{"ok":true,"data":{"product":{"brand":"I'm From","name":"Rice Toner","slug":"i-m-from-rice-toner","product_url":"/products/i-m-from-rice-toner","brand_url":"/brands/i-m-from","subcategory":"toner","formulation":"liquid","finish":"natural","price_tier":"mid_range","enriched_price":"$28.00","enriched_price_usd":28,"retailers":["Amazon","Ulta","YesStyle","Olive Young US","StyleKorean","Stylevana","Soko Glam","iHerb","Nordstrom"],"key_ingredients":["Rice extract","Niacinamide","Rice bran extract","Japanese elm bark extract","Adenosine","Hydrogenated lecithin","Butylene glycol","Pentylene glycol","Common Purslane extract","Amaranthus caudatus seed extract"],"claims":["brightening","hydrating","exfoliates impurities","vegan","fragrance free"],"consensus_summary":"I'm From Rice Toner is a milky, hydrating toner that several creators praise for its lightweight, nourishing feel and ability to add moisture without greasiness. However, Val Foché reports that it caused stinging on her face, especially on broken skin, and she did not like it. The toner contains rice extract, ceramides, and panthenol, making it a good option for barrier support, but those with sensitivity may want to patch test.","gtin":null,"shades":[]},"signal":{"total_mentions":12,"holy_grail_count":5,"loves_it_count":2,"worth_trying_count":2,"mentions_count":0,"mixed_count":0,"not_recommended_count":1,"unsponsored_count":12,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":true,"negative_note":"1 creator did not recommend this product."},"tags":{"claims":[],"attributes":[{"tag":"hydrating","label":"Hydrating","group":"attribute","polarity":"positive","mention_count":9,"product_count":1,"source_type":"creator_quote","sample_quote":"It is so wonderfully hydrating and nourishing, especially for these colder months of the year.","provenance":[{"creator_handle":"thecleanbeautycode","creator_name":"The Clean Beauty Code","channel_url":"https://www.youtube.com/@thecleanbeautycode","video_url":"https://www.youtube.com/watch?v=3e9j5rVpFZM","video_title":"10 beauty products I repurchase again and again","video_date":"2026-06-12"},{"creator_handle":"tinatanakaharris","creator_name":"Tina Tanaka Harris","channel_url":"https://www.youtube.com/@tinatanakaharris","video_url":"https://www.youtube.com/watch?v=cmJcH5GUlHA","video_title":"Best K-Beauty Deals on YesStyle","video_date":"2026-04-10"},{"creator_handle":"avatarling","creator_name":"AvatarLing","channel_url":"https://www.youtube.com/@avatarling","video_url":"https://www.youtube.com/watch?v=tDk2PUupE64","video_title":"My Simple Skincare Routine for Dry, Sensitive, Acne-Prone Skin","video_date":"2026-03-20"},{"creator_handle":"zabrena","creator_name":"Zabrena","channel_url":"https://www.youtube.com/@zabrena","video_url":"https://www.youtube.com/watch?v=9cGvkr6txMA","video_title":"Get un-ready with me nighttime routine","video_date":"2026-03-16"},{"creator_handle":"avatarling","creator_name":"AvatarLing","channel_url":"https://www.youtube.com/@avatarling","video_url":"https://www.youtube.com/watch?v=jaRMgFCVsHc","video_title":"Ranking 8 popular K-beauty toners: best and worst","video_date":"2026-03-14"}]},{"tag":"lightweight","label":"Lightweight","group":"attribute","polarity":"positive","mention_count":4,"product_count":1,"source_type":"creator_quote","sample_quote":"It absorbs very nicely. 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I've bought backups.","timestamp_start":741.279,"timestamp_end":745.36,"timestamp_start_formatted":"12:21","video_url":"https://www.youtube.com/watch?v=lgzqSgIjWfk&t=741s","sentiment":"positive","topics":["repurchase","holy grail"],"mentions_variant":null},{"text":"This is my go-to milky toner that I use a lot of the year.","timestamp_start":822.48,"timestamp_end":829.12,"timestamp_start_formatted":"13:42","video_url":"https://www.youtube.com/watch?v=mLd_6VZW6XI&t=822s","sentiment":"positive","topics":["go-to","milky toner"],"mentions_variant":null},{"text":"It is so nicely moisturizing without being heavy.","timestamp_start":829.12,"timestamp_end":834,"timestamp_start_formatted":"13:49","video_url":"https://www.youtube.com/watch?v=mLd_6VZW6XI&t=829s","sentiment":"positive","topics":["moisturizing","lightweight"],"mentions_variant":null},{"text":"That really nicely hydrates and moisturizes my skin without leaving it feeling greasy or heavy at all.","timestamp_start":837.199,"timestamp_end":843.649,"timestamp_start_formatted":"13:57","video_url":"https://www.youtube.com/watch?v=mLd_6VZW6XI&t=837s","sentiment":"positive","topics":["hydration","moisturization","non-greasy"],"mentions_variant":null},{"text":"My dry, sensitive skin just drinks this up and it really enjoys it.","timestamp_start":845.6,"timestamp_end":848.88,"timestamp_start_formatted":"14:05","video_url":"https://www.youtube.com/watch?v=mLd_6VZW6XI&t=845s","sentiment":"positive","topics":["dry skin","sensitive skin","absorption"],"mentions_variant":null},{"text":"Hydrating, nourishing, but lightweight.