{"ok":true,"data":{"product":{"brand":"ILIA","name":"Skin Blur Serum Concealer with 12-Hour Wear","slug":"ilia-skin-blur-serum-concealer-with-12-hour-wear","product_url":"/products/ilia-skin-blur-serum-concealer-with-12-hour-wear","brand_url":"/brands/ilia","subcategory":"concealer","formulation":"serum","finish":"natural","price_tier":"luxury","enriched_price":"$32.00","enriched_price_usd":32,"retailers":["Amazon","iliabeauty","Ulta","Sephora","Nordstrom","Credo"],"key_ingredients":["Sea Fennel Extract","Caffeine","Matrixyl 3000 Glyx peptides"],"claims":["12-hour wear","self-setting","featherweight"],"consensus_summary":"ILIA's Skin Blur Serum Concealer delivers high coverage that sinks in seamlessly without looking heavy, according to professional makeup artist Julia Adams MUA. Several creators praise its blurred, natural finish that doesn't dry out the skin, and Zabrena notes it is crease-resistant, self-setting, and provides 12-hour wear. Rudi Berry recommends it for oily skin, calling it a favorite launch from the brand.","gtin":null,"shades":["5N Satin","7C"]},"signal":{"total_mentions":3,"holy_grail_count":1,"loves_it_count":2,"worth_trying_count":0,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":3,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"full_coverage","label":"Full coverage","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"I love how high coverage it is, but it also is super seamless and sinks right in and it doesn't look like a heavy-duty concealer.","provenance":[{"creator_handle":"juliaadamsmua","creator_name":"Julia Adams MUA","channel_url":"https://www.youtube.com/@juliaadamsmua","video_url":"https://www.youtube.com/watch?v=IdkLHmqQ-ZI","video_title":"41 New Makeup Products Ranked (What's Actually Worth It?)","video_date":"2026-06-19"},{"creator_handle":"zabrena","creator_name":"Zabrena","channel_url":"https://www.youtube.com/@zabrena","video_url":"https://www.youtube.com/watch?v=VIVC8bDIyXQ","video_title":"Summer makeup favorites that survive heat and humidity","video_date":"2026-05-27"}]},{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"It's very hassle-free. I can rely on it.","provenance":[{"creator_handle":"juliaadamsmua","creator_name":"Julia Adams MUA","channel_url":"https://www.youtube.com/@juliaadamsmua","video_url":"https://www.youtube.com/watch?v=IdkLHmqQ-ZI","video_title":"41 New Makeup Products Ranked (What's Actually Worth It?)","video_date":"2026-06-19"},{"creator_handle":"zabrena","creator_name":"Zabrena","channel_url":"https://www.youtube.com/@zabrena","video_url":"https://www.youtube.com/watch?v=VIVC8bDIyXQ","video_title":"Summer makeup favorites that survive heat and humidity","video_date":"2026-05-27"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"rudiberry","display_name":"Rudi Berry","profile_url":"/creators/rudiberry","channel_url":"https://www.youtube.com/@rudiberry","specialty":["beauty content creator","lifestyle creator"],"years_active":6,"subscriber_count":73900,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Full face of new makeup avoiding gimmicky products"],"quotes":[{"text":"It gives you a blurred-out finish to the skin, but it doesn't leave your skin looking dry and creaky.","timestamp_start":672.16,"timestamp_end":676.72,"timestamp_start_formatted":"11:12","video_url":"https://www.youtube.com/watch?v=1604xgmdbkM&t=672s","sentiment":"positive","topics":["blurred finish","not drying"],"mentions_variant":null},{"text":"It doesn't look dry on my skin.","timestamp_start":705.64,"timestamp_end":705.8666666666667,"timestamp_start_formatted":"11:45","video_url":"https://www.youtube.com/watch?v=1604xgmdbkM&t=705s","sentiment":"positive","topics":["not drying"],"mentions_variant":null},{"text":"I can use a brush or a sponge with it depending on how much coverage I need, and it's just really beautiful.","timestamp_start":707.52,"timestamp_end":709.44,"timestamp_start_formatted":"11:47","video_url":"https://www.youtube.com/watch?v=1604xgmdbkM&t=707s","sentiment":"positive","topics":["versatile","beautiful"],"mentions_variant":null},{"text":"I think that it is an innovative product and one of my favorite launches from Ilia.","timestamp_start":721.44,"timestamp_end":723.24,"timestamp_start_formatted":"12:01","video_url":"https://www.youtube.com/watch?v=1604xgmdbkM&t=721s","sentiment":"positive","topics":["innovative","favorite launch"],"mentions_variant":null},{"text":"It's going to look way more natural, and it's going to fade a lot more natural than trying to do that again, like matte full coverage concealer with a glowy base.