{"ok":true,"data":{"product":{"brand":"Essence","name":"Soft Touch Bouncy Blush","slug":"essence-soft-touch-bouncy-blush","product_url":"/products/essence-soft-touch-bouncy-blush","brand_url":"/brands/essence","subcategory":"blush","formulation":"cream-to-powder","finish":"soft-matte","price_tier":"drugstore","grailpeople_rating":4.6,"rating_count":9,"enriched_price":"$5.99","enriched_price_usd":5.99,"retailers":["Amazon","Ulta"],"key_ingredients":["Dimethicone","Mica","Zinc Oxide","Boron Nitride","Dimethicone/Vinyl Dimethicone Crosspolymer","Caprylyl Glycol","Silica","Triethoxycaprylylsilane","Phenoxyethanol","Aluminum Hydroxide"],"claims":["long-lasting","seamless finish","buildable color"],"consensus_summary":"Essence's Soft Touch Bouncy Blush is a $5 cream-to-powder formula that blends seamlessly and blurs the skin, with several creators praising its buildable pigment and long wear. Professional makeup artist Julia Adams MUA notes it feels like a \"perfect hybrid between a powder and a cream,\" while Morgan Turner highlights its matte, K-beauty blurred effect that suits textured cheeks. One creator, Life by Cat, mentions it lasts less than the bronzer, but overall feedback is overwhelmingly positive for the price.","gtin":null,"shades":["Exotic Daisy","Roses in Berry","10 Antique Bloom"]},"signal":{"total_mentions":11,"holy_grail_count":2,"loves_it_count":6,"worth_trying_count":1,"mentions_count":2,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":11,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"blurring","label":"Blurring","group":"attribute","polarity":"positive","mention_count":5,"product_count":4,"source_type":"llm_tagger","sample_quote":"It feels like it's going to be very airy and blurry.","provenance":[{"creator_handle":"tati","creator_name":"Tati","channel_url":"https://www.youtube.com/@tati","video_url":"https://www.youtube.com/watch?v=D-xiX14rWV8","video_title":"Best Drugstore Makeup Under $10","video_date":"2026-06-22"},{"creator_handle":"morganturnermakeup","creator_name":"Morgan Turner","channel_url":"https://www.youtube.com/@morganturnermakeup","video_url":"https://www.youtube.com/watch?v=PnnjlvMknqk","video_title":"I tested 34 viral new makeup products speed reviews part 1","video_date":"2026-06-15"},{"creator_handle":"morganturnermakeup","creator_name":"Morgan Turner","channel_url":"https://www.youtube.com/@morganturnermakeup","video_url":"https://www.youtube.com/watch?v=dbdrzwqjOv0","video_title":"11 new drugstore makeup products better than high-end","video_date":"2026-06-01"},{"creator_handle":"juliaadamsmua","creator_name":"Julia Adams MUA","channel_url":"https://www.youtube.com/@juliaadamsmua","video_url":"https://www.youtube.com/watch?v=bZJTsdQy1mM","video_title":"Best and worst of latest makeup launches","video_date":"2026-02-25"},{"creator_handle":"juliaadamsmua","creator_name":"Julia Adams MUA","channel_url":"https://www.youtube.com/@juliaadamsmua","video_url":"https://www.youtube.com/watch?v=uOKKT1L6Ygo","video_title":"Drugstore Makeup That Surprised Me","video_date":"2026-01-14"}]},{"tag":"buildable","label":"Buildable","group":"attribute","polarity":"positive","mention_count":4,"product_count":3,"source_type":"creator_quote","sample_quote":"They have four shades and they're all pretty vibrant, a little bit more intense, but you can go in with a lighter hand.","provenance":[{"creator_handle":"morganturnermakeup","creator_name":"Morgan Turner","channel_url":"https://www.youtube.com/@morganturnermakeup","video_url":"https://www.youtube.com/watch?v=PnnjlvMknqk","video_title":"I tested 34 viral new makeup products speed reviews part 1","video_date":"2026-06-15"},{"creator_handle":"morganturnermakeup","creator_name":"Morgan Turner","channel_url":"https://www.youtube.com/@morganturnermakeup","video_url":"https://www.youtube.com/watch?v=dbdrzwqjOv0","video_title":"11 