{"ok":true,"data":{"product":{"brand":"ETUDE","name":"Contour Powder","slug":"etude-contour-powder","product_url":"/products/etude-contour-powder","brand_url":"/brands/etude","subcategory":"contour","formulation":"powder","finish":"natural","price_tier":"drugstore","enriched_price":"$20.00","enriched_price_usd":20,"retailers":["Amazon","Ulta","YesStyle","Olive Young US","StyleKorean","Stylevana","Soko Glam","iHerb"],"key_ingredients":["Talc","Mica","Nylon-12","Titanium Dioxide","Iron Oxides"],"claims":["sculpt and define","adapts to skin tone"],"consensus_summary":"ETUDE Contour Powder has a slightly gray, very natural shade that mimics real shadow, and it's light, buildable, and not powdery. One creator calls it beginner-friendly and says the two shades are perfect for a K-beauty look. No criticism was mentioned across the two reviews.","gtin":null,"shades":[]},"signal":{"total_mentions":2,"holy_grail_count":0,"loves_it_count":1,"worth_trying_count":1,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":2,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[{"tag":"natural_everyday","label":"Natural / everyday","group":"look","polarity":"positive","mention_count":2,"product_count":1,"source_type":"deepseek","sample_quote":"It's very natural.","provenance":[{"creator_handle":"soobeauty_official","creator_name":"Soo Beauty 수뷰티","channel_url":"https://www.youtube.com/@soobeauty_official","video_url":"https://www.youtube.com/watch?v=FtK97hLdj4M","video_title":"Best of K-beauty makeup: What's really sold out in Korea","video_date":"2025-09-29"},{"creator_handle":"beautywithin","creator_name":"Beauty Within","channel_url":"https://www.youtube.com/@beautywithin","video_url":"https://www.youtube.com/watch?v=NTdpKUo0SbI","video_title":"Trying award-winning K-beauty products tested for 12 hours","video_date":"2025-08-31"}]}],"value":[],"warnings":[]},"creators":[{"handle":"soobeauty_official","display_name":"Soo Beauty 수뷰티","profile_url":"/creators/soobeauty_official","channel_url":"https://www.youtube.com/@soobeauty_official","specialty":["beauty content creator","skincare focus"],"years_active":13,"subscriber_count":419000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best of K-beauty makeup: What's really sold out in Korea"],"quotes":[{"text":"These three products are the most popular when it comes to contouring your features.","timestamp_start":942.399,"timestamp_end":948.32,"timestamp_start_formatted":"15:42","video_url":"https://www.youtube.com/watch?v=FtK97hLdj4M&t=942s","sentiment":"positive","topics":["popularity"],"mentions_variant":null},{"text":"These are definitely the top three products you guys want to check out if you really want to experience the K beauty look.","timestamp_start":948.32,"timestamp_end":951.12,"timestamp_start_formatted":"15:48","video_url":"https://www.youtube.com/watch?v=FtK97hLdj4M&t=948s","sentiment":"positive","topics":["recommendation","K-beauty"],"mentions_variant":null}]},{"handle":"beautywithin","display_name":"Beauty Within","profile_url":"/creators/beautywithin","channel_url":"https://www.youtube.com/@beautywithin","specialty":["beauty content creator","skincare focus","wellness creator"],"years_active":13,"subscriber_count":2720000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Trying award-winning K-beauty products tested for 12 hours"],"quotes":[{"text":"The second pick from the Glow Pick was this one.","timestamp_start":637.44,"timestamp_end":643.2,"timestamp_start_formatted":"10:37","video_url":"https://www.youtube.com/watch?v=NTdpKUo0SbI&t=637s","sentiment":"positive","topics":["glow"],"mentions_variant":null},{"text":"You can also use it like in other ways. You can do it for the egg yourselfal. You can use it to shade your eyes.","timestamp_start":649.12,"timestamp_end":653.519,"timestamp_start_formatted":"10:49","video_url":"https://www.youtube.com/watch?v=NTdpKUo0SbI&t=649s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"This is actually what you should look for for a contour shade. It's a little bit gray.","timestamp_start":673.839,"timestamp_end":680.24,"timestamp_start_formatted":"11:13","video_url":"https://www.youtube.com/watch?v=NTdpKUo0SbI&t=673s","sentiment":"positive","topics":["natural finish"],"mentions_variant":null},{"text":"It's very natural.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=NTdpKUo0SbI","sentiment":"positive","topics":["natural finish"],"mentions_variant":null},{"text":"I really enjoy it. It's very easy to use. It's light and you can build it up, but it's not too powdery where like you smack your face and the whole thing's brown.","timestamp_start":735.92,"timestamp_end":741.519,"timestamp_start_formatted":"12:15","video_url":"https://www.youtube.com/watch?v=NTdpKUo0SbI&t=735s","sentiment":"positive","topics":["ease of use","lightweight","blendability"],"mentions_variant":null},{"text":"I think it's very beginner friendly.","timestamp_start":747.36,"timestamp_end":754.8,"timestamp_start_formatted":"12:27","video_url":"https://www.youtube.com/watch?v=NTdpKUo0SbI&t=747s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"The two shades are perfect.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=NTdpKUo0SbI","sentiment":"positive","topics":["suitable for all skin types"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}