{"ok":true,"data":{"product":{"brand":"Essence","name":"What The Fake! Volumizing & Lengthening Mascara","slug":"essence-what-the-fake-volumizing-lengthening-mascara","product_url":"/products/essence-what-the-fake-volumizing-lengthening-mascara","brand_url":"/brands/essence","subcategory":"mascara","formulation":"cream","finish":"matte","price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon","Ulta"],"key_ingredients":["aqua","paraffin","rhus verniciflua peel wax","glyceryl stearate se","acacia senegal gum","butylene glycol","vp/eicosene copolymer","palmitic acid","stearic acid","rice bran wax"],"claims":["volumizing","lengthening","paraben-free","vegan","alcohol-free"],"consensus_summary":"Essence What The Fake! mascara is a lengthening formula that stretches and elongates lashes, but it won't add volume. One creator notes it lasts 15 hours without flaking on top lashes, though she suspects flaking on bottom lashes and warns those prone to flaking may want to skip. Clumping can occur if the brush isn't wiped, and the drag-like application is unique but not for everyone.","gtin":null,"shades":["Black"]},"signal":{"total_mentions":3,"holy_grail_count":0,"loves_it_count":1,"worth_trying_count":0,"mentions_count":2,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":3,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"lengthening","label":"Lengthening","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"This isn't going to give you a lot of volume at all. It's going to give you length.","provenance":[{"creator_handle":"carmelnicolebeauty","creator_name":"Carmel Nicole","channel_url":"https://www.youtube.com/@carmelnicolebeauty","video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc","video_title":"Full face of new Essence makeup: hits, misses & absolute gems","video_date":"2026-03-23"},{"creator_handle":"carmelnicolebeauty","creator_name":"Carmel Nicole","channel_url":"https://www.youtube.com/@carmelnicolebeauty","video_url":"https://www.youtube.com/watch?v=9rukvn1As8g","video_title":"Best new makeup I've tried in a while (MAC, Dior, L'Oréal, Essence, Benefit)","video_date":"2026-03-19"}]},{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"It lasts super well on me. Like, I wore it for a really long day on Saturday for 15 hours, and I didn't have any flaking.","provenance":[{"creator_handle":"carmelnicolebeauty","creator_name":"Carmel Nicole","channel_url":"https://www.youtube.com/@carmelnicolebeauty","video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc","video_title":"Full face of new Essence makeup: hits, misses & absolute gems","video_date":"2026-03-23"},{"creator_handle":"carmelnicolebeauty","creator_name":"Carmel Nicole","channel_url":"https://www.youtube.com/@carmelnicolebeauty","video_url":"https://www.youtube.com/watch?v=9rukvn1As8g","video_title":"Best new makeup I've tried in a while (MAC, Dior, L'Oréal, Essence, Benefit)","video_date":"2026-03-19"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"volumizing","label":"Volumizing","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"It's not going to give you volume.","warning_text":"creators flagged issues with volumizing","provenance":[{"creator_handle":"carmelnicolebeauty","creator_name":"Carmel Nicole","channel_url":"https://www.youtube.com/@carmelnicolebeauty","video_url":"https://www.youtube.com/watch?v=9rukvn1As8g","video_title":"Best new makeup I've tried in a while (MAC, Dior, L'Oréal, Essence, Benefit)","video_date":"2026-03-19"}]},{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"If you don't wipe off the brush, just in my experience, you're probably going to get clumping.","warning_text":"fiddly to use","provenance":[{"creator_handle":"carmelnicolebeauty","creator_name":"Carmel Nicole","channel_url":"https://www.youtube.com/@carmelnicolebeauty","video_url":"https://www.youtube.com/watch?v=9rukvn1As8g","video_title":"Best new makeup I've tried in a while (MAC, Dior, L'Oréal, Essence, Benefit)","video_date":"2026-03-19"}]}]},"creators":[{"handle":"carmelnicolebeauty","display_name":"Carmel Nicole","profile_url":"/creators/carmelnicolebeauty","channel_url":"https://www.youtube.com/@carmelnicolebeauty","specialty":[],"years_active":null,"subscriber_count":20600,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["5 Drugstore Foundations That Rival High-End","Full face of new Essence makeup: hits, misses & absolute gems","Best new makeup I've tried in a while (MAC, Dior, L'Oréal, Essence, Benefit)"],"quotes":[{"text":"This is a really good mascara.