{"ok":true,"data":{"product":{"brand":"Huda Beauty","name":"Easy Bake Loose Baking & Setting Powder","slug":"huda-beauty-easy-bake-loose-baking-setting-powder","product_url":"/products/huda-beauty-easy-bake-loose-baking-setting-powder","brand_url":"/brands/huda-beauty","subcategory":"setting powder","formulation":"powder","finish":"natural","price_tier":"mid_range","grailpeople_rating":4.5,"rating_count":32,"enriched_price":"$39.00","enriched_price_usd":39,"retailers":["Amazon","Sephora"],"key_ingredients":["Vitamin E","Micronized Powder","Rice Starch Powder"],"claims":["long-wearing","non-comedogenic","no flashback","absorbs shine","natural finish"],"consensus_summary":"Huda Beauty Easy Bake Loose Baking & Setting Powder is a finely milled, blurring formula that professional makeup artist Lisa J says \"instantly blurs the skin\" and is lightweight enough for mature skin. 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I just can't use any other products.","timestamp_start":1288.96,"timestamp_end":1296.159,"timestamp_start_formatted":"21:28","video_url":"https://www.youtube.com/watch?v=qvaKEFHbXik&t=1288s","sentiment":"positive","topics":["holy grail","best"],"mentions_variant":null},{"text":"Look at how it just got rid of all that texture.","timestamp_start":1301.2,"timestamp_end":1305.039,"timestamp_start_formatted":"21:41","video_url":"https://www.youtube.com/watch?v=qvaKEFHbXik&t=1301s","sentiment":"positive","topics":["blurs texture"],"mentions_variant":null},{"text":"Guys, I've tried like a bunch of different setting powder before, but I just can't use other stuff. 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Best Laura Mercier doesn't even come close.","timestamp_start":1385.6,"timestamp_end":1396.24,"timestamp_start_formatted":"23:05","video_url":"https://www.youtube.com/watch?v=H8BAq5zcsUs&t=1385s","sentiment":"positive","topics":["best","comparison"],"mentions_variant":null},{"text":"Firstly smells amazing. It applies beautifully. It gives you the most effortless finish.","timestamp_start":1396.24,"timestamp_end":1404.72,"timestamp_start_formatted":"23:16","video_url":"https://www.youtube.com/watch?v=H8BAq5zcsUs&t=1396s","sentiment":"positive","topics":["scent","application","finish"],"mentions_variant":null},{"text":"It's matte but it's not too matte. It's not drying but it takes away the shine. It gives you the most airbrushed finish.","timestamp_start":1401.36,"timestamp_end":1410.159,"timestamp_start_formatted":"23:21","video_url":"https://www.youtube.com/watch?v=H8BAq5zcsUs&t=1401s","sentiment":"positive","topics":["matte","not drying","airbrushed finish"],"mentions_variant":null},{"text":"This is probably the third or second box and like a little goes a long way. I probably used this powder for two years straight.","timestamp_start":1410.159,"timestamp_end":1420,"timestamp_start_formatted":"23:30","video_url":"https://www.youtube.com/watch?v=H8BAq5zcsUs&t=1410s","sentiment":"positive","topics":["repurchase","long lasting","value"],"mentions_variant":null},{"text":"It is the best powder in the global market right now. Pick it up. Definitely pick it up.","timestamp_start":1423.6,"timestamp_end":1429.9189999999999,"timestamp_start_formatted":"23:43","video_url":"https://www.youtube.com/watch?v=H8BAq5zcsUs&t=1423s","sentiment":"positive","topics":["best","recommendation"],"mentions_variant":null},{"text":"I feel like for Indians it is so hot and our makeup always tends to run, sweat and melt. This is great.","timestamp_start":1429.919,"timestamp_end":1439.12,"timestamp_start_formatted":"23:49","video_url":"https://www.youtube.com/watch?v=H8BAq5zcsUs&t=1429s","sentiment":"positive","topics":["sweat