{"ok":true,"data":{"product":{"brand":"Fino","name":"Premium Touch Hair Mask","slug":"fino-premium-touch-hair-mask","product_url":"/products/fino-premium-touch-hair-mask","brand_url":"/brands/fino","subcategory":"hair mask","formulation":"cream","finish":null,"price_tier":"drugstore","enriched_price":null,"enriched_price_usd":null,"retailers":["Amazon","Stylevana"],"key_ingredients":[],"claims":[],"consensus_summary":"Fino Premium Touch Hair Mask is a thick, restorative treatment that several creators say softens, smooths, and adds shine to dry or damaged hair. Hyram calls it \"absolutely incredible\" and uses it two to three times weekly, while Tina Yong notes it left her hair softer and less frizzy but found the thick texture inconvenient for her less-damaged hair. It's best suited for long, porous, or bleached hair, though some with milder damage may prefer a lighter conditioner.","gtin":null,"shades":[]},"signal":{"total_mentions":6,"holy_grail_count":1,"loves_it_count":3,"worth_trying_count":0,"mentions_count":1,"mixed_count":1,"not_recommended_count":0,"unsponsored_count":6,"sponsored_count":0},"caveats":{"mixed_evidence":true,"single_creator":false,"no_price_data":true,"has_negative":false,"mixed_note":"1 creator had mixed experience — check evidence below."},"tags":{"claims":[],"attributes":[{"tag":"nourishing","label":"Nourishing","group":"attribute","polarity":"positive","mention_count":4,"product_count":1,"source_type":"llm_tagger","sample_quote":"The first time I used it, my hair felt incredibly soft, and not just soft while it was wet, once I blow-dried my hair, it looked so much smoother, shinier, healthier, and there was significantly less frizz.","provenance":[{"creator_handle":"alegrachetti444","creator_name":"Alegra Chetti","channel_url":"https://www.youtube.com/@alegrachetti444","video_url":"https://www.youtube.com/watch?v=L64PUyYuPUM","video_title":"Amazon Beauty Must Haves 2026 | Prime Day + Best Sunscreen","video_date":"2026-06-23"},{"creator_handle":"hyram","creator_name":"Hyram","channel_url":"https://www.youtube.com/@hyram","video_url":"https://www.youtube.com/watch?v=j7DsDb45Cno","video_title":"Every product I've emptied in 2026 and what I'd rebuy","video_date":"2026-05-24"},{"creator_handle":"tina_yong","creator_name":"Tina Yong","channel_url":"https://www.youtube.com/@tina_yong","video_url":"https://www.youtube.com/watch?v=LXSLiu-4458","video_title":"Ranking viral Japanese beauty products","video_date":"2026-05-22"},{"creator_handle":"sherryshroff","creator_name":"Scherezade Shroff","channel_url":"https://www.youtube.com/@sherryshroff","video_url":"https://www.youtube.com/watch?v=_OLwqCM84xg","video_title":"Trying viral Japanese beauty products","video_date":"2025-06-13"}]},{"tag":"pleasant_scent","label":"Pleasant scent","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"llm_tagger","sample_quote":"Looks smoother. It's a little bit shiny as well. 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It feels so healthy afterwards.","timestamp_start":1106.2,"timestamp_end":1112.16,"timestamp_start_formatted":"18:26","video_url":"https://www.youtube.com/watch?v=j7DsDb45Cno&t=1106s","sentiment":"positive","topics":["soft","healthy","results"],"mentions_variant":null},{"text":"I really do feel like it's very restorative to your hair.","timestamp_start":1111.04,"timestamp_end":1116.08,"timestamp_start_formatted":"18:31","video_url":"https://www.youtube.com/watch?v=j7DsDb45Cno&t=1111s","sentiment":"positive","topics":["restorative"],"mentions_variant":null},{"text":"The results don't lie, and I absolutely have loved the results of this one.","timestamp_start":1121.32,"timestamp_end":1124.72,"timestamp_start_formatted":"18:41","video_url":"https://www.youtube.com/watch?v=j7DsDb45Cno&t=1121s","sentiment":"positive","topics":["results","love"],"mentions_variant":null}]},{"handle":"alegrachetti444","display_name":"Alegra 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mask.","timestamp_start":735.92,"timestamp_end":743.04,"timestamp_start_formatted":"12:15","video_url":"https://www.youtube.com/watch?v=qvxBi3vO3og&t=735s","sentiment":"positive","topics":["application tip"],"mentions_variant":null}]},{"handle":"buildyourmoxie","display_name":"Build