves_it_count":0,"worth_trying_count":0,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":2,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"blendable","label":"Blendable","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"It's not overly pigmented where you can't blend it out. Like it's so creamy, it's so soft.","provenance":[{"creator_handle":"j.uuuuudy","creator_name":"JUDY","channel_url":"https://www.youtube.com/@j.uuuuudy","video_url":"https://www.youtube.com/watch?v=P6VNPNHWWcE","video_title":"Best makeup of 2025: my holy grail products","video_date":"2026-01-14"},{"creator_handle":"amyswanofficial","creator_name":"amyswan","channel_url":"https://www.youtube.com/@amyswanofficial","video_url":"https://www.youtube.com/watch?v=jsVIOItOK3Y","video_title":"End of Year Beauty Favorites: Natural Glam Try-On & Honest Reviews","video_date":"2026-01-06"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"j.uuuuudy","display_name":"JUDY","profile_url":"/creators/j.uuuuudy","channel_url":"https://www.youtube.com/@j.uuuuudy","specialty":["beauty content creator"],"years_active":12,"subscriber_count":212000,"endorsement_strength":"holy grail","grailpeople_rating":4.9,"is_sponsored":false,"video_titles":["Best makeup of 2025: my holy grail products"],"quotes":[{"text":"This one has been my favorite for years.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=P6VNPNHWWcE","sentiment":"positive","topics":["long-time favorite"],"mentions_variant":null},{"text":"I really love this color. It's not too warm, not too cool. It's a really great neutral.","timestamp_start":692.52,"timestamp_end":698.88,"timestamp_start_formatted":"11:32","video_url":"https://www.youtube.com/watch?v=P6VNPNHWWcE&t=692s","sentiment":"positive","topics":["neutral shade","versatile"],"mentions_variant":null},{"text":"It's not overly pigmented where you can't blend it out. Like it's so creamy, it's so soft.","timestamp_start":702.96,"timestamp_end":709.8,"timestamp_start_formatted":"11:42","video_url":"https://www.youtube.com/watch?v=P6VNPNHWWcE&t=702s","sentiment":"positive","topics":["blendable","creamy","soft"],"mentions_variant":null}]},{"handle":"amyswanofficial","display_name":"amyswan","profile_url":"/creators/amyswanofficial","channel_url":"https://www.youtube.com/@amyswanofficial","specialty":[],"years_active":null,"subscriber_count":519,"endorsement_strength":"holy grail","grailpeople_rating":4.9,"is_sponsored":false,"video_titles":["End of Year Beauty Favorites: Natural Glam Try-On & Honest Reviews"],"quotes":[{"text":"This is EM Cosmetics contour stick, bronzer stick, I don't know what it's called exactly right now. Mine's all beat up. It's so beat up you can't even read it. I mean, I can still read the bottom. So, it's in the shade so soft terra.","timestamp_start":206.48,"timestamp_end":209.92,"timestamp_start_formatted":"3:26","video_url":"https://www.youtube.com/watch?v=jsVIOItOK3Y&t=206s","sentiment":"positive","topics":["contour stick","bronzer stick","shade"],"mentions_variant":"Terra"},{"text":"This is the most beautiful neutral, not too warm contour bronzer stick.","timestamp_start":225.84,"timestamp_end":234.879,"timestamp_start_formatted":"3:45","video_url":"https://www.youtube.com/watch?v=jsVIOItOK3Y&t=225s","sentiment":"positive","topics":["contour","bronzer","shade"],"mentions_variant":"Terra"},{"text":"It's the perfect shade, the perfect pigmentation.","timestamp_start":238,"timestamp_end":243.92,"timestamp_start_formatted":"3:58","video_url":"https://www.youtube.com/watch?v=jsVIOItOK3Y&t=238s","sentiment":"positive","topics":["pigmentation","shade"],"mentions_variant":"Terra"},{"text":"It's not too pigmented, so easy to blend out, and I love that it's not too warm.","timestamp_start":241.519,"timestamp_end":246,"timestamp_start_formatted":"4:01","video_url":"https://www.youtube.com/watch?v=jsVIOItOK3Y&t=241s","sentiment":"positive","topics":["blendability","pigmentation","shade"],"mentions_variant":"Terra"},{"text":"This is definitely a 2025 favorite of mine that I rediscovered in my own stash.","timestamp_start":243.92,"timestamp_end":250.959,"timestamp_start_formatted":"4:03","video_url":"https://www.youtube.com/watch?v=jsVIOItOK3Y&t=243s","sentiment":"positive","topics":["favorite","rediscovery"],"mentions_variant":"Terra"}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}