{"ok":true,"data":{"product":{"brand":"Essence","name":"Lash Princess False Lash Effect Mascara Waterproof","slug":"essence-lash-princess-false-lash-effect-mascara-waterproof","product_url":"/products/essence-lash-princess-false-lash-effect-mascara-waterproof","brand_url":"/brands/essence","subcategory":"mascara","formulation":null,"finish":null,"price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon","Ulta"],"key_ingredients":["Isododecane","Microcrystalline Wax","VP/Eicosene Copolymer","Candelilla Wax","Trimethylsiloxysilicate","Talc","Carnauba Wax","Panthenol","Jojoba Seed Oil","Tocopherol"],"claims":["waterproof","smudge-proof","flake-proof","false lash effect","cruelty free"],"consensus_summary":"Essence Lash Princess False Lash Effect Mascara Waterproof delivers intense black pigment and a dramatic false lash look for under $6. Several creators note it can be clumpy and give spider lashes, but that's part of the appeal for many. One creator mentions some people find it doesn't last on them, so longevity may vary.","gtin":null,"shades":[]},"signal":{"total_mentions":6,"holy_grail_count":2,"loves_it_count":2,"worth_trying_count":1,"mentions_count":1,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":6,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"positive","mention_count":3,"product_count":1,"source_type":"creator_quote","sample_quote":"I can't do a makeup look without my Essence Lash Princess.","provenance":[{"creator_handle":"andreamatillano","creator_name":"Andréa Matillano","channel_url":"https://www.youtube.com/@andreamatillano","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE","video_title":"Worst makeup of 2026","video_date":"2026-04-29"},{"creator_handle":"amandaz","creator_name":"Amanda Z","channel_url":"https://www.youtube.com/@amandaz","video_url":"https://www.youtube.com/watch?v=78DoG7B5b0c","video_title":"Best drugstore makeup, ever","video_date":"2025-02-09"},{"creator_handle":"shelbyannbell","creator_name":"SHELBY ANN","channel_url":"https://www.youtube.com/@shelbyannbell-l1r","video_url":"https://www.youtube.com/watch?v=EaqmummYKdM","video_title":null,"video_date":null}]}],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"shelbyannbell","display_name":"SHELBY ANN","profile_url":"/creators/shelbyannbell","channel_url":"https://www.youtube.com/@shelbyannbell-l1r","specialty":[],"years_active":1,"subscriber_count":13500,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":[],"quotes":[{"text":"I can't do a makeup look without my Essence Lash Princess.","timestamp_start":131.12,"timestamp_end":135.2,"timestamp_start_formatted":"2:11","video_url":"https://www.youtube.com/watch?v=EaqmummYKdM&t=131s","sentiment":"positive","topics":["holy grail","long wear"],"mentions_variant":null},{"text":"This is a $5 mascara.","timestamp_start":132.56,"timestamp_end":136.56,"timestamp_start_formatted":"2:12","video_url":"https://www.youtube.com/watch?v=EaqmummYKdM&t=132s","sentiment":"positive","topics":["value"],"mentions_variant":null},{"text":"I always like to use the Lash Princess and the waterproof formula.","timestamp_start":132.56,"timestamp_end":138,"timestamp_start_formatted":"2:12","video_url":"https://www.youtube.com/watch?v=EaqmummYKdM&t=132s","sentiment":"positive","topics":["waterproof","long wear"],"mentions_variant":"waterproof"}]},{"handle":"andreamatillano","display_name":"Andréa Matillano","profile_url":"/creators/andreamatillano","channel_url":"https://www.youtube.com/@andreamatillano","specialty":["beauty content creator"],"years_active":15,"subscriber_count":362000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Worst makeup of 2026"],"quotes":[{"text":"The False Lash Effect is still one of my all-time favorite mascaras.","timestamp_start":456.2,"timestamp_end":462.28,"timestamp_start_formatted":"7:36","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE&t=456s","sentiment":"positive","topics":["holy grail","long wear"],"mentions_variant":null},{"text":"It has been for over 10 years at this point.