{"ok":true,"data":{"product":{"brand":"Essence","name":"Lash Princess Curl & Volume Mascara","slug":"essence-lash-princess-curl-volume-mascara","product_url":"/products/essence-lash-princess-curl-volume-mascara","brand_url":"/brands/essence","subcategory":"mascara","formulation":"liquid","finish":null,"price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon","Ulta"],"key_ingredients":["Aqua","Rhus Verniciflua Peel Cera","Glyceryl Stearate SE","Butylene Glycol","Acacia Senegal Gum","Oryza Sativa (Rice) Bran Wax","Palmitic Acid","Stearic Acid","Aminomethyl Propanol","VP/Eicosene Copolymer"],"claims":["cruelty free","alcohol-free","paraben-free","fragrance-free","ophthalmologist tested"],"consensus_summary":"Essence Lash Princess Curl & Volume Mascara gives thick, voluminous lashes for under $5, with one creator calling it comparable to high-end mascaras. However, the brush lacks distinct bristles, making application tricky and buildup nearly impossible after one fast-drying coat. It holds curl well all day and works nicely on bottom lashes, but several find the formula too lightweight for building volume.","gtin":null,"shades":[]},"signal":{"total_mentions":5,"holy_grail_count":1,"loves_it_count":1,"worth_trying_count":0,"mentions_count":2,"mixed_count":0,"not_recommended_count":1,"unsponsored_count":5,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":true,"negative_note":"1 creator did not recommend this product."},"tags":{"claims":[],"attributes":[{"tag":"volumizing","label":"Volumizing","group":"attribute","polarity":"positive","mention_count":3,"product_count":1,"source_type":"creator_quote","sample_quote":"It really made my lashes look pretty thick.","provenance":[{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=Pp5lkPOVWkI","video_title":"Full face of under $10 makeup fast everyday look","video_date":"2026-05-19"},{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0","video_title":"Full face of the best affordable makeup of April 2026","video_date":"2026-05-02"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8","video_title":"Top 10 tried & true dollar tree makeup favorites","video_date":"2026-01-24"}]}],"good_for":[],"best_for":[{"tag":"everyday","label":"Everyday","group":"routine_context","polarity":"neutral","mention_count":2,"product_count":1,"source_type":"video_title","sample_quote":"Current Go-to Everyday Look.... Top Makeup Under $5","provenance":[{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=jlYDhOVtThA","video_title":"Current go-to everyday look: top makeup under $5","video_date":"2026-05-21"},{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=Pp5lkPOVWkI","video_title":"Full face of under $10 makeup fast everyday look","video_date":"2026-05-19"}]}],"value":[],"warnings":[]},"creators":[{"handle":"juliedawnbeauty","display_name":"Julie Dawn Beauty","profile_url":"/creators/juliedawnbeauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","specialty":[],"years_active":null,"subscriber_count":69100,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Current go-to everyday look: top makeup under $5","Full face of the best affordable makeup of April 2026","Full face of under $10 makeup fast everyday look"],"quotes":[{"text":"A good drugstore mascara that is under $5.","timestamp_start":1436.52,"timestamp_end":1444.16,"timestamp_start_formatted":"23:56","video_url":"https://www.youtube.com/watch?v=jlYDhOVtThA&t=1436s","sentiment":"positive","topics":["affordable","drugstore"],"mentions_variant":null},{"text":"This creates such great volume and length. I just really like this mascara.","timestamp_start":1626.4,"timestamp_end":1633.76,"timestamp_start_formatted":"27:06","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0&t=1626s","sentiment":"positive","topics":["volume","length"],"mentions_variant":null},{"text":"It's like duping the Too Faced Better Than Sex or like the L'Oreal Lash Paradise, like any of those ones that kind of have a natural bristle brush that's hourglass shaped.","timestamp_start":1633.76,"timestamp_end":1638.799,"timestamp_start_formatted":"27:13","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0&t=1633s","sentiment":"positive","topics":["dupe","comparable to high-end"],"mentions_variant":null},{"text":"I find that the formula on this to be very comparable to the mascaras that it's actually duping.","timestamp_start":1643.039,"timestamp_end":1650.559,"timestamp_start_formatted":"27:23","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0&t=1643s","sentiment":"positive","topics":["comparable formula","good dupe"],"mentions_variant":null},{"text":"It just gives me like a lot of volume and length. Like, I love love love