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=1604xgmdbkM","sentiment":"positive","topics":["natural fade","glowy base"],"mentions_variant":null},{"text":"If you are a oily person, this is a must-have.","timestamp_start":2324.84,"timestamp_end":2328.2594444444444,"timestamp_start_formatted":"38:44","video_url":"https://www.youtube.com/watch?v=1604xgmdbkM&t=2324s","sentiment":"positive","topics":["oily skin","must-have","verdict"],"mentions_variant":null}]},{"handle":"juliaadamsmua","display_name":"Julia Adams MUA","profile_url":"/creators/juliaadamsmua","channel_url":"https://www.youtube.com/@juliaadamsmua","specialty":["professional makeup artist"],"years_active":9,"subscriber_count":286000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["41 New Makeup Products Ranked (What's Actually Worth It?)"],"quotes":[{"text":"The first time I tried this, I had an iffy experience, but as it's gone on, I persevered and it is such a good concealer.","timestamp_start":387.76,"timestamp_end":391.48,"timestamp_start_formatted":"6:27","video_url":"https://www.youtube.com/watch?v=IdkLHmqQ-ZI&t=387s","sentiment":"positive","topics":["grew on me","good concealer"],"mentions_variant":null},{"text":"I love how high coverage it is, but it also is super seamless and sinks right in and it doesn't look like a heavy-duty concealer.","timestamp_start":393.2,"timestamp_end":399.36,"timestamp_start_formatted":"6:33","video_url":"https://www.youtube.com/watch?v=IdkLHmqQ-ZI&t=393s","sentiment":"positive","topics":["high coverage","seamless","natural finish"],"mentions_variant":null},{"text":"I also have been loving using this as like a spot corrector or in place of a foundation if I just have minimal time.","timestamp_start":399.36,"timestamp_end":406.56,"timestamp_start_formatted":"6:39","video_url":"https://www.youtube.com/watch?v=IdkLHmqQ-ZI&t=399s","sentiment":"positive","topics":["multi-use","spot corrector","foundation alternative"],"mentions_variant":null},{"text":"It's lovely.","timestamp_start":406.56,"timestamp_end":410.48,"timestamp_start_formatted":"6:46","video_url":"https://www.youtube.com/watch?v=IdkLHmqQ-ZI&t=406s","sentiment":"positive","topics":["love it"],"mentions_variant":null},{"text":"It's what I'm wearing underneath my eye and it looks really great set with a bunch of different powders.","timestamp_start":408.72,"timestamp_end":412.08000000000004,"timestamp_start_formatted":"6:48","video_url":"https://www.youtube.com/watch?v=IdkLHmqQ-ZI&t=408s","sentiment":"positive","topics":["under eyes","works with many powders"],"mentions_variant":null},{"text":"It's very hassle-free. I can rely on it.","timestamp_start":418.04,"timestamp_end":420.52000000000004,"timestamp_start_formatted":"6:58","video_url":"https://www.youtube.com/watch?v=IdkLHmqQ-ZI&t=418s","sentiment":"positive","topics":["hassle-free","reliable"],"mentions_variant":null}]},{"handle":"zabrena","display_name":"Zabrena","profile_url":"/creators/zabrena","channel_url":"https://www.youtube.com/@zabrena","specialty":[],"years_active":null,"subscriber_count":588000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Summer makeup favorites that survive heat and humidity"],"quotes":[{"text":"This is crease resistant, self-setting, and it provides 12-hour wear.","timestamp_start":219.44,"timestamp_end":228.12,"timestamp_start_formatted":"3:39","video_url":"https://www.youtube.com/watch?v=VIVC8bDIyXQ&t=219s","sentiment":"positive","topics":["crease resistant","self-setting","long wear"],"mentions_variant":null},{"text":"You do not need to apply powder over the top of this.","timestamp_start":228.12,"timestamp_end":231.92,"timestamp_start_formatted":"3:48","video_url":"https://www.youtube.com/watch?v=VIVC8bDIyXQ&t=228s","sentiment":"positive","topics":["self-setting","convenience"],"mentions_variant":null},{"text":"It's an excellent formula and you can see it hides the under eye discolorations beautifully and it lasts for a long time.","timestamp_start":244.04,"timestamp_end":248.72,"timestamp_start_formatted":"4:04","video_url":"https://www.youtube.com/watch?v=VIVC8bDIyXQ&t=244s","sentiment":"positive","topics":["coverage","long wear","under eye"],"mentions_variant":null},{"text":"This is a great brand to check out if you're looking for something that will not sweat off in the heat and humidity.","timestamp_start":251.44,"timestamp_end":257.519,"timestamp_start_formatted":"4:11","video_url":"https://www.youtube.com/watch?v=VIVC8bDIyXQ&t=251s","sentiment":"positive","topics":["sweat resistant","summer","humidity"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}