{"ok":true,"data":{"product":{"brand":"Hourglass","name":"Unlocked Instant Extensions Mascara","slug":"hourglass-unlocked-instant-extensions-mascara","product_url":"/products/hourglass-unlocked-instant-extensions-mascara","brand_url":"/brands/hourglass","subcategory":"mascara","formulation":null,"finish":null,"price_tier":"luxury","enriched_price":"$34","enriched_price_usd":34,"retailers":["Amazon","Ulta","Sephora","Nordstrom","Bluemercury","Beautylish"],"key_ingredients":["Water/Aqua","Acrylates/Ethylhexyl Acrylate Copolymer","Alcohol Denat.","Glyceryl Stearate","Glycerin","Dimethicone","VP/Eicosene Copolymer","Carnauba Wax","Shea Butter","Castor Seed Oil"],"claims":["smudge-proof","flake-free","up to 16hrs wear","weightless","fanned-out lift"],"consensus_summary":"Hourglass Unlocked Instant Extensions Mascara is a tubing formula that coats lashes in tubes for easy removal, giving volume and length. Several creators praise the new brown shade and the liquidy, buildable texture that goes on quickly and looks natural. Celebrity makeup artist Ali Andreea uses it to blend natural lashes with falsies for an incredibly natural look.","gtin":null,"shades":["Espresso"]},"signal":{"total_mentions":5,"holy_grail_count":0,"loves_it_count":2,"worth_trying_count":1,"mentions_count":2,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":5,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"lengthening","label":"Lengthening","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"It coats the lashes in little tubes, is what a tubing mascara is. It's so easy to remove, and it gives my lashes such good volume and length.","provenance":[{"creator_handle":"matildaonvideo","creator_name":"Matilda on Video","channel_url":"https://www.youtube.com/@matildaonvideo","video_url":"https://www.youtube.com/watch?v=IEkGOOgYg0M","video_title":"Sephora sale picks for a fresh spring makeup bag","video_date":"2026-04-14"},{"creator_handle":"makeupbycheryl","creator_name":"MakeupByCheryl","channel_url":"https://www.youtube.com/@makeupbycheryl","video_url":"https://www.youtube.com/watch?v=Q9gY0g2mmEM","video_title":"Best of beauty 2025: top makeup, skin care and hair care","video_date":"2025-12-07"}]},{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"It coats the lashes in little tubes, is what a tubing mascara is. It's so easy to remove, and it gives my lashes such good volume and length.","provenance":[{"creator_handle":"maryammaquillage","creator_name":"Maryam Maquillage","channel_url":"https://www.youtube.com/@maryammaquillage","video_url":"https://www.youtube.com/watch?v=FltiuDLdDpM","video_title":"Best luxury makeup of 2025","video_date":"2026-01-11"},{"creator_handle":"makeupbycheryl","creator_name":"MakeupByCheryl","channel_url":"https://www.youtube.com/@makeupbycheryl","video_url":"https://www.youtube.com/watch?v=Q9gY0g2mmEM","video_title":"Best of beauty 2025: top makeup, skin care and hair care","video_date":"2025-12-07"}]}],"good_for":[],"best_for":[{"tag":"natural_everyday","label":"Natural / everyday","group":"look","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"Then I apply a little bit of mascara just to mix the natural lash with the falsy so they look incredibly natural together.","provenance":[{"creator_handle":"matildaonvideo","creator_name":"Matilda on Video","channel_url":"https://www.youtube.com/@matildaonvideo","video_url":"https://www.youtube.com/watch?v=IEkGOOgYg0M","video_title":"Sephora sale picks for a fresh spring makeup bag","video_date":"2026-04-14"},{"creator_handle":"aliandreea","creator_name":"Ali Andreea","channel_url":"https://www.youtube.com/@aliandreea","video_url":"https://www.youtube.com/watch?v=t4RECEDPnfg","video_title":"Nina Park inspired makeup