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=mLd_6VZW6XI","sentiment":"positive","topics":["hydration","nourishing","lightweight"],"mentions_variant":null},{"text":"Fabulous toner.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=mLd_6VZW6XI","sentiment":"positive","topics":["overall verdict"],"mentions_variant":null},{"text":"This is straight away just going in holy grail without even any kind of debate.","timestamp_start":208.4,"timestamp_end":211.599,"timestamp_start_formatted":"3:28","video_url":"https://www.youtube.com/watch?v=jaRMgFCVsHc&t=208s","sentiment":"positive","topics":["holy grail","verdict"],"mentions_variant":null},{"text":"This is a cult classic for very good reason.","timestamp_start":219.36,"timestamp_end":224.239,"timestamp_start_formatted":"3:39","video_url":"https://www.youtube.com/watch?v=jaRMgFCVsHc&t=219s","sentiment":"positive","topics":["cult classic"],"mentions_variant":null},{"text":"This moisturizes really nicely without feeling heavy or 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do.","timestamp_start":224.239,"timestamp_end":228.799,"timestamp_start_formatted":"3:44","video_url":"https://www.youtube.com/watch?v=jaRMgFCVsHc&t=224s","sentiment":"positive","topics":["milky toner","all-rounder"],"mentions_variant":null},{"text":"I think the hype is really real with this.","timestamp_start":296.32,"timestamp_end":300.16,"timestamp_start_formatted":"4:56","video_url":"https://www.youtube.com/watch?v=jaRMgFCVsHc&t=296s","sentiment":"positive","topics":["hype","deserved reputation"],"mentions_variant":null},{"text":"It is a lovely milky toner.","timestamp_start":26.84,"timestamp_end":31.373333333333335,"timestamp_start_formatted":"0:26","video_url":"https://www.youtube.com/watch?v=tDk2PUupE64&t=26s","sentiment":"positive","topics":["milky texture","lightweight"],"mentions_variant":null},{"text":"This is a lovely rich milky body to it, but it doesn't feel heavy.","timestamp_start":30.92,"timestamp_end":39.24,"timestamp_start_formatted":"0:30","video_url":"https://www.youtube.com/watch?v=tDk2PUupE64&t=30s","sentiment":"positive","topics":["rich texture","lightweight"],"mentions_variant":null},{"text":"It just sinks in really nicely without leaving a greasy layer on the skin, but my skin feels like it's had a nice first layer of moisture added to it.","timestamp_start":37.28,"timestamp_end":42.08,"timestamp_start_formatted":"0:37","video_url":"https://www.youtube.com/watch?v=tDk2PUupE64&t=37s","sentiment":"positive","topics":["absorbs well","non-greasy","hydrating"],"mentions_variant":null},{"text":"I just love it.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=tDk2PUupE64","sentiment":"positive","topics":["holy grail"],"mentions_variant":null}]},{"handle":"tinatanakaharris","display_name":"Tina Tanaka 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Top skincare products part 2"],"quotes":[{"text":"One of my favorite products of all time.","timestamp_start":237.519,"timestamp_end":241.14566666666667,"timestamp_start_formatted":"3:57","video_url":"https://www.youtube.com/watch?v=cmJcH5GUlHA&t=237s","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"It is a beautiful milky toner that can seem a little bit luxurious.","timestamp_start":246.319,"timestamp_end":251.28,"timestamp_start_formatted":"4:06","video_url":"https://www.youtube.com/watch?v=cmJcH5GUlHA&t=246s","sentiment":"positive","topics":["texture","luxurious"],"mentions_variant":null},{"text":"It gives you the hydration, gives you the moisture, while it does help to even out skin tone and texture.","timestamp_start":257.359,"timestamp_end":261.04,"timestamp_start_formatted":"4:17","video_url":"https://www.youtube.com/watch?v=cmJcH5GUlHA&t=257s","sentiment":"positive","topics":["hydration","moisture","brightening","texture"],"mentions_variant":null},{"text":"I love her.