{"ok":true,"data":{"product":{"brand":"HERA","name":"Airy Powder Primer","slug":"hera-airy-powder-primer","product_url":"/products/hera-airy-powder-primer","brand_url":"/brands/hera","subcategory":"setting powder","formulation":"powder","finish":"natural","price_tier":"luxury","enriched_price":"$39.00","enriched_price_usd":39,"retailers":["Amazon","YesStyle","Olive Young US","Stylevana"],"key_ingredients":["Talc","HDI/Trimethylol Hexyllactone Crosspolymer","Silica","Dimethicone/Vinyl Dimethicone Crosspolymer","Dimethicone","Mica","Titanium Dioxide","Triethoxycaprylylsilane","Ethylhexylglycerin","Glyceryl Caprylate"],"claims":["Pore-less smooth skin","24HR long lasting","Oil absorbing","Seamless makeup canvas","Weightless barrier"],"consensus_summary":"HERA's Airy Powder Primer is a blurring powder that creates a soft, poreless finish, but its intended use is confusing—Hera says to apply it before foundation, while the creator (a professional makeup artist) prefers it as a setting powder. It works well for oily and combo skin, but for dry skin, even with heavy skincare, it can be too drying. Despite the dryness issue, she calls it a \"hidden jam\" and praises its soft, blurring effect.","gtin":null,"shades":[]},"signal":{"total_mentions":2,"holy_grail_count":0,"loves_it_count":0,"worth_trying_count":2,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":2,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"hydrating","label":"Hydrating","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"For me, I'm a dry skin girly. So I just put a lot of the skin care and still this make it too dry.","warning_text":"can feel drying","provenance":[{"creator_handle":"cyounginyou","creator_name":"CYoung","channel_url":"https://www.youtube.com/@cyounginyou","video_url":"https://www.youtube.com/watch?v=nugp40QucpQ","video_title":"Testing viral K-beauty in real time with fails","video_date":"2026-03-17"}]},{"tag":"dry","label":"Dry skin","group":"skin_type","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"For me, I'm a dry skin girly. So I just put a lot of the skin care and still this make it too dry.","warning_text":"may not suit dry skin","provenance":[{"creator_handle":"cyounginyou","creator_name":"CYoung","channel_url":"https://www.youtube.com/@cyounginyou","video_url":"https://www.youtube.com/watch?v=nugp40QucpQ","video_title":"Testing viral K-beauty in real time with fails","video_date":"2026-03-17"}]}]},"creators":[{"handle":"cyounginyou","display_name":"CYoung","profile_url":"/creators/cyounginyou","channel_url":"https://www.youtube.com/@cyounginyou","specialty":["professional makeup artist","based in Seoul","k-beauty specialist"],"years_active":2,"subscriber_count":84200,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Olive Young buy this not that guide","Testing viral K-beauty in real time with fails"],"quotes":[{"text":"I love this HERA so much because I don't know they really make it so soft.","timestamp_start":917.12,"timestamp_end":925.76,"timestamp_start_formatted":"15:17","video_url":"https://www.youtube.com/watch?v=cAPn8qSeX-4&t=917s","sentiment":"positive","topics":["holy grail","texture"],"mentions_variant":null},{"text":"You can make your skin like a baby butt like so soft and no pores all blurred.","timestamp_start":940.32,"timestamp_end":950.48,"timestamp_start_formatted":"15:40","video_url":"https://www.youtube.com/watch?v=cAPn8qSeX-4&t=940s","sentiment":"positive","topics":["texture","blurring"],"mentions_variant":null},{"text":"Oily oily combo skin girlies. Try out this.","timestamp_start":950.48,"timestamp_end":958.2302222222222,"timestamp_start_formatted":"15:50","video_url":"https://www.youtube.com/watch?v=cAPn8qSeX-4&t=950s","sentiment":"positive","topics":["oily skin","recommendation"],"mentions_variant":null},{"text":"They named it as a primer. So some of you guys thought is this really powder? It's definitely the powder.","timestamp_start":453.919,"timestamp_end":460.16,"timestamp_start_formatted":"7:33","video_url":"https://www.youtube.com/watch?v=nugp40QucpQ&t=453s","sentiment":"mixed","topics":["texture","finish"],"mentions_variant":null},{"text":"In the instruction, HERA says you're using this after the skincare and use this powder and then foundation. So that's confusing.","timestamp_start":458.56,"timestamp_end":466.56,"timestamp_start_formatted":"7:38","video_url":"https://www.youtube.com/watch?v=nugp40QucpQ&t=458s","sentiment":"mixed","topics":["ease of use"],"mentions_variant":null},{"text":"For me, I'm a dry skin girly. So I just put a lot of the skin care and still this make it too dry.","timestamp_start":474.08,"timestamp_end":478.879,"timestamp_start_formatted":"7:54","video_url":"https://www.youtube.com/watch?v=nugp40QucpQ&t=474s","sentiment":"negative","topics":["dry skin","hydration"],"mentions_variant":null},{"text":"I was just going to use this as like a setting powder after you put the cushion.","timestamp_start":478.879,"timestamp_end":483.599,"timestamp_start_formatted":"7:58","video_url":"https://www.youtube.com/watch?v=nugp40QucpQ&t=478s","sentiment":"mixed","topics":["ease of use"],"mentions_variant":null},{"text":"One of the hidden jam from the HERA.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=nugp40QucpQ","sentiment":"positive","topics":["holy grail"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}