{"ok":true,"data":{"product":{"brand":"Huda Beauty","name":"Easy Bake Loose Baking & Setting Powder","slug":"huda-beauty-easy-bake-loose-baking-setting-powder","product_url":"/products/huda-beauty-easy-bake-loose-baking-setting-powder","brand_url":"/brands/huda-beauty","subcategory":"setting powder","formulation":"powder","finish":"matte","price_tier":"mid_range","enriched_price":"$60.00","enriched_price_usd":60,"retailers":["Amazon","Sephora"],"key_ingredients":["Vitamin E","Micronized Powder","Rice Starch Powder","Talc","Silica","Dimethicone","Nylon-12","Caprylyl Glycol","Pentylene Glycol","Tocopheryl Acetate"],"claims":["brightens","blurs","long-wearing","airbrushed finish","absorbs excess oil"],"consensus_summary":"Huda Beauty Easy Bake Loose Baking & Setting Powder is a finely-milled, blurring powder that professional makeup artist Lisa J says \"instantly softens, blurs and mattifies the skin\" and is lightweight enough for mature skin. 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This is when you know a powder is finely milled. It should look like baking flour.","timestamp_start":529.76,"timestamp_end":540.8,"timestamp_start_formatted":"8:49","video_url":"https://www.youtube.com/watch?v=-8UWFWzpKBc&t=529s","sentiment":"positive","topics":["finely-milled","texture"],"mentions_variant":null},{"text":"Huda Beauty Easy Bake is fabulous.","timestamp_start":549.6,"timestamp_end":554.2628571428572,"timestamp_start_formatted":"9:09","video_url":"https://www.youtube.com/watch?v=-8UWFWzpKBc&t=549s","sentiment":"positive","topics":["fabulous"],"mentions_variant":null},{"text":"I love the shade banana bread.","timestamp_start":552.72,"timestamp_end":557.3142857142858,"timestamp_start_formatted":"9:12","video_url":"https://www.youtube.com/watch?v=-8UWFWzpKBc&t=552s","sentiment":"positive","topics":["love","shade"],"mentions_variant":"Banana Bread"},{"text":"This powder, it's just one of the powders that I always go to.","timestamp_start":567.76,"timestamp_end":572.16,"timestamp_start_formatted":"9:27","video_url":"https://www.youtube.com/watch?v=-8UWFWzpKBc&t=567s","sentiment":"positive","topics":["go-to"],"mentions_variant":null},{"text":"The Huda Beauty's powder is great. 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I've been using it since it released.","timestamp_start":601.2,"timestamp_end":604.5600000000001,"timestamp_start_formatted":"10:01","video_url":"https://www.youtube.com/watch?v=-8UWFWzpKBc&t=601s","sentiment":"positive","topics":["love","long-term use"],"mentions_variant":null},{"text":"This is one of the staples.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=-8UWFWzpKBc","sentiment":"positive","topics":["staple"],"mentions_variant":null},{"text":"Ooh, I love how yellow she is. Yellow's going to help neutralize and color correct. You see that discoloration? It also meshes pretty well with the skin tone.","timestamp_start":701.52,"timestamp_end":706.16,"timestamp_start_formatted":"11:41","video_url":"https://www.youtube.com/watch?v=Wqx_1lT_IJU&t=701s","sentiment":"positive","topics":["color correcting","yellow","neutralizes","good for skin tone"],"mentions_variant":"Banana Bread"},{"text":"Powder saving today. 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routine.","timestamp_start":452,"timestamp_end":460.4,"timestamp_start_formatted":"7:32","video_url":"https://www.youtube.com/watch?v=P9MRMQxVUWE&t=452s","sentiment":"positive","topics":["holy grail","staple"],"mentions_variant":null}]},{"handle":"morganturnermakeup","display_name":"Morgan Turner","profile_url":"/creators/morganturnermakeup","channel_url":"https://www.youtube.com/@morganturnermakeup","specialty":["professional makeup reviewer","former professional wedding makeup artist"],"years_active":8,"subscriber_count":370000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Top 5 Luxury Beauty Products Worth Every Penny 2025","2025 powders ranked worst to best"],"quotes":[{"text":"The Huda Beauty Easy Bake Loose Setting Powder is my number one favorite formula.","timestamp_start":81.04,"timestamp_end":88.159,"timestamp_start_formatted":"1:21","video_url":"https://www.youtube.com/watch?v=6NV1pcsJmEY&t=81s","sentiment":"positive","topics":["holy grail","formula"],"mentions_variant":null},{"text":"Just your warning, buy the Huda powder that will match your skin tone.","timestamp_start":90.32,"timestamp_end":96.64,"timestamp_start_formatted":"1:30","video_url":"https://www.youtube.com/watch?v=6NV1pcsJmEY&t=90s","sentiment":"cautionary","topics":["suitable for all skin types"],"mentions_variant":null},{"text":"Ube birthday cake does not look good on everybody.","timestamp_start":94.56,"timestamp_end":98.479,"timestamp_start_formatted":"1:34","video_url":"https://www.youtube.com/watch?v=6NV1pcsJmEY&t=94s","sentiment":"cautionary","topics":["suitable for all skin types"],"mentions_variant":"Ube birthday cake"},{"text":"Doesn't look good on me.","timestamp_start":96.64,"timestamp_end":99.88,"timestamp_start_formatted":"1:36","video_url":"https://www.youtube.com/watch?v=6NV1pcsJmEY&t=96s","sentiment":"negative","topics":[],"mentions_variant":null},{"text":"Still