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=cmJcH5GUlHA","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"It definitely is my most used milky toner.","timestamp_start":216.7,"timestamp_end":227.65999499999998,"timestamp_start_formatted":"3:36","video_url":"https://www.youtube.com/watch?v=rkXwh0K5rjo&t=216s","sentiment":"positive","topics":["most used","milky toner"],"mentions_variant":null},{"text":"It is really nourishing, it gives you that plumping effect, it gives you that glow, but it isn't overly sticky and it doesn't leave a film on your skin that a lot of milky toners unfortunately do have.","timestamp_start":259.97998,"timestamp_end":272.47998,"timestamp_start_formatted":"4:19","video_url":"https://www.youtube.com/watch?v=rkXwh0K5rjo&t=259s","sentiment":"positive","topics":["nourishing","plumping","glow","no sticky film"],"mentions_variant":null},{"text":"This one I could probably recommend to literally anyone.","timestamp_start":284.9,"timestamp_end":287.51,"timestamp_start_formatted":"4:44","video_url":"https://www.youtube.com/watch?v=rkXwh0K5rjo&t=284s","sentiment":"positive","topics":["universal","recommend"],"mentions_variant":null},{"text":"It is still one that whenever I use it I'm like this is what a milky toner should be like.","timestamp_start":247.87999,"timestamp_end":259.27998125,"timestamp_start_formatted":"4:07","video_url":"https://www.youtube.com/watch?v=rkXwh0K5rjo&t=247s","sentiment":"positive","topics":["gold standard","milky toner"],"mentions_variant":null},{"text":"Honestly it is a maybe because it's not an absolute can't live without product, but it is still a product that I'd be happy to use literally like all day every day.","timestamp_start":311.24,"timestamp_end":324.72,"timestamp_start_formatted":"5:11","video_url":"https://www.youtube.com/watch?v=rkXwh0K5rjo&t=311s","sentiment":"mixed","topics":["not essential","still good"],"mentions_variant":null}]},{"handle":"zabrena","display_name":"Zabrena","profile_url":"/creators/zabrena","channel_url":"https://www.youtube.com/@zabrena","specialty":[],"years_active":null,"subscriber_count":588000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Korean Skincare Favorites Under $27","Get un-ready with me nighttime routine"],"quotes":[{"text":"What this product does is it forms a protective barrier over the skin to prevent water loss.","timestamp_start":152.76,"timestamp_end":161.36,"timestamp_start_formatted":"2:32","video_url":"https://www.youtube.com/watch?v=T3OrhdZHSUM&t=152s","sentiment":"positive","topics":["barrier protection","hydration"],"mentions_variant":null},{"text":"It eliminates dead skin cells and it moisturizes to rebalance your skin.","timestamp_start":161.36,"timestamp_end":170.08,"timestamp_start_formatted":"2:41","video_url":"https://www.youtube.com/watch?v=T3OrhdZHSUM&t=161s","sentiment":"positive","topics":["exfoliation","moisturizing","rebalancing"],"mentions_variant":null},{"text":"It gives you that glass skin effect.","timestamp_start":170.08,"timestamp_end":174.385,"timestamp_start_formatted":"2:50","video_url":"https://www.youtube.com/watch?v=T3OrhdZHSUM&t=170s","sentiment":"positive","topics":["glass skin","glow"],"mentions_variant":null},{"text":"It's not like other toners where you feel really dried out afterwards. It's the opposite.","timestamp_start":172.8,"timestamp_end":179.239,"timestamp_start_formatted":"2:52","video_url":"https://www.youtube.com/watch?v=T3OrhdZHSUM&t=172s","sentiment":"positive","topics":["hydrating","non-drying"],"mentions_variant":null},{"text":"I've come to really, really love this one. And I'm not a big fan of toners. But I like that one.","timestamp_start":179.239,"timestamp_end":182.72,"timestamp_start_formatted":"2:59","video_url":"https://www.youtube.com/watch?v=T3OrhdZHSUM&t=179s","sentiment":"positive","topics":["surprising favorite","recommendation"],"mentions_variant":null},{"text":"This toner is so hydrating to the skin.","timestamp_start":153.24,"timestamp_end":159.2,"timestamp_start_formatted":"2:33","video_url":"https://www.youtube.com/watch?v=9cGvkr6txMA&t=153s","sentiment":"positive","topics":["hydration"],"mentions_variant":null},{"text":"And when you wake up in the morning, you can feel it. Your skin will be glowy glowy, girl. It's amazing