{"ok":true,"data":{"product":{"brand":"Essence","name":"Soft Touch Butter Bronzer","slug":"essence-soft-touch-butter-bronzer","product_url":"/products/essence-soft-touch-butter-bronzer","brand_url":"/brands/essence","subcategory":"bronzer","formulation":"powder","finish":"matte","price_tier":"drugstore","grailpeople_rating":4.2,"rating_count":13,"enriched_price":"$5.99","enriched_price_usd":5.99,"retailers":["Amazon","Ulta"],"key_ingredients":["Mica","Dimethicone","Boron Nitride","Ethylhexyl Palmitate","Silica","Bis-Diglyceryl Polyacyladipate-2","Octyldodecyl Stearoyl Stearate","Magnesium Stearate","Caprylyl Glycol","Triethoxycaprylylsilane"],"claims":["buildable medium coverage","natural matte finish","intense pigment","coconut scent","vegan"],"consensus_summary":"Essence Soft Touch Butter Bronzer has a silky, blendable formula that applies like a cream and blurs into the skin, with several creators praising its natural, non-orange undertones. Professional makeup artist Julia Adams MUA notes it's a \"soft builder\" that builds at your own pace without panic blending, while one creator with a neutral golden skin tone found shade 10 too red and disappointing. 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(No more orange!)","video_date":"2026-07-12"}]},{"tag":"good_packaging","label":"Good packaging","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"This is some of the cheapest packaging I've ever experienced. But if you do not care about that and you just want a good formula, something to maybe even like just like throw into your purse, yeah, I think that this is a good one.","warning_text":"packaging issues noted","provenance":[{"creator_handle":"amandaz","creator_name":"Amanda Z","channel_url":"https://www.youtube.com/@amandaz","video_url":"https://www.youtube.com/watch?v=UsjGmy9-uNk","video_title":"Best bronzers, ever. (No more orange!)","video_date":"2026-07-12"}]}]},"creators":[{"handle":"andreamatillano","display_name":"Andréa Matillano","profile_url":"/creators/andreamatillano","channel_url":"https://www.youtube.com/@andreamatillano","specialty":["beauty content creator"],"years_active":15,"subscriber_count":362000,"endorsement_strength":"holy grail","grailpeople_rating":4.9,"is_sponsored":false,"video_titles":["I tried all of the newest essence makeup (what's truly worth trying)","Best drugstore makeup for hot weather","My #1 favorite makeup product in every category"],"quotes":[{"text":"I feel like that's maybe slightly silkier and a little bit softer.","timestamp_start":572.32,"timestamp_end":579.0400000000001,"timestamp_start_formatted":"9:32","video_url":"https://www.youtube.com/watch?v=HJL4HCJ0m3Y&t=572s","sentiment":"positive","topics":["texture","soft"],"mentions_variant":null},{"text":"Their new soft touch butter bronzers do come in a variety of shades.","timestamp_start":579.04,"timestamp_end":585.5189999999999,"timestamp_start_formatted":"9:39","video_url":"https://www.youtube.com/watch?v=HJL4HCJ0m3Y&t=579s","sentiment":"positive","topics":["shade range"],"mentions_variant":null},{"text":"I have no issue with this fading on me throughout the day.","timestamp_start":1386.4,"timestamp_end":1389.919,"timestamp_start_formatted":"23:06","video_url":"https://www.youtube.com/watch?v=Q22KQWcir2g&t=1386s","sentiment":"positive","topics":["long wear","fade-resistant"],"mentions_variant":null},{"text":"It looks so good from like the moment I apply it till the moment I wash it off at the end of the day.","timestamp_start":1388.4,"timestamp_end":1393.6,"timestamp_start_formatted":"23:08","video_url":"https://www.youtube.com/watch?v=Q22KQWcir2g&t=1388s","sentiment":"positive","topics":["all-day wear","beautiful"],"mentions_variant":null},{"text":"It blends out beautifully.","timestamp_start":1393.6,"timestamp_end":1397.6,"timestamp_start_formatted":"23:13","video_url":"https://www.youtube.com/watch?v=Q22KQWcir2g&t=1393s","sentiment":"positive","topics":["blendable","smooth"],"mentions_variant":null},{"text":"It kind of has like a light coconut beachy scent, which you might not love if you don't like scented makeup products, but for me, it just it strikes me as like a summertime product.","timestamp_start":1395.679,"timestamp_end":1399.36,"timestamp_start_formatted":"23:15","video_url":"https://www.youtube.com/watch?v=Q22KQWcir2g&t=1395s","sentiment":"mixed","topics":["scented","coconut","summertime"],"mentions_variant":null},{"text":"The undertone of this is perfect.","timestamp_start":1419.76,"timestamp_end":1422.6926666666668,"timestamp_start_formatted":"23:39","video_url":"https://www.youtube.com/watch?v=Q22KQWcir2g&t=1419s","sentiment":"positive","topics":["undertone","shade"],"mentions_variant":null},{"text":"It