{"ok":true,"data":{"product":{"brand":"ETUDE","name":"Pang Pang Hair Shadow","slug":"etude-pang-pang-hair-shadow","product_url":"/products/etude-pang-pang-hair-shadow","brand_url":"/brands/etude","subcategory":"styling product","formulation":"powder","finish":"natural","price_tier":"drugstore","enriched_price":"$19.00","enriched_price_usd":19,"retailers":["Amazon","Ulta","YesStyle","Olive Young US","StyleKorean","Stylevana","Soko Glam","iHerb"],"key_ingredients":["Talc","Mica","Iron Oxides","Dimethicone","Camellia Sinensis Leaf Extract","Chamomilla Recutita Flower Water","Panthenol","Ceramide NP","Tocopherol","Hydrogenated Lecithin"],"claims":["waterproof","long-lasting","covers thinning hairline","natural look","buildable coverage"],"consensus_summary":"ETUDE's Pang Pang Hair Shadow works like an eyeshadow for the scalp, filling in hairlines naturally to make hair look fuller. Beauty Within (2.7M subs) praises it for creating a natural, fuller appearance with easy application. No criticism is mentioned in the single review.","gtin":null,"shades":[]},"signal":{"total_mentions":2,"holy_grail_count":2,"loves_it_count":0,"worth_trying_count":0,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":2,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"This Etude Pang Pang hair shadow. It's honestly just like an eye shadow but for your scalp.","provenance":[{"creator_handle":"beautywithin","creator_name":"Beauty Within","channel_url":"https://www.youtube.com/@beautywithin","video_url":"https://www.youtube.com/watch?v=i13ZN717HKw","video_title":"Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair","video_date":"2025-12-27"},{"creator_handle":"beautywithin","creator_name":"Beauty Within","channel_url":"https://www.youtube.com/@beautywithin","video_url":"https://www.youtube.com/watch?v=DbJl_o8_-ZA","video_title":"Best hair care of 2024 for hair loss, dandruff, dull and dry hair","video_date":"2024-12-26"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"beautywithin","display_name":"Beauty Within","profile_url":"/creators/beautywithin","channel_url":"https://www.youtube.com/@beautywithin","specialty":["beauty content creator","skincare focus","wellness creator"],"years_active":13,"subscriber_count":2720000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair","Best hair care of 2024 for hair loss, dandruff, dull and dry hair"],"quotes":[{"text":"This Etude Pang Pang hair shadow. It's honestly just like an eye shadow but for your scalp.","timestamp_start":1075.039,"timestamp_end":1079.6,"timestamp_start_formatted":"17:55","video_url":"https://www.youtube.com/watch?v=i13ZN717HKw&t=1075s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"I'll just put that on the hairline around it and it just fills it up very naturally so that my hair looks fuller.","timestamp_start":1084.64,"timestamp_end":1093.2,"timestamp_start_formatted":"18:04","video_url":"https://www.youtube.com/watch?v=i13ZN717HKw&t=1084s","sentiment":"positive","topics":["natural finish","coverage"],"mentions_variant":null},{"text":"I love this.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=i13ZN717HKw","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"You dab a little immediately it looks like you have much fuller thicker hair.","timestamp_start":183.48,"timestamp_end":191.44,"timestamp_start_formatted":"3:03","video_url":"https://www.youtube.com/watch?v=DbJl_o8_-ZA&t=183s","sentiment":"positive","topics":["fuller hair","instant results","hairline"],"mentions_variant":null},{"text":"This is like truly a game changer and it's like instantly you instantly can have it filled.","timestamp_start":211.64,"timestamp_end":220.239,"timestamp_start_formatted":"3:31","video_url":"https://www.youtube.com/watch?v=DbJl_o8_-ZA&t=211s","sentiment":"positive","topics":["game changer","instant results"],"mentions_variant":null},{"text":"I really love using this one when the hair is up I think it's like super like hack.","timestamp_start":220.239,"timestamp_end":226.12,"timestamp_start_formatted":"3:40","video_url":"https://www.youtube.com/watch?v=DbJl_o8_-ZA&t=220s","sentiment":"positive","topics":["hack","updo"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}