stuff.","timestamp_start":159.2,"timestamp_end":162.76,"timestamp_start_formatted":"2:39","video_url":"https://www.youtube.com/watch?v=9cGvkr6txMA&t=159s","sentiment":"positive","topics":["glow","hydration","morning results"],"mentions_variant":null}]},{"handle":"doctor.nicolej","display_name":"Dr Nicole J","profile_url":"/creators/doctor.nicolej","channel_url":"https://www.youtube.com/@doctor.nicolej","specialty":["beauty content creator"],"years_active":16,"subscriber_count":10700,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Doctor's guide: the only Korean skincare you should buy"],"quotes":[{"text":"This is one of the classic viral Korean skin beauty rice toners.","timestamp_start":234.879,"timestamp_end":240.64,"timestamp_start_formatted":"3:54","video_url":"https://www.youtube.com/watch?v=iRXb2Dh5sms&t=234s","sentiment":"positive","topics":["viral","classic"],"mentions_variant":null},{"text":"It contains rice extract, which is inherently brightening, but also very, very soothing for your skin.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=iRXb2Dh5sms","sentiment":"positive","topics":["rice extract","brightening","soothing"],"mentions_variant":null},{"text":"It's a great way if you really want to add hydration into your skincare routine.","timestamp_start":244.64,"timestamp_end":247.599,"timestamp_start_formatted":"4:04","video_url":"https://www.youtube.com/watch?v=iRXb2Dh5sms&t=244s","sentiment":"positive","topics":["hydration"],"mentions_variant":null},{"text":"The thing I noticed with a lot of people's skincare is they're using a lot of actives and they are not utilizing hydration and this is a great way to give your skin some plumpness and to really give yourself glowing skin.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=iRXb2Dh5sms","sentiment":"positive","topics":["hydration","plumpness","glow","actives"],"mentions_variant":null},{"text":"It contains ceramides for extra hydration and also panthenol to help to soothe the skin.","timestamp_start":259.28,"timestamp_end":263.04,"timestamp_start_formatted":"4:19","video_url":"https://www.youtube.com/watch?v=iRXb2Dh5sms&t=259s","sentiment":"positive","topics":["ceramides","panthenol","soothing"],"mentions_variant":null},{"text":"Plus, it has lipids to help with barrier repair.","timestamp_start":263.04,"timestamp_end":267.28,"timestamp_start_formatted":"4:23","video_url":"https://www.youtube.com/watch?v=iRXb2Dh5sms&t=263s","sentiment":"positive","topics":["lipids","barrier repair"],"mentions_variant":null},{"text":"This is a superstar product to help support your skin barrier and to bring hydration to your skin.","timestamp_start":290.56,"timestamp_end":295.199,"timestamp_start_formatted":"4:50","video_url":"https://www.youtube.com/watch?v=iRXb2Dh5sms&t=290s","sentiment":"positive","topics":["superstar","barrier support","hydration"],"mentions_variant":null}]},{"handle":"bykristinastudio","display_name":"By Kristina Studio","profile_url":"/creators/bykristinastudio","channel_url":"https://www.youtube.com/@bykristinastudio","specialty":["beauty content creator"],"years_active":null,"subscriber_count":65600,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["14 K-beauty products to try at Ulta & Sephora"],"quotes":[{"text":"This is something that both me and my husband use. He really, really loves this.","timestamp_start":1143.84,"timestamp_end":1150.16,"timestamp_start_formatted":"19:03","video_url":"https://www.youtube.com/watch?v=JWf7pjSbFgo&t=1143s","sentiment":"positive","topics":["universal appeal"],"mentions_variant":null},{"text":"I would say that this is very similar to the TIRTIR milk toner, but more of a stripped down simple version.","timestamp_start":1159.919,"timestamp_end":1166.799,"timestamp_start_formatted":"19:19","video_url":"https://www.youtube.com/watch?v=JWf7pjSbFgo&t=1159s","sentiment":"positive","topics":["simple","similar to TIRTIR"],"mentions_variant":null},{"text":"It might be perfect if you want the same effect, but you're sensitive to things like niacinamide because this one does not have that ingredient in it.","timestamp_start":1166.799,"timestamp_end":1173.52,"timestamp_start_formatted":"19:26","video_url":"https://www.youtube.com/watch?v=JWf7pjSbFgo&t=1166s","sentiment":"positive","topics":["niacinamide-free","sensitive skin"],"mentions_variant":null},{"text":"I love this one if you're looking for a lighter weight milky toner. It doesn't feel heavy on oily skin. It's