doesn't look super orangey on my skin at all. It just adds like the perfect hint of warmth.","timestamp_start":1424.159,"timestamp_end":1429.44,"timestamp_start_formatted":"23:44","video_url":"https://www.youtube.com/watch?v=Q22KQWcir2g&t=1424s","sentiment":"positive","topics":["warmth","not orange"],"mentions_variant":null},{"text":"This has been my go-to bronzer.","timestamp_start":1369.12,"timestamp_end":1373.95,"timestamp_start_formatted":"22:49","video_url":"https://www.youtube.com/watch?v=hmZD9NdTYjA&t=1369s","sentiment":"positive","topics":["go-to"],"mentions_variant":null},{"text":"This just looks so good on the skin.","timestamp_start":1390.72,"timestamp_end":1396.0533333333333,"timestamp_start_formatted":"23:10","video_url":"https://www.youtube.com/watch?v=hmZD9NdTYjA&t=1390s","sentiment":"positive","topics":["looks good"],"mentions_variant":null},{"text":"It is very smooth, super easy to apply.","timestamp_start":1393.2,"timestamp_end":1399.28,"timestamp_start_formatted":"23:13","video_url":"https://www.youtube.com/watch?v=hmZD9NdTYjA&t=1393s","sentiment":"positive","topics":["smooth","easy application"],"mentions_variant":null},{"text":"If you are someone who finds that a lot of powder bronzers are very patchy, they look muddy, they don't look good on you, try this formula.","timestamp_start":1396.72,"timestamp_end":1402.72,"timestamp_start_formatted":"23:16","video_url":"https://www.youtube.com/watch?v=hmZD9NdTYjA&t=1396s","sentiment":"positive","topics":["not patchy","recommendation"],"mentions_variant":null},{"text":"It's an effortless formula.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=hmZD9NdTYjA","sentiment":"positive","topics":["effortless"],"mentions_variant":null}]},{"handle":"morganturnermakeup","display_name":"Morgan Turner","profile_url":"/creators/morganturnermakeup","channel_url":"https://www.youtube.com/@morganturnermakeup","specialty":["professional makeup reviewer","former professional wedding makeup artist"],"years_active":8,"subscriber_count":372000,"endorsement_strength":"holy grail","grailpeople_rating":4.9,"is_sponsored":false,"video_titles":["11 new drugstore makeup products better than high-end","Products I'm obsessed with right now"],"quotes":[{"text":"This is a powder bronzer, but it doesn't really have any kickback and it blends in, as the name suggests, like butter into the skin.","timestamp_start":235.04,"timestamp_end":242.4,"timestamp_start_formatted":"3:55","video_url":"https://www.youtube.com/watch?v=dbdrzwqjOv0&t=235s","sentiment":"positive","topics":["texture","blendability"],"mentions_variant":null},{"text":"You can't over apply this.","timestamp_start":245.52,"timestamp_end":249.32999999999998,"timestamp_start_formatted":"4:05","video_url":"https://www.youtube.com/watch?v=dbdrzwqjOv0&t=245s","sentiment":"positive","topics":["foolproof","application"],"mentions_variant":null},{"text":"It applies in almost an instant blur on the skin.","timestamp_start":247.8,"timestamp_end":252.8,"timestamp_start_formatted":"4:07","video_url":"https://www.youtube.com/watch?v=dbdrzwqjOv0&t=247s","sentiment":"positive","topics":["blurring","finish"],"mentions_variant":null},{"text":"It just creates this filter wherever you apply it.","timestamp_start":254.72,"timestamp_end":260.48,"timestamp_start_formatted":"4:14","video_url":"https://www.youtube.com/watch?v=dbdrzwqjOv0&t=254s","sentiment":"positive","topics":["blurring","finish"],"mentions_variant":null},{"text":"It is very clearly a powder, but it applies like a cream.","timestamp_start":275.84,"timestamp_end":282.76,"timestamp_start_formatted":"4:35","video_url":"https://www.youtube.com/watch?v=dbdrzwqjOv0&t=275s","sentiment":"positive","topics":["texture","unique"],"mentions_variant":null},{"text":"It's not patchy.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=dbdrzwqjOv0","sentiment":"positive","topics":["application","even"],"mentions_variant":null},{"text":"This is an amazing, amazing bronzer.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=dbdrzwqjOv0","sentiment":"positive","topics":["favorite","quality"],"mentions_variant":null},{"text":"Can't think of a bronzer that is quite as soft and blurring as this.","timestamp_start":287.96,"timestamp_end":296.96,"timestamp_start_formatted":"4:47","video_url":"https://www.youtube.com/watch?v=dbdrzwqjOv0&t=287s","sentiment":"positive","topics":["blurring","unique"],"mentions_variant":null},{"text":"It's almost like airbrush on the skin.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=dbdrzwqjOv0","sentiment":"positive","topics":["finish","airbrush"],"mentions_variant":null},{"text":"It's only $6. Incredible.