{"ok":true,"data":{"product":{"brand":"Essence","name":"Foundation Stick","slug":"essence-foundation-stick","product_url":"/products/essence-foundation-stick","brand_url":"/brands/essence","subcategory":"foundation","formulation":"stick","finish":null,"price_tier":"drugstore","enriched_price":"$6.99","enriched_price_usd":6.99,"retailers":["Amazon","Ulta"],"key_ingredients":["Caprylic/Capric Triglyceride","Octyldodecanol","Isononyl Isononanoate","Kaolin","Aluminum Starch Octenylsuccinate","Synthetic Wax","Dimethicone","Oryza Sativa (Rice) Bran Wax","Sodium Hyaluronate","Dimethicone/Vinyl Dimethicone Crosspolymer"],"claims":[],"consensus_summary":"The Essence Foundation Stick is a polarizing product: several creators praise its lightweight, blendable texture and dewy or natural finish, with Tati calling it \"one of the most gorgeous stick foundations, period\" and noting the affordable price and wide shade range. 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So I would say the coverage is somewhere between light to medium which just suits me on a daily basis.","timestamp_start":1725.36,"timestamp_end":1733.679,"timestamp_start_formatted":"28:45","video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY&t=1725s","sentiment":"positive","topics":["lightweight","light to medium coverage","everyday"],"mentions_variant":null},{"text":"Like with the Lumi matte literally blends itself. I mean, if you've ever used the Dior foundation stick and you've seen how blendable that is, this is even more blendable. So, it literally just melts into the skin. It actually blends out like butter.","timestamp_start":1736.72,"timestamp_end":1743.679,"timestamp_start_formatted":"28:56","video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY&t=1736s","sentiment":"positive","topics":["blendability","melts into skin"],"mentions_variant":null},{"text":"I like this because it gives me a really healthy, dewy finish to the skin.","timestamp_start":1751.76,"timestamp_end":1759.6,"timestamp_start_formatted":"29:11","video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY&t=1751s","sentiment":"positive","topics":["dewy","healthy finish"],"mentions_variant":null},{"text":"This is one of the best foundations of the year, but you have to like light coverage, although it is buildable and you have to like a dewy, glowy finish.","timestamp_start":1767.2,"timestamp_end":1771.279,"timestamp_start_formatted":"29:27","video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY&t=1767s","sentiment":"positive","topics":["best of year","light coverage","dewy finish"],"mentions_variant":null}]},{"handle":"tati","display_name":"Tati","profile_url":"/creators/tati","channel_url":"https://www.youtube.com/@tati","specialty":["beauty content creator"],"years_active":15,"subscriber_count":7880000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Best Drugstore Makeup of 2025","$30 Makeup Challenge: Full Face of Dollar Tree Makeup"],"quotes":[{"text":"The moment I tried this, I was so mad at myself for not trying it sooner because this is one of the most gorgeous stick foundations, period. 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They have so many different shades and each tube is like five, six bucks.","timestamp_start":239.92,"timestamp_end":245.519,"timestamp_start_formatted":"3:59","video_url":"https://www.youtube.com/watch?v=HzLKfHJpy1k&t=239s","sentiment":"positive","topics":["shade range","value","multi-use"],"mentions_variant":null},{"text":"You can bron with this, contour with this, you can brighten with this. One of the greatest launches in 2025. So underrated.","timestamp_start":245.519,"timestamp_end":251.36,"timestamp_start_formatted":"4:05","video_url":"https://www.youtube.com/watch?v=HzLKfHJpy1k&t=245s","sentiment":"positive","topics":["multi-use","underrated","best of 2025"],"mentions_variant":null},{"text":"I'm giving it like a massive thumbs up.","timestamp_start":256.479,"timestamp_end":260.32,"timestamp_start_formatted":"4:16","video_url":"https://www.youtube.com/watch?v=HzLKfHJpy1k&t=256s","sentiment":"positive","topics":["recommended"],"mentions_variant":null},{"text":"This was the surprise hit in that video.","timestamp_start":65,"timestamp_end":69.2,"timestamp_start_formatted":"1:05","video_url":"https://www.youtube.com/watch?v=2Ic-YWgbNoE&t=65s","sentiment":"positive","topics":["surprise hit"],"mentions_variant":null},{"text":"This one is really 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natural.","timestamp_start":368.56,"timestamp_end":371.84,"timestamp_start_formatted":"6:08","video_url":"https://www.youtube.com/watch?v=wyggklJRsEE&t=368s","sentiment":"positive","topics":["natural","everyday"],"mentions_variant":null},{"text":"The Essence foundation stick I love because it has that natural finish, buildable coverage.","timestamp_start":330.16,"timestamp_end":335.12,"timestamp_start_formatted":"5:30","video_url":"https://www.youtube.com/watch?v=wyggklJRsEE&t=330s","sentiment":"positive","topics":["natural finish","buildable coverage"],"mentions_variant":null},{"text":"It's really lightweight, good for day-to-day.