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE","sentiment":"positive","topics":["repurchase","long wear"],"mentions_variant":null}]},{"handle":"elm0zwrldyt","display_name":"em ma","profile_url":"/creators/elm0zwrldyt","channel_url":"https://www.youtube.com/@elm0zwrldyt","specialty":["beauty content creator"],"years_active":null,"subscriber_count":570000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Full face of Essence Cosmetics"],"quotes":[{"text":"I've seen everyone and their mother go crazy, feral, insane over this mascara.","timestamp_start":1235.2,"timestamp_end":1241.039,"timestamp_start_formatted":"20:35","video_url":"https://www.youtube.com/watch?v=KbeyaumzJeY&t=1235s","sentiment":"positive","topics":["popular","viral"],"mentions_variant":null},{"text":"Oh, look at that immediate darkness. Wait. Okay. Little bit clumpy, but I like clumpy.","timestamp_start":1259.52,"timestamp_end":1265.28,"timestamp_start_formatted":"20:59","video_url":"https://www.youtube.com/watch?v=KbeyaumzJeY&t=1259s","sentiment":"positive","topics":["darkness","clumpy effect"],"mentions_variant":null},{"text":"Wait, that's kind of fire.","timestamp_start":1272.559,"timestamp_end":1276.759,"timestamp_start_formatted":"21:12","video_url":"https://www.youtube.com/watch?v=KbeyaumzJeY&t=1272s","sentiment":"positive","topics":["performance"],"mentions_variant":null},{"text":"Unfortunately, I think Lash Princess might have won this battle.","timestamp_start":1301.76,"timestamp_end":1310.48,"timestamp_start_formatted":"21:41","video_url":"https://www.youtube.com/watch?v=KbeyaumzJeY&t=1301s","sentiment":"positive","topics":["comparison","winner"],"mentions_variant":null},{"text":"My god, it's giving spider lashes, and I love it. I'm living for it.","timestamp_start":1342.88,"timestamp_end":1348.005,"timestamp_start_formatted":"22:22","video_url":"https://www.youtube.com/watch?v=KbeyaumzJeY&t=1342s","sentiment":"positive","topics":["dramatic effect","spider lashes"],"mentions_variant":null},{"text":"Look at those lower lashes. That is insane.","timestamp_start":1348.799,"timestamp_end":1355.2,"timestamp_start_formatted":"22:28","video_url":"https://www.youtube.com/watch?v=KbeyaumzJeY&t=1348s","sentiment":"positive","topics":["lower lashes","dramatic effect"],"mentions_variant":null}]},{"handle":"amandaz","display_name":"Amanda Z","profile_url":"/creators/amandaz","channel_url":"https://www.youtube.com/@amandaz","specialty":["beauty content creator"],"years_active":14,"subscriber_count":128000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best drugstore makeup, ever"],"quotes":[{"text":"It does give you that false lash effect.","timestamp_start":1423.2,"timestamp_end":1429.559,"timestamp_start_formatted":"23:43","video_url":"https://www.youtube.com/watch?v=78DoG7B5b0c&t=1423s","sentiment":"positive","topics":["finish","false lash effect"],"mentions_variant":null},{"text":"It's so so black, just the pigment alone.","timestamp_start":1435.32,"timestamp_end":1443.24,"timestamp_start_formatted":"23:55","video_url":"https://www.youtube.com/watch?v=78DoG7B5b0c&t=1435s","sentiment":"positive","topics":["pigment"],"mentions_variant":null},{"text":"Definitely a good alternative to a strip lash or even an individual lash.","timestamp_start":1450.72,"timestamp_end":1463.679,"timestamp_start_formatted":"24:10","video_url":"https://www.youtube.com/watch?v=78DoG7B5b0c&t=1450s","sentiment":"positive","topics":["false lash effect","alternative"],"mentions_variant":null},{"text":"I cannot believe I waited this long to pick this up again. My lashes look really good.","timestamp_start":1463.679,"timestamp_end":1469.559,"timestamp_start_formatted":"24:23","video_url":"https://www.youtube.com/watch?v=78DoG7B5b0c&t=1463s","sentiment":"positive","topics":["repurchase","long-term use"],"mentions_variant":null},{"text":"Some people say it doesn't last on them though, so take this with a grain of salt.","timestamp_start":1469.559,"timestamp_end":1473.88,"timestamp_start_formatted":"24:29","video_url":"https://www.youtube.com/watch?v=78DoG7B5b0c&t=1469s","sentiment":"cautionary","topics":["long wear"],"mentions_variant":null}]},{"handle":"juicyjas","display_name":"juicyjas","profile_url":"/creators/juicyjas","channel_url":"https://www.youtube.com/@juicyjas","specialty":["beauty content creator","lifestyle creator"],"years_active":13,"subscriber_count":1100000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Full face of Essence makeup under $10"],"quotes":[{"text":"The Lash Princess is great.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=wyggklJRsEE","sentiment":"positive","topics":["likes it"],"mentions_variant":null}]},{"handle":"shelbyannbell-l1r","display_name":"SHELBY ANN","profile_url":"/creators/shelbyannbell-l1r","channel_url":"https://www.youtube.com/@shelbyannbell-l1r","specialty":[],"years_active":null,"subscriber_count":14400,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":["Grwm without editing the video"],"quotes":[{"text":"Okay, my lashes aren't that bad. They aren't that good, but they aren't that bad either.","timestamp_start":1172.799,"timestamp_end":1176.32,"timestamp_start_formatted":"19:32","video_url":"https://www.youtube.com/watch?v=hzaAxnDNbJ8&t=1172s","sentiment":"mixed","topics":["lashes","average result"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}