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=dbdrzwqjOv0","sentiment":"positive","topics":["value","price"],"mentions_variant":null},{"text":"I find I really have been preferring to put a cream bronzer down first because it just melts into the skin and looks really even, and then I'll use a nice soft bronzer that's very sheer and silky to set it, and it doesn't get patchy or stick.","timestamp_start":546.68,"timestamp_end":555.72,"timestamp_start_formatted":"9:06","video_url":"https://www.youtube.com/watch?v=Sq1bTNlaXRk&t=546s","sentiment":"positive","topics":["layering","setting","no patchiness"],"mentions_variant":null},{"text":"It just softens everything.","timestamp_start":567.64,"timestamp_end":570.3371428571429,"timestamp_start_formatted":"9:27","video_url":"https://www.youtube.com/watch?v=Sq1bTNlaXRk&t=567s","sentiment":"positive","topics":["softening","blurring"],"mentions_variant":null},{"text":"It's also beautiful on its own on the skin, by the way.","timestamp_start":584.56,"timestamp_end":590.16,"timestamp_start_formatted":"9:44","video_url":"https://www.youtube.com/watch?v=Sq1bTNlaXRk&t=584s","sentiment":"positive","topics":["versatile","solo use"],"mentions_variant":null},{"text":"Very, very silky application, once again. Just kind of rolls over the skin.","timestamp_start":587.32,"timestamp_end":595.52,"timestamp_start_formatted":"9:47","video_url":"https://www.youtube.com/watch?v=Sq1bTNlaXRk&t=587s","sentiment":"positive","topics":["silky","smooth application"],"mentions_variant":null}]},{"handle":"juliedawnbeauty","display_name":"Julie Dawn Beauty","profile_url":"/creators/juliedawnbeauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","specialty":[],"years_active":null,"subscriber_count":69100,"endorsement_strength":"loves it","grailpeople_rating":4.8,"is_sponsored":false,"video_titles":["Full face of the best affordable makeup of April 2026"],"quotes":[{"text":"This is like a cream to powder bronzer and have really been enjoying this as well.","timestamp_start":1030.64,"timestamp_end":1040.16,"timestamp_start_formatted":"17:10","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0&t=1030s","sentiment":"positive","topics":["cream to powder","enjoying it"],"mentions_variant":null},{"text":"This is definitely more warm toned than the Morphe one, but it just blends out so so beautifully on the skin. It doesn't look patchy or anything.","timestamp_start":1010.32,"timestamp_end":1020.88,"timestamp_start_formatted":"16:50","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0&t=1010s","sentiment":"positive","topics":["warm toned","blends beautifully","not patchy"],"mentions_variant":"20 Golden Buttercream"},{"text":"I don't have any other bronzer formula like this in my collection with this being like a cream to powder. And it was really affordable, too.","timestamp_start":1030.64,"timestamp_end":1035.039,"timestamp_start_formatted":"17:10","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0&t=1030s","sentiment":"positive","topics":["unique formula","affordable"],"mentions_variant":null},{"text":"This bronzer was only $5.99 at Ulta.","timestamp_start":1047.76,"timestamp_end":1053.008,"timestamp_start_formatted":"17:27","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0&t=1047s","sentiment":"positive","topics":["budget-friendly","great price"],"mentions_variant":null},{"text":"I just can't get over how beautiful this is for being as affordable as it is.","timestamp_start":1062.72,"timestamp_end":1067.6000000000001,"timestamp_start_formatted":"17:42","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0&t=1062s","sentiment":"positive","topics":["beautiful","affordable","great value"],"mentions_variant":null},{"text":"I just feel like it melts into the skin beautifully and like I said, it just it blends super easy. It doesn't look patchy. It's such a beautiful color, especially for summer.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0","sentiment":"positive","topics":["melts into skin","blends easy","summer","beautiful color"],"mentions_variant":null}]},{"handle":"peculiarlaain","display_name":"Peculiar Laain","profile_url":"/creators/peculiarlaain","channel_url":"https://www.youtube.com/@peculiarlaain","specialty":[],"years_active":null,"subscriber_count":2250,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["Sunkissed makeup for summer: bronzy, glowy look","My everyday summer makeup bag"],"quotes":[{"text":"Again, you can already tell this is not orange.","timestamp_start":628,"timestamp_end":632.399,"timestamp_start_formatted":"10:28","video_url":"https://www.youtube.com/watch?v=nHHQwMmLGhk&t=628s","sentiment":"positive","topics":["pale skin","not orange"],"mentions_variant":"010 Whipped Buttercup"},{"text":"This has even more of that yellowy undertone that I was talking about.","timestamp_start":640.24,"timestamp_end":645.92,"timestamp_start_formatted":"10:40","video_url":"https://www.youtube.com/watch?v=nHHQwMmLGhk&t=640s","sentiment":"positive","topics":["yellow undertone","pale skin"],"mentions_variant":"010 Whipped Buttercup"},{"text":"It's a very smooth bronzer, which I appreciate.","timestamp_start":647.519,"timestamp_end":651.36,"timestamp_start_formatted":"10:47","video_url":"https://www.youtube.com/watch?v=nHHQwMmLGhk&t=647s","sentiment":"positive","topics":["smooth","formula"],"mentions_variant":"010 Whipped Buttercup"},{"text":"It's so good.