not greasy. It layers really well and it gives your skin just enough moisture before going in with any of your serums or actives.","timestamp_start":1185.679,"timestamp_end":1193.52,"timestamp_start_formatted":"19:45","video_url":"https://www.youtube.com/watch?v=JWf7pjSbFgo&t=1185s","sentiment":"positive","topics":["lightweight","oily skin","layering","prep"],"mentions_variant":null}]},{"handle":"thecleanbeautycode","display_name":"The Clean Beauty Code","profile_url":"/creators/thecleanbeautycode","channel_url":"https://www.youtube.com/@thecleanbeautycode","specialty":[],"years_active":null,"subscriber_count":14800,"endorsement_strength":null,"is_sponsored":false,"video_titles":["10 beauty products I repurchase again and again"],"quotes":[{"text":"If you struggle with hyperpigmentation or post acne marks or anything like that, this is a must in your routine.","timestamp_start":49.36,"timestamp_end":58.64,"timestamp_start_formatted":"0:49","video_url":"https://www.youtube.com/watch?v=3e9j5rVpFZM&t=49s","sentiment":"positive","topics":["hyperpigmentation","post-acne marks"],"mentions_variant":null},{"text":"It helps brighten up any dark spots.","timestamp_start":66.32,"timestamp_end":72.96,"timestamp_start_formatted":"1:06","video_url":"https://www.youtube.com/watch?v=3e9j5rVpFZM&t=66s","sentiment":"positive","topics":["brightening","dark spots"],"mentions_variant":null},{"text":"It hydrates my skin.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=3e9j5rVpFZM","sentiment":"positive","topics":["hydration"],"mentions_variant":null},{"text":"It plays well with makeup.","timestamp_start":79.6,"timestamp_end":85.19944444444445,"timestamp_start_formatted":"1:19","video_url":"https://www.youtube.com/watch?v=3e9j5rVpFZM&t=79s","sentiment":"positive","topics":["makeup-friendly"],"mentions_variant":null},{"text":"It's really liquidy, I'll just drip it out on my hand like this and then I'll kind of pat it into my face.","timestamp_start":93.84,"timestamp_end":99.52000000000001,"timestamp_start_formatted":"1:33","video_url":"https://www.youtube.com/watch?v=3e9j5rVpFZM&t=93s","sentiment":"positive","topics":["texture","application"],"mentions_variant":null},{"text":"It's amazing and my skin just drinks it in.","timestamp_start":102.079,"timestamp_end":106.55999999999999,"timestamp_start_formatted":"1:42","video_url":"https://www.youtube.com/watch?v=3e9j5rVpFZM&t=102s","sentiment":"positive","topics":["absorption"],"mentions_variant":null},{"text":"This is a great, great, great product.","timestamp_start":90.159,"timestamp_end":97.04,"timestamp_start_formatted":"1:30","video_url":"https://www.youtube.com/watch?v=3e9j5rVpFZM&t=90s","sentiment":"positive","topics":["overall recommendation"],"mentions_variant":null}]},{"handle":"val_foche","display_name":"Val Foché","profile_url":"/creators/val_foche","channel_url":"https://www.youtube.com/@val_foche","specialty":["beauty content creator","based in the EU"],"years_active":null,"subscriber_count":14300,"endorsement_strength":"not recommended","is_sponsored":false,"video_titles":["Yesstyle skincare bestsellers review"],"quotes":[{"text":"I really didn't like this toner.","timestamp_start":892.48,"timestamp_end":898.87,"timestamp_start_formatted":"14:52","video_url":"https://www.youtube.com/watch?v=cAt9fJ-WApc&t=892s","sentiment":"negative","topics":["disliked"],"mentions_variant":null},{"text":"I didn't get any of these.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=cAt9fJ-WApc","sentiment":"negative","topics":["no results"],"mentions_variant":null},{"text":"It was also really stinging on my face, almost like I applied alcohol.","timestamp_start":914.36,"timestamp_end":918.959,"timestamp_start_formatted":"15:14","video_url":"https://www.youtube.com/watch?v=cAt9fJ-WApc&t=914s","sentiment":"negative","topics":["stinging","irritation"],"mentions_variant":null},{"text":"If I had any acne or like microtraumas from picking my skin, it would sting so much.","timestamp_start":918.959,"timestamp_end":923.92,"timestamp_start_formatted":"15:18","video_url":"https://www.youtube.com/watch?v=cAt9fJ-WApc&t=918s","sentiment":"negative","topics":["stinging","broken skin"],"mentions_variant":null},{"text":"Absolutely no.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=cAt9fJ-WApc","sentiment":"negative","topics":["would not recommend"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}