proof","hot climate","suitable for all skin types"],"mentions_variant":null}]},{"handle":"itslifebycat","display_name":"Life by Cat","profile_url":"/creators/itslifebycat","channel_url":"https://www.youtube.com/@itslifebycat","specialty":[],"years_active":null,"subscriber_count":76,"endorsement_strength":"holy grail","grailpeople_rating":4.9,"is_sponsored":false,"video_titles":["Everything I Bought in the Sephora Sale... Tested!","Heat-proof makeup that lasts all day"],"quotes":[{"text":"I ended up not getting any new setting powder. I'm just very satisfied with the ones that I have right now. So, I'm just going to use the Huda Beauty that I did repurchase.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=kMIr8TCXVaI","sentiment":"positive","topics":["repurchase","satisfied"],"mentions_variant":null},{"text":"I just reach for this way more than any other powder, even more than like Makeup By Mario, which I also really enjoy.","timestamp_start":200.68,"timestamp_end":206.959,"timestamp_start_formatted":"3:20","video_url":"https://www.youtube.com/watch?v=mKYdAt8vgrA&t=200s","sentiment":"positive","topics":["favorite","staple","comparison"],"mentions_variant":null},{"text":"This is just a staple for me","timestamp_start":206.959,"timestamp_end":211.01987499999998,"timestamp_start_formatted":"3:26","video_url":"https://www.youtube.com/watch?v=mKYdAt8vgrA&t=206s","sentiment":"positive","topics":["staple","holy grail"],"mentions_variant":null}]},{"handle":"musingsofacurvylady","display_name":"Musings of a Curvy Lady","profile_url":"/creators/musingsofacurvylady","channel_url":"https://www.youtube.com/@musingsofacurvylady","specialty":["lifestyle creator","beauty content creator"],"years_active":13,"subscriber_count":90600,"endorsement_strength":"holy grail","grailpeople_rating":4.9,"is_sponsored":false,"video_titles":["Undupable Beauty Products Worth the Money"],"quotes":[{"text":"She was like, 'How do you get your skin to look like that? You literally look airbrushed.' It's because of this powder.","timestamp_start":1371.28,"timestamp_end":1375.6789999999999,"timestamp_start_formatted":"22:51","video_url":"https://www.youtube.com/watch?v=d2EKv7K8cF4&t=1371s","sentiment":"positive","topics":["airbrushed","compliments"],"mentions_variant":null},{"text":"This powder, it's insane.","timestamp_start":1375.679,"timestamp_end":1381.679,"timestamp_start_formatted":"22:55","video_url":"https://www.youtube.com/watch?v=d2EKv7K8cF4&t=1375s","sentiment":"positive","topics":["amazing"],"mentions_variant":null},{"text":"Look at this right here. Gone. Airbrush. Yeah. Yeah. Worth it. Literally look like a doll. Airbrushed. Worth it. Undupable.","timestamp_start":1395.2,"timestamp_end":1400.1200000000001,"timestamp_start_formatted":"23:15","video_url":"https://www.youtube.com/watch?v=d2EKv7K8cF4&t=1395s","sentiment":"positive","topics":["airbrushed","worth it"],"mentions_variant":null},{"text":"I buy it every single time it's on sale at Sephora. I buy full price.","timestamp_start":1416,"timestamp_end":1421.84,"timestamp_start_formatted":"23:36","video_url":"https://www.youtube.com/watch?v=d2EKv7K8cF4&t=1416s","sentiment":"positive","topics":["repurchase","worth it"],"mentions_variant":null},{"text":"Huda Beauty, they know how to make a complexion product and this is worth it. 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guys.","timestamp_start":692.079,"timestamp_end":695.44,"timestamp_start_formatted":"11:32","video_url":"https://www.youtube.com/watch?v=ucsiK68Dl2A&t=692s","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"It has earned its rating in my book.