that.","timestamp_start":1653.039,"timestamp_end":1661.679,"timestamp_start_formatted":"27:33","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0&t=1653s","sentiment":"positive","topics":["volume","length"],"mentions_variant":null},{"text":"I have been loving this mascara.","timestamp_start":773.04,"timestamp_end":778.7199999999999,"timestamp_start_formatted":"12:53","video_url":"https://www.youtube.com/watch?v=Pp5lkPOVWkI&t=773s","sentiment":"positive","topics":["loving"],"mentions_variant":null},{"text":"It's so good.","timestamp_start":775.6,"timestamp_end":781.6800000000001,"timestamp_start_formatted":"12:55","video_url":"https://www.youtube.com/watch?v=Pp5lkPOVWkI&t=775s","sentiment":"positive","topics":["good"],"mentions_variant":null},{"text":"It just makes your lashes look so voluminous, separated, and full.","timestamp_start":778.72,"timestamp_end":783.9200000000001,"timestamp_start_formatted":"12:58","video_url":"https://www.youtube.com/watch?v=Pp5lkPOVWkI&t=778s","sentiment":"positive","topics":["voluminous","separated","full"],"mentions_variant":null},{"text":"I just really love it.","timestamp_start":781.68,"timestamp_end":784.7085714285714,"timestamp_start_formatted":"13:01","video_url":"https://www.youtube.com/watch?v=Pp5lkPOVWkI&t=781s","sentiment":"positive","topics":["love"],"mentions_variant":null}]},{"handle":"emilynoel83","display_name":"Emily Noel","profile_url":"/creators/emilynoel83","channel_url":"https://www.youtube.com/@emilynoel83","specialty":["beauty content creator"],"years_active":19,"subscriber_count":980000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Top 10 tried & true dollar tree makeup favorites"],"quotes":[{"text":"It really made my lashes look pretty thick.","timestamp_start":1193.52,"timestamp_end":1196.4,"timestamp_start_formatted":"19:53","video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8&t=1193s","sentiment":"positive","topics":["volume","thickness"],"mentions_variant":null}]},{"handle":"andreamatillano","display_name":"Andréa Matillano","profile_url":"/creators/andreamatillano","channel_url":"https://www.youtube.com/@andreamatillano","specialty":["beauty content creator"],"years_active":15,"subscriber_count":362000,"endorsement_strength":"not recommended","is_sponsored":false,"video_titles":["Worst makeup of 2026"],"quotes":[{"text":"This is really hard to apply because it doesn't really have any distinct bristles.","timestamp_start":503.2,"timestamp_end":509.72,"timestamp_start_formatted":"8:23","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE&t=503s","sentiment":"negative","topics":["brush design","application difficulty"],"mentions_variant":null},{"text":"You get like one light natural coat, and then it's kind of hard to build up.","timestamp_start":514.2,"timestamp_end":520.52,"timestamp_start_formatted":"8:34","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE&t=514s","sentiment":"mixed","topics":["buildability"],"mentions_variant":null},{"text":"I can't really build the product up on my lashes very well at all.","timestamp_start":531.08,"timestamp_end":535.6,"timestamp_start_formatted":"8:51","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE&t=531s","sentiment":"negative","topics":["buildability"],"mentions_variant":null},{"text":"It is a very very lightweight formula.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE","sentiment":"positive","topics":["lightweight"],"mentions_variant":null},{"text":"It actually holds my curl into place, and my lashes stay lifted all day long.","timestamp_start":551.16,"timestamp_end":556.32,"timestamp_start_formatted":"9:11","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE&t=551s","sentiment":"positive","topics":["curl hold","long wear"],"mentions_variant":null},{"text":"It dries so fast, so I feel like one coat is really all you can get out of this before it starts to get tangly.","timestamp_start":557.92,"timestamp_end":564.64,"timestamp_start_formatted":"9:17","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE&t=557s","sentiment":"negative","topics":["fast drying","clumping"],"mentions_variant":null},{"text":"I weirdly like this on my bottom lashes.","timestamp_start":587.76,"timestamp_end":591.5288888888889,"timestamp_start_formatted":"9:47","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE&t=587s","sentiment":"positive","topics":["bottom lashes"],"mentions_variant":null},{"text":"It kind of like works to define them really well.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE","sentiment":"positive","topics":["definition","bottom lashes"],"mentions_variant":null},{"text":"As for like an all around good mascara, I just feel like it has too too many cons for me.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE","sentiment":"negative","topics":["final verdict"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}