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=zqtaflTrW6s","sentiment":"positive","topics":["good"],"mentions_variant":"10 Whipped Buttercup"},{"text":"It's a very easy product to apply.","timestamp_start":687.32,"timestamp_end":691.8355555555556,"timestamp_start_formatted":"11:27","video_url":"https://www.youtube.com/watch?v=zqtaflTrW6s&t=687s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"I really like the undertone of this bronzer.","timestamp_start":692.4,"timestamp_end":697.0799999999999,"timestamp_start_formatted":"11:32","video_url":"https://www.youtube.com/watch?v=zqtaflTrW6s&t=692s","sentiment":"positive","topics":["undertone"],"mentions_variant":"10 Whipped Buttercup"},{"text":"It doesn't really have that like reddish orangey kind of undertone to it, which is kind of hard to find in the drugstore.","timestamp_start":701.84,"timestamp_end":705.84,"timestamp_start_formatted":"11:41","video_url":"https://www.youtube.com/watch?v=zqtaflTrW6s&t=701s","sentiment":"positive","topics":["undertone","drugstore","hard to find"],"mentions_variant":"10 Whipped Buttercup"}]},{"handle":"itslifebycat","display_name":"Life by Cat","profile_url":"/creators/itslifebycat","channel_url":"https://www.youtube.com/@itslifebycat","specialty":[],"years_active":null,"subscriber_count":76,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["Trying Essence's New Makeup Products"],"quotes":[{"text":"This is a really good bronzer. I feel like it's really smoothing.","timestamp_start":247.68,"timestamp_end":253.59900000000002,"timestamp_start_formatted":"4:07","video_url":"https://www.youtube.com/watch?v=rwzgh3yzn88&t=247s","sentiment":"positive","topics":["smoothing"],"mentions_variant":null},{"text":"It is super easy to blend.","timestamp_start":253.599,"timestamp_end":258.039,"timestamp_start_formatted":"4:13","video_url":"https://www.youtube.com/watch?v=rwzgh3yzn88&t=253s","sentiment":"positive","topics":["blendability"],"mentions_variant":null},{"text":"I feel like Essence like nailed this formulation like 100%.","timestamp_start":255.92,"timestamp_end":261.359,"timestamp_start_formatted":"4:15","video_url":"https://www.youtube.com/watch?v=rwzgh3yzn88&t=255s","sentiment":"positive","topics":["formulation","praise"],"mentions_variant":null},{"text":"The shade works really good for me right now because I'm really pale. But if I get any tan, I need to pick up a new shade of this.","timestamp_start":259.519,"timestamp_end":263.52,"timestamp_start_formatted":"4:19","video_url":"https://www.youtube.com/watch?v=rwzgh3yzn88&t=259s","sentiment":"mixed","topics":["shade match","tan"],"mentions_variant":null},{"text":"I've tried this before and it does last a lot.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=rwzgh3yzn88","sentiment":"positive","topics":["long wear"],"mentions_variant":null}]},{"handle":"elm0zwrldyt","display_name":"em ma","profile_url":"/creators/elm0zwrldyt","channel_url":"https://www.youtube.com/@elm0zwrldyt","specialty":["beauty content creator"],"years_active":null,"subscriber_count":570000,"endorsement_strength":"worth trying","grailpeople_rating":3.8,"is_sponsored":false,"video_titles":["Full face of Essence Cosmetics"],"quotes":[{"text":"This is a good shade for how pale I am.","timestamp_start":1164.72,"timestamp_end":1168.88,"timestamp_start_formatted":"19:24","video_url":"https://www.youtube.com/watch?v=KbeyaumzJeY&t=1164s","sentiment":"positive","topics":["shade match","pale skin"],"mentions_variant":"Golden Buttercream"}]},{"handle":"juicyjas","display_name":"juicyjas","profile_url":"/creators/juicyjas","channel_url":"https://www.youtube.com/@juicyjas","specialty":["beauty content creator","lifestyle creator"],"years_active":13,"subscriber_count":1100000,"endorsement_strength":"worth trying","grailpeople_rating":4.2,"is_sponsored":false,"video_titles":["Full face of Essence makeup under $10"],"quotes":[{"text":"I actually think the color golden buttercream is better cuz the other one is very light.