new drugstore makeup products better than high-end","video_date":"2026-06-01"},{"creator_handle":"andreamatillano","creator_name":"Andréa Matillano","channel_url":"https://www.youtube.com/@andreamatillano","video_url":"https://www.youtube.com/watch?v=Q22KQWcir2g","video_title":"Best drugstore makeup for hot weather","video_date":"2026-05-18"},{"creator_handle":"carmelnicolebeauty","creator_name":"Carmel Nicole","channel_url":"https://www.youtube.com/@carmelnicolebeauty","video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc","video_title":"Full face of new Essence makeup: hits, misses & absolute gems","video_date":"2026-03-23"}]},{"tag":"blendable","label":"Blendable","group":"attribute","polarity":"positive","mention_count":4,"product_count":2,"source_type":"creator_quote","sample_quote":"The way that this blends in and melts into your skin, it feels like a cream but it's a powder.","provenance":[{"creator_handle":"itslifebycat","creator_name":"Life by Cat","channel_url":"https://www.youtube.com/@itslifebycat","video_url":"https://www.youtube.com/watch?v=rwzgh3yzn88","video_title":"Trying Essence's New Makeup Products","video_date":"2026-07-08"},{"creator_handle":"tati","creator_name":"Tati","channel_url":"https://www.youtube.com/@tati","video_url":"https://www.youtube.com/watch?v=D-xiX14rWV8","video_title":"Best Drugstore Makeup Under $10","video_date":"2026-06-22"},{"creator_handle":"skylerreneee","creator_name":"Skyler Renee","channel_url":"https://www.youtube.com/@skylerreneee","video_url":"https://www.youtube.com/watch?v=VdqEzqWvIGo","video_title":"Best drugstore makeup under $10","video_date":"2026-05-17"},{"creator_handle":"juicyjas","creator_name":"juicyjas","channel_url":"https://www.youtube.com/@juicyjas","video_url":"https://www.youtube.com/watch?v=wyggklJRsEE","video_title":"Full face of Essence makeup under $10","video_date":"2026-03-28"}]},{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"positive","mention_count":3,"product_count":3,"source_type":"creator_quote","sample_quote":"It's extremely smooth like a cream. 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Like, as I'm touching it, feels like a wet, cold gel.","timestamp_start":463.759,"timestamp_end":470.16,"timestamp_start_formatted":"7:43","video_url":"https://www.youtube.com/watch?v=uOKKT1L6Ygo&t=463s","sentiment":"positive","topics":["formula","texture"],"mentions_variant":"Roses in Berry"},{"text":"This one almost feels like a dry balm, if that makes sense.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=uOKKT1L6Ygo","sentiment":"positive","topics":["texture","formula"],"mentions_variant":"Roses in Berry"},{"text":"It feels like it's going to be very airy and blurry.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=uOKKT1L6Ygo","sentiment":"positive","topics":["finish","texture"],"mentions_variant":"Roses in Berry"},{"text":"I really like this 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blushes, which I'm loving that.","timestamp_start":591.64,"timestamp_end":598.04,"timestamp_start_formatted":"9:51","video_url":"https://www.youtube.com/watch?v=bZJTsdQy1mM&t=591s","sentiment":"positive","topics":["blendability","finish","blurring"],"mentions_variant":null}]},{"handle":"morganturnermakeup","display_name":"Morgan Turner","profile_url":"/creators/morganturnermakeup","channel_url":"https://www.youtube.com/@morganturnermakeup","specialty":["professional makeup reviewer","former professional wedding makeup artist"],"years_active":8,"subscriber_count":372000,"endorsement_strength":"loves it","grailpeople_rating":4.7,"is_sponsored":false,"video_titles":["11 new drugstore makeup products better than high-end","I tested 34 viral new makeup products speed reviews part 1"],"quotes":[{"text":"It reminds me very much of the bronzer, the soft touch bouncy 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up.","timestamp_start":360.92,"timestamp_end":364.72,"timestamp_start_formatted":"6:00","video_url":"https://www.youtube.com/watch?v=dbdrzwqjOv0&t=360s","sentiment":"positive","topics":["finish","buildable"],"mentions_variant":null},{"text":"It's very very pigmented.