buy the 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This is Huda's easy bake.","timestamp_start":935.634,"timestamp_end":940.406,"timestamp_start_formatted":"15:35","video_url":"https://www.youtube.com/watch?v=_XmHSavvXMQ&t=935s","sentiment":"positive","topics":["finish","brightening"],"mentions_variant":null},{"text":"And the pink is going to help to brighten and also blur the texture of the skin and set any oily areas.","timestamp_start":940.406,"timestamp_end":942.841,"timestamp_start_formatted":"15:40","video_url":"https://www.youtube.com/watch?v=_XmHSavvXMQ&t=940s","sentiment":"positive","topics":["brightening","blendability","texture","oily skin"],"mentions_variant":null}]},{"handle":"maha.c","display_name":"maha","profile_url":"/creators/maha.c","channel_url":"https://www.youtube.com/@maha.c","specialty":["beauty content creator"],"years_active":2,"subscriber_count":404000,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":["Makeup tutorial"],"quotes":[{"text":"Then I'm going to go in with the Huda Beauty loose powder, let it sit for a couple minutes, and then wipe it off.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=2zlWtTJgp0Y","sentiment":"positive","topics":["ease of use"],"mentions_variant":null}]},{"handle":"kellygooch","display_name":"Kelly G","profile_url":"/creators/kellygooch","channel_url":"https://www.youtube.com/@kellygooch","specialty":["beauty content creator"],"years_active":14,"subscriber_count":202000,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":["Drugstore is actually more expensive (doing the math)"],"quotes":[{"text":"The Huda Beauty powder, which breaks down to $55 per ounce.","timestamp_start":74.88,"timestamp_end":80.96,"timestamp_start_formatted":"1:14","video_url":"https://www.youtube.com/watch?v=5Du2alQdpN8&t=74s","sentiment":"negative","topics":["value"],"mentions_variant":null}]},{"handle":"juliaadamsmua","display_name":"Julia Adams MUA","profile_url":"/creators/juliaadamsmua","channel_url":"https://www.youtube.com/@juliaadamsmua","specialty":["professional makeup artist"],"years_active":9,"subscriber_count":286000,"endorsement_strength":null,"is_sponsored":false,"video_titles":["What's in my makeup bag and my go-to everyday makeup look"],"quotes":[]},{"handle":"erinnicoletv","display_name":"Erin Nicole TV","profile_url":"/creators/erinnicoletv","channel_url":"https://www.youtube.com/@erinnicoletv","specialty":[],"years_active":null,"subscriber_count":130000,"endorsement_strength":"not recommended","is_sponsored":false,"video_titles":["New Holy Grail and Gimmick at Sephora"],"quotes":[{"text":"It's a green loose setting powder, which feels a little bit gimmicky.","timestamp_start":703.12,"timestamp_end":709.84,"timestamp_start_formatted":"11:43","video_url":"https://www.youtube.com/watch?v=WQrN5QXJCL8&t=703s","sentiment":"mixed","topics":["gimmicky"],"mentions_variant":"Matcha Milk Cake"},{"text":"It's giving shamrock shake. I feel like this is just going to look strange on my face.","timestamp_start":721.4,"timestamp_end":725.44,"timestamp_start_formatted":"12:01","video_url":"https://www.youtube.com/watch?v=WQrN5QXJCL8&t=721s","sentiment":"negative","topics":["color","appearance"],"mentions_variant":"Matcha Milk Cake"},{"text":"On the cheek, it looks fine. Under the eye, looks a little bit strange.","timestamp_start":859.76,"timestamp_end":864.2,"timestamp_start_formatted":"14:19","video_url":"https://www.youtube.com/watch?v=WQrN5QXJCL8&t=859s","sentiment":"mixed","topics":["placement"],"mentions_variant":null},{"text":"It ends up pulling everything sort of a yellowy yellowy color, yellowy green. Not terrible.","timestamp_start":870.12,"timestamp_end":875.08,"timestamp_start_formatted":"14:30","video_url":"https://www.youtube.com/watch?v=WQrN5QXJCL8&t=870s","sentiment":"mixed","topics":["color correction"],"mentions_variant":null},{"text":"Is it the prettiest? Is it the most flattering possible shade of powder? No, I don't think so.","timestamp_start":881.839,"timestamp_end":887.12,"timestamp_start_formatted":"14:41","video_url":"https://www.youtube.com/watch?v=WQrN5QXJCL8&t=881s","sentiment":"negative","topics":["flattering"],"mentions_variant":null}]},{"handle":"christendominique","display_name":"Christen Dominique","profile_url":"/creators/christendominique","channel_url":"https://www.youtube.com/@christendominique","specialty":[],"years_active":null,"subscriber_count":5340000,"endorsement_strength":"not recommended","is_sponsored":false,"video_titles":["Drugstore dupes for high-end makeup"],"quotes":[{"text":"It's very fine. It almost made my under eye a little bit darker, but overall translucent.","timestamp_start":760.92,"timestamp_end":768.32,"timestamp_start_formatted":"12:40","video_url":"https://www.youtube.com/watch?v=Lme3PnfKb0o&t=760s","sentiment":"mixed","topics":["fine texture","slightly darkening"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}