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=wyggklJRsEE","sentiment":"positive","topics":["shade","comparison"],"mentions_variant":"Golden Buttercream"},{"text":"So, this is a better shade.","timestamp_start":450.4,"timestamp_end":453.15999999999997,"timestamp_start_formatted":"7:30","video_url":"https://www.youtube.com/watch?v=wyggklJRsEE&t=450s","sentiment":"positive","topics":["shade"],"mentions_variant":"Golden Buttercream"},{"text":"Love the way this smells.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=wyggklJRsEE","sentiment":"positive","topics":["scent"],"mentions_variant":null},{"text":"Kind of tropical, ultra smooth and buildable.","timestamp_start":590.959,"timestamp_end":599.32,"timestamp_start_formatted":"9:50","video_url":"https://www.youtube.com/watch?v=wyggklJRsEE&t=590s","sentiment":"positive","topics":["smooth","buildable","scent"],"mentions_variant":null},{"text":"This I really like because it is so natural.","timestamp_start":600.56,"timestamp_end":604.399,"timestamp_start_formatted":"10:00","video_url":"https://www.youtube.com/watch?v=wyggklJRsEE&t=600s","sentiment":"positive","topics":["natural"],"mentions_variant":null},{"text":"I feel like their single bronzers are nice because they're never muddy and they just have a nice buildable blendable formula.","timestamp_start":602.88,"timestamp_end":608.56,"timestamp_start_formatted":"10:02","video_url":"https://www.youtube.com/watch?v=wyggklJRsEE&t=602s","sentiment":"positive","topics":["not muddy","buildable","blendable"],"mentions_variant":null},{"text":"The other one is very light.","timestamp_start":614.88,"timestamp_end":617.88,"timestamp_start_formatted":"10:14","video_url":"https://www.youtube.com/watch?v=wyggklJRsEE&t=614s","sentiment":"mixed","topics":["shade","light"],"mentions_variant":"whipped buttercup"},{"text":"Doesn't show up a ton.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=wyggklJRsEE","sentiment":"mixed","topics":["pigment"],"mentions_variant":"whipped buttercup"},{"text":"I agree with the name of these. Soft touch is right.","timestamp_start":632.16,"timestamp_end":639.519,"timestamp_start_formatted":"10:32","video_url":"https://www.youtube.com/watch?v=wyggklJRsEE&t=632s","sentiment":"positive","topics":["texture"],"mentions_variant":null}]},{"handle":"taylorwynn","display_name":"Taylor Wynn","profile_url":"/creators/taylorwynn","channel_url":"https://www.youtube.com/@taylorwynn","specialty":["beauty content creator","lifestyle creator","based in Oregon"],"years_active":17,"subscriber_count":861000,"endorsement_strength":"worth trying","grailpeople_rating":4.2,"is_sponsored":false,"video_titles":["Affordable drugstore makeup under $15"],"quotes":[{"text":"This shade is my tanner shade. Looks fine but I like the lighter one better.","timestamp_start":746.52,"timestamp_end":752.56,"timestamp_start_formatted":"12:26","video_url":"https://www.youtube.com/watch?v=d-mXtsaoGbg&t=746s","sentiment":"mixed","topics":["shade","comparison"],"mentions_variant":"20 Golden Butter Cream"},{"text":"This shade is looking very pretty and natural. Just gave me some color and some warmth without looking orangey at all but also not too cool toned.","timestamp_start":709.84,"timestamp_end":713.88,"timestamp_start_formatted":"11:49","video_url":"https://www.youtube.com/watch?v=d-mXtsaoGbg&t=709s","sentiment":"positive","topics":["shade","natural","undertone"],"mentions_variant":"10"},{"text":"I really like this bronzer shade by the way.","timestamp_start":820.72,"timestamp_end":824.4,"timestamp_start_formatted":"13:40","video_url":"https://www.youtube.com/watch?v=d-mXtsaoGbg&t=820s","sentiment":"positive","topics":["shade"],"mentions_variant":"10"},{"text":"Very happy about this bronzer discovery because this shade is beautiful, specifically the shade 10.","timestamp_start":1498.32,"timestamp_end":1501.56,"timestamp_start_formatted":"24:58","video_url":"https://www.youtube.com/watch?v=d-mXtsaoGbg&t=1498s","sentiment":"positive","topics":["discovery","shade"],"mentions_variant":"10"}]},{"handle":"juliaadamsmua","display_name":"Julia Adams MUA","profile_url":"/creators/juliaadamsmua","channel_url":"https://www.youtube.com/@juliaadamsmua","specialty":["professional makeup artist"],"years_active":9,"subscriber_count":286000,"endorsement_strength":"worth trying","grailpeople_rating":4.2,"is_sponsored":false,"video_titles":["Best and worst of latest makeup launches","Drugstore Makeup That Surprised Me"],"quotes":[{"text":"I really like this one. It feels very similar to the Rare Beauty one actually, but just in a more neutral tone.","timestamp_start":523.8,"timestamp_end":530.839,"timestamp_start_formatted":"8:43","video_url":"https://www.youtube.com/watch?v=bZJTsdQy1mM&t=523s","sentiment":"positive","topics":["neutral