{"ok":true,"data":{"product":{"brand":"Frédéric Fekkai","name":"Classic Brush","slug":"fr-d-ric-fekkai-classic-brush","product_url":"/products/fr-d-ric-fekkai-classic-brush","brand_url":"/brands/fr-d-ric-fekkai","subcategory":"tool","formulation":null,"finish":null,"price_tier":null,"enriched_price":null,"enriched_price_usd":null,"retailers":["Beautylish","Zavvi"],"key_ingredients":[],"claims":["shiny","static-free","natural boar bristles","handcrafted in France"],"consensus_summary":"Frederic Fekkai Boar Bristle Brush delivers noticeably more shine and tension than a standard brush, with Kayley Melissa (hair care focus) noting it \"really helps with getting the hairs to all flow together\" and smooths roots without bumpies. She reports using hers for 12 years and says it excels at slick styles and enhancing luster. This is a specialized brush for shine and precision, not an everyday detangler.","consensus_tagline":null,"shades":[]},"concern_profile":[],"signal":{"total_mentions":1,"holy_grail_count":0,"staple_count":1,"loves_it_count":0,"worth_trying_count":0,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":1,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":true,"has_negative":false},"creators":[{"handle":"kayleymelissa","display_name":"Kayley Melissa","profile_url":"/creators/kayleymelissa","channel_url":"https://www.youtube.com/@kayleymelissa","specialty":["hair care focus","lifestyle creator"],"years_active":16,"subscriber_count":1750000,"endorsement_strength":"staple","is_sponsored":false,"video_titles":["Best hair products and tools that still beat everything else after 10 years"],"quotes":[{"text":"I was immediately like, Oh, wait, this actually does make a difference.","timestamp_start":1057.8,"timestamp_end":1061.76,"timestamp_start_formatted":"17:37","video_url":"https://www.youtube.com/watch?v=5AEuZG40IIk&t=1057s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"Over the past, I think 12 years since I got it, it has really shown up and shown out.","timestamp_start":1061.76,"timestamp_end":1067.4,"timestamp_start_formatted":"17:41","video_url":"https://www.youtube.com/watch?v=5AEuZG40IIk&t=1061s","sentiment":"positive","topics":["long wear","repurchase"],"mentions_variant":null},{"text":"There is a lot more shine and luster on the side where I did use this one.","timestamp_start":1107.24,"timestamp_end":1113.96,"timestamp_start_formatted":"18:27","video_url":"https://www.youtube.com/watch?v=5AEuZG40IIk&t=1107s","sentiment":"positive","topics":["shine"],"mentions_variant":null},{"text":"It really, really helps with getting the hairs to all flow together and it helps to really enhance the shine in the hair.","timestamp_start":1116.4,"timestamp_end":1124,"timestamp_start_formatted":"18:36","video_url":"https://www.youtube.com/watch?v=5AEuZG40IIk&t=1116s","sentiment":"positive","topics":["shine","blendability"],"mentions_variant":null},{"text":"If you're going for any kind of slick hairstyle, this is a must.","timestamp_start":1126.08,"timestamp_end":1130.679,"timestamp_start_formatted":"18:46","video_url":"https://www.youtube.com/watch?v=5AEuZG40IIk&t=1126s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"The amount of tension you can get on this that just kind of pulls your hair straight and in line and gets down to the very, very roots so that you don't have any of those annoying little bumpies, it is wild what it can do.","timestamp_start":1149.84,"timestamp_end":1157.919,"timestamp_start_formatted":"19:09","video_url":"https://www.youtube.com/watch?v=5AEuZG40IIk&t=1149s","sentiment":"positive","topics":["ease of use","texture"],"mentions_variant":null},{"text":"This has so much more tension.","timestamp_start":1168.04,"timestamp_end":1171.46,"timestamp_start_formatted":"19:28","video_url":"https://www.youtube.com/watch?v=5AEuZG40IIk&t=1168s","sentiment":"positive","topics":["texture"],"mentions_variant":null},{"text":"It's just so much better because it's able to grab like each little hair versus a normal hairbrush which is just going to kind of rake through.","timestamp_start":1176.56,"timestamp_end":1183.8,"timestamp_start_formatted":"19:36","video_url":"https://www.youtube.com/watch?v=5AEuZG40IIk&t=1176s","sentiment":"positive","topics":["ease of use","texture"],"mentions_variant":null},{"text":"I do think there is a place for it.","timestamp_start":1203.76,"timestamp_end":1207.8,"timestamp_start_formatted":"20:03","video_url":"https://www.youtube.com/watch?v=5AEuZG40IIk&t=1203s","sentiment":"positive","topics":["value"],"mentions_variant":null},{"text":"I have been won over.","timestamp_start":1196.4,"timestamp_end":1198.775,"timestamp_start_formatted":"19:56","video_url":"https://www.youtube.com/watch?v=5AEuZG40IIk&t=1196s","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"It does just add so much beautiful shine and luster to the hair, and it helps the hair lay together so nicely.","timestamp_start":1241.6,"timestamp_end":1248.8,"timestamp_start_formatted":"20:41","video_url":"https://www.youtube.com/watch?v=5AEuZG40IIk&t=1241s","sentiment":"positive","topics":["shine","blendability"],"mentions_variant":null}]}],"limitations":["Skin tone and white-cast data are not available for this product.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies.","Price data is not available for this product."]}}