Your Moxie","profile_url":"/creators/buildyourmoxie","channel_url":"https://www.youtube.com/@buildyourmoxie","specialty":[],"years_active":null,"subscriber_count":117000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Popular Japanese beauty products you must buy in Japan"],"quotes":[{"text":"This is really good and it's so cheap.","timestamp_start":475.65802,"timestamp_end":483.6122857142857,"timestamp_start_formatted":"7:55","video_url":"https://www.youtube.com/watch?v=7bGbDfS3DEw&t=475s","sentiment":"positive","topics":["good","affordable"],"mentions_variant":null},{"text":"It smells like you're gonna fix all my dead ends.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=7bGbDfS3DEw","sentiment":"positive","topics":["smell","repairs ends"],"mentions_variant":null},{"text":"In the last two weeks, I have gotten so many compliments on how shiny my hair is.","timestamp_start":495.65802,"timestamp_end":499.73800300000005,"timestamp_start_formatted":"8:15","video_url":"https://www.youtube.com/watch?v=7bGbDfS3DEw&t=495s","sentiment":"positive","topics":["shiny hair","compliments"],"mentions_variant":null},{"text":"I've been getting lots of compliments on my hair.","timestamp_start":510.21802,"timestamp_end":512.1430075000001,"timestamp_start_formatted":"8:30","video_url":"https://www.youtube.com/watch?v=7bGbDfS3DEw&t=510s","sentiment":"positive","topics":["compliments","results"],"mentions_variant":null}]},{"handle":"sherryshroff","display_name":"Scherezade Shroff","profile_url":"/creators/sherryshroff","channel_url":"https://www.youtube.com/@sherryshroff","specialty":[],"years_active":null,"subscriber_count":344000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Trying viral Japanese beauty products"],"quotes":[{"text":"It smells divine.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=_OLwqCM84xg","sentiment":"positive","topics":["scent"],"mentions_variant":null},{"text":"It's not that expensive, it's around like 1500 to 1800 here depending on where you order it from.","timestamp_start":82.939995,"timestamp_end":96.06,"timestamp_start_formatted":"1:22","video_url":"https://www.youtube.com/watch?v=_OLwqCM84xg&t=82s","sentiment":"positive","topics":["price","value"],"mentions_variant":null},{"text":"It's also not something you need to use every day. You can use it maybe twice a week or when you want that extra shiny glossy hair.","timestamp_start":96.06,"timestamp_end":100.77999,"timestamp_start_formatted":"1:36","video_url":"https://www.youtube.com/watch?v=_OLwqCM84xg&t=96s","sentiment":"positive","topics":["usage frequency","glossy hair"],"mentions_variant":null},{"text":"I definitely feel a softness in my hair that I never felt like even right now as I sit here and I run my fingers through my hair.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=_OLwqCM84xg","sentiment":"positive","topics":["softness","texture"],"mentions_variant":null},{"text":"My color felt more vibrant.","timestamp_start":238.203,"timestamp_end":239.803,"timestamp_start_formatted":"3:58","video_url":"https://www.youtube.com/watch?v=_OLwqCM84xg&t=238s","sentiment":"positive","topics":["color vibrancy"],"mentions_variant":null},{"text":"There is definitely a shine and a gloss.","timestamp_start":257.963,"timestamp_end":260.1191904761905,"timestamp_start_formatted":"4:17","video_url":"https://www.youtube.com/watch?v=_OLwqCM84xg&t=257s","sentiment":"positive","topics":["shine","gloss"],"mentions_variant":null},{"text":"Does it work? I'm gonna say yes, but you have to follow a lot of steps.","timestamp_start":270.423,"timestamp_end":275.74473913043477,"timestamp_start_formatted":"4:30","video_url":"https://www.youtube.com/watch?v=_OLwqCM84xg&t=270s","sentiment":"mixed","topics":["effectiveness","effort required"],"mentions_variant":null},{"text":"For someone with difficult hair, the softness that I'm feeling right now is something I have not felt a lot.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=_OLwqCM84xg","sentiment":"positive","topics":["softness","difficult hair"],"mentions_variant":null},{"text":"I definitely feel the vibrancy that I saw in my color was visual.