tone","similar to Rare Beauty"],"mentions_variant":null},{"text":"It's a soft builder as well, so you don't go in too much product and you have to sit there and panic blend or restart. It's one you can build up at your own pace, which I love.","timestamp_start":559.8,"timestamp_end":564.8,"timestamp_start_formatted":"9:19","video_url":"https://www.youtube.com/watch?v=bZJTsdQy1mM&t=559s","sentiment":"positive","topics":["buildable","easy to blend"],"mentions_variant":null},{"text":"I have a few items in their line. So, I got two shades in the bronzer because I wasn't sure. I got the shades whipped buttercup and golden buttercream.","timestamp_start":153.84,"timestamp_end":160.72,"timestamp_start_formatted":"2:33","video_url":"https://www.youtube.com/watch?v=uOKKT1L6Ygo&t=153s","sentiment":"positive","topics":["shade options","bronzer"],"mentions_variant":"Whipped Buttercup and Golden Buttercream"},{"text":"I'm going to try the very light one.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=uOKKT1L6Ygo","sentiment":"positive","topics":["shade choice"],"mentions_variant":"Whipped Buttercup"},{"text":"It is on the more yellowy ochre side, which I do prefer over like orange or red.","timestamp_start":233.599,"timestamp_end":240.4,"timestamp_start_formatted":"3:53","video_url":"https://www.youtube.com/watch?v=uOKKT1L6Ygo&t=233s","sentiment":"positive","topics":["shade tone preference"],"mentions_variant":"Whipped Buttercup"},{"text":"I like how soft it is.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=uOKKT1L6Ygo","sentiment":"positive","topics":["texture","blendability"],"mentions_variant":"Whipped Buttercup"},{"text":"The blendability was really easy.","timestamp_start":246.56,"timestamp_end":249.64499999999998,"timestamp_start_formatted":"4:06","video_url":"https://www.youtube.com/watch?v=uOKKT1L6Ygo&t=246s","sentiment":"positive","topics":["blendability"],"mentions_variant":"Whipped Buttercup"},{"text":"It's a more silky hydrated formula.","timestamp_start":216,"timestamp_end":221.36,"timestamp_start_formatted":"3:36","video_url":"https://www.youtube.com/watch?v=uOKKT1L6Ygo&t=216s","sentiment":"positive","topics":["formula texture"],"mentions_variant":"Whipped Buttercup"},{"text":"It's on the more subtle side, but it does have a bit of like a healthy sheen to it without being able to see a physical pearl, but it has that really natural finish that still adds dimension.","timestamp_start":204.959,"timestamp_end":210.959,"timestamp_start_formatted":"3:24","video_url":"https://www.youtube.com/watch?v=uOKKT1L6Ygo&t=204s","sentiment":"positive","topics":["finish","natural look"],"mentions_variant":"Whipped Buttercup"},{"text":"I did build it up so I could really see where I could get it.","timestamp_start":242.799,"timestamp_end":246.56,"timestamp_start_formatted":"4:02","video_url":"https://www.youtube.com/watch?v=uOKKT1L6Ygo&t=242s","sentiment":"positive","topics":["buildability"],"mentions_variant":"Whipped Buttercup"},{"text":"Next time I use this, I would use maybe a little bit less even.","timestamp_start":250.879,"timestamp_end":257.04,"timestamp_start_formatted":"4:10","video_url":"https://www.youtube.com/watch?v=uOKKT1L6Ygo&t=250s","sentiment":"mixed","topics":["application amount"],"mentions_variant":"Whipped Buttercup"}]},{"handle":"abbeyyung","display_name":"Abbey Yung","profile_url":"/creators/abbeyyung","channel_url":"https://www.youtube.com/@abbeyyung","specialty":["beauty content creator"],"years_active":14,"subscriber_count":840000,"endorsement_strength":"worth trying","grailpeople_rating":4.2,"is_sponsored":false,"video_titles":["Everyday drugstore makeup routine","I tried 27 new drugstore beauty launches"],"quotes":[{"text":"This one is perfect if you want something that's not quite as pigmented as L'Oreal. It's definitely softer and more natural looking.","timestamp_start":1393.679,"timestamp_end":1397.52,"timestamp_start_formatted":"23:13","video_url":"https://www.youtube.com/watch?v=31J30br8KJI&t=1393s","sentiment":"positive","topics":["natural finish","soft","drugstore"],"mentions_variant":"10 Whipped Buttercup"},{"text":"I really enjoy this, but there's only four shades.","timestamp_start":1399.679,"timestamp_end":1405.28,"timestamp_start_formatted":"23:19","video_url":"https://www.youtube.com/watch?v=31J30br8KJI&t=1399s","sentiment":"mixed","topics":["limited shade range"],"mentions_variant":null},{"text":"This also is a really nice match for my skin tone. It's not too dark, it's not too orange.","timestamp_start":1593.84,"timestamp_end":1598.4,"timestamp_start_formatted":"26:33","video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg&t=1593s","sentiment":"positive","topics":["shade