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc","sentiment":"positive","topics":["quality"],"mentions_variant":null},{"text":"I've never had a mascara like this before where it literally clings onto every lash that exists on your eye, literally.","timestamp_start":961.96,"timestamp_end":969.16,"timestamp_start_formatted":"16:01","video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc&t=961s","sentiment":"positive","topics":["clinging","performance"],"mentions_variant":null},{"text":"I've never had such a draggy mascara and I love it.","timestamp_start":974.12,"timestamp_end":981,"timestamp_start_formatted":"16:14","video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc&t=974s","sentiment":"positive","topics":["dragging","lengthening"],"mentions_variant":null},{"text":"It's just dragging them and I just love that because it just stretches out your lashes. It's phenomenal.","timestamp_start":976.56,"timestamp_end":986.64,"timestamp_start_formatted":"16:16","video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc&t=976s","sentiment":"positive","topics":["lengthening","verdict"],"mentions_variant":null},{"text":"This isn't going to give you a lot of volume at all. It's going to give you length.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc","sentiment":"positive","topics":["lengthening","volume"],"mentions_variant":null},{"text":"I really like this mascara.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc","sentiment":"positive","topics":["verdict"],"mentions_variant":null},{"text":"It lasts super well on me. Like, I wore it for a really long day on Saturday for 15 hours, and I didn't have any flaking.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc","sentiment":"positive","topics":["long wear","flaking"],"mentions_variant":null},{"text":"I do have a suspicion that this flakes on my bottom lashes.","timestamp_start":986.64,"timestamp_end":998.12,"timestamp_start_formatted":"16:26","video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc&t=986s","sentiment":"cautionary","topics":["flaking","bottom lashes"],"mentions_variant":null},{"text":"If you have notorious problems with flaking, it might be one that you want to skip.","timestamp_start":1057.56,"timestamp_end":1061.96,"timestamp_start_formatted":"17:37","video_url":"https://www.youtube.com/watch?v=11PKOrFOjmc&t=1057s","sentiment":"cautionary","topics":["flaking","skip"],"mentions_variant":null},{"text":"I've never had a mascara drag my lashes like that before.","timestamp_start":1336.72,"timestamp_end":1340.8,"timestamp_start_formatted":"22:16","video_url":"https://www.youtube.com/watch?v=9rukvn1As8g&t=1336s","sentiment":"positive","topics":["lengthening","performance"],"mentions_variant":null},{"text":"It's like it stretches and elongates your lashes.","timestamp_start":1361.12,"timestamp_end":1366.88,"timestamp_start_formatted":"22:41","video_url":"https://www.youtube.com/watch?v=9rukvn1As8g&t=1361s","sentiment":"positive","topics":["lengthening","performance"],"mentions_variant":null},{"text":"They do not budge all day.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=9rukvn1As8g","sentiment":"positive","topics":["long wear","hold"],"mentions_variant":null},{"text":"Once it dries down, these eyelashes are going nowhere.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=9rukvn1As8g","sentiment":"positive","topics":["long wear","hold"],"mentions_variant":null},{"text":"It's not going to give you volume.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=9rukvn1As8g","sentiment":"cautionary","topics":["volume"],"mentions_variant":null},{"text":"If you don't wipe off the brush, just in my experience, you're probably going to get clumping.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=9rukvn1As8g","sentiment":"cautionary","topics":["application","tips"],"mentions_variant":null},{"text":"I don't think that this mascara is going to be for everybody, but I like it.","timestamp_start":1322.52,"timestamp_end":1328.36,"timestamp_start_formatted":"22:02","video_url":"https://www.youtube.com/watch?v=9rukvn1As8g&t=1322s","sentiment":"mixed","topics":["overall impression"],"mentions_variant":null},{"text":"Definitely one of the best new Essence mascaras that I've tried in a long time.","timestamp_start":1416.32,"timestamp_end":1421.28,"timestamp_start_formatted":"23:36","video_url":"https://www.youtube.com/watch?v=9rukvn1As8g&t=1416s","sentiment":"positive","topics":["best in line","recommendation"],"mentions_variant":null},{"text":"I can't believe how much lift and length it gives my lashes.","timestamp_start":2273.04,"timestamp_end":2276.92,"timestamp_start_formatted":"37:53","video_url":"https://www.youtube.com/watch?v=9rukvn1As8g&t=2273s","sentiment":"positive","topics":["lengthening","lift"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}