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ucsiK68Dl2A","sentiment":"positive","topics":["worth it","rating"],"mentions_variant":null},{"text":"I really love the Huda Beauty.","timestamp_start":577.68,"timestamp_end":579.99,"timestamp_start_formatted":"9:37","video_url":"https://www.youtube.com/watch?v=YKVt6ttVQ_A&t=577s","sentiment":"positive","topics":["favorite"],"mentions_variant":null},{"text":"I'll use the Huda Beauty Cherry Blossom and just kind of hit those parts of the 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I feel like this is just going to look strange on my face.","timestamp_start":721.4,"timestamp_end":725.44,"timestamp_start_formatted":"12:01","video_url":"https://www.youtube.com/watch?v=WQrN5QXJCL8&t=721s","sentiment":"negative","topics":["color","appearance"],"mentions_variant":"Matcha Milk Cake"},{"text":"On the cheek, it looks fine. Under the eye, looks a little bit strange.","timestamp_start":859.76,"timestamp_end":864.2,"timestamp_start_formatted":"14:19","video_url":"https://www.youtube.com/watch?v=WQrN5QXJCL8&t=859s","sentiment":"mixed","topics":["placement"],"mentions_variant":null},{"text":"It ends up pulling everything sort of a yellowy yellowy color, yellowy green. Not terrible.","timestamp_start":870.12,"timestamp_end":875.08,"timestamp_start_formatted":"14:30","video_url":"https://www.youtube.com/watch?v=WQrN5QXJCL8&t=870s","sentiment":"mixed","topics":["color correction"],"mentions_variant":null},{"text":"Is it the prettiest? Is it the most flattering possible shade of powder? No, I don't think so.","timestamp_start":881.839,"timestamp_end":887.12,"timestamp_start_formatted":"14:41","video_url":"https://www.youtube.com/watch?v=WQrN5QXJCL8&t=881s","sentiment":"negative","topics":["flattering"],"mentions_variant":null}]},{"handle":"christendominique","display_name":"Christen Dominique","profile_url":"/creators/christendominique","channel_url":"https://www.youtube.com/@christendominique","specialty":[],"years_active":null,"subscriber_count":5340000,"endorsement_strength":"not recommended","grailpeople_rating":2.5,"is_sponsored":false,"video_titles":["Drugstore dupes for high-end makeup"],"quotes":[{"text":"It's very fine. It almost made my under eye a little bit darker, but overall translucent.","timestamp_start":760.92,"timestamp_end":768.32,"timestamp_start_formatted":"12:40","video_url":"https://www.youtube.com/watch?v=Lme3PnfKb0o&t=760s","sentiment":"mixed","topics":["fine texture","slightly darkening"],"mentions_variant":null}]},{"handle":"stephaniemarie","display_name":"Stephanie Marie","profile_url":"/creators/stephaniemarie","channel_url":"https://www.youtube.com/@stephaniemarie","specialty":["beauty content creator","over 40 beauty"],"years_active":20,"subscriber_count":280000,"endorsement_strength":"not recommended","grailpeople_rating":2.5,"is_sponsored":false,"video_titles":["Beauty products I finished and my honest verdicts"],"quotes":[{"text":"I just have so many other blurring translucent mattifying brightening powders here that I just can't justify it.","timestamp_start":527.44,"timestamp_end":534.9200000000001,"timestamp_start_formatted":"8:47","video_url":"https://www.youtube.com/watch?v=MvcxBaqd9yc&t=527s","sentiment":"mixed","topics":["not repurchasing","alternatives"],"mentions_variant":null},{"text":"I know that's crazy cuz I feel like I've been using this for so long. It felt like it was kind of time to move on.","timestamp_start":538.12,"timestamp_end":543.32,"timestamp_start_formatted":"8:58","video_url":"https://www.youtube.com/watch?v=MvcxBaqd9yc&t=538s","sentiment":"mixed","topics":["moving on"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. 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