match","not too orange"],"mentions_variant":"10 Whipped Buttercup"},{"text":"It's lightweight and definitely on the thinner side for a powder, which I like in this case. I feel like it allows you to just build it up more without it looking heavy or harsh.","timestamp_start":1567.279,"timestamp_end":1571.919,"timestamp_start_formatted":"26:07","video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg&t=1567s","sentiment":"positive","topics":["lightweight","buildable","natural"],"mentions_variant":null},{"text":"It has a natural matte finish and holds up nicely with wear as well. It doesn't go patchy. It doesn't majorly fade.","timestamp_start":1587.2,"timestamp_end":1593.84,"timestamp_start_formatted":"26:27","video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg&t=1587s","sentiment":"positive","topics":["natural matte","long wear"],"mentions_variant":null},{"text":"This is also a really great bronzer for something that is softer.","timestamp_start":1596.24,"timestamp_end":1600.159,"timestamp_start_formatted":"26:36","video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg&t=1596s","sentiment":"positive","topics":["soft","wearable"],"mentions_variant":null},{"text":"$5.99. Like, that's so amazing.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg","sentiment":"positive","topics":["affordable","value"],"mentions_variant":null},{"text":"The fact that there's only four shades really stinks because that means it's obviously not going to be an option for a lot of people.","timestamp_start":1615.36,"timestamp_end":1618.88,"timestamp_start_formatted":"26:55","video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg&t=1615s","sentiment":"negative","topics":["limited shade range"],"mentions_variant":null}]},{"handle":"carmelnicolebeauty","display_name":"Carmel Nicole","profile_url":"/creators/carmelnicolebeauty","channel_url":"https://www.youtube.com/@carmelnicolebeauty","specialty":[],"years_active":null,"subscriber_count":20600,"endorsement_strength":"worth trying","grailpeople_rating":4.2,"is_sponsored":false,"video_titles":["Full face of new Essence makeup: hits, misses & absolute gems"],"quotes":[{"text":"This is a very soft matte bronzer.","timestamp_start":1779.12,"timestamp_end":1783.5066666666667,"timestamp_start_formatted":"29:39","video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc&t=1779s","sentiment":"positive","topics":["matte","natural"],"mentions_variant":null},{"text":"It's supposed to look really, really natural, and I like that about it.","timestamp_start":1793.8,"timestamp_end":1801.64,"timestamp_start_formatted":"29:53","video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc&t=1793s","sentiment":"positive","topics":["natural","finish"],"mentions_variant":null},{"text":"I actually find this one a little bit easier to work with.","timestamp_start":1803.84,"timestamp_end":1811.28,"timestamp_start_formatted":"30:03","video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc&t=1803s","sentiment":"positive","topics":["ease of use","comparison"],"mentions_variant":null},{"text":"It's really, really buildable.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc","sentiment":"positive","topics":["buildable"],"mentions_variant":null}]},{"handle":"amandaz","display_name":"Amanda Z","profile_url":"/creators/amandaz","channel_url":"https://www.youtube.com/@amandaz","specialty":["beauty content creator"],"years_active":14,"subscriber_count":128000,"endorsement_strength":"worth trying","grailpeople_rating":4.2,"is_sponsored":false,"video_titles":["Best bronzers, ever. (No more orange!)"],"quotes":[{"text":"This smells very very strongly of coconut. So, if you do not like that, this is a pass.","timestamp_start":1324.48,"timestamp_end":1332.159,"timestamp_start_formatted":"22:04","video_url":"https://www.youtube.com/watch?v=UsjGmy9-uNk&t=1324s","sentiment":"cautionary","topics":["coconut scent","scent warning"],"mentions_variant":null},{"text":"This is a really nice shade, you guys. I was really impressed with this shade.","timestamp_start":1351.12,"timestamp_end":1355.039,"timestamp_start_formatted":"22:31","video_url":"https://www.youtube.com/watch?v=UsjGmy9-uNk&t=1351s","sentiment":"positive","topics":["nice shade","impressed"],"mentions_variant":"10 Whipped Buttercup"},{"text":"It's kind of just like this light muted caramel shade. It's quite light in actual depth.","timestamp_start":1353.039,"timestamp_end":1363.6000000000001,"timestamp_start_formatted":"22:33","video_url":"https://www.youtube.com/watch?v=UsjGmy9-uNk&t=1353s","sentiment":"positive","topics":["light muted caramel","light