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=dbdrzwqjOv0","sentiment":"positive","topics":["pigmentation"],"mentions_variant":null},{"text":"Amazing amazing wear time.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=dbdrzwqjOv0","sentiment":"positive","topics":["long wear"],"mentions_variant":null},{"text":"They are stunning because they are like a watercolor on the face.","timestamp_start":384.68,"timestamp_end":389.12,"timestamp_start_formatted":"6:24","video_url":"https://www.youtube.com/watch?v=dbdrzwqjOv0&t=384s","sentiment":"positive","topics":["finish","natural"],"mentions_variant":null},{"text":"So, so good. No different with the blushes either.","timestamp_start":858.24,"timestamp_end":864.7199999999999,"timestamp_start_formatted":"14:18","video_url":"https://www.youtube.com/watch?v=PnnjlvMknqk&t=858s","sentiment":"positive","topics":["good","consistent"],"mentions_variant":null},{"text":"These are like a bouncy putty consistency. They give that K beauty really blurred effect on the cheek.","timestamp_start":862.399,"timestamp_end":866.72,"timestamp_start_formatted":"14:22","video_url":"https://www.youtube.com/watch?v=PnnjlvMknqk&t=862s","sentiment":"positive","topics":["K-beauty","blurred","putty"],"mentions_variant":null},{"text":"Really, really gorgeous. Really easy to apply. You can build up pigment with these.","timestamp_start":866.72,"timestamp_end":874.079,"timestamp_start_formatted":"14:26","video_url":"https://www.youtube.com/watch?v=PnnjlvMknqk&t=866s","sentiment":"positive","topics":["gorgeous","easy","buildable"],"mentions_variant":null},{"text":"If you have a lot of texture on the cheek, if you aren't wearing anything too glowy, these are nice and matte and they kind of conform with whatever base you have underneath.","timestamp_start":878.959,"timestamp_end":882.8,"timestamp_start_formatted":"14:38","video_url":"https://www.youtube.com/watch?v=PnnjlvMknqk&t=878s","sentiment":"positive","topics":["texture","matte","conforming"],"mentions_variant":null},{"text":"six bucks, you can't beat it","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=PnnjlvMknqk","sentiment":"positive","topics":["value","drugstore"],"mentions_variant":null}]},{"handle":"juliedawnbeauty","display_name":"Julie Dawn Beauty","profile_url":"/creators/juliedawnbeauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","specialty":[],"years_active":null,"subscriber_count":69100,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["Full face of the best affordable makeup of April 2026"],"quotes":[{"text":"I've been using the soft touch blush more than their new baked blushes.","timestamp_start":1101.84,"timestamp_end":1106.9599999999998,"timestamp_start_formatted":"18:21","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0&t=1101s","sentiment":"positive","topics":["preferred over new baked blushes"],"mentions_variant":null}]},{"handle":"andreamatillano","display_name":"Andréa Matillano","profile_url":"/creators/andreamatillano","channel_url":"https://www.youtube.com/@andreamatillano","specialty":["beauty content creator"],"years_active":15,"subscriber_count":362000,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["Best drugstore makeup for hot weather"],"quotes":[{"text":"That formula is beautiful.","timestamp_start":1603.12,"timestamp_end":1604.8977777777777,"timestamp_start_formatted":"26:43","video_url":"https://www.youtube.com/watch?v=Q22KQWcir2g&t=1603s","sentiment":"positive","topics":["beautiful formula"],"mentions_variant":null},{"text":"This is a beautiful formula. 