{"ok":true,"data":{"product":{"brand":"Essence","name":"Soft Baked Blush","slug":"essence-soft-baked-blush","product_url":"/products/essence-soft-baked-blush","brand_url":"/brands/essence","subcategory":"blush","formulation":"baked","finish":"natural","price_tier":"drugstore","grailpeople_rating":3.4,"rating_count":3,"enriched_price":"$6.99","enriched_price_usd":6.99,"retailers":["Amazon","Ulta"],"key_ingredients":["Synthetic Fluorphlogopite","Mica","Hydrogenated Polyisobutene","Zea Mays (Corn) Starch","Diisostearyl Malate","Octyldodecyl Stearoyl Stearate","Tocopheryl Acetate","Tocopherol","Squalane","Tin Oxide"],"claims":[],"consensus_summary":null,"gtin":null,"shades":["60 Cocoa Blaze","Cocoa Glaze"]},"signal":{"total_mentions":5,"holy_grail_count":0,"loves_it_count":1,"worth_trying_count":1,"mentions_count":2,"mixed_count":0,"not_recommended_count":1,"unsponsored_count":5,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":true,"negative_note":"1 creator did not recommend this product."},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"shimmer","label":"Shimmer","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"These are much more metallic and they're very very glittery.","warning_text":"creators flagged issues with shimmer","provenance":[{"creator_handle":"andreamatillano","creator_name":"Andréa Matillano","channel_url":"https://www.youtube.com/@andreamatillano","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE","video_title":"Worst makeup of 2026","video_date":"2026-04-29"}]}]},"creators":[{"handle":"emilynoel83","display_name":"Emily Noel","profile_url":"/creators/emilynoel83","channel_url":"https://www.youtube.com/@emilynoel83","specialty":["beauty content creator"],"years_active":19,"subscriber_count":980000,"endorsement_strength":"loves it","grailpeople_rating":4.8,"is_sponsored":false,"video_titles":["Elite drugstore makeup GRWM that looks more expensive","All drugstore wedding guest makeup look","Toasty blush round-up: all my faves"],"quotes":[{"text":"They are getting into that baked blush game and they're doing an amazing job with this shade called Cocoa Glaze.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["baked blush","amazing"],"mentions_variant":"Cocoa Glaze"},{"text":"She's really pretty and she gives kind of an unexpected rosy glow to the cheeks.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["pretty","rosy glow"],"mentions_variant":null},{"text":"Laura Geller, you got to be taking note. Essence is coming.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["high-end comparison","competition"],"mentions_variant":null},{"text":"It's a pretty multitasker, too. I've talked about that in other videos using on the eyes.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["multi-use","eyes"],"mentions_variant":null},{"text":"It's definitely your least expensive baked option.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["value","budget-friendly"],"mentions_variant":null},{"text":"I love this shade called Cocoa Glaze. See how that's going to give us blushy color, but also some glow just built right in.","timestamp_start":559.839,"timestamp_end":569.8389999999999,"timestamp_start_formatted":"9:19","video_url":"https://www.youtube.com/watch?v=g4f93PGbydU&t=559s","sentiment":"positive","topics":["glow","blush"],"mentions_variant":"Cocoa Glaze"},{"text":"And it's so pretty. Kind of melting in with your bronzer as well.","timestamp_start":588.88,"timestamp_end":599.36,"timestamp_start_formatted":"9:48","video_url":"https://www.youtube.com/watch?v=g4f93PGbydU&t=588s","sentiment":"positive","topics":["blendability","pretty"],"mentions_variant":null},{"text":"Oh, it's so good. I'm so pleased with the way this complexion turned out because I feel covered. I don't feel weighty and I know it's going to wear a long time.","timestamp_start":604.959,"timestamp_end":608.8,"timestamp_start_formatted":"10:04","video_url":"https://www.youtube.com/watch?v=g4f93PGbydU&t=604s","sentiment":"positive","topics":["complexion","long wear","lightweight"],"mentions_variant":null},{"text":"This does a great job of giving that richness paired with a really beautiful glow.","timestamp_start":568.08,"timestamp_end":577.2,"timestamp_start_formatted":"9:28","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=568s","sentiment":"positive","topics":["richness","glow"],"mentions_variant":"cocoa glaze"},{"text":"This would be another one for those who are like I don't want to go too warm. If the word terracotta is scaring you in terms of a blush, then