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=_OLwqCM84xg","sentiment":"positive","topics":["color vibrancy"],"mentions_variant":null},{"text":"I'm going to say yes, because I'm liking what it's doing to my hair. So yeah, it's worth the hype.","timestamp_start":340.703,"timestamp_end":342.823,"timestamp_start_formatted":"5:40","video_url":"https://www.youtube.com/watch?v=_OLwqCM84xg&t=340s","sentiment":"positive","topics":["worth the hype","final verdict"],"mentions_variant":null},{"text":"Number one has to be this because I feel like it's the most universal. Everybody could use a nice hair mask and it does get the job done like visually, you know what I mean? Like you see and you feel a difference.","timestamp_start":683.069,"timestamp_end":693.389,"timestamp_start_formatted":"11:23","video_url":"https://www.youtube.com/watch?v=_OLwqCM84xg&t=683s","sentiment":"positive","topics":["favorite","universal","visible results"],"mentions_variant":null}]},{"handle":"tina_yong","display_name":"Tina Yong","profile_url":"/creators/tina_yong","channel_url":"https://www.youtube.com/@tina_yong","specialty":["beauty content creator","lifestyle creator"],"years_active":13,"subscriber_count":3890000,"endorsement_strength":"mixed","is_sponsored":false,"video_titles":["Ranking viral Japanese beauty products"],"quotes":[{"text":"Apparently, this is the number one hair mask in Japan.","timestamp_start":616,"timestamp_end":620.6,"timestamp_start_formatted":"10:16","video_url":"https://www.youtube.com/watch?v=LXSLiu-4458&t=616s","sentiment":"positive","topics":["popular","number one"],"mentions_variant":null},{"text":"It's supposed to be great for like porous hair.","timestamp_start":628.64,"timestamp_end":633.28,"timestamp_start_formatted":"10:28","video_url":"https://www.youtube.com/watch?v=LXSLiu-4458&t=628s","sentiment":"positive","topics":["porous hair"],"mentions_variant":null},{"text":"If you find that your hair is more dry, um it doesn't really hold on to the moisture, maybe it's bleached and damaged from color. This one is supposed to help recondition that, give it that sort of like natural shine, make your hair look a little bit more expensive and glossy.","timestamp_start":631,"timestamp_end":635,"timestamp_start_formatted":"10:31","video_url":"https://www.youtube.com/watch?v=LXSLiu-4458&t=631s","sentiment":"positive","topics":["damaged hair","shine","reconditioning"],"mentions_variant":null},{"text":"It's definitely softer. It's smoother, less frizzy on the ends.","timestamp_start":691.08,"timestamp_end":697.68,"timestamp_start_formatted":"11:31","video_url":"https://www.youtube.com/watch?v=LXSLiu-4458&t=691s","sentiment":"positive","topics":["softness","smoothness","anti-frizz"],"mentions_variant":null},{"text":"Looks smoother. It's a little bit shiny as well. Also leaves a nice scent on my hair.","timestamp_start":699.2,"timestamp_end":707.2,"timestamp_start_formatted":"11:39","video_url":"https://www.youtube.com/watch?v=LXSLiu-4458&t=699s","sentiment":"positive","topics":["shine","scent"],"mentions_variant":null},{"text":"I think yeah, it's a good product, but honestly I think there's better masks out there.","timestamp_start":713.76,"timestamp_end":717.6,"timestamp_start_formatted":"11:53","video_url":"https://www.youtube.com/watch?v=LXSLiu-4458&t=713s","sentiment":"mixed","topics":["good but not best"],"mentions_variant":null},{"text":"For me this is going to be a mid because I don't want to reach for this. I don't want to get all the product stuck in my fingers and dig through it.","timestamp_start":717.6,"timestamp_end":722.36,"timestamp_start_formatted":"11:57","video_url":"https://www.youtube.com/watch?v=LXSLiu-4458&t=717s","sentiment":"mixed","topics":["verdict","mid tier","packaging inconvenience"],"mentions_variant":null},{"text":"I think if you have long damaged hair, you're going to love this a lot more, but for me my hair is not too bad, so it's more of an inconvenience for me to use this than just like a normal hair conditioner.","timestamp_start":726.24,"timestamp_end":730.08,"timestamp_start_formatted":"12:06","video_url":"https://www.youtube.com/watch?v=LXSLiu-4458&t=726s","sentiment":"mixed","topics":["long damaged hair","inconvenience"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies.","Price data is not available for this product."]}}