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=wyggklJRsEE","sentiment":"positive","topics":["lightweight","everyday"],"mentions_variant":null}]},{"handle":"halle-sparkles","display_name":"halle 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yellow.","timestamp_start":11.599,"timestamp_end":14.48,"timestamp_start_formatted":"0:11","video_url":"https://www.youtube.com/watch?v=5rDh3Iao7_s&t=11s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"Ooh. Um, wow. That is currently such a good shade match.","timestamp_start":19.039,"timestamp_end":23.76,"timestamp_start_formatted":"0:19","video_url":"https://www.youtube.com/watch?v=5rDh3Iao7_s&t=19s","sentiment":"positive","topics":["shade match"],"mentions_variant":null},{"text":"She did not dry down darker. There's not any oxidation. Color me impressed.","timestamp_start":27.439,"timestamp_end":30.96,"timestamp_start_formatted":"0:27","video_url":"https://www.youtube.com/watch?v=5rDh3Iao7_s&t=27s","sentiment":"positive","topics":["no oxidation","long wear"],"mentions_variant":null}]},{"handle":"elm0zwrldyt","display_name":"em ma","profile_url":"/creators/elm0zwrldyt","channel_url":"https://www.youtube.com/@elm0zwrldyt","specialty":["beauty content creator"],"years_active":null,"subscriber_count":570000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Full face of Essence Cosmetics"],"quotes":[{"text":"Oh, that's like the perfect color. Oh my god. Imagine how light the lightest shade is then.","timestamp_start":649.839,"timestamp_end":659.04,"timestamp_start_formatted":"10:49","video_url":"https://www.youtube.com/watch?v=KbeyaumzJeY&t=649s","sentiment":"positive","topics":["shade match","shade range"],"mentions_variant":"medium light"},{"text":"They had a pretty big shade range, especially for like the price range.","timestamp_start":661.519,"timestamp_end":668.399,"timestamp_start_formatted":"11:01","video_url":"https://www.youtube.com/watch?v=KbeyaumzJeY&t=661s","sentiment":"positive","topics":["shade range","inclusive"],"mentions_variant":null},{"text":"It's got a nice like peachy, not pink or yellow undertone, like a perfect neutral peachy type of undertone, which is kind of hard to find in cheaper foundations.","timestamp_start":679.279,"timestamp_end":685.2,"timestamp_start_formatted":"11:19","video_url":"https://www.youtube.com/watch?v=KbeyaumzJeY&t=679s","sentiment":"positive","topics":["undertone","shade match"],"mentions_variant":null},{"text":"It does have a fragrance. Why does everything have a fragrance?","timestamp_start":694.24,"timestamp_end":696.959,"timestamp_start_formatted":"11:34","video_url":"https://www.youtube.com/watch?v=KbeyaumzJeY&t=694s","sentiment":"negative","topics":["fragrance"],"mentions_variant":null},{"text":"Blending out beautifully, though.","timestamp_start":696.959,"timestamp_end":699.3596666666666,"timestamp_start_formatted":"11:36","video_url":"https://www.youtube.com/watch?v=KbeyaumzJeY&t=696s","sentiment":"positive","topics":["blendability"],"mentions_variant":null},{"text":"Honestly, this is pretty good coverage.","timestamp_start":725.6,"timestamp_end":729.76,"timestamp_start_formatted":"12:05","video_url":"https://www.youtube.com/watch?v=KbeyaumzJeY&t=725s","sentiment":"positive","topics":["coverage"],"mentions_variant":null}]},{"handle":"morganturnermakeup","display_name":"Morgan Turner","profile_url":"/creators/morganturnermakeup","channel_url":"https://www.youtube.com/@morganturnermakeup","specialty":["professional makeup reviewer","former professional wedding makeup artist"],"years_active":8,"subscriber_count":370000,"endorsement_strength":"not recommended","is_sponsored":false,"video_titles":["Worst makeup of 2025"],"quotes":[{"text":"My issue with this one is it sits on top of the skin.","timestamp_start":295.04,"timestamp_end":302.72,"timestamp_start_formatted":"4:55","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs&t=295s","sentiment":"negative","topics":["sits on skin","unnatural finish"],"mentions_variant":null},{"text":"You can even see as I'm applying it, it's just not looking smooth at all.","timestamp_start":300.08,"timestamp_end":306.4,"timestamp_start_formatted":"5:00","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs&t=300s","sentiment":"negative","topics":["texture","application"],"mentions_variant":null},{"text":"This makes the ColourPop look good.","timestamp_start":322.16,"timestamp_end":327.28,"timestamp_start_formatted":"5:22","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs&t=322s","sentiment":"negative","topics":["comparison","verdict"],"mentions_variant":null},{"text":"This Essence one is arguably the worst foundation that I've put on my face this year.","timestamp_start":336.24,"timestamp_end":344.479,"timestamp_start_formatted":"5:36","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs&t=336s","sentiment":"negative","topics":["worst","verdict"],"mentions_variant":null},{"text":"It is an affordable product, but it's not even worth how affordable Essence can be.","timestamp_start":344.479,"timestamp_end":349.6,"timestamp_start_formatted":"5:44","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs&t=344s","sentiment":"negative","topics":["not worth it","value"],"mentions_variant":null},{"text":"This one, in my opinion, was a major major fail.","timestamp_start":355.68,"timestamp_end":361.759,"timestamp_start_formatted":"5:55","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs&t=355s","sentiment":"negative","topics":["fail","verdict"],"mentions_variant":null},{"text":"It's attaching to dry patches that I can assure you really aren't there that no other foundation is going to detect.","timestamp_start":366.16,"timestamp_end":371.6,"timestamp_start_formatted":"6:06","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs&t=366s","sentiment":"negative","topics":["dry patches","texture"],"mentions_variant":null},{"text":"It's literally even making the ColourPop foundation look really smooth.","timestamp_start":373.36,"timestamp_end":377.52,"timestamp_start_formatted":"6:13","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs&t=373s","sentiment":"negative","topics":["comparison","texture"],"mentions_variant":null},{"text":"It's just looking textured.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs","sentiment":"negative","topics":["texture"],"mentions_variant":null},{"text":"Don't buy this.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs","sentiment":"negative","topics":["recommendation","verdict"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}