you might like something like this.","timestamp_start":580.399,"timestamp_end":587.1199999999999,"timestamp_start_formatted":"9:40","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=580s","sentiment":"positive","topics":["not too warm","toasty","beginner friendly"],"mentions_variant":null},{"text":"It's not too warm, but it's still toasty, if you know what I mean.","timestamp_start":593.279,"timestamp_end":597.279,"timestamp_start_formatted":"9:53","video_url":"https://www.youtube.com/watch?v=x36DUDsXhpk&t=593s","sentiment":"positive","topics":["toasty","not too warm"],"mentions_variant":null}]},{"handle":"itslifebycat","display_name":"Life by Cat","profile_url":"/creators/itslifebycat","channel_url":"https://www.youtube.com/@itslifebycat","specialty":[],"years_active":null,"subscriber_count":76,"endorsement_strength":"worth trying","grailpeople_rating":3.8,"is_sponsored":false,"video_titles":["Trying Essence's New Makeup Products"],"quotes":[{"text":"I really like this color.","timestamp_start":330.32,"timestamp_end":333.369375,"timestamp_start_formatted":"5:30","video_url":"https://www.youtube.com/watch?v=rwzgh3yzn88&t=330s","sentiment":"positive","topics":["color"],"mentions_variant":"Cocoa Blaze"},{"text":"I felt like this could work like the Rare Beauty ones and I do feel like the formulation could be close to that.","timestamp_start":332.8,"timestamp_end":340.479,"timestamp_start_formatted":"5:32","video_url":"https://www.youtube.com/watch?v=rwzgh3yzn88&t=332s","sentiment":"positive","topics":["comparison","Rare Beauty"],"mentions_variant":null},{"text":"It is really really shiny, but I feel like on the skin it doesn't look stupid. It looks okay.","timestamp_start":343.6,"timestamp_end":355.28,"timestamp_start_formatted":"5:43","video_url":"https://www.youtube.com/watch?v=rwzgh3yzn88&t=343s","sentiment":"mixed","topics":["shiny","finish"],"mentions_variant":null},{"text":"I do feel like this could look splotchy.","timestamp_start":378.639,"timestamp_end":386.16,"timestamp_start_formatted":"6:18","video_url":"https://www.youtube.com/watch?v=rwzgh3yzn88&t=378s","sentiment":"cautionary","topics":["splotchy"],"mentions_variant":null},{"text":"Go in with a light hand and you'll be happy with it.","timestamp_start":386.16,"timestamp_end":390.47900000000004,"timestamp_start_formatted":"6:26","video_url":"https://www.youtube.com/watch?v=rwzgh3yzn88&t=386s","sentiment":"positive","topics":["application tip"],"mentions_variant":null}]},{"handle":"andreamatillano","display_name":"Andréa Matillano","profile_url":"/creators/andreamatillano","channel_url":"https://www.youtube.com/@andreamatillano","specialty":["beauty content creator"],"years_active":15,"subscriber_count":362000,"endorsement_strength":"not recommended","grailpeople_rating":1.5,"is_sponsored":false,"video_titles":["Worst makeup of 2026"],"quotes":[{"text":"This formula is much more intense.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE","sentiment":"mixed","topics":["pigment intensity"],"mentions_variant":null},{"text":"These are very very fragile.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE","sentiment":"negative","topics":["fragility"],"mentions_variant":null},{"text":"These are much more metallic and they're very very glittery.","timestamp_start":777.04,"timestamp_end":784.4,"timestamp_start_formatted":"12:57","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE&t=777s","sentiment":"negative","topics":["glitter","metallic finish"],"mentions_variant":null},{"text":"These are more of what I would consider to be like a blush highlighter hybrid rather than like a typical baked blush.","timestamp_start":795.04,"timestamp_end":798.72,"timestamp_start_formatted":"13:15","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE&t=795s","sentiment":"mixed","topics":["product type"],"mentions_variant":null},{"text":"In my opinion they're just like a downgrade because that original formula was so beautiful.","timestamp_start":844.16,"timestamp_end":848.16,"timestamp_start_formatted":"14:04","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE&t=844s","sentiment":"negative","topics":["comparison to original","final verdict"],"mentions_variant":null},{"text":"This one just feels and looks like a little bit cheap on the skin to me personally.","timestamp_start":854.48,"timestamp_end":860.08,"timestamp_start_formatted":"14:14","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE&t=854s","sentiment":"negative","topics":["skin finish"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}