depth"],"mentions_variant":"10 Whipped Buttercup"},{"text":"But I can just see some of you that want warmth without going really warm would really enjoy this one.","timestamp_start":1363.6,"timestamp_end":1369.1999999999998,"timestamp_start_formatted":"22:43","video_url":"https://www.youtube.com/watch?v=UsjGmy9-uNk&t=1363s","sentiment":"positive","topics":["warmth without being too warm"],"mentions_variant":null},{"text":"It has this really nice kind of satiny finish to it. It's not really matte and again not super luminous. Just looks really natural on the skin.","timestamp_start":1369.2,"timestamp_end":1377.039,"timestamp_start_formatted":"22:49","video_url":"https://www.youtube.com/watch?v=UsjGmy9-uNk&t=1369s","sentiment":"positive","topics":["satiny finish","natural look"],"mentions_variant":null},{"text":"This is some of the cheapest packaging I've ever experienced. But if you do not care about that and you just want a good formula, something to maybe even like just like throw into your purse, yeah, I think that this is a good one.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=UsjGmy9-uNk","sentiment":"mixed","topics":["cheap packaging","good formula","good value"],"mentions_variant":null},{"text":"Definitely more of a subtle bronze on me, but I really enjoy that.","timestamp_start":1394.24,"timestamp_end":1397.919,"timestamp_start_formatted":"23:14","video_url":"https://www.youtube.com/watch?v=UsjGmy9-uNk&t=1394s","sentiment":"positive","topics":["subtle bronze"],"mentions_variant":null}]},{"handle":"emilynoel83","display_name":"Emily Noel","profile_url":"/creators/emilynoel83","channel_url":"https://www.youtube.com/@emilynoel83","specialty":["beauty content creator"],"years_active":19,"subscriber_count":980000,"endorsement_strength":"mentions","grailpeople_rating":null,"is_sponsored":false,"video_titles":["No touch-ups needed drugstore coverage routine"],"quotes":[{"text":"This is my Essence Soft Touch Bronzer.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=p7NnJX__GuE","sentiment":"positive","topics":["ease of use"],"mentions_variant":null}]},{"handle":"nubelease","display_name":"Nubelease","profile_url":"/creators/nubelease","channel_url":"https://www.youtube.com/@nubelease","specialty":[],"years_active":null,"subscriber_count":526,"endorsement_strength":"not recommended","grailpeople_rating":2,"is_sponsored":false,"video_titles":["Judging viral beauty products everyone's buying"],"quotes":[{"text":"I can't really use this as a bronzer, like traditional bronzer.","timestamp_start":673.12,"timestamp_end":675.76,"timestamp_start_formatted":"11:13","video_url":"https://www.youtube.com/watch?v=yn_lkOe1RM8&t=673s","sentiment":"negative","topics":["shade","too red"],"mentions_variant":null},{"text":"It's just too red for my neutral golden skin tone.","timestamp_start":708.8,"timestamp_end":711.6,"timestamp_start_formatted":"11:48","video_url":"https://www.youtube.com/watch?v=yn_lkOe1RM8&t=708s","sentiment":"negative","topics":["shade","too red","skin tone"],"mentions_variant":null},{"text":"The pigment is really good.","timestamp_start":714.079,"timestamp_end":714.2273050847457,"timestamp_start_formatted":"11:54","video_url":"https://www.youtube.com/watch?v=yn_lkOe1RM8&t=714s","sentiment":"positive","topics":["pigment"],"mentions_variant":null},{"text":"Beautiful as a blush bronzer.","timestamp_start":711.6,"timestamp_end":711.80575,"timestamp_start_formatted":"11:51","video_url":"https://www.youtube.com/watch?v=yn_lkOe1RM8&t=711s","sentiment":"positive","topics":["blush bronzer","versatility"],"mentions_variant":null},{"text":"This is just very disappointing.","timestamp_start":731.92,"timestamp_end":732.0825,"timestamp_start_formatted":"12:11","video_url":"https://www.youtube.com/watch?v=yn_lkOe1RM8&t=731s","sentiment":"negative","topics":["disappointing"],"mentions_variant":null},{"text":"This is just too red for any beauty in my skin tone range.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=yn_lkOe1RM8","sentiment":"negative","topics":["shade","too red","skin tone"],"mentions_variant":null},{"text":"This just didn't do what it was supposed to do.","timestamp_start":742.639,"timestamp_end":746.4415254237288,"timestamp_start_formatted":"12:22","video_url":"https://www.youtube.com/watch?v=yn_lkOe1RM8&t=742s","sentiment":"negative","topics":["performance"],"mentions_variant":null},{"text":"This is an okay at best product.","timestamp_start":751.76,"timestamp_end":752.1003898305084,"timestamp_start_formatted":"12:31","video_url":"https://www.youtube.com/watch?v=yn_lkOe1RM8&t=751s","sentiment":"mixed","topics":["overall impression"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}