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It just gives a really fresh look to the skin.","timestamp_start":1961.08,"timestamp_end":1969.24,"timestamp_start_formatted":"32:41","video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc&t=1961s","sentiment":"positive","topics":["fresh","shade"],"mentions_variant":"Antique Bloom"},{"text":"These are stunning.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc","sentiment":"positive","topics":["quality"],"mentions_variant":null},{"text":"So buildable, so beautiful.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc","sentiment":"positive","topics":["buildable","verdict"],"mentions_variant":null}]},{"handle":"tati","display_name":"Tati","profile_url":"/creators/tati","channel_url":"https://www.youtube.com/@tati","specialty":["beauty content creator"],"years_active":15,"subscriber_count":7880000,"endorsement_strength":"loves it","grailpeople_rating":4.7,"is_sponsored":false,"video_titles":["Best Drugstore Makeup Under $10"],"quotes":[{"text":"A bouncy blush for $4.99. I love the shade.","timestamp_start":483.2,"timestamp_end":488.15999999999997,"timestamp_start_formatted":"8:03","video_url":"https://www.youtube.com/watch?v=D-xiX14rWV8&t=483s","sentiment":"positive","topics":["value","shade"],"mentions_variant":null},{"text":"Is this not seriously such a beautiful pink?","timestamp_start":518.159,"timestamp_end":524.3199999999999,"timestamp_start_formatted":"8:38","video_url":"https://www.youtube.com/watch?v=D-xiX14rWV8&t=518s","sentiment":"positive","topics":["shade","beautiful"],"mentions_variant":null},{"text":"It blends perfectly. It blurs the skin. It wears for a surprisingly long time, too. $4.99.","timestamp_start":521.28,"timestamp_end":526.68,"timestamp_start_formatted":"8:41","video_url":"https://www.youtube.com/watch?v=D-xiX14rWV8&t=521s","sentiment":"positive","topics":["blendability","blurring","long wear","value"],"mentions_variant":null}]},{"handle":"itslifebycat","display_name":"Life by Cat","profile_url":"/creators/itslifebycat","channel_url":"https://www.youtube.com/@itslifebycat","specialty":[],"years_active":null,"subscriber_count":76,"endorsement_strength":"worth trying","grailpeople_rating":4.2,"is_sponsored":false,"video_titles":["Trying Essence's New Makeup Products"],"quotes":[{"text":"I really like this formula.","timestamp_start":293.759,"timestamp_end":296.33733333333333,"timestamp_start_formatted":"4:53","video_url":"https://www.youtube.com/watch?v=rwzgh3yzn88&t=293s","sentiment":"positive","topics":["formula"],"mentions_variant":null},{"text":"This is more of a cream than the bronzer is. You can actually feel more of a cream when you touch it.","timestamp_start":296,"timestamp_end":302.32,"timestamp_start_formatted":"4:56","video_url":"https://www.youtube.com/watch?v=rwzgh3yzn88&t=296s","sentiment":"positive","topics":["cream formula"],"mentions_variant":null},{"text":"It applies, it has payoff, it blends really nicely, doesn't emphasize anything on my skin.","timestamp_start":306.24,"timestamp_end":312.08,"timestamp_start_formatted":"5:06","video_url":"https://www.youtube.com/watch?v=rwzgh3yzn88&t=306s","sentiment":"positive","topics":["blendability","payoff"],"mentions_variant":null},{"text":"I do feel like it lasts less than the bronzer.","timestamp_start":312.08,"timestamp_end":316.8,"timestamp_start_formatted":"5:12","video_url":"https://www.youtube.com/watch?v=rwzgh3yzn88&t=312s","sentiment":"mixed","topics":["long wear"],"mentions_variant":null},{"text":"So far I've been really enjoying it.","timestamp_start":324.56,"timestamp_end":330.32,"timestamp_start_formatted":"5:24","video_url":"https://www.youtube.com/watch?v=rwzgh3yzn88&t=324s","sentiment":"positive","topics":["enjoyment"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. 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