look","video_date":"2026-02-22"}]}],"value":[],"warnings":[]},"creators":[{"handle":"makeupbycheryl","display_name":"MakeupByCheryl","profile_url":"/creators/makeupbycheryl","channel_url":"https://www.youtube.com/@makeupbycheryl","specialty":[],"years_active":null,"subscriber_count":190000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best of beauty 2025: top makeup, skin care and hair care","Top 3 favorites in every makeup category 2025"],"quotes":[{"text":"I love that they came out with a brown option this year.","timestamp_start":1108.799,"timestamp_end":1113.12,"timestamp_start_formatted":"18:28","video_url":"https://www.youtube.com/watch?v=Q9gY0g2mmEM&t=1108s","sentiment":"positive","topics":["brown option","tubing mascara"],"mentions_variant":"Espresso"},{"text":"It coats the lashes in little tubes, is what a tubing mascara is. It's so easy to remove, and it gives my lashes such good volume and length.","timestamp_start":1113.12,"timestamp_end":1120.72,"timestamp_start_formatted":"18:33","video_url":"https://www.youtube.com/watch?v=Q9gY0g2mmEM&t=1113s","sentiment":"positive","topics":["tubing","easy removal","volume","length"],"mentions_variant":null},{"text":"I have it in black and brown. I'm wearing that today.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=SyrydTY_Xe0","sentiment":"positive","topics":["shade options","daily use"],"mentions_variant":null}]},{"handle":"maryammaquillage","display_name":"Maryam Maquillage","profile_url":"/creators/maryammaquillage","channel_url":"https://www.youtube.com/@maryammaquillage","specialty":[],"years_active":null,"subscriber_count":300000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best luxury makeup of 2025"],"quotes":[{"text":"I also love Hourglass Unlocked. That one's like a recent hit for me.","timestamp_start":1890.88,"timestamp_end":1896.24,"timestamp_start_formatted":"31:30","video_url":"https://www.youtube.com/watch?v=FltiuDLdDpM&t=1890s","sentiment":"positive","topics":["favorite","recent hit"],"mentions_variant":null},{"text":"This is a very, very liquidy formula, which means that it goes on right away. You see it right away. Easy to use, easy to build up.","timestamp_start":1901.279,"timestamp_end":1906.559,"timestamp_start_formatted":"31:41","video_url":"https://www.youtube.com/watch?v=FltiuDLdDpM&t=1901s","sentiment":"positive","topics":["texture","ease of use","buildable"],"mentions_variant":null}]},{"handle":"matildaonvideo","display_name":"Matilda on Video","profile_url":"/creators/matildaonvideo","channel_url":"https://www.youtube.com/@matildaonvideo","specialty":[],"years_active":null,"subscriber_count":340000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Sephora sale picks for a fresh spring makeup bag"],"quotes":[{"text":"It's particularly lengthening and defining, feels like it grabs onto and coats every lash to make them look longer, but still fairly natural.","timestamp_start":429.84,"timestamp_end":435.4,"timestamp_start_formatted":"7:09","video_url":"https://www.youtube.com/watch?v=IEkGOOgYg0M&t=429s","sentiment":"positive","topics":["lengthening","defining","natural finish"],"mentions_variant":null}]},{"handle":"aliandreea","display_name":"Ali Andreea","profile_url":"/creators/aliandreea","channel_url":"https://www.youtube.com/@aliandreea","specialty":["celebrity makeup artist","based in Paris"],"years_active":11,"subscriber_count":1380000,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":["Nina Park inspired makeup look"],"quotes":[{"text":"Then I apply a little bit of mascara just to mix the natural lash with the falsy so they look incredibly natural together.","timestamp_start":393.919,"timestamp_end":402.479,"timestamp_start_formatted":"6:33","video_url":"https://www.youtube.com/watch?v=t4RECEDPnfg&t=393s","sentiment":"positive","topics":["mascara","natural look"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}